12 minute read

Car brands

The past two years have highlighted the multitude of expectations that business customers place on car brands. Manufacturing high-quality vehicles is merely the minimum requirement, as fleets seek account-management support to contend with the challenges of long lead times, rising prices, shrinking discounts and the complications of transitioning their operations to electric vehicles.

In this new working environment, consultation and communication have moved centre stage, as decision makers try to keep abreast of uncertain vehicle delivery dates; find solutions for order cancellations, and recalibrate company car choice bands, as prices increase between order and delivery.

These difficult circumstances have seen trusted car brands communicate clearly and precisely when they have had no option but to increase prices. They've also had to maintain a consistent approach through all their sales channels to protect future residual values.

Car brands included in the 100 Trusted Brands have also been in lockstep with their customers, as they adopt electric cars, supplying data for all of the elements that make up the total cost of ownership (TCO), so that fleet decision makers can change the foundations of car policies from lease rentals to wholelife costs. Only by factoring in tax, National Insurance, capital allowances, service, maintenance and repair cost projections – plus electricity versus petrol/diesel costs – can fleet decision makers build a business case to electrify company cars, thereby saving drivers a fortune in benefit-inkind tax, and resurrecting the company car as a hugely-attractive employee benefit.

Several brands have gone further still, providing demonstrator vehicles for extended periods to enable businesses and their drivers to assess the viability of electric power trains, and to identify where they will require charging infrastructure. Opening access to charging networks via a single RFID tag or app has reassured drivers suffering from range or charging anxiety.

In a market where demand has far exceeded supply for almost 24 months, some car brands have disappointed fleet customers with their short-term profiteering. The manufacturers that made it into the 100 Trusted Brands stood by their clients and were supportive suppliers during one of the most difficult periods that the automotive industry has ever faced.

Audi

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segments. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.

Fiat has been offering accessible mobility to a global audience since its inception in 1899. It continually finds ways to help people get more from less. With its four brands: BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the worldleading premium maker of automobiles and motorcycles, and also provides premium financial and mobility services. The BMW Group has 31 production and assembly plants in 15 countries; and it has a global sales network in over 140 countries.

2022

BMW

2022

Fiat

Ford

For over 100 years, we’ve been leading change in the auto industry. As we move into an electrified future, our goal is to help build a better world, where everyone is free to pursue their dreams. We strive to create the world's best driving and ownership experiences, and we aim to foster an inclusive culture for our staff and be a force for good in our communities.

Honda

At Honda, The Power of Dreams drives us to create intelligent products that enhance mobility and increase the joy in people’s lives. We continue to draw inspiration from the visionary ideas of our namesake, Soichiro Honda. He saw incredible power in the freedom of mobility and used his imagination to change the world. It is this mindset that guides us to help move people forward and protect the future we all share.

Hyundai

Hyundai Motor Company has trailblazed for Korea’s automobile industry, since rolling out its first domestically-developed car, the Pony, in 1975. Hyundai Motor Company is a globallyrecognised automobile maker that exports its vehicles to over 200 countries. It seeks to find better solutions for the world, employing technological innovation to achieve 'Progress for Humanity'.

Jaguar

2022

Never has the iconic range of Jaguar electrified vehicles been more compelling. I-PACE, the allelectric SUV, delivers a zero-tailpipe-emissions range of up to 292 miles, and with electrichybrid options for the E-PACE and F-PACE, it’s time to shape a sustainable future for fleets. There are now 6,000 Jaguar Charging points available to all-electric and electric-hybrid UK Jaguar drivers, via one app, key and account.

Land Rover

Reimaged for today and tomorrow, meet our range of plug-in electric hybrid and commercial vehicles – the latest evolution of Land Rover luxury and capability. The new Range Rover and Range Rover Sport electrichybrids offer up to 70 miles EV range, with BIK from 5%. With Range Rover Evoque, Discovery Sport, Range Rover Velar and Defender also available in electric-hybrid options, there has never been a better time to go electric with Land Rover. With Land Rover Charging now available to all electric-hybrid Land Rover drivers, you will have access to 6,000 charging points across the UK through one app, key and account.

JEEP

For over 75 years, the Jeep brand has been linked to freedom, adventure, authenticity and passion. Our core values are embodied in every Jeep brand vehicle’s DNA. Throughout our storied history, Jeep owners have learned that 'Go Anywhere. Do Anything' is a way of life, not just a slogan. The Jeep badge stands for more than a brand, it’s a badge of honour.

Kia Motors (UK) Limited

Mazda Motors UK Limited

We believe movement inspires ideas. In pursuing new experiences, we continuously evolve and gain new motivation. Get moving. Get inspired.

Every Mazda we create is designed around one thing, you. Each car isn’t just engineered to move you literally, but to do so emotionally. We call this Jinba Ittai, meaning 'a sense of oneness between car and driver'. Inspired by Japanese tradition, it symbolises the oneness between horse and rider, something entirely natural, like a true extension of your being that brings pure driving pleasure.

Mercedes Benz

Whether we’re exploring ways to make motoring more sustainable with eMobility, or pushing the boundaries of design and technology with our future cars, innovation underpins everything we do at Mercedes-Benz. Since inventing the car, we’ve never stopped reinventing it.

MG Motor UK Ltd

MG is the fastest growing automotive brand in the United Kingdom, with a market-leading range of electric vehicles that are encouraging more drivers than ever to switch to zeroemission motoring. Tracing its history back to 1924, MG is famous for building sporty, exciting and affordable cars. Today, the company is establishing itself as a driving force in the rapidly-expanding electric car market, with a reputation for outstanding design, market-leading technology and excellent value for money.

MINI

Rooted in our heritage, our mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is our unique go-kart feeling, our iconic design, and our creative use of space.

2022

Nissan Motor (GB)

Nissan offers longstanding expertise in electrification – its LEAF having been on sale since 2011 in the UK. A broad range of electrified products is available: Juke now has a hybrid option, while Qashqai and the imminent All-New X-Trail are available with e-POWER. This unique Nissan technology delivers a driving experience similar to an electric car, without plugging in. The 100% electric ARIYA leverages Nissan’s EV and crossover expertise, securing both the 'Best Mid-Sized Company Car' trophy and overall 'Car of the Year' at this year's Auto Express Awards. Plus, Nissan can offer a range of LCV’s including the 100%-electric Townstar EV.

Peugeot

As one of the earliest automotive producers, the Peugeot brand can trace its roots back to 1889, when it began producing automobiles. Since then, over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience.

Polestar

Polestar is a standalone Swedish premium electric-vehicle maker. Since 2017, it has created two electric performance cars. Polestar 1, a low-volume GT, was built from 2019 to 2021, and had the longest electric range of any hybrid car. Today’s Polestar 2 fastback is the company’s first fully-electric, volume car. From 2022, Polestar plans to launch a new electric vehicle each year, starting with Polestar 3, a performance SUV. The company seeks to reduce its climate impact with every new model, producing a truly climate-neutral car by 2030.

Porsche Cars GB

With commitment, passion and enthusiasm, Porsche strives for the best solution every day. We courageously go new and untested ways. With entrepreneurial pioneering spirit, we make unique, sustainable solutions possible. At Porsche, we love challenges, act quickly and always act respectfully and fair for both the people and the environment.

Renault

Renault, a historic mobility brand and pioneer of electric propulsion in Europe, has always developed innovative vehicles. With the ‘Renaulution’ strategic plan, Renault has embarked on an ambitious, value-generating transformation, moving towards a more competitive, balanced and electrified range. The car maker's ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.

Seat

Award-winning cars. Head-turning design. State-of-the-art technology. This can only begin to describe what we do. We seek to inspire a generation of forward thinkers. We want to shake up the status quo; question the old ways and move the world forward through innovation that’s available to the many – not just the few. While others are comfortable blending in by sticking to the old ways, we believe that there’s no greater feeling than the thrill of standing out.

Skoda

Founded in 1895, ŠKODA is one of the five oldest car manufacturers in the world still producing today. Since its inception, the ŠKODA brand has been turning out cutting-edge technologies and inventions. Our devotion to refining people-moving technology started with bicycles, then motorcycles and ultimately led to our industry-leading cars.

Suzuki GB

Suzuki is one of the top 10 manufacturers in the world. We’ve been around since 1909, which means we’ve got more than a century of engineering milestones behind us – and we think the future looks pretty exciting, too. Why? We always make products that people want in their lives – and that’s never going to change.

Tesla

Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles, but also infinitely-scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards zero-emissions, the better.

Toyota and Lexus

Toyota Fleet Services provides a range of vehicles, from compact city cars to our extensive selection of hybrids, plus a growing range of electric vehicles and one of the widest commercial vehicle line-ups on the market. As a leader in hybrid batteries for over 20 years, we help businesses to seamlessly introduce hybrid and electric vehicles into their fleets. We provide everything a fleet needs, supported by our dedicated local and national teams, who are there to offer guidance in choosing the right vehicles for your fleet, whatever the challenge.

2022

Vauxhall

Volkswagen Volvo Car UK

Vauxhall is the UK’s oldest surviving car brand, with its first model rolling off the production line in 1903. Since then, it has had a continuous manufacturing history in Great Britain. As Britain's biggest manufacturer of light commercial vehicles, we keep business moving.

The Volkswagen Group, with its headquarters in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. Its goal is to make mobility sustainable for us and for future generations. Its promise: With electric drive, digital networking and autonomous driving, we make the automobile clean, quiet, intelligent and safe. At the same time, our core product becomes even more emotional and offers a completely new driving experience. Volvo Cars was founded in 1927. Today, it's one of the best-known and respected global brands, with customers in more than 100 countries. Volvo Cars aims to provide customers with the Freedom to Move in a personal, sustainable and safe way. This is reflected in its ambition to become a fully-electric car maker by 2030; and to continue to reduce its carbon footprint, with an aim to be climate-neutral by 2040. Volvo Cars' line up has transformed in recent years, with a plug-in hybrid or pure electric option available across the range. Following the launch of the C40 Recharge Pure Electric last year, Volvo has unveiled the EX90 allelectric flagship SUV, which sets a standard of safety beyond that of any Volvo before it.

2022