Reinvention through collaboration

GANNI 2019 - Current

Sölvhóll, 2021

Founded in 2000, Danish fashion label GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style - full of personality, contrasts and experimentation. Infused with the Nordic heritage of both brands, GANNI X 66°North produce functional outdoor clothing for women with a unique aesthetic.

Handmade in Iceland in limited quantity, the Sölvhóll bum bag was designed to salvage shearling off-cuts leftover from the production of the Sölvhvóll coat. All shearling used by 66°North is an ethically sourced byproduct from family farms in Iceland. Until modern fabrics were created in the 20th century, it was the only source of protective clothing in Iceland and we regard it as a heritage fabric to preserve.

Bergur Gudnason, 2019

Kria, 2020 – Current

Our circular design approach involves testing new ideas, and exploring new uses for waste materials within our collections. We have become known for collaborating with like-minded brands and creatives to push the boundaries of what’s possiblewhether that’s creating something original from unwanted offcuts, experimenting with recycling materials, or trialing innovative design processes. Here we share products and partnerships that have defined the last 5 years.

We partnered with designer Bergur Gudnason to create a capsule collection of upcycled hoodies and sweats. With no two designs alike, the reworked cotton pieces were either merged together, bleached or even embroidered with brand embroideries dating back to the early 90s.

"My idea was to inspire people and emphasize - we don‘t always need to buy new things. We can use what we have and still make something new and exciting out of it."

— Bergur Gudnason, Designer

"The Kria Collections represent 66°North‘s design values: highly functional and technical, yet playful and eye-catching. Kria embodies our commitment to circularity and zero-waste, going beyond the use of leftover fabrics, to encompass how a jacket is made to last for decades - from a durability, performance and style standpoint."

— Rakel Sólrós Jóhannsdóttir, Designer