Leonard Kim & brand strategist Ryan Foland DITCH THE ACT, REVEAL THE SURPRISING POWER OF THE REAL YOU FOR GREATER SUCCESS BY CAROLE VAP OREAN
t first glance, the advice seems sure to raise eyebrows. Show your potential audience your weaknesses? How could that possibly be good?
But that’s exactly what marketing expert Leonard Kim and brand strategist Ryan Foland are advising in their recently published book, Ditch the Act, Reveal the Surprising Power of the Real You for Greater Success.
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“As society has been bogged down by so many technological distractions and competition has risen immensely, what people are craving most is true human connection,” Kim says. “If you can reveal your whole self, not just the good and the bad, but the ugly—yes that means the scariest moments of your life—you can win over your audience and develop a personal brand that not only will drive more profits to your business, but will establish you into a position where you will
be remembered for lifetimes to come,” he adds. Foland and Kim have had plenty of opportunity to show how their “get real” methods can pay off. A speaker and author who specializes in helping companies capture the power of “authenticity and simplicity,” Foland counts among his clients best-selling authors, venture capitalists and Fortune 500 executives. Foland also developed a copyrighted process he