by WWW.TTMANAGEMENT.IT
THEHOMEPEOPLE “HOME IS WHERE ARE STARTS FROM”
-
T.S. Eliot
EFFEZETA COMPANY PROFILE
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SUMMARY
Company profile
3 10 22 31
Effezeta Rowo Sedimex
Development plan
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Company numbers
37
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COMPANY PROFILE
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COMPANY
Effezeta has acquired almost thirty years of experience in the furniture sector manufacturing and distributing worldwide its vast range of multi-purpose chairs, tables and furnishing accessories in wood and metal. From its beginnings as a craftsman’s workshop in 1979, Effezeta has grown and now has its own factory of 51,600 sq.m located near Udine in the very heart of the chair manufacturing district of north east Italy. Know-how, experience and the desire to experiment lie behind the firm’s on-going success and its supply of top quality, contemporary design chairs and furnishings guaranteed “Made in Italy”. Research, technological innovation and creativity that are based on typically Italian aesthetic stylishness have made Effezeta a true specialist in comfort and able to keep abreast of the trends and demands of different world markets.
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RESEARCH AND DEVELOPMENT
Effezeta has effectively evolved over the years by investing in technological research and development. It has built up a dynamic and successful strategy of constant innovation for making products that are always original, comfortable and functional, which owe their exclusive result to the meticulous study and selection of the best raw materials. Teamwork with various designers, specific customer services worldwide and frequent participation in the most important trade fairs of the sector ensure that Effezeta is among the leaders on the international furnishing market.
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DESIGN
Effezeta design is the perfect combination of practicality and aesthetic appeal, where the chair becomes the focus point of the surroundings. Effezeta relies on the refined and harmonious creativity of important designers. Lines and shapes with a simple and modern design express the pleasure of living in a comfortable and original daily space with its distinctive “Made in Italy� look.
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PRODUCTS
Effezeta offers a complete and updated collection that comprises over 250 models counting chairs, tables and furnishing accessories, which may be mixed and matched in countless solutions and are suitable for all rooms in the home. A wide choice of models available in various materials, with legs and tops in various colours and fabrics, have been studied to give an original and modern stylishness. Meticulous selection of the raw materials and precise workmanship guarantee top quality products in both aesthetic and functional terms.
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COMPANY CHART 5 italian partners
100%
LEASING ’79 SPA (Italy) 100%
EFFEZETA SPA (Italy) Finest Spa
(Finace cpmpany for italia enterpreneurs investing in foreign countries)
1 german partner: Mr. Mattern 90%
75% 25%
10%
SEDIMEX GmbH (Germany)
S.C ROWO (Romania)
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COMPANY LOCATIONS
EFFEZETA - Italy Set up in 1979 Based in the Industrial Chair District in the North East of Italy A monthly production capacity of 200.000 items An indoor and outdoor surface area of 51.600 sqm ROWO - Romania Production of wooden components SEDIMEX – Germany Distribution in Germany
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EFFEZETA S.P.A. Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
Sede: Effezeta S.p.A. - Via Manzano 70/1 - 33040 - Premariacco (UD) - Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
MACHINARIES AND EQUIPMENTS VALUE: Euro 6.8000.000 fully paid VEHICLES VALUE: Euro 321.000 fully paid LOGISTIC SOLUTION: - Value of goods ready to be delivered = Euro 4,5 milions and 40.000 sqm dedicated - Logistic service to customer all around Europe = 1 to 3 weeks time EMPLOYEES: 140 employees in Effezeta, about 20% is registred in the Union (in Italy there are 3 Unions) Not even 1 hour of strike in the history. ACCOUNTING REPORTS ARE BEING AUDITED BY: Price Waterhouse Coopers
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S.C. ROWO Romania
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ROWO - Romania
S.C.ROWO Strada Pradului 115b SOVATA
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ROWO - Romania
S.C. ROWO Strada Pradului 115/b SOVATA 545500 Romania
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ROWO - Romania
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ROWO - Romania
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ROWO - Romania
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ROWO - Romania
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ROWO - Romania
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ROWO - Romania
BEECHWOOD LOGS BOUGHT Per MONTH: Reaching 2.000/2.500 cbm per month (25.000/30.000 cbm per year) MACHINES AVAILABLE FOR THE PROCESSING OF THE BEECHWOOD: A vertical production process: starting with cutting the logs, then boards drying process, cutting off the elements, manufacturing of the elements with CNC machine tools, assembling, painting and packaging. All technologies meets CEE standards. EMPLOYEES: 350 employees (staff and factory worlers) No Union involved Italian managers= 8 persons ACCOUNTING REPORTS ARE BEING AUDITED BY: Price Waterhouse Coopers
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SEDIMEX GmbH Germany
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SEDIMEX - Germany
Address:
Function:
SEDIMEX GmbH Im Lowental 76 DE-45239 ESSEN Germany
As the German market represent a huge part of the distribution, a structure with a staff of people was created to furnish a full Costumer Satisfaction Service to German clients.
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DEVELOPMENT PLAN
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DEVELOPMENT PLAN The Company goals in the next future are:
1 – To reorganize and make a selection of the actual collections and divide them into categories ( Hi-EndOEM-Contract )
2 – To create a new Brand dedicated to his Highest quality and innovative collections and build a new international sales staff able to manage them.
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DEVELOPMENT PLAN The Company goals in the next future are:
3 - Extend the range of products to different new areas un-explored untill now also by competitors. This policy will help the group to earn in a very short time a new position and image into the international furniture market. The intentions are to explore and create new furniture collections in areas like: -Public places Furniture -100% Eco Children Furniture -Knock-Down and Modular Furniture ( origami/punch-out /transformer ) -Entertainment & Interactive Furniture (incorporated Internet Point/ Wifi/Blutooth keyboards/sound system ) -School Furniture
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DEVELOPMENT PLAN The Company goals in the next future are:
4 – Extend the Contract area and build a team of people dedicated especially to this category.
5 – Become one of the major Italian player
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COMPANY NUMBERS
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SALES TEAM
EFFEZETA (Italy)
SEDIMEX (Germany)
6 Area Manager
3 Area Manager
Language spoken: Italian English German Russian Croatian French Spanish
3 customer service staff
14 customer service staff 3 marketing service staff
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R & D Department
EFFEZETA (Italy)
Composed of 7 people plus cooperation with 6 designers/architects
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60 50
TURNOVER
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(milions of Euro)
30 20 10 0 1999
2006
2007
2008
1400 1200 1000
FINISHED PRODUCTS
800 600
(thousands of pieces)
400 200 0
chairs
tables
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100% of TURNOVER is reached by the HOME collection and the CONTRACT colletion
Home Contract 22%
Wood
78%
Metal 60%
40%
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94% of the TURNOVER is developped in EUROPE
European Union Other UE Countries Others
6% 19%
75%
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DETAILS OF CUSTOMERS
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FAIRS PARTECIPATION
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For more information visit the web site : www.effezeta.it
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