Preliminary Insights: Golf Visitor Experience Mystery Shopping Audit

Foreword

As a global leader in the provision of customer service analysis and education services; 59club’s Mystery Shopper Program, Customer Satisfaction Surveys and Employee Training Services deliver insights and resources to support golf clubs & hospitality providers to improve and maintain their sales & service levels, in turn increasing customer satisfaction, revenue, and profits.

Having opened its eighth local division serving Australia & New Zealand at the tail end of October 2022 – these performance management solutions are now being rolled out across the region.

In the run up to the official launch, 59club delivered a series of mystery shopper audits for eager club managers across Melbourne & Sydney, that measured the ‘Golf Visitor Experience’, and the ‘Membership Sales Enquiry’ process, subsequently providing educational support whilst facilitating growth amongst its newly affiliated properties.