www.280living.com
280 Living
| May 2012
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New senior healthcare center coming to 280
A new “post-acute continuum of care” campus for senior adults will be built on Cahaba River Road behind The Colonnade. Illustration courtesy of Brookwood Medical Center.
A “post-acute continuum of care” campus for senior adults will soon be built on 14 acres near the Colonnade. Patchwork Farms will combine a new 120bed nursing facility, a 30-bed rehabilitation hospital, and a 16-bed geriatric psychiatric unit in an innovative approach to treating senior adults requiring professional care following hospitalization. Brookwood Medical Center and Northport Holding, LLC are collaborating on the campus; each is constructing a new building on its respective 7-acre parcel. Northport will build and operate the nursing facility. Brookwood will build and operate the facility containing the postacute rehabilitation unit and the geriatric psychiatric unit. The center will be located on Cahaba River Road between the Colonnade and Highway 280. The new post-acute model seeks to optimize patient recovery and minimize patient inconvenience following major hospital visits and procedures among an increasingly aging population. “The service area for Patchwork Farms, which is essentially the Highway 280 corridor to Shelby County, has a large and increasing population of people aged 65 and older,,” said John Burchfield, vice president of Northport Holding, LLC. “We expect the 65 and older population to increase more than 17 percent by 2016, and that means the demand for skilled nursing and rehabilitation care will only increase.”
The development will result in a total economic impact of more than $66 million for the metro region during year one of the construction period and year two of operation, according to University of Montevallo business professor Dr. Stephen Craft. During year one alone, the economic impact of the construction of the facilities will generate $48,038,545 in total new economic output in the metro region, $15,102,232 in new earnings, and 456 new jobs. Northport Holding will relocate 120 of the beds it has purchased from Jefferson County’s Ketona nursing home. Ketona is slated for closing once Patchwork Farms is operational. “We see Patchwork Farms as an ideal component in what we call the ‘post-acute continuum of care’ for senior adults,” said Brookwood Medical Center President and CEO Garry Gause. “Patchwork Farms is another huge move in Brookwood’s commitment to patient care along the Highway 280 corridor. We believe it fully complements our new Cardiovascular Associates of the Southeast facility, which is very close to Patchwork Farms, as well as our plans for the state’s first-ever Free Standing Emergency Department at the intersection of Highway 280 and Highway 119.” Gause said that construction on Patchwork Farms should be complete within a year of receiving regulatory approvals.
REGIONS TRADITION
goes to different charities, with Children’s Hospital being the main beneficiary. Unbeknownst to many people, each Nationwide, PGA, and Champions Tour event contributes to charitable beneficiaries in America and around the world. “Community and people take pride in the event,” said Champions Tour Director of Communications Mark Williams. “A smaller city like Birmingham realizes their benefits to their smaller intimate feel. It makes the Regions event huge.” The event is a family attraction. The class of golfers is littered with Hall of Fame talent. “A father can impart his knowledge of a Hall of Fame golfer such as Tom Kite or Ben Crenshaw to his children, which reiterates that same intimacy,” said Williams. Designated Majors on the Champions Tour are significant since golfers are not allowed to use carts. Four rounds of golfing are required instead of the typical three at other Champions Tour events. This adds a further degree of difficulty. Another key aspect to note is that a top ten finish will accrue golfers’ double points in the Charles Schwab Cup. The Charles Schwab Cup is the formula for determining final rankings of each individual golfer on the tour at the end of the season. That all leads to the Charles Schwab Championship in November held in San Francisco. So what can that do for a golfer’s reputation? “As a golfer, if you win the Regions Tradition, it justifies your career,” Williams said. The Regions Tradition is a marquee golfing affair for the family that dually serves as an altruistic act for society. It entails great competition from storied golfers and even greater benevolence involving many people, proving golf and good acts go hand-in-hand. For more information and tickets for the Regions Tradition, visit www.regionstradition. com.
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Creek will host the 2012 Regions Tradition as a Champions Tour event June 6-10. “Originally known as the Senior PGA Tour, the Champions Tour wanted to move the event to a historic location— Pebble Beach or Augusta. Having it back in Birmingham makes it special for us, our members, and the rest of the city,” said Director of Golf at Shoal Creek Eric Williamson. Formally known as the Regions Charity Classic, the Regions Tradition still embraces that charitable aim. Only now it gains coverage for both its local charitable contributions and its elite field of golf players. “The field of players we get encompasses a much more elite field. It’s big time golfers versus big name celebrities,“ said Williamson, who is in his fifth year at Shoal Creek. This year’s field includes golf greats such as Hale Irwin, Kenny Perry, Fred Funk, Fred Couples and returning 2011 champion Tom Lehman. Shoal Creek works in arms with the Bruno event team to help run the event as smoothly as possible. The Regions Tradition is unique since it not only receives charitable donations from several businesses in the Birmingham area, but also because the members of Shoal Creek volunteer to help the event run smoothly. “[The tournament] benefits our membership,” said Williamson. “They loved volunteering. It is really appeasing to see members get excited about helping with the event.” Birmingham is small enough that corporations and businesses can develop strong networking for charitable events. No professional teams to compete with means those businesses can give specifically to this event. All money raised
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Moving Soon to our new location on Doug Baker Blvd. in the Lee Branch Shopping Center!