Is Solent already actively using web strategies and social media? Alice and Lizzie
Identification of Key stakeholders and discussion on how Solent engage with these stakeholders.
Discussion on how Solent uses web strategies and
Presentation scope
social media to acquire and retain customers.
How these strategies compare to other industry leader. Assessment of how effective these strategies are. Recommendations on how Solent could strengthen their position within the market.
New sports complex opened in 2019. (Solent, 2020) Shortlisted University of the year. (Solent, 2020)
Overview about Solent
‘60,000 graduates and counting’ (Solent, 2020) ‘92.9% graduate employment 2016/17’ (Solent, 2020) Solent has been a university since July 2005. 15 years this year. (Solent, 2020)
‘8,800 students including post graduate 2018/19’ (Solent, 2020)
Mission statement
‘We want Solent graduates to be the passionate creative professionals of the future, bringing expertise's and energy into their communities and work places’.
Stakeholders
Identificatio n of Stakeholder s
Internal
Connected
External
Chancellor/ Vice
Students
Government
Staff
Alumni
Banks
Board of governs
Professionals
External examiners
The senior Suppliers management team Concessions Student finance External examiners Prospective
Local community
High
Staff Students
 High/ low power. Power
Stakeholder engagement
Government
Local community Low
Chancellor Professionals
Power interest matrix Low
Interest
High
P -
Pestle
-
E Tuition fees ÂŁ9250 a year, (UCAS, 2020) Student well fare and access.
-
-
S Student loans. Student accommo dation fees. Houses costs. Staff pay.
-
-
Culture of Solent 41 societies (Solent student union, 2020) International students. Inclusive. 95 students took their lives in 2017/18. (Mintel, 2018)
T
L
E
-My Solent. -Social medias. -Access student have. (Macs) -Studio and equipme nt.
-Student debt. -Educational laws. -Safe guarding. -Student ID cards.
-Plastic, discount if you use your Solent cup. -Waste packaging. -Electricity usages. -Pollution.
Solent web strategies
To allow prospects to see what Solent is like.
Why Solent use web strategies?
Monitor data analytics.
Easy/ cheap way to promote the University.
Solent current web strategies
Solent current web strategies
Ad, sponsors with unihomes
Logo and photos
Search engine optimization (SEO)
Website link
Location
Social media platforms
 My Solent app.
Solent Instagram
Solent Marketing Instagram
Social engagement
Encourages purchase
Southampton goalkeeper
IGTV
Customer engagement
Highlights
Solent current advertiseme nts
Alumni
Current loyalty ladder
Employees
Students Prospective students who look into the uni. First year college/ sixth form students
Simple return on relationship model
Competitor web strategies
Industry leaders
Bournemouth
Bournemouth social media
Portsmouth
Portsmouth social media
Winchester
Winchester social media
How effective are the other universities?
20.29%
Effectiveness of their promotion
22.4% 28.67%.
 University acceptant rates.
76.4%
76.4%
Grades
75%
91% 92%
Employability
93%
Bournemou th well fare
Winchester well fare
Portsmouth well fare
Recommendation
Considered condensing Instagram social media channels.
Improvemen ts/ Recommend ations.
Use programmatic Marketing techniques to encourage prospective students onto social media pages. Use directed emails to promote open days to perspective students.
Continue to utilize the data analytics in order to monitor communication between stakeholders.
Solent, 2020, Learning at Solent, https://www.solent.ac.uk/studying-at-solent/learning-at-solent [Accessed 19/02/2020] Solent, 2020, Mission statement, https://www.solent.ac.uk/about/mission-and-strategy [Accessed 17/02/2020] Solent, 2020, Home page, https://www.solent.ac.uk [Accessed 17/02/2020] Mintel, 2018, Unviersties student urged to improve mental health care, https://reports.mintel.com/sinatra/oxygen/display/id=905868?fromSearch=%3Ffreetext%3Duniversity [Accessed 17/02/2020] UCAS, 2020, undergraduate tuition fees and loans, https://www.ucas.com/finance/undergraduate-tuition-fees-and-student-loans [Accessed 17/02/2020] Solent, 2020, Solent Student Union, https://www.solentsu.co.uk/get-involved/societies/ [Accessed 18/02/2020]
References
My Solent App 2020, https://portal.solent.ac.uk/it-and-media/student-it-help/mysolent-app/mysolent-app.aspx [Accessed 20/02/2020] Solent Instagram page 2020, https://www.instagram.com/solentuniversity/ [Accessed 20/02/2020] Solent Marketing Instrgam page, 2020, https://www.instagram.com/solentmarketing/ [Accessed 21/02/2020] Solent Twitter page, 2020 https://twitter.com/solentuni/ [Accessed 21/02/2020] Solent Facebook page, 2020, https://www.facebook.com/solentuniversity [Accessed 1/03/2020] Solent Parternships, 2020 https://www.solent.ac.uk/solent-sport/partnerships/southampton-fc-partnership [Accessed 1/03/2020] Loyatly level ladder, 2020, https://www.mbaskool.com/business-concepts/marketing-and-strategyterms/6791-customer-loyalty-ladder.html [Accessed 1/03/2020]. Simple return on relationship model, 2020, https://slideplayer.com/slide/15926912/ [Accessed 1/03/2020]
Bournemouth, home page, 2020, https://www.bournemouth.ac.uk [Accessed 2/03/2020] Bournemouth, Facebook, 2020, https://www.facebook.com/JoinBournemouthUni/ [Accessed 2/03/2020] Bournemouth, Instagram, 2020, https://www.instagram.com/bournemouthuni/ [Accessed 2/03/2020] Bournemouth Twitter, 2020, https://twitter.com/bournemouthuni [Accessed 2/03/2020] Portsmouth, home page, 2020, https://www.port.ac.uk [Accessed 2/03/2020] Portsmouth, Facebook, 2020, https://www.facebook.com/universityofportsmouth/ [Accessed 2/03/2020] Portsmouth, Instagram, 2020, https://www.instagram.com/portsmouthuni/ [Accessed 2/03/2020] Portsmouth twitter, 2020, https://twitter.com/portsmouthuni [Accessed 2/03/2020] Winchester, home page, 2020 https://www.winchester.ac.uk [Accessed 2/03/2020]
References
Winchester, Facebook, 2020 https://www.facebook.com/UniversityofWinchester/ [Accessed 3/03/2020] Winchester, Instagram, 2020 https://www.instagram.com/uniwinchester/ [Accessed 2/03/2020] Winchester. Twitter, 2020 https://twitter.com/_UoW [Accessed 3/03/2020] University acceptance rates, 2020 https://www.studentcrowd.com [Accessed 4/03/2020] Grades, 2020, https://www.thecompleteuniversityguide.co.uk [Accessed 4/03/2020] Employability rates, 2020, https://www.whatuni.com [Accessed 4/03/2020] Bournemouth student well fare, 2020 https://www.bournemouth.ac.uk/students/health-wellbeing/student-wellbeing [Accessed 4/03/2020] Winchester student well fare, 2020 https://www.winchester.ac.uk/accommodation-and-winchester-life/studentlife/student-support/wellbeing/ [Accessed 4/03/2020] Portsmouth student well fare, 2020 https://www.port.ac.uk/student-life/guidance-and-support/health-andwellbeing-support [Accessed 4/03/2020]