• Stir Fire bowl & Medi (Mediterranean Bowl with Greens) from Kinetic
KINETIC And while many Columbus food trucks offer fresh seasonal veggies and healthy options, it’s rare for a truck to be built around the concept of healthy eating entirely. Enter Kinetic. Opened in 2014 by Andy O’Brien as the product of an OSU marketing course, Kinetic was born out of what O’Brien identified as a clear gap in service, with wellness-oriented individuals wanting healthy food truck meals that they couldn’t always find. Like several other trucks in the city, Kinetic is embracing customization. Diners begin their experience by selecting one of six “Chef-inspired builds,” including enticing options like the savory Medi, with cherry tomatoes, feta, lemon crema, chickpeas, and hummus; or the bright and spicy Stir Fire, which mixes bell peppers, cucumber carrots, jalapeno, Thai sauce, Sriracha, and lime. By grouping each option into a different flavor profile, Kinetic allows their customers to craft their own perfect dish while still allowing for guidance from the chef. Next, customers select a base of either hearty grains, leafy greens, or roasted sweet potatoes, and the dish is completed by choosing a protein (including grilled chicken, spicy chicken, or house veggies) and throwing in any extra items that might be wanted (such as avocado, chickpeas, or extra protein). O’Brien believes that Kinetic gives healthy options to diners who are already locked in to a wellness regimen, but through tasty, approachable preparations, the truck can also help people who might not otherwise eat well consistently. “We’ve always been centered around providing healthy options at a reasonable price point, while making things healthy and accessible,” he says. “By accessibility, we mean that we’re easy to find, but we also mean accessible in the way that we make eating better easier for a lot of people. We’re preparing food to keep its nutritional integrity, but also in a way that it’s appealing to people who might not always eat healthy.” • Check: kineticfoodtruck.com. 614NOW.COM SUMMER 2019
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