USA
IN HOT PURSUIT OF PERFECTION According to founder Cheng-Hsueh Wu, a steady temperature of 85ºC allows coffee to best hold its flavour. Given the rampant success of the 85ºC Bakery Cafe chain in the United States, it appears he’s taken the temperature of the market correctly too. In 2003 Wu envisioned a cafe that served the kind of gourmet pastries he ate in five-star hotels – but at prices accessible to the everyday visitor. Following its huge success in Taiwan the chain expanded into the United States in 2008. The newest store was opened in Houston earlier this year. It was an event that not only put the U.S count up to 32 but it also marked the company’s 1000th location internationally.
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| Connection Q4 2017 |