Life is Outdoors in Mercer, Wisconsin! From the vast water wonderland of the 14,300-acre Turtle-Flambeau Flowage to the far-reaching wilderness of the 74,500 acres of public forestland, Mercer offers authentic and unforgettable outdoor adventures.
Explore by snowmobile, ATV, car, camper, bike, boat, skis, or foot. Every season offers unique ways to experience our natural attractions. The winter’s snowy silence is broken by spring’s peepers and birdsongs, which fade into the loon calls echoing over the surface of the lakes in the summer. The forest seems to shout and cheer with autumn’s vibrant colors, and then the cycle begins again. No matter the time of year, beauty abounds in Mercer.
Events
December 2025
6: Northwoods Winter Wonderland - Mercer Chamber
6: European Christmas Market at the Pines Restaurant & Beer Garden
19: Winter Blast Poker Run Begins - Ends at Winter Blast - Mercer Area Sno-Goers
20 - 2/14: MECCA Trails Winterfest Virtual Events
30: Winter Play Day at North Lakeland Discovery Center at 11am - 2pm
2026 Events:
January:
17: Winter Blast at Groomer Barn - Poker Run Ends - Mercer Area Sno-Goers
17: Vintage Snowmobile Show - Mercer Area Sno-Goers
17: MECCA Trails - Winterfest Live Event
31: Candlelight Ski Snowshoe Hike - MECCA Trails
31 - 2/15: Love Letters - Theatre North
February:
12-15: Red, White, & Ride
14: Mercer Lions Ice Fishing Jamboree - Mercer, WI
28: Turtle Flambeau Flowage Ice Fishing Jamboree
March:
7: Snowmobile Raffle Drawing at the BirchesMercer Area Sno-Goers
April:
1: Rifle, Pistol, & Archery Ranges open for the season
4: Easter Egg Hunt - Mercer School District
16-26: Fiddler on the Roof- Theatre North
18: Earth Day Fair - Mercer Public Library
24: North Lakeland Woods & Water Conference - North Lakeland Discovery Center
May:
1-31: May Days in Mercer
1 - 9/7: Tour d’ Loon
9: Northwoods Bird & Wildlife Festival - North Lakeland Discovery Center
June:
1- 7/31: Meet Me in Mercer on Wheels
6: The Big Event - North Lakeland Discovery Center
20: Mercer Town-Wide Rummage Sale
20: Plant Sale - Woods & Blooms Garden Club
21: Meat Raffle - Mercer Dusty Loons ATV/UTV Club
26-28: Mercer Open All-Species Fishing Tournament
July:
2: Summer Family Play Day - North Lakeland Discovery Center
4: Mercer 4th of July Celebration
8: Salad Luncheon & Quilt Show - United Methodist Church
August:
4: Used Book Sale - Mercer Public Library
5: Mercer Loon Day
8: Lions Annual Duck Race - River’s Edge Adventure Company
22: Fall Color Car Show - Around the Corner Pub
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September:
12: Fall Celebration - Mercer Public Library
18: Oktoberfest with Copper Box - The Pines Restaurant & Beer Garden
18-19: Mercer Backyard BBQ Cook-Off
*Featured Events:
9.4-9.7: Big Foot Hunt - Mercer Dusty Loons ATV/UTV Club
9.6 Labor Day Annual Picnic - Mercer Dusty Loons ATV/UTV Club
October:
8-11: Mercer Pumpkin Run ATV/UTV Rally
17: Bat Fest - North Lakeland Discovery Center
November:
20: Sight-In Day at NWWC Range 8am to 5pm
30: Range Closed for the Winter
December:
5: Northwoods Winter Wonderland - Mercer Chamber
5: European Christmas Market at the Pines Restaurant & Beer Garden
Chamber Featured Events
Red, White, & Ride
February 12-15, 2026
Throttle through the Northwoods with this new snowmobile event happening in Mercer and surrounding areas! For more information, go to: Mercerdustyloons.com and follow the Club on Facebook
May Days in Mercer
May 1- 31, 2026
Travel around Mercer and enjoy the hospitality and unique experiences that Mercer has to offer. Enjoy shopping, dining, performances and area events that highlight Mercer in the month of May.
Tour d’ Loon
May 1 - September 7, 2026
Meet Me in Mercer on Wheels
June 1 - July 31, 2026
The Mercer Area Chamber of Commerce is celebrating and promoting Biking in the Mercer Area with a Bicycle Scavenger Hunt. This fun activity is an opportunity to get out and explore your community by bicycle!
Town - Wide Rummage Sale
June 20, 2026
Mercer Open All-Species Fishing Tournament
June 26-28, 2026
TWO DIVISIONS: 1. CAN YAK - 2. OPEN MOTORIZED BOATS LOVE FISHING? THEN THIS IS THE TOURNAMENT FOR YOU. MercerOpen.com
Mercer 4th of July Celebration
4th of July Parade Line up at 10am Parade starts at 11am Along Highway 51
Celebrate the 46th Annual Loon Day in Downtown Mercer
August 5, 2026 Night before loon day street dance OVER 250 ARTS & CRAFTS VENDORS -
It’s
6th Annual Mercer Backyard BBQ Cook-Off
SEPTEMBER 18-19, 2026
24th Annual Pumpkin Run ATV/UTV Rally
Turtle-Flambeau Flowage History
The Chippewa and Flambeau Improvement Co. (CFIC) is a private corporation created by the Legislature in 1911 for the purpose of building, maintaining and operating dams and reservoirs on the Chippewa and Flambeau rivers and their tributaries. The law directs the company to produce as nearly a uniform flow of water as practicable in the Chippewa and Flambeau rivers, by storing in reservoirs surplus water for discharge when the water supply is low, to improve the usefulness of the rivers for all public purposes and to reduce flood damage.
The Turtle-Flambeau Flowage was created in 1926 when the CFIC built a dam on the Flambeau River downstream from its confluence with the Turtle River. The dam flooded 16 natural lakes and forms an impoundment of approximately 14,000 acres. The flowage was intended to provide flood protection and to augment river flows for hydroelectric plants operated by downstream electric utilities and paper mills.
At the time, the dam was quite controversial. The perception was that the project created “the greatest destruction of nature’s beauty in the state” as documented in a 1930 silent film. CFIC had offered landowners in the flooded basin either equal land on the shore of the new flowage or a cash buyout. Because of the negative perceptions, most people took the cash. Most of the flowage, therefore, came under the ownership of CFIC.
Turtle-Flambeau Flowage
100th Anniversary
Perceptions change, however. The Turtle-Flambeau Flowage is now viewed as a unique recreational resource and the closest to a wilderness experience that you will find in the state. It is often referred to as the “crown jewel of the north.”
The early perceptions that resulted in CFIC acquiring most of the flowage shoreline ultimately provided an opportunity for the State of Wisconsin to purchase the lands for resource protection and outdoor recreation. The state purchased approximately 22,000 acres from CFIC in 1990 with funding from the Knowles-Nelson Stewardship Program. Additional acquisitions have increased state ownership to over 37,000 acres, including 114 miles of flowage shoreline and 195 islands.
This state property, called the Turtle-Flambeau Scenic Waters Area, is managed by the Department of Natural Resources. A master plan has been developed for management of the property with direction from a citizen advisory committee. The goal of the plan is to implement management practices that will perpetuate the natural character of the flowage’s shoreline. Top priorities are to preserve its scenic qualities and protect its plant and animal communities. The department is also striving to preserve the quality and wealth of outdoor recreational opportunities including fishing, hunting, camping, nature observation, trapping, boating and canoeing.
227miles of undeveloped natural shoreline
16 natural lakes
3rivers
21,300
6 boat landings acres of land
14,300 acres of water
Fishing A Reel
Sport
With over 200 clean fresh-water lakes in the Mercer area, angling opportunities are endless. From pan fish and walleye to musky, Mercer area lakes have it all!
The crown jewel of Wisconsin, the Turtle-Flambeau Flowage, lies just a few miles from Mercer and is the closest experience to wilderness lake fishing in Canada that you will experience in Wisconsin.
The Turtle-Flambeau Flowage continues its reputation for outstanding walleye fishing and excellent pan fishing. Local guides report that pan fishing has great action in August and September. The abundance of trophy-size crappie (up to 15 inches) and bluegill (up to 10 inches) are present and make great table fare!
There are nine lakes connected to the Turtle-Flambeau Flowage by the Turtle River, Trude Lake, and the 16 lake basins in the Flowage itself all hold musky, walleye, bass, and crappie.
As Mercer area lakes do not see the fishing pressure that occurs in more populated areas of the state, there is a good chance you will be the only one on the lake and the only trailer in the lot at the boat ramp!
The lakes surrounding Mercer provide outstanding op- portunities for the musky angler. The Mercer area con- tains “action” lakes as well as lakes with trophy-sized fish exceeding the 50-inch mark!
Musky anglers start the season fishing our smaller, shallow lakes where the water warms the quickest, making for more active fish.
As the water temperatures warm up, anglers transition to larger area lakes and the Turtle-Flambeau Flowage.
Once August rolls around, anglers continue musky fishing on larger lakes and the Turtle-Flambeau Flow- age until ice up.
Ice Fishing
With 214 lakes, in addition to over 14,300 acres of the Turtle-Flambeau Flowage, Mercer welcomes ice anglers. Our lakes are home to musky and walleye, smallmouth and largemouth bass, northern pike, perch, and crappie. In the winter, you’ll see the shanties, ice holes, and tipups of hardy ice fishermen unphased by the frosty temperatures, waiting for their next big catch.
Fishing Licenses
Wisconsin is a great state to fish! Kids 15 and under, anglers born before 1927, and active-duty military Wisconsin residents on furlough or leave fish free every day! For everybody else, a variety of license options get you out on the water quickly, easily, and at a bargain price.
Licenses are available for purchase at local bait shops and gas stations in Mercer or DNR Service Centers in Woodruff and Park Falls. Or purchase your license online at GoWild.wi.gov.
FREE FISHING WEEKENDS
January 17-18, 2026 and June 6-7, 2026
A Place to Paddle
Paddling opportunities offer something for everyone:
• Bear River’s tranquil water and unspoiled wilderness
• Multiple put-in and take-out possibilities on the Turtle River
• Placid lake paddling on the TurtleFlambeau Flowage Scenic Waters
• Challenging rapids on the North Fork of the Flambeau River
• The Manitowish River is a clean, sandy-bottomed river with a steady current and lots of natural beauty along the way.
Iron County silent sports groups host weekly excursions to go on bike rides, paddles, and more in the summer, ski and snowshoe outings in the winter, and other events throughout the year. For more information, visit IronCountyOutdoors.org for information and schedules.
MERCER CANOE ROUTE
MANITOWISH RIVER CANOE ROUTE INTO THE TURTLE-FLAMBEAU SCENIC WATERS AREA
BEAR RIVER CANOE ROUTE INTO TFSWA Mercer Canoe Routes
Paths, Trails & Routes
There are endless possibilities in the Mercer area for hiking. Miles and miles of back roads and trails meander through deep forests. Bring your compass, GPS, and sense of adventure and try out these trails:
• Big Island Trail (hiking, biking, snowshoeing, backcountry cross-country skiing, hunting)
• Wilson Hills Trail (snowshoeing, backcountry cross-country skiing, hunting)
Biking
The Mercer Bike and Hike Trail is the northernmost portion of the 52mile Heart of Vilas County Bike Trail System that winds through lakes, rivers, and forests to connect Mercer with Manitowish Waters, Boulder Junction, Sayner, and St. Germain. Our 7.8-mile trail is a mix of paved trails and rustic roads with beautiful bridges crossing rivers and wetlands.
WinMan Trails, just east of Mercer at the intersection of Highways J and W, has over 11 miles of trails featuring single-track flow trails, berm turns, rock features, and freeride structures.
North Lakeland Discovery Center offers beginner and intermediate riders 12 miles of off-road multi-use trails around the lake and along the Manitowish River.
ATV Adventure
Take it Outside
Over 100 miles of ATV/UTV trails in the Mercer area connect with other Iron County trails to form the largest ATV trail system in Wisconsin, exceeding 250 miles of adventure-packed trails. Our trails offer year-round scenic views of nature, wildlife, lakes, and waterfalls. The trails wind through the forests with varying terrain ranging from smooth, flat surfaces to rocky terrain— and, of course, mud, too! The Mercer Dusty Loons ATV Club maintains our trails. Visit them at MercerDustyLoons.com.
Tips for the Trail
• Iron County ATV/UTV Trails are open from mid-May through March 31 or when the trails close to conclude the winter season.
• ATVs and UTVs are allowed on the trails during the winter when the temperature is 33 degrees or below.
• Day parking for trailers is available near the railroad grade in downtown Mercer, off Trail 17.
250 miles of advanturous trails
• All children under the age of 18 must have a minimum of DOT Standard motorcycle or ATV helmet. Bicycle helmets are NOT legal.
• Visit GoWild.wi.gov for information on regulations, licenses, and trail passes.
Mark Your Calendar
Rally on October 8-11, 2026, in Mercer, Wisconsin. The event includes: a four-day Poker Run with stops at businesses throughout Iron County and lots of great riding along the way; ATV, UTV, and lawn tractor pulls, mud pit, the Great Pumpkin Parade through downtown Mercer; and the pumpkin party on Saturday night, with music, food, drinks, and your chance to win raffles. MERCERPUMPKINRUNRALLY.COM
The Hunt Starts Here
Your next hunting expedition begins in Iron County, Wisconsin. Mercer—touting over 74,500 acres of public forestland and hundreds of water bodies—serves as your base camp for food, lodging, hunting supplies, gear and guides.
Privately owned land enrolled as “open” in the state Managed Forest Law program is available to hunters.
The Northwoods Wildlife and Wetlands Club’s shooting range is open from April 1 to November 30 each year. There are target ranges for rifle, pistol, and archery, as well as clay trap shooting and an archery field course. For more information about hunting opportunities, visit IronCountyForest.org or call 715-561-2697. The Mercer Area Chamber of Commerce office has maps available. Visit MercerCC.com or call 715476-2389.
74,500 acres of public forestland & numerous water bodies
Winter Adventures
For more Snowmobile information & to review a trail map:
Gear up for an exhilarating snowmobile trip, test your hard water fishing skills on the ice, or strap on your Bear Paws for a snowshoe adventure in the peaceful white woods.
Snowmobiling
Over 250 Miles of Scenic Snowmobile Trails are groomed and maintained by the Mercer Area Sno-Goers. mercersnogoers.com
Over 250 miles of groomed snowmobile trails in southern Iron County offer a variety of riding experiences. From former railroad grade to heavily forested land, to the wideopen spaces of marked trails across the Turtle-Flambeau Flowage, riders will see why Iron County is known as the Snow Capital of Wisconsin.
Mercer’s trails are part of the 500+ miles of the Iron County trail system. Riders may head north, all the way up into Michigan’s Upper Peninsula, as well as east and west to adjoining counties. There’s always a new, captivating view around each bend.
Many of our lodging properties and dining establishments are right on the trails or nearby and easily accessible. Trailer parking is available in downtown Mercer adjacent to Trail 17 (the Railroad Grade).
Over 250 miles of scenic snowmobile trails are groomed and maintained by the Mercer Area Sno-Goers. Trail conditions are updated regularly on MercerCC.com, our Facebook page, and our 24-hour Snow Line at 715.476.SNOW (7669)
Cross-Country Skiing & Snowshoeing
MECCA TRAILS offer 21 km of groomed trails for skiing both classical (diagonal stride) & freestyle (skate) skiing. The trails wind through the stately pines, black spruce & tamarack wetlands, and hardwood forest in Mercer and are suitable for beginning through advanced skiers. There are beautiful vistas around the Little Turtle Wildlife Area and Flowage. 3 Miles of snowshoe trails in the forests and wetlands around the chalet. The Chalet Trailhead has a heated chalet, change room and vault toilet, at 4686N Fierick Road. The Flowage Trailhead parking lot is on the west side of the trail system. More information including trail conditions: visit www.meccatrails.com
WinMan Trails are located just east of Mercer, at the intersection of Highway J and Highway W in Winchester. Cross-country skiing (classic and skate), snowshoeing, and single-track fat biking are offered in winter. WinMan has 20 kilometers of groomed ski trails. A heated chalet has bathrooms, changing rooms, Great Room with kitchen, wood-fired furnace, pizza oven and plenty of seating. Visit winmantrails.com.
Schomberg Park has 2 loops totaling 2.7 km of easy terrain. Schomberg Park is located at 9701N Hwy 51, 13 miles north of downtown Mercer. Parking is available off of Hwy 51 at the south parking lot entrance. Visit ironcountyforest.org
Each winter season sees over
110 Inches of Snow
For more skiing and snowshoeing information & to review a trail map:
Trail Conditions
Reporting of snowmobiling, crosscountry skiing & snowshoeing are updated regularly on MercerCC.com, our Facebook page, weekly Email Blast trail reports & our 24-hour Snow Line at 715.476.SNOW (7669)
winmantrails.com
mecccatrails.com
SUPERIOR FALLS
Waterfalls
(Travel: 1, Trail :Upper 1, Lower 3)
(Montreal River, Saxon area)
Falls Height: 110 feet
Facilities available: parking lot
Approach to falls viewing area: Though the trail to the viewing area has a rail, it ascends a long incline over uneven terrain. Please watch your step.
POTATO RIVER FALLS
Travel: 1, Trail: 3
(Potato River, Gurney area)
Falls Height: 90 feet
Facilities available: town park with rustic picnic campsites
PETERSON FALLS
(East Branch Montreal River, Hurley area)
Falls Height: 35 feet
Approach to falls viewing area: Follow the footpath located from the north side of the parking area one-quarter mile to view the falls.
WREN FALLS
Travel: 2, Trail: 2
(Forks River, Saxon area)
Falls Height: 30 feet
Facilities available: primitive campsite
Approach to falls viewing area: A hike up a hill will lead you to the rustic campsite overlooking the north side of the falls.
FOSTER FALLS
Travel: 2, Trail: 1
(Potato River, north of Upson)
Falls Height: 25 feet
SPRING CAMP FALLS
Travel: 3, Trail: 2
(West Branch Montreal River, Hurley area)
River: Montreal River, West Branch
Falls Height: 20 feet
Approach to falls viewing area: Rustic trail signs will lead you to the view of the falls.
ROUSE FALLS
Travel: 2, Trail: 2
(Tyler Forks River, Upson area)
Falls Height: 19 feet
Approach to falls viewing area: A threequarter-mile hike brings you to a view of the falls.
UPSON FALLS
Travel: 1, Trail: 2
(Potato River, Upson area)
Falls Height: 18 feet
Facilities available: Upson Town Park, with campsites and picnic area
SHAY’S DAM FALLS
(Turtle River, Mercer area)
Falls Height: 15 feet
Facilities available: park with campsites, toilets, picnic area, boat ramp
For more waterfall info and to view a map:
GILE FALLS
(West Branch Montreal River, Gile area)
Falls Height: 15 feet
Approach to falls viewing area: An overlook of falls is accessible via Gile Falls Street. A snowmobile bridge crosses the top of the falls and can be accessed by foot.
Approach to falls viewing area: You will enter the park just below the falls. Take time to enjoy the other scenic rapids and riffles upstream.
Key: Travel Difficulty: 1 to 3
(1- Easy, 2- Moderate, 3- Difficult)
We are loony about loons
Mercer is officially known as the Loon Capital of the World.
We have the highest concentration of nesting loon pairs in the continental United States! As you boat on almost any of our 214 lakes this spring and early summer, you have the chance to see a nesting pair of common loons.
Meet Mercer’s Own Claire d’Loon
• Height: 16 feet tall
• Weight: 2,000 lbs
• Born in May 22, 1981 in Sparta, WI
• Claire is a touch older than most loons, but the common loon lives 20 years or more!
• Claire is the 3rd Largest loon statue in the world.
• However, Claire is the most unique by being the World largest talking Loon!
• Claire is outdone only by a floating loon in Virginia, Minnesota & the giant concrete loon in Vergas, Minnesota.
A Little Bird Told Me
The common loon has four calls that you may hear when you’re in the Mercer area.
• The tremolo is an aggressive call, used when disturbed by a boater or predator. You might mistake it for maniacal laughter!
• The wail is a long, drawn-out sound. Loons wail when they become separated from their chick or mate.
• The hoot—a shorter call, used among parents & their young—communicates curiosity or happiness.
• The yodel is sounded by male loons guarding their territory.
46th Annual Loon Day: August 5, 2026
Celebrate the 46th Annual Loon Day on Wednesday, August 5, 2026, from 9 a.m. to 4 p.m. in downtown Mercer. There will be fun activities for everyone in your family, including:
• Over 250 arts & craft exhibits
• A flea market, sidewalk & bake sales, & live music
• Performances by several outstanding area performers
• World Famous Loon Calling Contest
• Raffles, food, & refreshments
• A street dance with live music the night before Loon Day & so much more!
Contact the Mercer Chamber of Commerce for more information. MercerLoonDay.com
Birds of a Feather
Mercer is an ideal destination for birders and bird lovers. With more than 150 bird species found in the area—including eagles, ospreys, hawks, owls, warblers, ducks, geese, trumpeter swans, wild turkeys, and grouse—and five nearby birding sites identified by the Wisconsin Bird Conservation Initiative as Important Bird Areas, we’ve been recognized as a Bird City since 2014.
Facts about the Common Loon
25 inches tall & weighs between 8 to 11 lbs.
Mercer has the highest concentration of nesting loon pairs in the continental United States.
The Common Loon is protected by State and Federal laws as a migratory, nongame bird. It is also a species of Special Concern in Wisconsin.
Loons are water birds, only going ashore to mate and incubate eggs. Their legs are placed far back on their bodies, allowing efficient swimming but only awkward movement on land.
Like many young birds, juvenile loons are on their own after mom and dad leave at about 12 weeks. The parents head off on migration in the fall, leaving juveniles to gather into flocks on northern lakes and make their own journey south a few weeks later. Once the juveniles reach coastal waters on the ocean, they stay there for the next two years. In the third year, young loons return north, although they may not breed for several more years (on average they are six years old when they start breeding).
• Loon populations are on the rebound, but some years, fluctuating water levels or biting insects can negatively impact their nesting success. You can help by staying away from the nests.
• Don’t throw broken fishing line in the water, and switch to non-lead sinkers. Lead poisoning from fishing tackle accounts for 20% of loon deaths. If a loon swims near your boat, don’t cast bait until after it leaves.
• Loons are agile swimmers, but they move pretty fast in the air, too. Migrating loons have been clocked flying at speeds more than 70 mph.
Relocate & Discover The Mercer Community
Relocate to Mercer
Telecommuter Forward Community. Our broadband infrastructure and expansion provide telecommuter options for sole proprietors and growing businesses. Extend your vacation time in Mercer by tackling fish in the morning and work in the afternoon.
Ready-to-Build Business Park. Mercer welcomes new business and industry. Lots are still available in the Mercer Business Park, conveniently located on Highway 51 on the southern edge of town.
Mercer Public Library. Open six days a week, the Mercer Public Library offers a wealth of resources—from computers, printers, and Wi-Fi to programs for children and adults. Choose to work by the fireplace in the reading room or the light and airy conference room. Boost your brain power in the new memory lab.
Pre-K–12 School District. Mercer School, home of the Tigers and of 91 students in pre-kindergarten through 12th grades, has the vision to provide students, parents, and community members with a place to learn, to come together as a family, and to form lifetime relationships.
Health and Safety.DedicatedvolunteerfireandEMSdepartments provide superior fire suppression, technical rescue, fire prevention, hazardous materials response, ice rescue, water rescue, and many other services to the town and surrounding areas.
For more information about relocating or starting a business in the Mercer area, please contact the Mercer Area Chamber of Commerce at 715-476-2389 or visit MercerCC.com.
Mercer Public Library
The Mercer Public Library is open to all residents, property owners, and visitors to the Mercer Area. Your free library card gives you access to books, movies, puzzles, games, and more. Use your card to stream video and download digital books, audiobooks, and magazines. Get work done using our free high-speed WiFi, public computers, and print, fax, copy, and notary services. Meeting rooms available for groups and individual use. Join us for programming for adults and children. All are welcome!
Mercer Senior Center
The Mercer Senior Center, located at 2518 Martha Lake Road, was established in 1973 as the Northwoods Senior Citizens Club and has functioned as a free-standing, independent, volunteer-driven, non-profit organization ever since. During its 47-year history, it has primarily functioned as a place for seniors to gather, share fun times, enjoy nutritious food and socialize, while also providing a site for various community events and activities.
Mercer Area Train Depot
Enter into an authentic railroad depot and take a step back in time. Here you will find books, artifacts, pictures and vintage clothing of Mercer since it was established in 1894. Mercer became organized as a town in 1908.
Mercer School District
Visit our website, mercer.k12.wi.us, to learn more about Mercer School, where students from early childhood through high school thrive in a supportive, close-knit community. Our innovative programs, strong academics, and hands-on learning opportunities—both in the classroom and outdoors—prepare every student for success. Small School. Big Opportunity.
Discover Mercer Business Directory
Hotels & Motels
Town Information
Mercer Town Hall
2657 W Railroad St, Mercer, WI 54547
715.476.2403 | townofmercer.com
Iron County Offices
300 Taconite Street, Hurley, WI 54534 715.561.3375 | co.iron.wi.gov
Mercer Area Chamber of Commerce 5150 N Hwy 51, Mercer, WI 54547
715.476.2389 | mercercc.com
Mercer Fire/EMS Services
5271N Vaughn Street, Mercer, WI 54547
Non-Emergency - 715.476.3883
Emergency - 911
Iron County Sheriff’s Department
300 Taconite St # 226, Hurley, WI 54534
Non-Emergency - 715.561.3800
Mercer Post Office
5245 Lakeview Ave, Mercer, WI 54547
715-476-0270
Mercer Public Library
2648W Margaret St., Mercer, WI 54547
715.476.2366 | mercerpubliclibrary.org
Trash Disposal
2553 W Cty Rd J, Mercer, WI 54547
Hours vary. Stickers to be purchased at Lotter’s BP gas station, Snow’s Family Market, and Mercer Town Hall
Water/Sewer - Mercer Sanitary District 5054 US-51, Mercer, WI 54547, 715.476.3575
CLUB 51
5491 Hwy 51 Mercer, WI 54547
715.776.0144 club51mercer.com
Units: 9
Club 51 provides food, spirits, and lodging, located on US 51 and County FF and right on the Iron County snowmobile and ATV/UTV trails for convenient year-round access to fun. Enjoy modern accommodations in a private setting. The bar and restaurant create a social atmosphere with elevated bar food and a complete drink menu. Please see website for seasonal hours and motel reservations. See ad, pg 2
GREAT NORTHERN HOTEL
5070 N Hwy 51, Mercer, WI 54547
715-476-2440 greatnorthernmercer.com
# of Units: 80 • Lake: San Domingo
Our year round hotel and restaurant is located on a small lake on the edge of Mercer on the snowmobile/ATV trail. Eighty spacious rooms with air-conditioning, coffee pots, cable TV, and Wi-Fi.
Continental breakfast served in our large great room. See ad, pg 35
CLEVELAND’S CLUBHOUSE AT BEAVER LODGE
2010 Beaver Lodge Rd, Mercer, WI 54547
715-575-5696 clevelandsclubhouse.com
# of Units: 18 • Lake: Little Martha
Beaver Lodge is a welcoming and beautiful place in Mercer to spend time with family and friends. This establishment has been around since the 1920s. Come check out our new menu accompanied by an updated friendly and cheerful atmosphere. Beaver Lodge offers 18 hotel units with an amazing view of Little Martha Lake. The most important thing for us is to create relationships and friendships with our customers. We look forward to meeting you and thankful to have you visit the Lodge for a drink, some food, or a weekend in one of our beautiful rooms.
DAYS INN BY WYNDHAM HURLEY
13355 N Hwy 51, Hurley, WI 54534
715-561-3500 hurleydaysinn.com
# of Units: 69
69 room hotel located in Northern Wisconsin with scenic beauty to occupy even the most avid adventurer. Indoor pool, hot tub and sauna available. Beer, wine and pizza available for purchase onsite. Free breakfast and WIFI. Dogs only - fee. Snowmobile, ATV and UTV trail access. Trail maps available. See ad, pg 37
LOONS NEST MOTEL
5202 N Hwy 51, Mercer, WI 54547
715-476-2330 loonsnestmotel.com
# of Units: 9
Eight regular motel rooms and a kitchenette unit. All the rooms have small refrigerators, Direct TV and A/C. Located in downtown Mercer with direct access to ATV Trail 17. Numerous places to eat, drink and shop within easy walking distance.
THE LODGE AT MANITOWISH WATERS
13859 ILG Rd, Manitowish Waters, WI 54545
715-543-2024 lodgemw.com
# of Units: 24
The Lodge’s serene, tranquil setting is ideal for family vacations, reunions, conferences, and relaxing getaways only minutes from shopping and dining in downtown Manitowish Waters. Guest rooms offer all the amenities you need and complimentary breakfast is served daily. See ad, pg 36
Resorts, Cabins Campgrounds & Homes
BEAVER’S RESORT
4720 W Lake of the Falls Rd, Mercer, WI 54547
715-476-3412 beaversresort.org
# of Units: 5 • Lake: Lake of the Falls
Beaver’s Resort is located on Lake of the Falls. It has 5 year-round cabins with full kitchens, concrete boat ramp, docks, ATV & snowmobile 12B, Full service bar & restaurant, rowboats, fish houses, and a campground with electricity.
DONNER’S BAY RESORT
2974 N Hiawatha Road, Butternut, WI 54514
715-476-2555 donnersbayresort.com
# of Units: 7 • Lake: TFF
On the west side of the Turtle Flambeau Flowage, 7 year-round cabins, bar, kitchen, gas, bait and tackle shop. Concrete boat ramp, pontoon and fishing boat rentals. On ATV & Snowmobile Trail #9. Beach, game room, volleyball and basketball courts.
GATEWAY LODGE & RESORT
4695 N Popko Circle West, Mercer, WI 54547
715-476-7878 thegatewaylodge.com
# of Units: 9 • Lake: TFF
3 four-season cabins with the charm of the Northwoods meshed with all the comforts of home on the Turtle-Flambeau Flowage. Wi-Fi, firepit, grill and much more. Restaurant and bar on premises. Pontoon and deluxe fishing boat rentals.
BALSAM RIDGE LODGING
5910 Hwy FF, Mercer, WI 54547
715-252-3144 Balsamridgelodging.com
# of Units: 2 • Lake: TTF
Balsam Ridge Lodging offers two cabins, each 650 square feet plus loft, built in 2006, with log and tongue and groove interior. The cabins have high speed internet available. ATV/UTV and Snowmobile right from the cabin. Access to a private pier on the Turtle Flambeau Flowage. Enjoy a beautiful stay at this cozy and comfortable retreat. See ad, page 34
BEAR CHASERS
7688N S Island Lake Road Hurley, WI 54534
715-476-2799 Follow on Facebook
Units: 2 Lake: Island Lake
Year Round/wifi/pier/air conditioning/snowmobile/atv/food-bar
Bear Chasers is under new ownership since Dec 2024. Located on printine Island Lake in Hurley, WI, directly on the UTV and snowmobile trails. Featuring a bar, full menu, woodfired pizzas and lodging.
BIG BEAR FAMILY CABINS LLC
1991 Beaver Lodge Rd, Mercer, WI 54547
608-575-1343
# of Units: 1 • Lake: Little Martha
Spacious 5-6 bedroom, 3 bathroom house on Little Martha Lake. Over 3500+ sq. ft. of living space. Living room has an enormous, 20’ tall, stone fireplace and cathedral ceiling, all overlooking the Lake. Directly on ATV/UTV/snowmobile trails.
BIRCHWOOD POINT mercercabin.com
They have 1 unit, WIlson Lake
Escape to our lakeside cabin with 400ft of serene frontage and a screen porch. Enjoy fishing on Wilson Lake, a pier, and easy access to ATV/snowmobile trails. Renovated 2Bed/1Bath, Dog Friendly. Visit our website to book!
CLEVELAND’S CLUBHOUSE AT BEAVER LODGE
2010 Beaver Lodge Rd, Mercer, WI 54547
715-575-5696
clevelandsclubhouse.com
# of Units: 18 • Lake: Little Martha
Beaver Lodge is a welcoming and beautiful place in Mercer to spend time with family and friends. This establishment has been around since the 1920s. Come check out our new menu accompanied by an updated friendly and cheerful atmosphere. Beaver Lodge offers 18 hotel units with an amazing view of Little Martha Lake. The most important thing for us is to create relationships and friendships with our customers. We look forward to meeting you and thankful to have you visit the Lodge for a drink, some food, or a weekend in one of our beautiful rooms.
CRANBERRY INN OF MERCER
5491 Hwy 51, Mercer, WI 54547
715-476-3451
cranberryinnofmercer.com
17 Cabins
The Cranberry Inn of Mercer offers cozy Northwoods cottages with modern comforts, located directly on ATV/UTV and snowmobile trails. Perfect for families, couples and groups, it’s an ideal year-round getaway surrounded by lakes, forests and outdoor adventure. See ad, pg 34
DEADHORSE LODGE
4125 N Popko Circle W, Mercer, WI 54547
715-544-5851 • 715-776-0676
deadhorselodge.com
• Lake: TTF
Resort located on the north end of the Turtle Flambeau Flowage and Deadhorse Lake. Operating since 1983. Level grounds with a large, sandy beach. Most cabins have 2 bathrooms. Docking and electrical hook-ups. Sunken Horse Saloon located on premises. On ATV & Snowmobile trails. See ad, pg 34
GREAT ESCAPE AT CEDAR LODGE
2964 N Hiawath Rd, Butternut, WI 54514
715-828-2334 cedarlodge.weebly.com
# of units: 1 • Lake: TFF
Four Season resort on the beautiful Turtle Flambeau Flowage. Our lodge has 11 bedrooms, 3 full, 2 half baths. Complete kitchen, dining room, living room, full bar and game room, can sleep 40+.
LOON LAGOON CAMPGROUND
2580 W Margaret St, Mercer, WI 54547
715-476-2466 Loonlagoon.org
# of Units: 40 • Lake: Grand Portage
Forty sites located two blocks east of Hwy 51 in Mercer, on the outlet of Grand Portage Lake. Full hook ups. Loon Lagoon is an open, grassy park within walking distance of stores and restaurants. Campground is accessible to ATV Trails
NORTHWOODS FLOWAGE VIEW
6142 Downey Rd Mercer, WI 54547 715-252-3144
Northwoodsflowageview.com
Year Round On ATV trail Turtle Flambeau Flowage Rustic fully furnished two bedroom four season cabin located on the Turtle Flambeau Flowage near Lake Bastine. Private pier. Modern cabin with a rustic flavor. Wifi and smart TV. Close to ATV and snowmobile trails. See ad, page 34
PINE LAKE LODGE
5434 Cty Rd G, Hurley WI 54534
815-291-3888 pinelakelodgecabins.com
Lake: Pine Lake
Pine Lake Lodge is located on beautiful Pine Lake. We have four cabins, each two bedrooms with queen beds, a kitchenette, and living room area. There is a full service bar and restaurant on site providing steaks, fish fry, prime rib and more! The ATV/Snowmobile trail is just feet away from the cabins. We are your home away from home whether wanting to relax, kayak, canoe, boat, jet ski, fish, hike, snowmobile, UTV/ATV, snowshoe, bicycle, and more. We are your perfect vacation destination.
STONEWALL HIDEAWAY
mercercabin.com
1 unit • Grand Portage Lake
Conveniently located at the edge of town and on ATV/snowmobile trail 10, our 2Bed/1Bath cabin is family and pet friendly with a peaceful lakeview. Cabin amenities include: fully equipped kitchen, gas fireplace, wifi, AC, and much more.
TWIN RIVERS RESORT
1781 W Hwy 51 Mercer, WI 54547
715-892-2868
twinriversresortwi.com Units: 3
Newly built cabins with everything you need for a comfortable stay. Fully stocked kitchen, very comfortable beds, adorable bathroom with large shower. Each cabin has its own outdoor patio with a firepit and we supply firewood. Centrally located you can easily visit small local towns with bars, restaurants, and shopping. Ample free parking on property. See ad, page 34
Advertising & Marketing
5 STAR MARKETING & DISTRIBUTION
1509 N 4th St, Tomahawk, WI 54487
715-453-4511 5starupnorth.com
Our company provides marketing services to the tourism/travel and real estate industries. We produce and distribute top-quality magazines, maps, and brochures that promote travel and shopping. We also operate the largest and best rack distribution network in Northern Wisconsin.
CLOSE PUBLICATIONS
N50 W25172 William Drive, Pewaukee WI. 53072
262-695-1800 Funinwisconsin.com
Find out about all the latest Wisconsin travel information: Full editorials on some of the state’s finest resorts! Quick reference to the state’s most popular Visitor’s Bureaus and Chamber of Commerce locations. Newest games at the best casinos! Some of the best fishing spots and tips from the state’s most acclaimed fishing guides. The newest and best rated golf courses. Hunting and snowmobile trails.
GLOBAL RECOGNITION
980 Velp Ave, Green Bay, WI 54303 920-499-1633 or 800-888-1090 www.globalrecognition.com
Recognition awards, custom framing, logoed apparel, promotional products and personalized gifts. In-house engraving, embroidery, screen printing and full-color imprinting. Your one-stop shop for celebrating people and promoting your brand.
Attractions
COPPER PEAK
N13870 Copper Peak Rd, Ironwood, MI 49938
906-932-3500 copperpeak.net
The Copper Peak Adventure Ride lets visitors rise to the same heights as the athletes who have flown down the hill in years past. After an 800-foot chair lift ride to the crest of the hill – a 360-foot copper-bearing volcanic outcrop – visitors take a thrilling 18-story elevator to the main observation deck. From there, the truly fearless can walk an additional 8 stories to the top starting gate.
IRON COUNTY HISTORICAL MUSEUM
303 Iron St. Hurley, WI 54534 715-561-2244
The Iron County Historical Museum is volunteer run & located in Hurley WI in the old courthouse, National Register of Historic Places. We have a large collection of historical artifacts, publications, documents and photographs dating from before Iron County was founded in 1893 to recent years. Visit our exhibits on logging and mining, important industries in our history. Take a walk through Grandma’s House in our kitchen, living room, and bedroom exhibits. Enter the past when you walk through our one room school, tavern, funeral parlor, and courtroom.
LEGEND
Snowmobile Trail Access
Open Year Round
Pets Allowed
ATV Trail Access
WiFi
Handicap Accessible
Food
Bar Air Conditioning
Fireplaces
Pier/Dock Available
Boat/Motor Rentals
MECCA TRAILS
4686N Fierick Rd, Mercer, WI 54547
www.meccatrails.com
Ski, Snowshoe, Hike year-round. Winter enthusiasts enjoy 21 kilometers of groomed cross country ski trails and 3 miles of snowshoe trails through the pines, hardwoods and wetlands. Hikers enjoy the trail system year-round. See ad, pg 41
NORTH LAKELAND DISCOVERY CENTER
14006 Discovery Ln, Manitowish Waters, WI 54545
877-543-2085 discoverycenter.net
This nature education center has something for the whole family, including interactive exhibits & displays, live animals,12-miles of multi-use silent sport trails, nature playscape, and interpretive gardens. The organization offers educational programs to create connections among people, nature, and community. See ad, page 37
TAHOE LYNX GOLF COURSE
5195 N Lake Tahoe Dr, Mercer, WI 54547
715-476-0050 or 715-776-4588 tahoelynx.com
Nine hole public golf course for players of all abilities. No rangers to interrupt your fun. Golf carts available. Come and enjoy all the golf course carvings! See ad, pg 40
THEATRE NORTH
825 N Lake St Ironwood, MI 49938 theatrenorth.org
Theatre North is a non-profit organization completely run by volunteers and one of the third-oldest continuously operating community theatre in the country! In our 62-year history, we have produced over 175 shows (plays and musicals) that have dazzled audiences-eliciting laughter, tears, reflection and applause from people. We believe in the arts, the power of storytelling, and each other. In addition to exposing audiences to the arts, we provide performance and volunteer experiences that make people feel like they belong
WINMAN TRAILS
Open every month Trails open 24/7, Chalet 7am-9pm Daily 6870 County Hwy W Winchester WI 54557 646-543-8784 winmantrails@gmail.com www.winmantrails.com
WinMan Trails is a non-profit trail system spanning 1,300 acres of private and public land. Offering mountain biking, hiking, groomed classic and skate skiing, winter fat biking, and snowshoeing.
Building & Construction
906 TREE SERVICE
460 E Vaughn St. Ironwood, MI 49938
906-285-2549 906treeservice.com
906 Tree Service keeps your property safe and beautiful with expert tree removal, trimming/ pruning, stump grinding and storm cleanup. Known for reliability, safety and friendly service. We help home and business properties look and feel great!
Hauser Construction LLC
PO Box 533
847-975-8618
hauserconstructionllc.com
Hauser Construction brings over 35 years of expertise in high-end custom home renovations and new construction. Exceptional craftsmanship, clear communication, and meticulous attention to detail ensure every project is delivered with quality, integrity, and a personalized touch.
WI COATING SPECIALISTS
2008 W. Cassidy Drive, Wausau, WI 54401, 715-298-9533 www.wisconsincoatingspecialists.com
Wisconsin Coating Specialists is here to help with your decorative coating projects. We specialize in coating garages, porches, basements, and full interiors. Whether interior or exterior for a home or business we would love to help with your project needs!
ACTION FLOOR SYSTEMS
4781 N Hwy 51, Mercer, WI 54547
715-476-3512 actionfloors.com
We provide a wide-range of sports floor options worldwide. Action Floor’s premium, solid hard maple permanent and portable floors are preferred for unequaled beauty, performance and durability. Action’s white maple, grown exclusively in the Northwoods, is the best grade available.
KLOPATEK PLUMBING & HEATING, INC.
2690 County Rd J, Mercer, WI 54547
715-476-2100 klopatekplumbing.com
Serving the Northwoods since 1990. Plumbing, Heating & Cooling, Septics.
NASI CONSTRUCTION LLC
700 Granite Street, Hurley, WI 54534
715-561-5153 wnasi.com
For over 45 years Nasi Construction has turned your vision into reality! We are a General Contractor specializing in all Residential and Commercial projects from New Homes, Remodeling, Boat Houses, Garages, C.H.I and Raynor Doors, Nucor Metal Buildings, to Roofing. Build With the Best! See ad, page 43
PLUMBLINE CONSTRUCTION LLC
W6545 Old 182 Rd, Park Falls, WI 54552
701-278-7354 plumblineconstructionllc.com
We offer service and quality for your construction needs. Building with quality materials and professional workmanship ensures lasting value for your home. Our business is established to glorify God by serving customers with reliable estimates, creative designs and lasting solutions.
RIEBE PAINTING & CONSTRUCTION
P.O. Box 387, Mercer, WI 54547
815-693-1658
Over 40 years of experience in painting, staining and construction. Fully Insured.
SCHMIDT & SONS, INC.
Winchester, WI 54557
715.493.6354
Schmidt & Sons specializes in residential and commercial plumbing including new construction, remodeling, and repair. We offer interior plumbing, septic systems, soil testing, water testing and conditioning, and hydronic and in-floor heating. Give us a call for prompt, professional service.
Churches
MERCER UNITED METHODIST CHURCH
2679 W. Margaret St., Mercer, WI 54547
715-476-2740
The faith community known as the United Methodist Church in Mercer is an inclusive and Jesus-centered congregation. We find joy in worship and service. We love to sing, pray and celebrate the blessings of discovery during our faith journey. Join us! See ad, pg 44
FAITH LUTHERAN CHURCH, LCMS
2701 W. Kichaks Landing Rd., Mercer, WI 54547
715-476-2626
Our church family would like to extend a warm welcome to visitors to attend our traditional worship service and fellowship. Communion every Sunday. Casual attire is welcome! Please call the church office for current service time or check our Facebook page.
ST. ISAAC JOQUES AND COMPANIONS
5214 N Lakeview Ave, Mercer, WI 54547
715.476.2697
www.stisaacjoguesmercer.org
Our beautiful Catholic church located on Mercer Lake welcomes all, our Sunday Mass is at 11am and our weekly mass is at 8:30 am on Tuesdays. Our office is located next to the church and hours are Monday and Tuesday 9-4. Our bulletin can be found at parishonline.com/organization/stisaac-joguesandcompanions. See ad, pg 44
Restaurants, Bars & Taverns
AROUND THE CORNER PUB
2633 RailRoad St, Mercer, WI 54547
715-476-2472 aroundthecornerpub.com
Bar & Grill serving a full array of sandwiches, broasted chicken, burgers, salads and homemade soups. Home of the Pub Chicken, Pub Burger and the Olive Burger. Located on the ATV/UTV and Snowmobile Trail, just one block east of Highway 51 on Railroad Street. Open 7 days a week serving food from 11am til 9pm each day. See ad, page 41
BEAVER’S RESORT
4720 W Lake of the Falls Rd, Mercer, WI 54547
715-476-3412 beaversresort.org
Beaver’s Resort is located on Lake of the Falls. It has 5 year-round cabins with full kitchens, concrete boat ramp, docks, ATV & snowmobile 12B, Full service bar & restaurant, rowboats, fish houses, and a campground with electricity.
CLUB 51
5491 Hwy 51 Mercer, WI 54547
715.776.0144 club51mercer.com
Club 51 provides food, spirits, and lodging, located on US 51 and County FF and right on the Iron County snowmobile and ATV/UTV trails for convenient year-round access to fun. Enjoy modern accommodations in a private setting. The bar and restaurant create a social atmosphere with elevated bar food and a complete drink menu. Please see website for seasonal hours and motel reservations. See ad, pg 2
DONNER’S BAY RESORT
2974 N Hiawatha Road, Butternut, WI 54514
715-476-2555 donnersbayresort.com
On the west side of the Turtle Flambeau Flowage. Full bar open year round serving lunch, dinner, and pizza.
GATEWAY LODGE & RESORT LLC
4695 N Popko Circle West, Mercer, WI 54547
715-476-7878 thegatewaylodge.com
Restaurant open Wed, Thurs 3:00pm, Friday thru Sunday 11:00am. Call for seasonal hours. From fresh burgers to handcut steaks to great seafood, come enjoy looking out at the beautiful Turtle Flambeau Flowage. We have a full lunch and dinner menu, plus nightly specials. Great Bloody Marys and hand muddled Old Fashioneds.
THE CRAFTY CUP
5203 N Hwy 51 Mercer, WI 54547
715-776-0300 Follow us on Facebook
Sip, snack and create! We serve a large variety of coffee and Lotus drinks, a light breakfast and lunch, alongside craft workshops and community events. A true Mercer gathering place for families, friends and visitors to connect and make memories.
THE PINES RESTAURANT & BEER GARDEN
5234 N HWY 51, Mercer, WI 54547
715-476-2933 thepinesmercer.com
Celebrating our 45th Anniversary this summer. Thursday is Thai Night, German Food on Saturday & Sunday, 4 pm, Friday fish fry, Oktoberfest with Copper Box, Friday Sept 18. See ad, page 41
BEAR CHASERS
7688N S Island Lake Road Hurley, WI 54534
715-476-2799 Follow on Facebook
Bear Chasers is under new ownership since Dec 2024. Located on printine Island Lake in Hurley, WI, directly on the UTV and snowmobile trails. Featuring a bar, full menu, woodfired pizzas and lodging.
CLEAVO’S TAVERN
13 Nimikon St Gile, WI 54525 414-688-1646 Follow us on Facebook
Cleavo’s Tavern is a cozy, welcoming gem tucked away at 13 Nimikon St, right off the serene Gile Flowage in Gile, Wisconsin. Run by the awesome duo, Matt and Leigh, this local bar is the perfect spot to kick back with a cold drink, soak in the Northwoods vibe, and enjoy friendly vibes. Whether you’re a regular or just passing through, Cleavo’s offers a warm, community feel with easy access to the flowage’s fishing, boating, and ATV trails.
CLEVELAND’S CLUBHOUSE AT BEAVER LODGE
2010W Beaver Lodge Rd, Mercer, WI 54547
715-575-5696 clevelandsclubhouse.com
Beaver Lodge is a welcoming and beautiful place in Mercer to spend time with family and friends. This establishment has been around since the 1920s. Come check out our new menu accompanied by an updated friendly and cheerful atmosphere. Beaver Lodge offers 18 hotel units with an amazing view of Little Martha Lake. The most important thing for us is to create relationships and friendships with our customers. We look forward to meeting you and thankful to have you visit the Lodge for a drink, some food, or a weekend in one of our beautiful rooms.
CLUB 77
6729 W State Hwy 77 Pence, WI 54550
715-329-1117 Follow on Facebook
The fabulous Club 77 is your “just off the road” spot for refreshment and relaxation in beautiful downtown Pence, WI. Open Monday through Friday at 2:oo p.m. with a Saturday opening time of 12:00 noon. We are closed on Sunday. Please follow our Facebook page for the latest daily updates, including specials, organized events, and hour adjustments.
DING-A-LING SUPPER CLUB
1711 W Hwy 51, Mercer, WI 54547
715-476-2270
The finest in casual elegant dining- specializing in ribs, steaks, chops and seafood. Nightly specials, deluxe salad bar, and made from scratch soups. Bar opens at 4pm. Dining from 5-?. Full cocktail bar and wine list. See ad, pg 41
DIXIE’S COFFEE HOUSE
6085 County Hwy W, Manitowish Waters, WI 54545
715-543-2353 dixiesmw.com
Along with the best views, Dixie’s offers New Roots coffee, Two Leaves tea, specialty baked goods, paninis made to order and a soup of the day. Free wifi is available and both indoor and outdoor seating creates a relaxing experience. See ad, pg 38
HOME SLICE PIZZA
2040 W Saarnio Rd, Mercer, WI 54547
715-476-0234 homeslicemercer.com
Homemade pizza made with fresh dough for takeout and delivery. Also serving chicken wings, salads, subs, garlic bread and bread sticks. Try us out today. Online orders are also available. See ad, page 45
JOHNNY’S BAR
5225 N Hwy 51 Mercer, WI 54547
715-476-2652 Follow us on Facebook
Home of the famous Johnny Burger, Johnny’s Bar and Grill is the place to be while in Mercer, WI. Open Thursday-Monday at 11:00 am enjoy a family-friendly environment with a full-service bar and wonderful food that won’t disappoint you! Give us a call or stop in and say hi!
LAZY ACE SALOON
1704 W Manitowish Rd, Mercer, WI 54547
715-476-2257 lazyacesaloon.com
The Lazy Ace Saloon is a true smokehouse BBQ bar located in the Northwoods of Wisconsin. We proudly serve the best Smoked sandwiches in the Northwoods using Jim’s original recipes made from scratch. Don’t forget about our other sandwiches and great homemade pizza.
LIBERTY WAY TAP HOUSE
2040 W Saarnio Rd, Mercer, WI 54547
715-476-2696 libertywaytap.com
20 quality craft beers on tap, wine, and a selection of high-end bourbons in a family atmosphere. Bar area, tables, and lounge area to gather and enjoy private conversation. Pub games and food for the whole family.
MUSKIES BAR & GRILL
5221N US HWY 51, Mercer, WI, 54547
715-476-2029
Bar Located downtown Mercer, WI. Beverages, food, and a great time, what more could you need. Make sure to stop in to Muskies when you’re in town- it’s always a refreshing take on an old time vibe.
PINE LAKE LODGE
5434 Cty Rd G, Hurley, WI 54534
715-476-2410 pinelakelodgecabins.com
Pine Lake Lodge is located on beautiful Pine Lake. We have four cabins, each two bedrooms with queen beds, a kitchenette, and living room area. There is a full service bar and restaurant on site providing steaks, fish fry, prime rib and more! The ATV/Snowmobile trail is just feet away from the cabins. We are your home away from home whether you want to relax, kayak, canoe, boat, jet ski, fish, hike, snowmobile, UTV/ATV, snowshoe, bicycle, and more we are your perfect vacation destination.
SMOKEY’S
6410 County Hwy W, Manitowish Waters, WI 54545 715-543-2220 smokeysdining.com
Nestled among the soaring pines of Manitowish Waters, Smokey’s offers a relaxed fine dining experience you won’t soon forget. A traditional supper club known for our prime steaks and chops, fresh wild caught Canadian walleye and Alaskan salmon, special wine pairings, and locally sourced seasonal dishes. See ad, pg 46
SUNKEN HORSE SALOON
4125 N Popko Circle W, Mercer, WI 54547
715-544-5851, 715-776-0676 deadhorselodge.com
Located on both Snowmobile and ATV Trails. Beautiful view of the Turtle Flambeau Flowage. Serving sandwiches, burgers, pizza and appetizers. See ad, pg 34
THE BAR
5281 N Lakeview Ave., Mercer, WI 54547
715-476-0101
Serving Chicago Hot Dogs, Italian Beef, Italian Sausage, and Stone Pizzas
VO BASEMENT BAR
4495 W Barth Road Hurley,WI
920-810-3323
Stop by VO Basement Bar right off the ATV Trail here in Iron County! Grab a cold beer or cocktail and enjoy spending time in this clean and relaxing hidden gem. Sit outside on the patio and enjoy the beautiful nature of Up North. Open all year round except April. Whether you’re riding on a snowmobile or ATV, we hope to see you here! Follow us on Facebook. WIFI/Internet. Email: dtrbasementbar@gmail.com Outdoor seasonal wash up station to rinse off the trail dust.
WOLF’S DEN BAR & GRILL
5070 N Hwy 51, Mercer, WI 54547
715-476-2441 greatnorthernmercer.com
Located inside the Great Northern Hotel serving the best burgers and sandwiches around. Our 6 flat screens are great for watching sports and the large bar overlooks the lake. Located right on the ATV/snowmobile trail. Opens daily at 7am for breakfast. Lunch and dinner to follow. See ad, pg 47
YUKON 51
7936 N US Hwy 51 Hurley WI 54534
715-476-2204
Open 7 days a week, serving breakfast on Saturday and Sunday. We sell gas, ice, oil, and ice cream. Follow us on Facebook at Yukon Fifty-One for daily specials.
Health & Wellness
EVERGREEN MASSAGE STUDIO
5037 HWY 51, MERCER, WI 54547
815-721-6017 (TEXT ONLY) rootedsoulyogastudio.com
Evergreen massage studio offers various massage treatments, whether you are recovering from an injury, a weekend warrior or in need of some serious relaxation Evergreen offers customized treatments for your needs. Sign up for a session at rootedsoulyogastudio.com
THE MAC
13870 Woodland Lane Manitowish Waters WI 54545
715-543-2808 Mac-mw.com
The Manitowish Waters Athletic Club (MAC) takes fitness to the next level with the latest equipment in an upscale environment. Whether you want to shed a few pounds, strengthen your inner core, or maintain a healthy lifestyle, the MAC is equipped with everything you need to reach your goals. See ad, pg 36
SMILE LODGE DENTAL
5222 Hwy 51 Mercer, WI 54547
715-476-3432
smilelodgedental.com
Smile Lodge is a warm, modern dental office located right on Highway 51 in Mercer. We offer compassionate, high-tech care for all ages—from cleanings to crowns—with Northwoods hospitality for both locals and visitors.
THE SALON AT MANITOWISH WATERS
5966 County Hwy W, Manitowish Waters, WI 54545
715-543-2223 salon-mw.com
Enjoy an upscale hair salon experience in a cozy Northwoods atmosphere. We offer haircuts, styling, perms, color, waxing and more. Appointments preferred, but walk-ins are welcome.
THE SPA AT MANITOWISH WATERS
5968 County Hwy W, Manitowish Waters, WI 54545
715-543-2535 spa-mw.com
Discover a full-service oasis in the heart of the Northwoods. Offering spa services from head to toe: Massage therapy, manicures, and pedicures. Additional services upon request. Gift certificates available. A peaceful getaway only steps away from The Lodge at Manitowish Waters. See ad, pg 38
Professional Services
ASSOCIATED BANK
5260 N Hwy 51, Mercer, WI 54547
715-476-3545 associatedbank.com
Full Service community bank offering a complete portfolio of both personal and business banking products. Member FDIC and Associated Banc-Corp.
Real Estate
RE/MAX ACTION NORTHWOODS REALTY
5211 N Hwy 51, Mercer, WI 54547
715-476-2323 remaxactionnorthwoodsrealtyllc.com
The Most Trusted Name in Real Estate. Your hometown experts with a world of knowledge and experience. Located on Highway 51 across from the Wampum Shop. Your #1 choice for all your real estate needs! See ad, pg 42
CENTURY 21 PIERCE REALTY LLC
5218 N Hwy 51, Mercer, WI 54547 715-476-2111 c21piercerealty.com
Locally Owned, Nationally Connected! Our team of highly professional Realtors offer over 145 years of combined real estate experience, presenting a wealth of knowledge to guide you! As recipients of multiple Quality Service Awards, we aim for the highest levels of professional service. We are conveniently located downtown Mercer with two additional offices located in Manitowish Waters and Boulder Junction. Let us put the power of our Century 21 team to work for you! See ad, page 42
NORTHWOODS ASSOCIATION OF REALTORS
320 Oak St Suite B Woodruff, WI 54568
715.356.3400
Northwoodsrealtors.org
NWAR and Greater Northwoods MLS serve Forest, Iron, Langlade, Lincoln, Oneida, Price, and Vilas Counties and nearby areas in the WI Northwoods. Visit UpNorthMLS.com for a free real time, REALTOR-powered inventory of Northwoods properties for sale. See ad, pg 41
Schools & Education
GOGEBIC COMMUNITY COLLEGE
E4946 Jackson Rd, Ironwood, MI 49938 906-932-4231 gogebic.edu
GCC’s state-of-the-art campus resides on beautiful Mt.Zion in Ironwood, MI. Our programs, services, facilities, and staff continue to keep our offerings current for today’s workforce while addressing our world’s ever-changing needs. Check out our website (gogebic.edu) for most current programs and partnerships!
LITTLE FOREST SCHOOL
13883 Marathon Rd. Manitowish Waters, WI 54545
715-388-7537 littleforestschool.net
Little Forest School offers a nature-based childcare program where children learn through outdoor exploration, play, and hands-on experiences. Our nurturing environment fosters curiosity, creativity, and connection with the natural world, promoting holistic development in a safe, enriching woodland setting.
IRON COUNTY UW-EXTENSION
300 Taconite St Suite 118, Hurley, WI 54534
715-561-2695 iron.uwex.edu
We teach, learn, lead and serve, connecting people with the University of Wisconsin and engaging with them in transforming lives and communities.
MERCER SCHOOL DISTRICT
2690 W Margaret St, Mercer, WI 54547
715-388-8266 mercer.k12.wi.us
From classrooms to outdoor adventures, Mercer School engages students with hands-on learning, innovative programs, and community connections. Every child thrives in a supportive setting where curiosity and achievement are celebrated. Small School. Big Opportunity.
Clubs, Organizations & Non-profits
MERCER AREA
V.F.W. POST 9536
4299 N Old Hwy 51, Mercer, WI 54547
715-476-0224
Veterans of Foreign Wars Post serving the Mercer area. Meetings the second Wednesday of the month at 6:00 P.M. At the post located at 4299 N Old Hwy 51 South of Mercer. All VFW members are welcome.
NORTHWOODS WILDLIFE & WETLANDS CLUB
Range Rd and Hwy 51, Mercer, WI 54547
nwawc.com
Northwoods Wildlife and Wetlands Club Range has a 100yd rifle/pistol range, a 200yd rifle range, a trap range, archery field course, and an archery practice range with a tower.
COPPER PEAK
N13870 Copper Peak Rd, Ironwood, MI 49938 906-932-3500 copperpeak.net
The Copper Peak Adventure Ride lets visitors rise to the same heights as the athletes who have flown down the hill in years past. After an 800-foot chair lift ride to the crest of the hill – a 360-foot copper-bearing volcanic outcrop – visitors take a thrilling 18-story elevator to the main observation deck. From there, the truly fearless can walk an additional 8 stories to the top starting gate.
EMBERLIGHT FESTIVAL
234 E. Aurora St. Ironwood MI. 49938 906-285-7101 Emberlight.org
The Emberlight Festival produces world-class art within the natural beauty of Michigan’s Upper Peninsula. The festival includes local, regional, and international artists to create affordable, life-enhancing experiences that spark imagination. Events are held from late-June through August annually and include visual and performance artists from Broadway, Carnegie Hall, the Metropolitan Opera and much more.
H.O.P.E. ANIMAL SHELTER
590 Easy Street, Ironwood, WI 49938 906-932-1511 Hopeanimalshelter.org
H.O.P.E Animal Shelter is a non-profit organization committed to caring for lost, stray, and abandoned animals and providing them with food, shelter, and preventative medical treatment until reclaimed by owner or a new home is located and secured.
HURLEY MASONIC LODGE #237
5189 N. Harper St., Mercer, WI 54547 262-215-4752 www.wimasons.org
Freemasonry is a fraternal society of men striving to become better men, better husbands and fathers, and better members of their community. Our history, lure, and use of symbols predate the invention of the printing press and general literacy itself!
ICORE
P.O. Box 202, Hurley, WI 54534 715-208-4257 Ironcountyoutdoors.com
Promote non-motorized recreational activities on land and water. Enhance and expand silent outdoor recreational opportunities. Provide opportunities for volunteers to help support recreational development and maintenance on both land and water. See ad, pg 37
The Iron County Historical Society Museum is volunteer run & located in Hurley WI in the old courthouse, National Register of Historic Places. We have a large collection of historical artifacts, publications, documents and photographs dating from before Iron County was founded in 1893 to recent years. Visit our exhibits on logging and mining, important industries in our history. Take a walk trough Grandma’s house in our Kitchen, Living Room and Bedroom exhibits. Enter the past when you walk through our one room school, tavern, funeral parlor and courtroom.
LAND O’ LAKES ARTS
4262 Hwy B, Land O Lakes, WI 54540
715-547-3950 lolaartswi.com
Non-Profit arts center in Land O’ Lakes providing enrichment and education to all ages year-round in art, music, dance, theater and more.
LEAGUE OF WOMEN VOTERS OF THE COPPER COUNTRYGOGEBIC RANGE UNIT
P.O. Box 150, Mercer, WI, 54547
https://my.lwv.org/michigan/copper-country
The League of Women Voters is a nonpartisan grassroots organization that encourages informed and active participation of citizens in government and mobilizes them to vote.
MECCA TRAILS
4689N Fierick Rd., Mercer, WI 54547
www.meccatrails.com
MECCA (Mercer Cross Country Association) offers 21 Kilometers of groomed ski trails, 3 miles of snowshoe trails and 11 miles of hiking trails through beautiful forests and wetlands. The chalet trailhead has a woodstove, vault toliet and change room. For current conditions and events, visit www.meccatrails.com. See ad, pg 41
MERCER AREA SNO-GOERS
2625 Margaret Street, Mercer, WI 54547 mercersnogoers.com
We are a snowmobile club in Mercer WI. that maintains and grooms over 250 miles of trails in Southern Iron County. We were awarded the 2022-2023 Snowmobile Club of the Year through the AWSC! Thank you to everyone who helped make this happen! For more information check out our website and for events and trail condition updates visit our facebook page.
MERCER DUSTY LOONS ATV/UTV CLUB
PO Box 26, Mercer, WI, 54547 mercerdustyloons.com
Iron County boasts the largest trail system in Wisconsin! The club maintains these trails keeping them accessible and safe. We also sponsor events and club rides throughout the riding season. So come join our club and support ATV/UTV ridership.
MERCER LIONS CLUB
PO Box 629, Mercer, WI 54547 715-776-4588 mercerlions.org
World’s Largest Service Organization. Meetings 2nd Thursday of the month. Lions Fishing Jamboree - Saturday February 14, 2026 - Mercer Community Center - 11:00 am - 5pm. Lions Annual Duck Race - Saturday August 8, 2026 - Rivers Edge Adventure
MERCER LOONS MC
PO Box 183, Mercer, WI 54547
906-364-3901 mercerloons.com
The Mission of the Mercer Loons is to give back to the communities that they embrace in Northern Wisconsin. We celebrate our Veterans and the sacrifices they’ve made with a passion that can not be measured.
MERCER PUBLIC LIBRARY
2648 W Margaret St, Mercer, WI 54547 715-476-2366 mercerpubliclibrary.org
Providing library service to all residents, property owners, and visitors. Check us out for books, movies, games, eBooks, audiobooks, events, and more. Free WiFi, computers, meeting rooms, and workspace. Print, copy, fax, and notary services available. All are welcome!
MERCER SENIOR CENTER
2518 Martha Lake Road, PO Box 436, Mercer, WI 54547
715-476-3511 mercerseniorcenter.com
Seniors supporting each other through companionship, friendship, nutrition and activities.
NORTH LAKELAND DISCOVERY CENTER
14006 Discovery Lane, Manitowish Waters, WI 54545 715-543-2085 discoverycenter.net
This nature education center has something for the whole family, including interactive exhibits & displays, live animals,12-miles of multi-use silent sport trails, nature playscape, and interpretive gardens. The organization offers educational programs to create connections among people,nature, and community. See ad, page 37
NORTHWOODS ASSOCIATION OF REALTORS
320 Oak St, Suite B, Woodruff, WI 54568 715-356-3400 Northwoodsrealtors.org
NWAR and Greater Northwoods MLS serve Forest, Iron, Langlade, Lincoln, Oneida, Price and Vilas Counties and nearby areas in the WI Northwoods. Visit UpNorthMLS.com for a free real time, REALTOR-powered inventory of Northwoods properties for sale. See ad, pg 41
PAW SHOP OF THE MERCER SCHOOL
5215 US Hwy 51, Mercer, WI 54547
715-476-2276
The Paw Shop is a resale store operated with the help of many volunteers from the Community. Stop in and check us out. See ad, pg 42
THEATRE NORTH
825 N Lake St Ironwood, MI 49938 theatrenorth.org
Theatre North is a non-profit organization completely run by volunteers and one of the third-oldest continuously operating community theatre in the country! In our 62-year history, we have produced over 175 shows (plays and musicals) that have dazzled audiences-eliciting laughter, tears, reflection and applause from people. We believe in the arts, the power of storytelling, and each other. In addition to exposing audiences to the arts, we provide performance and volunteer experiences that make people feel like they belong.
A volunteer organization whose purpose is to enhance the quality of the Turtle Flambeau Flowage and promote the business, attractions, activities and events in the Turtle Flambeau Flowage Region. See ad, page 43
WINMAN TRAILS
Open every month Trails open 24/7, Chalet 7am-9pm Daily 6870 County Hwy W, Winchester, WI 54557 646-543-8784 winmantrails@gmail.com www.winmantrails.com
WinMan Trails is a non-profit trail system spanning 1,300 acres of private and public land. Offering mountain biking, hiking, groomed classic and skate skiing, winter fat biking, and snowshoeing.
WOODS & BLOOMS GARDEN CLUB Mercer, WI 54547 715-476-2267
The Woods and Blooms Garden Club meets at 1:00 pm, April through October on the 4th Tuesday on the month, unless otherwise specified, at the Methodist Church.. New and experienced gardeners are welcome to attend our meetings.
Services
NORTHWOODS LAUNDROMAT
5172N US HWY 51 MERCER WI 54547
715.776.8900
A trusted business that’s owned and operated locally in the heart of Mercer. Our water is provided by the Mercer Sanitary District and runs through our on site water softener. Our water protects against iron and other mineral deposits that could cause yellowing and/or staining to your clothes. With the added benefit of our water softener your fabrics will keep their softness and increase the longevity of your clothes. We are committed to providing reliable machines and competitive prices. Consistent improvements to our facility and dedication to regular maintenance. We have on site guest wifi available during operating hours 7am - 9pm seven days a week.
DEAN DISTRIBUTING
1678 Dustin St, Arbor Vitae, WI 54568
715-362-7330 www.deandist.com
Dean Distributing, Inc is an Anheuser Busch wholesaler in Arbor Vitae with multiple craft brands as well.
GREAT NORTHERN PARTY BUS
5070 N Hwy 51, Mercer, WI 54547
715-476-2440 greatnorthernmercer.com
The Great Northern Hotel has a 14 Passenger party bus available for transportation for weddings, parties, events, shuttle services. Call 715.476.2440 or visit greatnorthernmercer.com for rates. See ad, pg 35
LAKE COUNTRY STORAGE SOLUTIONS
4326N Hwy 51, Mercer, WI 54547
920-410-3255 Lakecountrystoragesolutions.com
Year-Round Storage, clean, well lighted yard, security cameras, large 10’x10’ doors, all units are 11’ wide and vary from 12’ to 52’ deep, 80’ between buildings.
MARTHA KELLY CATERING
773-992-6194
marthakellycatering.com
We create memorable culinary experiences with inventive presentation and authentic flavors. Family-owned since 2022, we cater events of all sizes and customize service levels. Specializing in Mexican cuisine, with full-service, plated, buffet, drop-off, and heat-and-serve options available.
NORTHERN LAKES AMUSEMENT
105 5th Ave N Hurley, WI 54534
1-800-662-5582
Northern Lakes Amusement is a full service music and games amusement operator. We provide a full selection of coin op equipment and ATM’s, as well as run pool and dart leagues. “Service is our specialty!”
NORTHWOODS PINES STORAGE
682 W Hwy 51, Mercer, WI 54547 920-680-5597
Various sizes self storage units, discounted rates for semi annual and annual leases. Additional locations in Boulder Junction, St. Germain and Hazelhurst.
REPUBLIC SERVICES
701 Recycling Way Eagle River, WI 54521
715-477-0077 republicservices.com
Republic Services is proud to call northern Wisconsin home. Our team lives and works here. If you are looking for a company that can handle all your residential or business recycling and waste needs, contact Republic Services; we are sustainability in action!
RITZER’S ABC PEST CONTROL, LLC
1807 Riverfarm Lane Eagle River, WI 54521 715-547-3098 abcpestcontrolwi.com
Provides insect control and small rodent control services locally in the Northwoods. We can help with mosquitoes, cluster flies, ants, wasps and more - as easy as ABC.
Shopping
NORTHWOODS ACCENTS
5079N US Hwy 51 Mercer, WI 54547
715-476-9154
Northwoods Accents is a casual and affordable store for all your home and cabin needs. Choose from quality, made in the USA upholstered furniture, bedroom sets, mattresses, lighting, outdoor Polywood furniture for your deck, dock, or firepit, and more! Stop in today! See ad, page 2
STORMY KROMER
1238 Wall St, Ironwood, MI 49938 888-455-2253 stormykromer.com
Home of the iconic Stormy Kromer cap! Shop at our flagship store Monday-Friday from 9-5 and Saturday from 9-12. Check our tour page for tour availability. See ad, pg 42
IMPULSIVE NECESSITIES AT WHIMSIES
5261N Vaughn Street, Mercer, WI 54547
715-476-0073
An eclectic gathering of goods with a touch of whimsy. Enjoy a delightful shopping experience whether you’re choosing the perfect decor piece, a thoughtful gift, a unique outfit, or gourmet goodies. Discover why Impulsive Necessities is a favorite destination in Mercer! See ad, page 42
MERCER GARDEN CENTER
4772 N Hwy 51 South, Mercer, WI 54547
715-476-2815
Your trusted local full service garden center with everything you need to create the garden and outdoor living area of your dreams. Offering annuals, perennials, pots, tools, soil, fertilizer, garden accessories, and more. Open the Thursday before Mother’s Day.
PAW SHOP OF THE MERCER SCHOOL
5215 US Hwy 51, Mercer, WI 54547
715-476-2276
The Paw Shop is a resale store operated with the help of many volunteers from the Community. Stop in and check us out. See ad, pg 42
SNOW’S FAMILY MARKET & SHELL GAS
5126N Hwy 51, Mercer, WI 54547
715-476-9150
Mercer’s full-service supermarket serving the Northwoods since 1993. Conveniently located on Highway 51, the ATV/snowmobile trail, and the Mercer Bike Trail-head parking lot, we offer a full selection of all major departments, including hardware, a touchless automatic car wash, and Shell gasoline.
THE LAKE HOUSE
5962 County Hwy W, Manitowish Waters, WI 54545
715-543-2301 lakehousemw.com
Just a short walk from The Lodge, The Lake House has an eclectic array of upscale gifts and home goods for Northern living. Looking for something special? We have it!
TO THE NINES
5970 County Hwy W, Manitowish Waters, WI 54545
715-543-2699 ninesmw.com
We feature carefully selected items that reflect the Northwoods lifestyle: discover creative gifts, unusual home décor, food and wine accessories and unique souvenirs of your visit “Up North”. See ad, pg 38
WAMPUM SHOP
5257 Lakeview Ave Mercer, WI 54547
715-476-2465 thewampumshop.com
Since 1950, the Wampum Shop has been a Northwoods tradition that the entire family can enjoy. With over 8,000 square feet of gifts & souvenirs, everyone is sure to find something to help turn your vacation moments into memories.
Sporting Goods & Services
B & B ADVENTURES
5391 US Hwy 51 Mercer, WI 54547
715-776-8050 www.bbadventuresofmercer.com
We are a Polaris Adventures outfitter. We offer the latest models of side x sides as well as snowmobiles, pontoons and sling shots. Riders can access the trails directly from our facility. Riders can reserve their rental directly on our website. We also offer parts, service and apparel. See ad, page 39
EAGLE POWERSPORTS
32 Wisconsin Ave, Gile, WI 54525
715-561-2593 www.eagleallsports.net
Eagle Powersports specializes in rentals of late model snowmobiles, UTVs, featuring Polaris and Can-Am/Ski doo, as well as kayaks and paddleboards. We service all major makes and models of motorcycles, UTVs, ATVs, & snowmobiles. Visit eagle-powersports.com to book, or call today!
RIVER’S EDGE ADVENTURE COMPANY
263 S US Highway 51, Manitowish Waters, WI 54545
715-204-9443 riversedgemw.com
River’s Edge Adventure Company is where Up North adventures start! Conveniently located between Mercer and Manitowish Waters, the lodge sits on the banks of the Manitowish River, directly on the paved multi-use bike trail and snowmobile/ATV trail, making it the perfect launch point for bicycle touring, paddling the river and waterways, or enjoying snow sports. We have all the toys you need to enjoy the trail systems and waterways in the Northwoods, including canoes, kayaks, bikes, tubes, rafts and snowshoes, with shuttle service and gear delivery to locations in the local area. See ad, pg 37
Log Kayak Rack by Hitch Exclusives handcrafts heavy-duty kayak, canoe, and stand-up paddleboard storage racks from northern white cedar logs. Browse our full selection of free-standing, buried, wall and dock-mounted racks online at www.logkayakrack.com and then stop by for local pick-up pricing.
MERCER MUSKIES & MORE GUIDE SERVICE LLC
608-852-0245 mercermuskiesandmore.com
Fishing the waters of Iron and Vilas County with a special focus on the mighty Turtle Flambeau Flowage. I target musky, walleye and panfish and have a fully equipped boat with the latest electronics and fishing equipment. Fully insured licensed guide.
SS SPORT STORE
5168 N Hwy 51, Mercer, WI 54547
715-476-2468
Factory authorized Arctic Cat dealer. New and pre-owned snowmobiles, ATVs and UTVs, parts, clothing, accessories, sales and service. Marine sales, services and accessories, Hewitt Roll-A Dock and boat lifts. We rent outboard motors and fishing boats. See ad, pg 42
TAHOE LYNX GOLF COURSE
5195 N Lake Tahoe Dr, Mercer, WI 54547
715-476-0050 or 715-776-4588 tahoelynx.com
Nine hole public golf course for players of all abilities. No rangers to interrupt your fun. Golf carts available. Come and enjoy all the golf course carvings! See ad, pg 40
TURTLE RIVER TRADING CO. INC.
5227 N US Hwy 51, Mercer, WI 54547
715-476-0123 turtlerivertrading.com
Over 30 years as the Best Bait & Tackle Store on the planet. Fresh live bait, complete line of tackle, hunting, camping and Wisconsin licenses. Professional guide service available. Open year round.
Friends of the Chamber
• HOLDEN INSURANCE
• LAKE OF THE TORCHES RESORT CASINO
• LIBERTY WAY TAP HOUSE LLC
• NASI CONSTRUCTION LLC
• PINE LAKE LODGE
• TAVERN LEAGUE OF THE GREATER NORTHWOODS
Outfitting adventurers with canoes, kayaks, bikes, tubes, camping gear, XC skis, fat bikes, deliver, shuttle service, and yeah, pretty much all the toys you’d need to enjoy the Northwoods in every season.
Nestled amidst the pines of the Wisconsin Northwoods, Smokey’s offers a relaxed, fine dining experience you won’t soon forget.
We’re a traditional supper club known for our prime steaks and chops, fresh wildcaught seafood, special wine pairings and locally-sourced seasonal dishes.
APPETIZERS
Classic Shrimp Cocktail
Smokey’s Broiled Crab Cakes
Bacon-Wrapped Scallops
LIGHTER FARE
Smokey’s Mixed Grill Salad
Wisconsin Wedge Salad
Caesar Salad
Classic French Onion Soup
SEAFOOD
Great Lakes Walleye
Smokey’s Salmon
Branzino à la Provenç al
Seared Jumbo Scallops
PASTA
Fettuccine D’la Mare
Pork Schnitzel
Chicken and Andouille Sausage Penne
House Specials, Entrees and Seafood include: fresh bread and soup or house salad AND choice of a side: baked potato, cottage fries, creamed spinach or seasonal vegetable.
Complement your dinner with a fine wine from Smokey’s wine cellar.
Special children’s menu available.
WEDNESDAY — SUNDAY 4:30 PM — CLOSE
715-543-2220 smokeysdining.com
Reservations appreciated. OPEN YEAR-ROUND!
6410 COUNTY HIGHWAY W MANITOWISH WATERS, WI
ENTREES
8 oz. Filet Mignon
12 oz. Ribeye Steak
Grilled Lamb Chop
Slow Roast Prime Rib (Fri. & Sat. only)
HOUSE SPECIALS
Crab-Crusted Salmon Oscar
Classic Steak Frites
Chicken Marsala
Smoked Baby Back Barbecue Ribs
SIMPLE CLASSIC
Smokey’s Burger
HOMEMADE DESSERTS
Crème Brûlée
Cheesecake
Seasonal Pie à la Mode
Vanilla Ice Cream Sundae
Schaum Brötle
Dessert Trio
APPETIZERS
Chicken Wings
Plain, Bu alo, BBQ, Garlic Parmesan, Chili Lime, Honey Siracha
