fashion
Lady Hervey’s LADYSHIP SWIM Collection sets sail to new horizons BY RACHEL VANCELET TE
A
notable British “It” girl and former model for the likes of Christian Dior, Lady Victoria Hervey is also a recognized entrepreneur making waves literally with her new swimwear line. Previously part owner of the once popular Knightsbridge boutique Akademi, which was often frequented by celebs such as Victoria Beckham, Meg Mathews, and Martine McCutcheon. Hervey’s LADYSHIP SWIM collection is officially launching during the Resort 2019 season, marking the first line of her luxury lifestyle. Her exciting new venture creates a reflection of her own lifestyle with lively bold colors and sexy designs for a lady’s most prized possession, “the bikini!”
Could you tell us about your inspiration for the modern luxury swimwear company LADYSHIP SWIM born in London and designed in Los Angeles and Miami? My inspiration for the brand is largely due to the time I’ve spent in California and of course growing up in Monaco. Monaco had a big impact on me as a child and provided inspiration. I wanted to create an inspirational brand, something which was an affordable luxury in which women will feel fabulous wearing. How many designs are in the new SS19 collection and when can we anticipate seeing them in stores? There are around 12 with many different color ways. As an example, the leopard will come in a pink and a turquoise for those preferring bold colors. They will be in stores in the next months with a Caribbean event happening in Barbados over Christmas holiday.
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