ZUZANNA
Marszalek Marszalek
EVENT PROMOTIONS & MARKETING COORDINATOR (UNIVERSITY LIVE PROJECT) Planned and delivered the promotional strategy for a live fashion event, coordinating marketing materials, guest communications and branded event assets. Worked collaboratively within a creative team to ensure all promotional content reflected a consistent brand identity while contributing to a successful event experience. Responsibilities included managing guest communications, producing marketing collateral and supporting event branding from concept to delivery. Created branded event assets including menus, gift bags and event graphics. Maintained consistent visual Planned and coordinated event branding across all promotional activities. communications. Managed guest invitations and Collaborated with team attendance lists. members to deliver the event Designed branded invitations successfully. and event marketing materials. Supported production planning Produced social media and and event logistics. promotional content.
RESPONSIBILITIES
ACHIVEMENTS Successfully organised promotional communications for an event involving over 100 invited guests from industry, university, brand representatives and family audiences. Produced cohesive branded marketing materials that enhanced the event's professional image. Developed practical experience in live event promotion, branding and stakeholder communication.
SKILLS DEMONSTRATED Event Marketing Brand Communications Social Media Marketing Campaign Planning Content Creation
Event Coordination Guest List Management Graphic Design Brand Identity Stakeholder Engagement
Team Collaboration Time Management Organisation Professional Communication Creative Problem Solving