Reuse

Nearly 10% of the Icelandic population takes part in the purchase of second (or third, or fourth) hand 66˚North clothing.

Combining timeless design with durability, our clothing has long been popular for resale in our home market of Iceland, and many of our styles have become collectors’ items.

Second-hand purchasing is currently run through Facebook page Notaður 66° norður fatnaður til sölu/óskast. We are exploring ways to take resell to our growing global audience of buyers and sellers.

As part of our expansion of circular solutions, we are also considering rental as a model to drive down the environmental footprint of our clothing - with a focus on usage instead of ownership.