Kitchen Tableware Toys Games Activities School Office Supplies Cleaning Storage Hardware Party Supplies Health Personal Care Closing Tools Seasonal Decoration
We are network of stores for the whole family with a wide range of products for home! And everything for one low price – 36 rubles!
*1,16$ with VAT
One price shop
ABOUT US
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UNIQUE FORMAT FOR RUSSIAN MARKET!
One Price Shop Shops Fix Price is completely new and unique format for Russian retail market, although this format is very popular for a long time in the whole world.
Main idea Shop with a wide range of household items for the whole family With one low price – 36 rubles All shops are located in convenient places, with a maximum trafficability
Leading Operators: DOLLAR TREE (USA) 99 CENT ONLY (USA) Dollarama (Canada) Dollar It (Canada) DAISO (Japan)Poundland (UK) EUROSHOP (Germany)
One price for everithing!
hisTORY
One price shop
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High rates of development
The first shop In December, 2007 the first shop of the home-base retail net Fix Price was opened.
Growth dynamics As of today there are more then 150 shops in 16 regions of the Russian Federation (Vladimir, Voronezh, Ivanovo, Kaluga, Kostroma, Krasnodar, Lipetsk, Moscow, the Moscow region, the Nizhny Novgorod region, Nizhny Novgorod, Omsk, Orel, Ryazan, St. Petersburg, Tula, Cheboksary, Yaroslavl).
350
Shops (qt.)
200 126 75
4 2007
2008
2009
2010
2011
58% - Moscow and the Moscow region 8% - St. Petersburg and the Leningrad Region 19% - Nizhny Novgorod and the Nizhny Novgorod region 15% - Regional Authorities of the Russian Federation
Year
One price shop
GEOGRAPHY
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NO GEOGRAPHICAL LIMITS
Territory of Development Cities and localities of Central, Povolgskiy, North-west Federal districts of Russian Federations: Moscow and Moscow Region, St.-Petersburg, Nigniy Novgorod, Voronezh, Tula, Ryazan, Yaroslavl, Smolensk, Tver, Kaluga, Vladimir and other settlements with population over 25 000 persons, located in 600 kilometers from Moscow.
Franchise All territory of the Russian Federation, except territories of development of own retail chain. - Coverage territory 2010 - The opening plan 2011 - Development of franchise
One price for everithing!
ABOUT SHOPS
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One price shop
Modern design Convenient location
Shops’ characteristics: Total area: 250-350 sq. m. Sales area: 200-300 sq. m. Cash registers: 2-3 pcs SKU: 2000 pcs Staff: 4-5 people/shift
Shops’ location • Shopping centers • Shopping passages of cities and towns • Premises with good visibility, passability and attractive shop windows inside shopping centers, located in the first line of houses (STREET RETAIL)
Atmosphere in shops Great unforgettable shopping experience for all family members, which is achieved by means of: • • • • •
Comfortable lighting and moderate temperature Modern shopping equipment Easy to choose goods Convenient navigation Friendly staff
One price shop
Assortment
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The unique goods NON-FOOD
Structure of assortment There is the food and Non-food assortiment in shops. FOOD 20% 400 SKU Domestic suppliers 30% 600 SKU
NON-FOOD 80% 1600 SKU Import suppliers 70% 1400 SKU
Seasonable and Promo 500 SKU
Base assortiment 1500 SKU
Main groups • • • • •
Household Cosmetics and perfumery Fashion, health and beauty Food &Tableware Clothing
Price policy One price for everithing All goods are on sale at one price - 36 ruble.
Pricing strategy “The leader in the market” among the similar goods of competitors.
One price for everithing!
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Competitive advantage!
consumer audience
One price shop
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FAMILY GOODS
Portrait of our customer Our research shows that the typical “Fix Price” customers purchase 3 times per week, purposefully in shops close to their house. Everything they need for every day, every holiday, and every occasion they can buy in our shops. But most popular assortments is Kitchen & Tableware, Health & Personal Care, Cleaning and Storage
Characteristics Sex: female 70%, male 30% Age: from 25 till 60 years Occupation: persons of working specialties, housewives, pensioners Marital status: married, 1-2 children Income level: 322 – 645 $ Average purchase: 3-10 pcs
One price shop
PROMOTION
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ACTIVE ADVERTISING SUPPORT
Advertising activity Unceasing support of the programs: Monthly «WOW» sales program «Seasonal» sales program New shop opening program Ensuring of consumers’ attitude and perception to the commodity as «High quality goods at low price» Raising of consumers’ awareness of the shop as «Big variety of consumer goods at low acceptable price. New products – every week» Impressive graphic face and interior decoration of the shop.
Communications: • Rotation of commercial broadcast on main TV channels in Moscow and regions • Making and distribution of printed advertising materials: new products information leaflets, seasonal products catalogues • Shops address registration with help of scale navigation • Sale promotions: «2 products for the price of one» • Support and development of website: www.fix-price.ru
One price for everithing!
LOGISTICS
One price shop
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Effective Managment
Operating business structure Successful management of goods flow, information flow, financial flow and service flow with optimal cost of all resources.
Factories and distributors (China)
United distribution center (DC)
Main office in Moscow Corporate information system (SAP/R3)
Manufacturers and suppliers (Russian Federation)
Own stores (retail) Franchised stores (retail)
Branch offices in St.Petersburg in Nizhniy Novgorod
United distribution center 100% of range goods are distributed via own united distribution center of A class, with modern equipment. Total acres 12500 square meters
Information system United information system SAP/R3 allows to optimize and implement the work of all divisions of the company increasing efficiency of key processes.
One price shop
FOR SUPPLIERS
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BENEFICIAL COOPERATION
Principle of cooperation The main principle of Fix Price work is trust partnership relations with suppliers, based on honesty and transparency of commercial cooperation.
How to become a supplier We will consider offers from suppliers of the products demanded by customers, which have leading position in sales in their product category. General conditions: • Purchasing price should be in accordance with the price policy of our company “Everything for 36 RUB” • Quality of the offered products should be in compliance with requirements of current legislation of Russian Federation • Delivery of the goods should be accompanied with duly executed documents • Packing of the goods should ensure safety of the goods during transportation The priority of our company is direct cooperation with manufactures of the goods.
Advantages of cooperation Suppler increases the volumes of production, sales of the products and final profit, expands its presence in regional market together with the growth of company Fix Price and raise brand awareness, taking part in extensive advertising campaign.
One price for everithing!