IDA NEWS
The IDA had a great turnout for its 3rd annual SEMA Detailers Meet & Greet on October 31. (Photo Credit: Prentice St. Clair, Detail in Progress, Inc.)
Mobile Tech Expo:
An Invaluable Investment for IDA and Its Members The International Detailing Association gears up for its 10th annual appearance at MTE By Erin Reyes
IDA Communications Specialist
A lot can change in 10 years – technology, fashion, pop culture. One thing that has not changed over the last decade? The International Detailing Association’s (IDA) devotion to Mobile Tech Expo (MTE). This year will mark the IDA’s 10th appearance at Mobile Tech, to be
held in Orlando, FL, January 26-28. The IDA made its debut at MTE in 2009, when the Board held its first meeting at the show. Since then, the IDA’s participation at MTE has grown exponentially. “At first, we were just trying to hold three to four education sessions at the show, and trying to bring detailers in,” explained Keith Duplessie, CD-SV, RT, a member of the IDA Board and the Founder’s Club. “But when the IDA
started putting more education programs together, that’s when more detailers began to attend, and we have grown every year since.” It comes as no surprise that the IDA/ MTE partnership has endured this long. Called the “mecca of all things detailing” by IDA President Mike Dickson, CD-SV, RT, Mobile Tech has easily become the must-attend event for detailers and IDA members around the world. This de-
velopment can, in part, be attributed to the efforts of the IDA making MTE its “keystone event” each year, according to Duplessie. “Mobile Tech has quickly become a show that provides a lot of concentrated focus for the detailing industry,” Duplessie said. “As our keystone event, it is where we have the most contact with our constituency, and will be the largest gathering of IDA members at any time during the year. This is our golden opportunity to continue to help the tide rise for our industry.” Over the years, the relationship be-
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