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Welcome to TradePoint Magazine
s we boldly step into unknown territory following the result of the EU Referendum last month, most businesses and households throughout the UK will be feeling a bit on edge. No matter which way you voted, the reality of the outcome is that we are now in a state of limbo, awaiting what will happen over the coming months and years. Our regular business reporter, Adam Bernstein, highlights what could be on the cards for the UK’s economy and how this could affect you as a business owner or employee. You can read this article on page 34.
Ros Tulloch Editor
On a lighter note, we take a look at online mobility aids retailer, Essential Aids, as they launch their latest campaign celebrating age and disability in their ‘Forever Fabulous’ project. Ruth Rose is the face of the campaign, she is 83 and is the UK’s oldest transgender patient and despite having two hip replacements and a knee replacement she lives life to the full. This eyecatching advertising is a fantastic example of embracing your audience and celebrating age and disability. Adverts for independent living products can be exciting and vibrant and can make the products, that some may not want to admit they need, desirable. With auto-enrolment pensions coming into play, all businesses must ensure they are properly set up to have their employees enrolled. We have an in-depth feature looking into this on page 37. Loopwheels discuss the importance of attending exhibitions on page 18 and we discover more about stairlift supplier, Access BDD, on page 24. You will also find a vast array of independent living products throughout the magazine, including our daily living aids section on page 29.
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We will be looking to do a follow up piece on how Brexit has affected businesses of varying sizes in this industry, so if you are interested in sharing your thoughts please don’t hesitate to contact me on ros@2apublishing. co.uk. Don’t forget, if you have any news or new products entering the market, keep us posted and you may find your company featured in the next issue.
WELCOME The Team Editor Rosalind Tulloch
Designer Debbie Murdoch
Member of PPA Scotland
Sales Allan Fleming Andy Singh Robin Wilson
Marketing Assistant Sophie Scott Contributors Lisa Mitchell Dionne Kennedy Adam Bernstein Gemma Pearce
July/August 2016
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Innovation not Imitation
PUBLISHING
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Disclaimer
TradePoint Magazine is published by 2A Publishing Limited. The views expressed in TradePoint Magazine are not necessarily the views of the editor or the publisher. Reproduction in part or in whole is strictly prohibited without the explicit written consent of the publisher. Copyright 2016 © 2A Publishing Limited. All Rights Reserved. ISSN 2056-4368.
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