1 minute read
Prioritize E-A-T
from SEO Tactics for 2023: The Latest SEO Techniques and Trends to Improve Your Website’s Visibility
E-A-T stands for expertise, authority, and trustworthiness, and it is an increasingly important factor in Google’s ranking algorithm.
In 2023, businesses should focus on building their E-A-T by creating high-quality content that demonstrates their expertise in their industry, building backlinks from authoritative websites, and improving their online reputation by responding to customer reviews and engaging with their audience on social media.
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Use AI-Powered Tools
Artificial intelligence (AI) is changing the way businesses approach SEO.
AI-powered tools like Google’s RankBrain and Natural Language Processing (NLP) are increasingly being used to analyze and understand user search intent, which can help businesses create more relevant and engaging content.
By including location-based keywords and phrases, developing local company listings, and constructing backlinks from other nearby businesses and directories, businesses should concentrate on optimizing their websites for local search inquiries in 2023.
