Source: London Official City Guide
This overall APP is the reference for ϟlubdubϟ to have the recommended contents provided from the APP’s operating team, which insinuate activities from their collaborated businesses that worth tourists to spend their money for. In order to be a free-to-download profitable APP, the operating way of London Official City Guide will be the reference for ϟlubdubϟ to establish the business strategy.
6.3 Summary From this case study section, it is clearer to understand the operating patterns of existing business, which can be applied to improve ϟlubdubϟ in the information types of contents, the interface, the motivations of user-generated contents and the ways of promoting advertises through the travel APP for the next step.
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© Szuchi Wang, Brunel University 2013