of 30,000 or more per month. These may be people who are professionals, managers, official’s etc. students and unemployed who are independent on these people will also buy it. Moving on with the psychographic segmentation which includes factors like social class, lifestyle and personality. Since Hardee’s thick burger includes 100% of real halal beef patty and it is relatively classy than the other competitor available in the market. Therefore it is targeted towards upper middle class, lower upper class and upper class. People who are ambitious, gregarious and who want to strive something in life will like to eat it. Lastly we come to behavioral segmentation for Hardee’s which is mostly based on the attitudes of the user towards Beef buger. Hardee’s thickburger can be consumed for all occasions whether regular or special. The consumers of Hardee’s can attain the benefits of quality, convenience and speed. This is because it’s hygienic as competitor’s burger. Target consumers can be either potential/first time users or regular users. Through advertisement potential users can try the Angus Thickburger and if they like it, they will turn in to regular consumer. The next most important factor is attitude towards the product which is largely dependent on Hardee’s Thickburger taste. People may try Hardee’s for the first time through advertisements and other promotional strategies but a potential user will only turn in to a regular user if he/she likes the taste. And since each and every person has different taste preferences, some may have a positive attitude towards it, some may be indifferent and some even may have a negative attitude towards it.
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