Bridget Michlig
Muse – Style to Inspire I n s p i r i n g E v e ry G e n e r at i o n by Julia Williamson - Photo by Rachel Lynn Photography
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here is a lovely boutique located in downtown Bigfork, MT, that is not solely about convincing customers to just buy their products. This sweet place is about showing you what fits your body type and personality. Muse - Style to Inspire, owned by Bridget Michlig, focuses on what is best for you as the customer.
Muse – Style to Inspire clothing is from all over the world. Bridget dedicates herself to her shop and finding clothing items that are organic. Bridget focuses on carrying clothing made from materials that are raised and/or grown without the use of chemicals such as pesticides and herbicides. Bridget acrries merchandise made from low impact materials, which are items that cause little to no damage to the environment. Bridget believes the clothing she carries is high-quality, and people should feel good about wearing whatever they buy from her store. After living in the Flathead Valley for seven years, Bridget felt that the valley was in need of a store that stood between the black/white and the plain. She found herself ordering her clothes online as she was looking for a style between what is often found in the valley, and in the big cities. Now, three years later, she is the owner of Muse, with her husband and two other family members.
Bridget says that, “As a woman I think appearance is a communication tool.” Bridget feels that the clothes a person chooses to wear, expresses a great deal of information about who that person is. Bridget sees that a person’s clothing choice is their first run at communication. According to Bridget, the clothes a person chooses to wear, is “informing everyone around how they are willing to be treated”. Muse is a store that does not inspire any particular age or style, but is about serving a variety of different styles. Bridget has had several age groups come in together, and
sometimes they even like the same things. The store caters to women, of all different ages, and styles. “It’s about finding the value in the clothes,” she said. Bridget believes that you can find the right clothes for every person if you have the right tools.
Having grown up in San Francisco, California, Bridget has seen a variety of attire and styles, and she knows it is about choosing the right fit for each person. Bridget provides wardrobe consultations to help customers understand what style works for them individually. Bridget shows everyone how they can dress themselves to fit their personality
and body. She is not simply about convincing a customer to buy just whatever is on her store’s racks, but she is willing to take the time to show each person that walks through her door, the choices that surround them and what expresses them as a person. Muse – Style to Inspire, inspires year round. Bridget laughs, “Bigfork doesn’t close in the winter”, so go in and visit any time. Muse- Style to Inspire 459 Electric Avenue, Suite B in Bigfork Across from Artisans in Twin Birch Square Open daily from 10-6 (and often later!) 837.2400
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