Sales Aptitude

Elements within the audit measure the staff sales approach, highlighting opportunities for financial growth - typically clubs who are not engaged in the merits of performance management, are the dial.

The audit provides insights into the various sales opportunities harnessed, the techniques used, and the opportunities that are lost - during the call to reserve the tee time, within the booking confirmation, and subsequently on arrival, within the golf shop, on-course services and F&B sales all come into play.

alone; the revenue that is going unsold is something that engaged clubs will be able to pinpoint and calculate, as they work within the dashboard to perfect their sales aptitude and service levels, upskilling staff with the education lessons that are built into the results platform.

Lingering on retail for a moment, more complex sales analysis within the audit also considers the response to a product enquiry, with the audit measuring the employee's product knowledge, their ability to extract the customers' needs, while recommending appropriate items - all the while linking the features & benefits of the product to the needs of the customer.

Other sales tactics detail the ability to upsell appropriate / paired items, as well as determining the effect the employee has on the overall purchasing decision.

Canada’s best performers find themselves 17 percentage points behind 59club’s global podium for sales aptitude, with the Canadian average currently lingering around 31 points behind the best performers around the globe.