Branded Data Available on the BlueKai Exchange
InfoBase from Acxiom provides demographic, socioeconomic and lifestyle information on approximately 30 million users through the BlueKai Exchange. Data sources include self-reported surveys, registrations, and buying activity on the majority of U.S. households. Acxiom on the BlueKai Exchange Demographics
• Age* • Age Present in Household • Children Present in Household* • Dwelling Type • Education • Entering Adulthood • Estimated Household Income* • Financial Activity • Gender • Generations in Household
• Home > Assessed Value > Home Lot (Square Feet) > Home Owners > Home Pool Present > Home Size (Square Feet) > Home Year Built • Household Size • Length of Residence • Marital Status • Move Date • New Mover • Number of Adults
• Number of Generations in Household • Number of Occupants in Household • Occupation • Parental Status > Expectant Parent > New Parent • Recent Home Buyers • Recent Mortgage Borrowers • Senior Adult in Household • Vehicle in Household
Financial Activity
• Bank Card Holders • Credit Card Holders* • Frequency of Credit Card Purchases • Home Loan • Home Purchases
• Mortgage Holders > By Interest Rate Type > By Lender > By Loan Type • Net Worth
• Real Estate Investors > Estimated Numbers of Properties Owned • Transaction Counts (in past 24 months) > By Brand > By Purchases
User Interest
• Auto Work • Beauty and Cosmetics • Boating/Sailing* • Business Travel - Domestic • Cable TV • Career Minded • Cooking and Food* • Crafts • Cultural Studies • Current Affairs/Politics • Dieting/Weight Loss • Electronics and Computers* • Environmental Issues • Exercise and Health*
• Fashion • Gardening • Golf • Grandchildren • Highly Likely Investors • Home Furnishings/ Decorating • Home Improvement • Home Improvement: Do-It-Yourselfers • Likely Investors • Mail Order* • Movies and Music* • Personal Interest • Pet Owners*
• Photography • Reading* • Real Estate Interest • Self Improvement • Sewing/Knitting/ Needlework • Snow Skiing • Stocks/Bonds Interest • Sweepstakes/Contests • Travel* • Travel - Vacation - Type Time Share • Vehicle – New Car Buyer • Video Games
*Contains sub-categories Categories shown are subject to change
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