Focus March 2018

Page 50

The Millennial Mom Ashely Fultz

Jennifer Yen

Ashley grew up in Kentucky with dreams of moving to Los Angeles and working in the television industry. Once she arrived, Ashley landed an internship at E! News and quickly climbed the ranks to become their Fashion & Lifestyle Producer. As exciting as her job was, Ashley desired what many millennials desire: the freedom of being her own boss and creating her own schedule. This was at a time when bloggers and social media influencers were just starting to build careers out of their passion for fashion. Ashley decided to take the plunge. She quit her E! News job and set out to build a blog that not only made fashion more accessible, but to also connect with like-minded women across the globe. TheStyleEditrix. com quickly amassed a huge following and before she knew it, Ashley was getting calls to share her fashion advice from TV shows like EXTRA, KTLA Morning News, and even her old stomping grounds, E! News.

It was a case of “personal need” that led former-actress Jennifer Yen to create pur~lisse beauty. While enjoying success in her role as a villain on the hit TV show Power Rangers, Yen would spend 15 hours a day in hair and heavy makeup and then perform combat scenes for hours at a time. As a result, Yen’s skin dramatically suffered. “I tried everything – natural products, organic products, I went to dermatologist after dermatologist – and nothing worked. That’s when I turned to my wise and beautiful grandmother and I rediscovered her Asian beauty secrets. It worked!” Yen felt compelled to create a skincare line to bring those beauty secrets to the masses, and pur~lisse was born. The collection is derived from Asian beauty wisdom, reinvented into modern, multi-tasking, and high performing skincare essentials that are safe for all skin types, even hyper sensitive skin.

Thanks to her hard work, tenacity, and a lot of organization, Ashley continues to propel her career forward while also being a supermom to her two-year-old son, Smith. When asked how she finds the time for her build her career and be a mom, Ashley replied, “There’s no balance, it’s a juggling act… Being a mom really makes you so much more focused because those hours that I do have to work are so limited.” It’s safe to say Ashley has done an incredible job juggling it all. Her girl-nextdoor vibe coupled with her chic, attainable style has carved out the perfect niche for her to tap into; and major brands have noticed. Ashley has done campaigns with heavy hitters like Old Navy, Ebay, L’Occitane, European Wax Center, Shiseido, Bristol Farms, and more.

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Yen balances running her company and being a single mom, but she is also passionate about supporting women and education. Yen is in the Visionary Circle of Visionary Women, on the host committee of Rise of the Female entrepreneur, a mentor to the Spark Student Program and the Cherie Blair Foundation. Yen also gives back to the beauty industry by contributing to Look Good Feel Better, a foundation that supports women battling the effects of cancer. Yen has also been featured as a beauty expert by Home and Family, Real Simple, KTLA,, Health, Self, Allure, Marie Claire, VOGUE, Teen Vogue and more. Celebrity fans of the brand include the Cast of Scandal, Jamie Chung, Jamie Lynn Spears, Toni Collette, Audrina Patridge, Whitney Port, plus others.



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