5 minute read

WATCH THIS SPACE

from Avenues, October 2022

by Twenty Seven Publishers

from Avenues, October 2022 , page 24

COUTURE

EXPLORE Elmwood

Elevated offerings in Elmwood

Our city has pockets of wonderful everywhere you look. The growth and evolution of Ōtautahi have led the way toward satellite hubs manifesting in our suburbs, where one can grab a coffee, run a few essential errands and, of course, indulge in some retail therapy.

One such spot is the Elmwood shops on Normans Road, where you will find a few old favourites alongside new developments with leading local brands. Grab some of our city’s best fish and chips or a brew at the Elmwood Trading Company, or head down to visit the bookstore pooch, Mr Fitzgerald, at The Clocks Bookshop. While we’ve featured a few on these pages, there’s much more to experience at Elmwood! The recent development of the site where the former Hands craft store was located was spearheaded by John and Lynette McFadden, Cameron Bailey and Chris Kennedy. This new precinct has helped elevate the offerings in Elmwood and now houses luxe linen brand M.M Linen – this is something the team are immensely proud to have facilitated. If you haven’t experienced all that Elmwood has to offer, now’s the time.

THE CLOCKS BOOKSHOP An independent bookshop specialising in crime, cooking, and children’s books, with a terrific general fiction and nonfiction range too. There’s plenty for the young reader to browse, with more than 2,500 books. Foodies can choose from 100s of cooking titles, and for the crime and mystery enthusiast, there’s the classics to the modern masters.

theclocksbookshop.co.nz M.M LINEN Spring has sprung at M.M Linen’s Christchurch store. Visit the beautiful boutique destination store in the heart of Elmwood at 5 Normans Road, within the beautifully renovated Hands building. View their extensive range of bedding, home & living, kitchen & bathroom, as well as gifts and accessories. Shop at your leisure in a calm, relaxed, and inspiring environment. Enjoy the convenience of very accessible car parking with 12 parks at the rear of the building as well as at the entrance. The helpful, friendly, and knowledgeable team are looking forward to helping you find just what you’re looking for. They are open Monday–Friday, 9am–5pm, and Saturdays 10am–4pm. mmlinen.com

EXPLORE Elmwood

ONE CLINIC With the motto of “becoming one with people and nature,” One Chinese Medical Clinic practices traditional acupuncture, Tuina (therapeutic massage), and herbal medicine. They believe that the body and mind are not separated and influence each other. Hence they focus on both of them when treating clients. oneclinic.kiwi FRENCH BLUE Owner Catherine Matthews’ penchant for the colour blue, the small boutiques of Paris, and the French sense of style inspired this destination store. French Blue is an emporium of contemporary New Zealand and European homeware ceramics, jewellery, artwork, and accessories. The café and courtyard offer a place to enjoy a coffee. 03 355 7545

HEADLINE THE ELMWOOD TRADING COMPANY Cras fermentum arcu in elit posuere varius. Etiam non ullamcorper dui, id tempus Having taken over the reins four years ago, publicans Marty and Naomi Fuller have leo. Fusce et odio eu felis semper viverra pharetra eget lorem. In sed hendrerit tellus. made the Elmwood Trading Company, or ‘ETC’ for short, one of Christchurch’s Maecenas ultrices felis elit, et convallis libero tincidunt ut. Praesent ante massa, most enjoyable and friendliest taverns. They serve up top grub and drinks with suscipit sed libero in, efficitur euismod magna. Curabitur aliquam vitae enim sit amet Canterbury hospitality to a loyal community of patrons and new faces alike. They’ve molestie. Duis in facilisis nunc. Ut interdum commodo mi, vel tincidunt ex accumsan made such an impact, in fact, that The Elmwood Tarding Company’s mantel is ac. Etiam vitae ipsum quis mauris sagittis faucibus. Suspendisse vulputate sapien non quickly being filled with awards, having won ‘best local’ at Lion Hospitality NZ congue porttitor. Nunc iaculis leo tempor justo lobortis efficitur. Lorem ipsum dolor Awards for Excellence two years in a row. They’ve also won awards for their gaming. sit amet, consectetur adipiscing elit. Phasellus efficitur lectus enim, nec pellentesque It’s worth a visit for a pint, lemonade, one of their famous quiz nights, or a chat with turpis tincidunt vitae. Marty and Naomi. website.co.nz theelmwood.co.nz BRIARWOOD Created out of a desire to bring the fashion of Europe to New Zealand in the 1990s, Briarwood is now an icon of the national fashion scene. It boasts creative collections of everything from bags to clothing and accessories. Business partners Ange and Jayne have guided the business to what it is today. The Christchurch branch found its place here in the Elmwood Village shops, with the local team feeling very at home there now. The spring/summer range has arrived in store, and Briarwood is bursting at the seams with so many beautiful prints and gorgeous vibrant colours that they are so well known for. Kirsty, Tracy, and Chrissy are looking forward to showing you the collections and helping you with your summer wardrobe.

briarwood.co.nz

WATCH THIS SPACE

Innovate Artist Askew One DateJune 2021 Location Ara Campus, Madras Street

Disguised amid fluid and merging reams of red, blue, black, and white, the word ‘innovate’ is revealed in stacked layers, the letters providing a structural quality as the ribbons of colour seemingly melt and pull in different directions across the wall. Innovate was painted on the Ara Institute of Canterbury’s campus by Elliot ‘Askew One’ O’Donnell, one of Aotearoa’s most celebrated and accomplished urban artists, in June 2021. The artist, raised in Tāmaki Makaurau Auckland but now based in the United States, painted the mural while in Ōtautahi for Continuum, a joint exhibition with his wife, photographer Jasmine Gonzalez, at Sydenham’s Fiksate Gallery. The glitching mural extends Askew One’s investigation of the power of words and the confluence of digital imagemaking techniques and analogue processes, ideas borne out of his grounding in graffiti. Celebrating the importance of innovative thinking in education, the artist also warns of the dangers of constant innovation, imbuing the work with a dichotomous quality, one of daring beauty and fragile combustion.