2
Minimize complaints.
You cannot please all customers all of the time. However, if you shrug off a complaint one time because the customer is finicky and impossible to please, you allow a downward thought and attitude spiral to erupt that can cascade down to all employees. Do not make it difficult for customers to file a complaint. Complaints should be viewed as a tool for improvement. Dig deeper into the root of the issue at hand and fix it. Better yet, find a way to capitalize on the problem and improve it beyond its original. On a parallel note, do not make it difficult for your staff to provide feedback as well. These people are your front-line staff who are present when incidents take place.
3
Ignore the importance of customer loyalty.
with staff members. Another 30% of respondents deemed not feeling as if they were a valued customer as the reason for relocating their business elsewhere.
There is a simple formula to follow in order to maximize customer loyalty. You must exceed your customers’ expectations and surmount competitors’ customer service practices.
There are simple ways to make your customers feel special when they dine at your establishment to help foster a loyal customer base.
After all, acquiring new customers can be five times more expensive than keeping current customers. In a study conducted in Canada, 43% of respondents left a particular provider due to a negative experience
Once you have achieved this goal, avoid any practices that can kill customer loyalty.
4
Over-complicate things.
Forbes magazine found a quick-service restaurant with 55 different ways for an employee to ring up one of its items. “When it takes that much energy just to manage a cash register, how much is left over for taking care of customers?” Using the KISS approach to your customer service (keep it simple, stupid) accomplishes two things: It frees up your staff to better attend to the needs of a customer and reduces the chance that your customers face the additional headache of waiting as your employees navigate an unnecessarily complex process.
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