One price for everything!
Welcome! We are retailer for the whole family with a wide range of products for home! And everything for one low price – 37 rubles!
Kitchen Tableware Toys Games Activities School Office Supplies Cleaning Storage Hardware Party Supplies Health Personal Care Closing Tools Seasonal Decoration
One Price Shop
About us
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UNIQUE FORMAT FOR RUSSIAN MARKET!
One Price Shop Stores “Fix Price” is completely new and unique format for Russian retail market, although this format is very popular for a long time in the whole world.
MAIN IDEA: Store with a wide range of household items for the whole family With one low price – 37 rubles All stores are located in convenient places, with a maximum traffic ability
Leading Operators: DOLLAR TREE (USA) 99 CENT ONLY (USA) Dollarama (Canada) Dollar It (Canada) DAISO (Japan) Poundland (UK) EUROSHOP (Germany)
One price for everything!
One price for everything!
One Price Shop
history
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High rates of development
The first store In December, 2007 the first shop of the home-base retail net Fix Price was opened
Growth dynamics: As of today there are more than 490 sores in 16 regions of the Russian Federation (Vladimir, Voronezh, Ivanovo, Kaluga, Kostroma, Krasnodar, Lipetsk, Moscow, the Moscow region, the Nizhny Novgorod region, Nizhny Novgorod, Omsk, Orel, Ryazan, St. Petersburg, Tula, Cheboksary, Yaroslavl, Tambov, Samara, Ufa, Rostov na Donu, Stavropol).
1300
900
shops (qt.)
500 300 200 126 75 4 Year
One Price Shop
GEOGRAPHY
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Неограниченные географические границы
Territory of Development We consider franchising as one of the important components of a regional development our Fix Price stores. In July 2010 was launched project started selling regional franchise across Russia (except Moscow and area in a radius of 600 km, Kazan and territory within 400 km of it, Yekaterinburg and territory within 400 km of it, as well as St. Petersburg and the region, on that territory Best Price Ltd will develop by itself own stores.
Franchise All territory of the Russian Federation, except territories of development of own retail chain.
- Coverage territory 2011 - The opening plan 2012 - Development of franchise
One price for everything!
One price for everything!
About shoPs
One Price Shop
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MODERN DESIGN CONVENIENT LOCATION
Shops’ characteristics: Total area
250-350 sq. m.
Sales area
200-300 sq.m.
Cash registers
2-3 pcs
SKU
2000 pcs
Staff
4-5 people/shift
Stores’ location • • •
Shopping centers Shopping passages of cities and towns Street retail
Atmosphere in stores FIX PRICE-great unforgettable shopping experience for all family members, which is achieved by means of: • Comfortable lighting and moderate temperature • Modern shopping equipment • Easy to choose goods • Convenient navigation • Friendly staff • Salesroom aromatization • Sound effecting
One Price Shop
Assortment
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The unique goods
Structure of assortment There is the food and Non-food assortment in stores. FOOD 20% 400 SKU Domestic suppliers 30% 600 SKU Seasonable and Promo assortment 500 SKU
NON-FOOD 80% 1600 SKU Import 70% 1400 SKU Base assortiment 1500 SKU
Main groups: • • • • •
Household Cosmetics and perfumery Fashion, health and beauty Food &Tableware Clothing
Price policy
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All at one price All goods are on sale at one price - 37 ruble.
Pricing strategy “The leader in the market” among the similar goods of competitors.
One price for everything!
Competitive advantage!
One price for everything!
consumer audience
One Price Shop
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FAMILY GOODS
Portrait of our customer ТOur research shows that the typical “Fix Price” customers purchase 3 times per week, purposefully in shops close to their house. Everything they need for every day, every holiday, and every occasion they can buy in our shops. But most popular assortments is Kitchen & Tableware, Health & Personal Care, Cleaning and Storage
Characteristics Sex: female 70%, male 30% Age: from 25 till 50 years Occupation: persons of working specialties, housewives, pensioners Marital status: married, 1-2 children in a family Income level: 10 – 20 thousand roubles Average purchase: 3-10 pcs goods
One Price Shop
Promotion
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ACTIVE ADVERTISING SUPPORT
Advertising activity Unceasing support of the programs: Monthly «WOW» sales program «Seasonal» sales program New shop opening program Ensuring of consumers’ attitude and perception to the commodity as «High quality goods at low price» Raising of consumers’ awareness of the shop as «Big variety of consumer goods at low acceptable price. New products – every week» Impressive graphic face and interior decoration of the shop.
Communication channels: • • • • •
Rotation of commercial broadcast on main TV channels in Moscow and regions Making and distribution of printed advertising materials: new products information leaflets, seasonal products catalogues Shops address registration with help of scale navigation Sale promotions: «2 products for the price of one» Support and development of web-site: www.fix-price.ru
One price for everything!
One price for everything!
One Price Shop
LOGISTICS
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EFFECTIVE MANAGMENT
Operating business structure Successful management of goods flow, information flow, financial flow and service flow with optimal cost of all resources.
Factories and distributors (China)
Main office in Moscow
United distribution center (DC) Moscow and Kazan
Corporate information system (SAP/R3)
Manufacturers and suppliers (Russian Federation)
Own stores (retail) Franchised stores (retail)
Branch offices in St.Petersburg in Nizhniy Novgorod
United distribution center 100% of range goods are distributed via own united distribution center of A class, with modern equipment. Total acres 40 000 square meters.
Information system United information system SAP/R3 allows to optimize and implement the work of all divisions of the company increasing efficiency of key processes.
One Price Shop
FOR SUPPLIERS
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BENEFICIAL COOPERATION
Principle of cooperation The main principle of “FIX PRICE” work is trust partnership relations with suppliers, based on honesty and transparency of commercial cooperation.
How to become a supplier We will consider offers from suppliers of the products demanded by customers, which have leading position in sales in their product category. Общие условия: • Purchasing price should be in accordance with the price policy of our company «Everything for 36 RUB» • Quality of the offered products should be in compliance with requirements of current legislation of Russian Federation • Delivery of the goods should be accompanied with duly executed documents • Packing of the goods should ensure safety of the goods during transportation The priority of our company is direct cooperation with manufactures of the goods.
Advantages of cooperation Suppler increases the volumes of production, sales of the products and final profit, expands its presence in regional market together with the growth of company «FIX PRICE» and raise brand awareness, taking part in extensive advertising campaign.
One price for everything!
One price for everything!
One Price Shop
Contacts Best Price LLC Petrovsko-Razumovskiy pr., 28, 127287, Moscow, Russia phone: +7 495 640 39 15 www.fix-price.ru