BULLETIN THE
Official magazine of the Santa Clara County Medical Association and the Monterey County Medical Society
700 Empey Way • San Jose, CA 95128 • 408/998-8850 • www.sccma-mcms.org
MEMBER BENEFITS
Feature Articles
Billing/Collections
8 Fracking Our Farmland, Our Families, and Our Future: A New Toxic Legacy
CME Tracking
18 Eating Nano
Discounted Insurance
26 Shallow Minds: How the Internet and Wi-Fi in Schools Can Affect Learning
Financial Services Health Information Technology Resources House of Delegates Representation Human Resources Services Legal Services/On-Call Library
32 Travels With Tesla: A Doctor’s Electrifying Journey 34 Book Review: Pandora’s Lunchbox 36 DNR Orders in the Periprocedural Period: Informed Consent and Refusal 40 Avoiding the Medicare Quality Reporting Penalty in 2015
Legislative Advocacy/MICRA
Departments
Membership Directory iAPP for
6 From the Editor’s Desk
the iPhone
7 Message From the SCCMA President
Physicians’ Confidential Line
14 Affordable Care Act: What You Need to Know
Practice Management
22 IMQ Launches One-Stop Online CME Platform
Resources and Education Professional Development Publications Referral Services With Membership Directory/Website Reimbursement Advocacy/
30 Initiating Change: Health Policy in Action at the 2013 American Medical Association – Medical Student Section Annual Meeting 39 Medical Times From the Past 44 Classified Ads 45 In Memoriam
Coding Services Verizon Discount SEPTEMBER / OCTOBER 2013 | THE BULLETIN | 3