Hello Zuidas - november/december 2024 Editie 76

HELLOZUIDAS.COM NOVEMBER • DECEMBER 2024

76

VINCENT PRIEM MANAGING DIRECTOR OF A-POINT

THE FUTURE OF DRIVING INNOVATION AND MOBILITY

info@biro.nl

Preface

PREFACE

Next issue [77] 6th of January

We often don’t stop to consider what a safe place Zuidas is to live and work. Even despite the upsurge in traffic incidents caused by the proliferation of fat bikes, speed pedelecs and city cars on the road.

Last week, we organised a training session for safety and security managers in Zuidas, centring on the hostage situation at the Leidseplein Apple Store in 2022.

Members of the safety region and police joined us to talk about lessons learned.

What can companies and organisations

ZUIDAS: EVER CHANGING, ALWAYS ADVANCING

in Zuidas do to aid our safety partners in the event of a similar crisis? But also, how do you support employees in aftermath of such a traumatic experience? For anyone interested in the hostage incident, I highly

Zuidasdok is one of the largest

This issue brings us to the end of

recommend the documentary available

infrastructure projects in the country.

another year, and it’s always nice to look

on Videoland. Act safe, stay safe. Hello

Aimed at improving transport links to

back on all that has made the past 12

Zuidas, connecting the city.

Amsterdam and the northern Randstad

months eventful in Zuidas. Certainly,

region, area safety, access and quality of life

developments in the district are

OLIVIER OTTEN

are central to its implementation. This year,

helping to make it an ever more vibrant,

Managing director of Hello Zuidas

mobility has taken centre stage in Zuidas.

lively and forward-looking quarter of

The introduction of smart new mobility

Amsterdam.

solutions is helping to keep Zuidas well connected for both commuters and visitors.

Together, we’ll continue working to make

Electric mobility has gained substantial

- and keep - Zuidas smart, dynamic, safe

ground and the local network of shared cars

and accessible.

and bicycles has expanded further.

Happy reading, and see you in the new year!

On the cover of this issue – in which we zoom in on Mobility – is Vincent Priem. As

ROMY LANGE

the managing director of a-point, he’s also

Editor-in-chief Hello Zuidas

eager to ramp up the mobility revolution.

r.lange@zuidaspublishers.nl

3

Index

INDEX

08

48

63

12

54

67

08 Coverstory with Vincent Priem 12 Building the future 15 Share #Zuidas 17 Column by Eduard Schaepman 18 Property 20 Got a Minute?

22 Diversity & Inclusion 25 Hello You 26 Architecture 28 Living in Zuidas

31 Apollo Hotel Amsterdam 32 Cartesius 34 ISA 36 Agenda 40 VU Griffioen cultural centre 42 The art of graceful aging 44 Mobility Special

57 Wens Hotels 58 Latest updates on the 2024 61 Hello You 63 Legal 64 Finance 67 Meet The… 68 Memo Board 70 Hello Zuidas

Managing Director of a-point

The Art Bridge: Where Art Meets Architecture Social Media

Life lessons from traditional nomads for digital nomads

Enlivening Zuidas at eye level How do you travel to Zuidas?

Breaking barriers and building legacies Zuidas Cup 2024 The CubeHouse

strives for perfection

Living longer, healthier and happier in Utrecht a leader in international understanding for 60 years Don’t miss it

celebrates 25 years as a performing arts venue With the help of the Aēslift™ liquid facelift

Introduction 46 KPN encourages commuting by bike 48 Yet: Why settle for average?

50 RAI Amsterdam embraces transformation 52 Greenberg Traurig: “Mobility and vitality are inextricably connected” 54 D&B The Mobility Group: “Sustainable mobility in Zuidas: a challenge for the future”

organizes bespoke winter breaks for corporate teams Zuidas Sustainability Award Inclusivity 24

From Law to Lyrics

Alderwoman Hester van Buren Speaks at Hello Zuidas Event

Trainee

Zuidas Updates New Members

“I wanted to live here one day”

Hello Zuidas invests in trees!

How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Together we make the Zuidas!

On behalf of Hello Zuidas, Zuidas Publishers releases the magazine Hello Zuidas six times a year. We distribute this magazine in a circulation of 20,000 copies in and around the Zuidas area. The aim is to promote the area and put it on the international map. We highlight various developments and engage in conversations with initiators, residents, and businesses.

5

Coverstory

8

Coverstory

THE FUTURE OF DRIVING VINCENT PRIEM ON INNOVATION AND MOBILITY Vincent Priem, managing director of a-point Growing up, and like many kids his age, Vincent Priem developed a life-long love of cars

What about shared cars?

after multiple visits to the AutoRAI in Amsterdam. Employed in the automotive industry

Do they have a future, or are the

for 25 years and counting, he was recently named managing director of a-point, the official

margins too small for operators?

Volkswagen, Audi, SEAT, Škoda, CUPRA and Volkswagen Commercial Vehicles dealership.

“There is certainly a market for shared cars,

Vincent lives on the outskirts of Zuidas, plays football with a team of friends at AFC

both for private and professional use. More

(Amsterdamsche Football Club) and is well-acquainted with the capital and Zuidas district.

and more new building developments are

He sat down with us to share his vision on the local hot topic of mobility.

including shared mobility in their plans.

Car parks are setting aside space for not

With electric vehicles, shared

What mobility technologies or

only shared cars but also shared bicycles

cars and autonomous vehicles on the

innovations are you personally

and other mobility solutions. People living

horizon, mobility is rapidly changing.

most interested in, and why?

in these new-build complexes often don’t

What’s your view on

“There are two technologies that

have any other option and are nudged to

these developments?

fascinate me in particular. Hybrid vehicles

drive or ride electric. The expansion of

“Everyone is working on future-focused

is one. It’s great that you can now drive

shared mobility is particularly evident in

developments. We’re seeing an increasing

clean in and around town, while EV

Zuidas. It is a more robust and sustainable

number of shared cars, and electric vehicles

ranges are also continuing to grow. Being

solution for organisations looking to be

are popular. That goes for both passenger

able to drive electric in urban areas

smarter and more efficient about their

and company vehicles. There is still a great

and still have a combustion engine for

mobility.”

deal of potential, particularly in urban areas.

longer distances really offers the best

With zero-emissions vehicles set to become

of both worlds. I’m also fascinated with

How is the automotive industry

the norm in cities like Amsterdam, what

driverless cars. It’s amazing, for example,

faring at the moment?

is needed are custom solutions, such as

to see the autonomous shuttle buses

“This is a dynamic time. It’s no longer

electric pickups for landscaping companies.

driving around at Schiphol with actual

all about selling cars. These days, we’re

There’s a tremendous demand for safe,

passengers on board. In Germany,

being asked to deliver complete solutions,

sustainable vehicles – especially in urban

driverless cars are already allowed

from cars to charging points to flexible,

areas. Motorists mainly want to be able to

on motorways. It’s both a personal

green mobility options. Meanwhile, the

get from A to B hassle-free and not get too

and professional time-saver and that

market is shrinking and a steady stream

tied up in rules.”

pays off.”

of new players are entering, all of which is

Text: Romy Lange and Ruby van Oers • Photography: Roxanne Wilm

9

Coverstory

pushing us to become more competitive

What are some automotive trends that

mobility-as-a-service, with a single card

and attuned to current and future needs.

are not making headlines yet, but that

providing access to a variety of modalities,

We’re working to set ourselves apart, based

you think in the coming years will be?

such as public transportation and bicycles.

on our knowledge, expertise and strong

“One trend that I think isn’t big yet but

There is loads of potential for bundling an

network.”

will be, is digital mobility services. Think

access card, platform and invoicing. Our partner Shuttle is already offering this, complete with tax solutions.”

What’s your view of the connectivity of Amsterdam and Zuidas? And of the municipality’s urban mobility plans?

“Connectivity will always be a challenge in Amsterdam and especially in Zuidas. The municipality is encouraging the use of public transport and bicycles, and its reduction of parking permits is making it tougher for car owners. But maybe this is what needs to happen to keep the city accessible. I take my bike to places like the football club more often. Guaranteeing access to Zuidas Monday to Friday is paramount, and I understand why most road works are carried out at weekends. It’s essential for the many companies based here.”

What are you driving at the moment?

“Right now, I’ve got a Volkswagen Touareg Hybrid. It’s ideal, because I can drive fully electric but also make longer journeys when needed. The massage seats are a nice bonus. After twenty years in the industry, I think the last few years have been the most interesting, because now we’re really responding to changing mobility needs. We were delighted to introduce our sixth brand, Cupra, at a prime location in the Q-Residence building.

I am very proud of this.”

10

Scan the QR-code and get inspired!

Explore the Topbrewer Coffee Experience in our showroom in Zuidas!

info@topbrewer.nl | +31 (0)35 205 5049 | www.topbrewer.nl

Building The Future

BUILDING THE FUTURE

K R O W A !

N O I AT TENT It’s not been there very long, but it is already a familiar sight: the Kunstbrug (‘art bridge’) over De Boelegracht. This striking pedestrian bridge invites you to consider the relationship between art and architecture. And of course, you can also use it to stroll to Buitenveldert.

12

Building The Future

OF ART!

AT TENTION! Amsterdam Zuidas Information Centre Follow on Central Hall, WTC zuidas +31 (0)800 50 65 @zuidasamsterdam contact@zuidas.nl @zuidasamsterdam www.zuidas.nl

The 26-metre long bridge at Rosy Wertheimstraat connects Zuidas

Gift

with Buitenveldert, and forms part of an attractive pair with the

The Kunstbrug is a gift from Ontwikkelcombinatie Zuidschans

Lex van Deldenbrug bridge some 170 metres away. On the De

(developers BPD | Bouwfonds and AM), responsible for The George

Boelelaan side is a plaque bearing information about the bridge.

and The Gustav residential buildings. The developers were keen to

And for those who enjoy walks with an informative character, the

enhance the quality of the local environment by means of a work

Kunstbrug is part of our Zuidas Art Tour (Ommetje Kunst).

of art, and to combine that idea with the plans for an extra link between Zuidas and Buitenveldert.

A bridge as a work of art, a work of art as a bridge Artist Martijn Sandberg designed a bridge with gold-

The Kunstbrug is now open

coloured bars, so that every movement on the bridge is

The Kunstbrug has been under development for some time. The

reflected in the De Boelegracht. Of particular note is that,

project saw seemingly endless stopping and starting. And as sharp-

viewed from the correct angle, the bars on the side form the

eyed observers have noted, this week we have again raised it from

words ‘Opgelet! Kunstwerk! Opgelet!’ (‘Attention! Work of art

its ‘home’ position. This was to enable us to adjust the supporting

Attention!’) Thanks to that interplay of light, relief, and shade,

points in the De Boelegracht so that the bridge could rest

the bridge now gains a level of attention that would normally be

seamlessly on both banks. But the wait has certainly been worth it:

expected of a painting or sculpture. However, the bridge is also a

The Kunstbrug is now open.

product of civil engineering – also known in the construction world as a ‘work of art’. That means, says Sandberg, you can use the

Have you already

Kunstbrug simply as a bridge, but ‘at the same time it is a nod to art

done the “Art Walk”?

and remains what the viewer wishes to make of it’.

Scan the QR code here!

13

Social Media

SOCIAL MEDIA

@m2fmb

☀...

@gershwinplein.amsterdam

@artevenandi

@dresstoimpress_nh Trotse mama!

@architournl @restaurantshoww @gershwinplein.amsterdam

... Cheesestation!

@architournl

City life!

@martijnvandernat.nl The awesome #architecture Amsterdam RAI Parking Tower... @dejapannerzuid Lunch just got an upgrade! ...

@hellozuidas @m2fmb

Bloesems...

@sensiritisound

For employees of companies who are

Download the Hello Zuidas City App

hellozuidas

member of Hello Zuidas, it is possible to

Hello Zuidas has an app that allows you

@hellozuidas

join our LinkedIn group or link as a contact.

to flip through all the Zuidas news!

Follow

15

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Column

COLUMN

Life lessons from traditional nomads for digital nomads Digital nomads can learn some valuable lessons from the lifestyles of traditional tribes that have been leading a nomadic existence in all sorts of environments for thousands of years. Though the context is different, there are universal principles that are every bit as relevant for modern digital workers who can operate anywhere across the globe.

1. Adaptability Like traditional nomads, digital workers have to stay flexible amid changing circumstances. That goes from adapting to new technologies, to navigating disparate cultures and working environments. The ability to quickly pivot between locations, time zones and tasks is crucial to uphold efficiency and productivity. Whether you’re working from a tropical island, Zuidas, or a remote mountain cabin, all demand an equal level of agility.

2. Community spirit and networking Nomadic tribes survive thanks to their strong communal ties. By the same token, digital nomads can benefit

Eduard Schaepman is CEO and founder of Tribes Inspiring Workplaces, an international network of flexible workspaces.

With a background in business development and change management, he has previously worked for companies including Chalet Group, Regus, Fortis, Robeco and Bank Mees & Hope.

Entrepreneurship, innovation and the creation of inspiring workplaces for nomadic professionals are common denominators in his career.

Schaepman has a strong focus on promoting productivity and flexibility in modern working environments He is also active as a speaker and writer, sharing his passion for nomadic working and forward-thinking business models.

tremendously from being part of networks and a supportive community. Such ties give rise to collaboration and knowledge sharing and provide emotional support, helping to stave off loneliness and isolation. Digital nomads can use online platforms or coworking spaces to strengthen their professional networks.

3. Minimalism and efficiency Traditional nomads carry only what they need, and digital nomads can learn from that simplicity.

Limiting possessions to the bare essentials like a laptop and good internet connection serves to minimise distractions and maximise focus on the business at hand. A minimalist approach can free up headspace and get creativity flowing.

4. Connection to nature and wellbeing Just as traditional nomads have a deep connection with nature, digital nomads can also benefit from time outdoors. Spending time in nature can boost wellbeing, inspiration and productivity.

In short, by embracing adaptability, community spirit, minimalism and resilience, digital nomads can lead more enriching and successful lives.

17

Property

PROPERTY

ENLIVENING ZUIDAS AT EYE LEVEL One of Amsterdam’s main business districts, Zuidas is gradually transforming into a true urban quarter and becoming home to a growing number of people. A vital piece of this transformation is creating conditions for a lively street scene – not only during the daytime, but also during evenings and weekends. Perhaps surprisingly, the built environment has a key role to play.

The Harmony

18

Property

Earlier this year, property developer Zadelhoff won the tender for a project called The Harmony in the new car-free neighbourhood of Ravel. On the ground floor, the building’s design emphasises flexibility, with modular spaces. This approach reflects a shifting conception of how buildings may contribute to the vibrancy of a neighbourhood. The interplay between structures and their environment is becoming increasingly important, says Jaap Brouwer, an urban designer with the municipality of Amsterdam.

Varied mix at street level

Mahler 1 - De Plint

Restaurants, gyms and health services can be found all over Zuidas. Harder to find is

Long versus short term

here, Mahler 1, will explicitly be integrated

a vibrant street scene, especially outside

Over the long term, adding social and

with its surroundings.

office hours. Urban planner Kirsten Plattje,

cultural functions to buildings can make

also with the municipality of Amsterdam,

a neighbourhood more appealing for a

The challenge of existing real estate

says that a varied mix of amenities

wider range of target groups. However, as

Apart from new developments, the other

has a defining impact on the feel of a

Brouwer points out, because such functions

major challenge is the street level space

neighbourhood. “When developing new

often depend on subsidies, property

of existing buildings. Redevelopment and

buildings”, she says, “it makes more sense

owners tend to be less interested in these

attracting new tenants usually offer good

to provide for multiple smaller spaces on

sorts of tenants than in big players, such

prospects to enliven a neighbourhood.

the ground floor than for huge commercial

as supermarket chains and fitness clubs.

Rising on the site of the former Circl

units”. This keeps rents affordable and so

And yet, over time, the payoffs of street

pavilion on Gustav Mahlerplein, Mahler

creates opportunities for local merchants,

level diversity are higher. According to

1 will accommodate a variety of public

such as florists and bakers.

Brouwer, “A building that is situated in a

functions geared towards the public space.

lively neighbourhood is more attractive”.

WTC owner CBRE is meanwhile making

Municipal influence

Developers and property owners are

plans to refurbish the publicly accessible

Though the municipality is not in the

starting to realise this and are now

atrium on Zuidplein. Brouwer explains:

business of bricks and mortar, it plays

partnering with the municipality more often.

“The trick is to time developments so they will reinforce each other.”

a significant role in the development of municipal land through the public tenders

Private land developments

it issues. Tenders are assessed on a range

Good collaboration is essential for projects

For example, Mahler 1 can become a

of criteria, including the development

on private land. The redevelopment of the

place to congregate when it’s nice out,

plans’ ground floor layouts and public

former ABN AMRO complex, now owned by

while the WTC atrium offers shelter in bad

accessibility. Municipal authorities may

Victory Group, is a case in point. The new

weather. Designing buildings as part of

for example award more points to designs

owners have appointed a commercial real

their surroundings rather than as isolated

with smaller, more accessible spaces that

estate manager to coordinate base-level

structures will help to make Zuidas into a

help enliven the street.

occupancy, and the first building to go up

lively, thriving urban district.

Source: zuidas.nl • text: Carlo Wijers

19

Hello People

HELLO PEOPLE

GOT A MINUTE? Traffic in and around Zuidas is dynamic and diverse and comprises every type of vehicle that thousands of commuters use daily. Many go for public transport to speed them efficiently all over the country, while bicyclists appreciate the area’s tiptop parking facilities. The mix of transportation options is part of what makes Zuidas a thriving and well-connected hub to live in and work.

Robert Jong “Cycling through Vondelpark feels like my transition from work to private life. Work starts when I get to the edge of the park, and I’m home when I come back out the other side. Raincoat? No problem, that’s just life in the Netherlands. Sometimes I take the Noord/Zuid route, particularly if I’ve got my fitness gear or am in a rush. It’s super fast! Honestly though, I prefer cycling. I think the infrastructure here is great.”

20

Hello People

Sidney van de Wal “I live in Hilversum so I cycle to Hilversum CS and then take the train to work. The journey is about twenty minutes. I think the connection between Zuid and Hilversum is excellent. Loads of people I know, like Renée, have longer commutes than I do to Hilversum. Trains usually run on time, with only occasional problems, and in that case I can travel via Amsterdam CS, which is efficient too. If I could change anything, it would be to have trains run more frequently, four times an hour instead of twice.”

Reneé Kagie “I ride my bike to Amstel station and take the metro to Zuid from there. When the weather’s nice I travel all the way from Oost, where I live, to Zuidas on my classic granny bike, which is an anomaly around here these days. I cover the distance in around thirty minutes. The connections here are great, as you’ve got it all: bus, metro, train and enough parking for bikes. And even through there are problems with public transport quite often, this is a key part of the city. We’re pretty spoiled with our infrastructure and punctuality in the Netherlands.”

Ivan Afonin “I take the metro to Zuidas, and while it is delayed sometimes, most of the time it’s a pleasant ride. It would be great if the train could take me directly to the office, haha! The public areas are quite busy all the time, making pedestrian access tricky. You often have to navigate around cyclists, which can be a bit disruptive.

Overall, I enjoy the commute, even with these minor challenges.”

Marco Corrado “I just take a direct bus to Zuid from Haarlem. The journey’s not long. If I were to change any aspect of mobility, it would be to modernise the station. Fortunately, though, plans for that are in the works. I am mostly very satisfied with the transport system and accessibility as it is. It gives me the freedom to quickly and easily get from A to B.”

Text: Sophia Etmans • Photography: Roxanne Wilm

21

Diversity & Inclusion

DIVERSITY & INCLUSION

BREAKING BARRIERS AND BUILDING LEGACIES: THE RISE OF FIRST GENERATION PROFESSIONALS

Who is Necla Kaplan?

experience of navigating two worlds.

What is First Gen?

Necla Kaplan is the founder of First Gen

“As a first-generation professional, I was

Necla founded First Gen to empower first-

and works at ABN AMRO, where she began

the first in my family to pursue higher

generation professionals by providing the

her career in 2017 through a management

education and a corporate career,” she

resources and community they need to

traineeship. Since then, she has focused on

explains. “This brought both opportunities

succeed. First Gen addresses the unique

innovation, digitalization, and proposition

and challenges. While I was motivated to

needs of those who are the first in their

development.

succeed, I entered the corporate world

families to take these steps. “There’s a lot

with no prior exposure, unfamiliar with its

of unspoken pressure on first-generation

Born in the Netherlands to Turkish parents,

social norms, and without any role models.

professionals,” Kaplan explains. “We often

Necla’s journey has been shaped by the

I was forging a new path.”

lack social capital and networks, which

22

Diversity & Inclusion

can make it harder to break into certain

She adds that the barriers for first-

industries and thrive early in our careers.

generation professionals go beyond

First Gen aims to change that.”

academic achievements. “It’s about

Necla Kaplan

breaking into established networks, How Did the Idea for

navigating social mobility, overcoming

First Gen Come About?

imposter syndrome, and finding mentors

The concept for First Gen emerged from

who can guide you through these

Necla’s realisation that many challenges she

unfamiliar environments,” Kaplan explains.

faced were shared by others but not talked about. “When I started my career, I often

What Are your goals for First Gen?

felt like an outsider. There wasn’t much

Necla envisions a thriving community of

representation” she reflects. “I knew there

first-generation professionals ,“I want to

were many others like me, and I wanted

see first gens thriving in their careers,”

to create a space that would not only help

Kaplan asserts. “It’s not just about getting

first-generation professionals enter these

a seat at the table; it’s about ensuring every

industries, but also excel within them.”

talent has the opportunity to succeed, especially those from underrepresented

At one point, Necla realized that her

backgrounds.”

challenges were not solely linked to her

navigate professional environments, while staying true to their background and

cultural background, but also tied to shifts

To support this mission, Kaplan launched

values. It’s designed for organisations to

in her socio-economic status. She explains:

a podcast addressing topics that impact

better support and empower their first-

“I no longer felt a sense of belonging to

first-generation professionals. First Gen the

generation employees

where I came from, but at the same time,

podcast covers issues like code-switching,

I didn’t quite fit into the new social class I

using your voice as a minority, and social

had become a part of.”

mobility. It also serves as a platform for

Is First Gen Active on the Zuidas?

first-generation professionals from various

Necla organises monthly First Gen

Kaplan emphasizes the significance of

backgrounds and sectors to share their

x Zuidas network lunches for first-

first-generation professionals, noting that

stories, showing that talent knows no

generation professionals, aimed

over one-third of graduates each year are

boundaries.

at expanding their cross-sector

first-generation-which adds up to more

networks and fostering shared

than 50,000 young professionals. Despite

Additionally, Kaplan has developed a

their growing numbers, many companies

training program based on interviews

remain unaware of the unique challenges

with first-generation professionals. This

Necla will be sharing her story live

and untapped potential within this group,

program empowers professionals with

on November 5th at our Cultural

often failing to provide structured support

0-5 years of experience to discover and

Diversity Network Event.

in the early stages of their careers.

leverage their unique strengths and

recognition and experiences.

23

Hello You

THE ZUIDAS CUP The football tournament for companies and other organizations in Zuidas, took place again at the end of September.

Sports club RAP organized the tournament this year. Many men’s and mixed teams from various Zuidas companies participated.

The tournament was a great success!

25

Architecture

Located at the intersection of Parnassusweg, Arnold Schönberglaan, and Claude Debussylaan, The CubeHouse completes the Mahler plot. Its distinctive architecture by SO-IL promotes community connectivity and reflects the multifunctional character of the Zuidas.

The CubeHouse – a development by G&S& – is a next-generation office building designed to inspire tomorrow’s working world, and will be the first hybrid timber building at the Zuidas.

ARCHITECTURE

The CubeHouse

26

Architecture

Tomorrow’s working world

This significant amount of stored carbon

The CubeHouse is born out of the

dioxide is equivalent to the emissions

ambition to inspire, connect, and

generated from the annual electricity

accelerate tomorrow’s working world,

consumption of 10,000 households. By

right here, in Zuidas. It stands as a

adopting these environmentally conscious

testament to this vision, embodying it in

construction practices, The CubeHouse

every aspect of its design and purpose.

not only minimizes its ecological footprint

With the aim to create spaces that

but also promotes a model of sustainable

empower users to reach their full potential

construction.

Facts

day after day.

Connecting inside & outside

• A leading sustainable office building

First hybrid-timber building

The Breathe Spaces, located at the sixth,

The CubeHouse sets a new standard in

seventh, and eight floor, connect the

sustainable architecture by incorporating

indoors and the outdoors. These buffer

from Amsterdam Zuid station

75% reclaimed and bio-based materials in

zones remain cool in the summer and

• BREEAM Excellent, Well Gold

its construction, primarily utilizing timber.

warm in the winter, offering a comfortable

and Paris Proof 2030

Bio-based materials are derived entirely

environment to sit, relax and/or socialize

• ESG and Net-Zero aligned

from natural sources and are free from

during their breaks. The publicly

• Extraordinary rooftop garden

raw fossil materials. Approximately 13,000

accessible rooftop garden adds lush

cubic meters of sustainable timber will be

greenery to a rather dense Zuidas. Here,

used in the building of The CubeHouse,

employees and visitors can enjoy lunch

effectively sequestering up to 9,000 tons

outdoors, surrounded by biodiversity-

of CO2.

boosting flora and fauna.

at the heart of the Zuidas • 2-minute walking distance

with public access • Approx. 4,700 m2 available office space • Approx. 1,200 m2 amenities on the vibrant ground floor • Delivery in Q1 2026 For information on the available floors, please contact one of the real estate agents or visit the-cubehouse.com.

1530 Real Estate info@1530.nl 020 308 15 30 BNP Paribas Real Estate info.nl@realestate.bnpparibas 020 305 97 20 Van Gool Elburg Vastgoedspecialisten – A Dils Company info@vangoolelburg.nl 020 664 85 85

Text: Romy Lange • Artist Impressions: VERO

27

Zuidas Home Tour

ZUIDAS HOME TOUR “I did a work placement in Zuidas seven years ago, and even back then I was saying I wanted to live here one day.”

Dimitri Brom has been living in Zuidas for three and a half years. He runs his own content company, Now Up Next, that reviews restaurants, bars, and events, and also operates Nowness Agency, his advertising company catering to e-commerce brands.

Favourite haunts include Clubsportive, where he regularly works out, and Doppio, for delicious coffee. While Dimitri revels in the hustle and bustle of Amsterdam, his home is a haven of calm.

28

Dimitri Brom

Zuidas Home Tour

Can you tell us something about yourself?

own office on Prinsengracht, home really

“I have my own content company for which

feels like a haven to me. It’s also nice to

I review restaurants, bars and events

sit at my desk in my room here, where I

on TikTok. I’m doing some big places in

can take some time out to reflect or work

Amsterdam now, which is pretty awesome,

away from it all.”

and recently started doing reviews in The Hague, too. There was an Italian restaurant

What is your favourite spot in Zuidas?

for which we got a half million views in one

“Hands down, Doppio. It’s an ideal spot to

week, so that was super cool. Business is

grab a quick coffee. I also like working out

going very well and more and more food

at Clubsportive, a great gym practically

places are coming to me. Outside work,

around the corner from my apartment –

Are there any downsides

I’m also living it up in Amsterdam. Going

just across the road. For groceries, I usually

to living in Zuidas?

to parties, coffees with friends, meeting

go to Gelderlandplein and I walk there so I

“It can get quite noisy. The trains,

new people… for me that’s what makes life

can also get some steps in.”

especially. I use earplugs in the night to

worth living!”

keep the sounds out and help me relax.

What do you hope the

What brought you to Zuidas?

future holds for Zuidas?

“I’ve been in Zuidas for three and a

“I’d love to see some more low-key

half years now. After spending a year in

restaurants in Zuidas. Small, cosy joints

Barcelona, which was amazing, I felt myself

instead of the big, loud places there are

getting a bit lazy there and wanted to come

now. And there is a lot of concrete here.

back to Amsterdam. I had done a work

Adding some more n greenery would make

placement in Zuidas seven years ago, and

the environment feel a little less urban and

even back then I was saying I wanted to live

more zen.”

I need to get my rest.”

here one day. Eventually I found this flat and was lucky enough to get it. I had just

Do you want to stay in Zuidas for good?

started my company at the time, so it took

“It would be cool to stay here. But when

some smooth talking, but it all worked out.”

thinking about the future, and maybe kids, I can’t say for sure. Zuidas is amazing, if

What is your favourite spot at home?

you ask me, and I think it will be ideal until

“My favourite spot at home is the sofa.

I hit 35. After that, I’ll want to live some

It’s where I completely unwind at the end

place quieter. Amsterdam-Zuid or near the

of a busy working day. Since having my

Amstel would be terrific.”

Text: Ruby van Oers • Photography: Roxanne Wilm

29

Driving your mobility forward.

Starting today.

We’re here to meet your mobility needs, both today and in the future. As an official brand dealer, we provide expert advice and a wide range of services for new and pre-owned vehicles. From maintenance and repairs to private and operational leasing, rentals, and innovative mobility solutions. Visit us in Amsterdam, Hoofddorp, or Almere to discover our extensive selection of fully electric and hybrid models from premium brands.

Or explore online at a-point.nl.

Business In The Spotlight

Apollo Hotel Amsterdam Strives for

PERFECTION FOR EVERY GUEST

A crown jewel in Marriott’s Tribute Portfolio. Apollo Hotel Amsterdam, a Tribute Portfolio Hotel, could not wish for a better reference, neither nationally or internationally. Its ideal location on the edge of the city center, partly surrounded by water, along with its excellent accessibility, adds purely practical advantages. During the spring, the final touches were made to a large-scale renovation and restyling of the event spaces. Among other things, the upholstery was completely replaced, the lighting was upgraded, and a new color scheme was chosen for the walls and the staircase.

Canal Studio

is suitable not only for business meetings,

can enjoy a good cup of coffee with

The flagship of the space offerings at

but also for training sessions and workshops.

pastries, lunch, or an extensive dinner.

the Apollo Hotel Amsterdam, a Tribute

There is a bar available for drinks and guests

Quality is paramount, and perfection is

Portfolio Hotel, is the Canal Studio. As the

can also enjoy the terrace on the waterfront.

pursued anew every day. This applies

name suggests, it is located directly by the

to the hotel team, event staff, service

water, with ample daylight and beautiful

Quality First

views. The Canal Studio measures over 200

In addition to the restaurant The Harbour

square meters. In a theater setup, it can

Club Amsterdam Zuid, the hotel also

accommodate around 200 guests. This space

features The Living Room, where guests

personnel, and the kitchen crew alike.

Apollo Hotel Amsterdam, a Tribute Portfolio Hotel Apollolaan 2 1077 BA Amsterdam www.apollohotelamsterdam.com

31

Area Development

Living longer, healthier and happier in Utrecht

A HOME FOR LIFE 32

Area Development

3,000 homes: from compact apartments to luxury townhouses, all woven into

beautiful whole that’s held together by the

a cleverly designed network of green landscaping. The new Cartesius district

green central garden. This spacious garden

in Utrecht is being built for biodiversity and sustainability and incorporates an

is what ties the buildings together and forms

abundance of space between all its different elements. Space to live, space to work

the heart of the neighbourhood. A place to

and space to relax together or away from it all. Space to be free. Cartesius is more

gather, to exercise and to unwind.”

than a new neighbourhood: it’s a blueprint for the future of urban living.

Perfectly linked to city and globe Cartesius Utrecht: award-winning

Unique residential blocks

Located on the outskirts of Utrecht’s

Blue Zone for healthy living

held together by a green heart

historical city centre, Cartesius has

Okinawa in Japan, Ikaria in Greece,

Distinctive on multiple fronts, there is a

excellent road links, with the A2 only seven

Sardinia in Italy – like each of these

philosophy underpinning every element

minutes and the A27 and A28 nine minutes

places, Cartesius in Utrecht boasts all

of Cartesius, from the landscaping design

by car. Utrecht’s central station is just six

the ingredients for a healthier, longer

to the placement of the car park. Mark

minutes via the bicycle tunnel or three

and richer life. That’s because it is the

Spijkerman, designer of the townhouses:

minutes by rail from Utrecht Zuilen station.

first urban area in the Netherlands to

“Our design team came up with the area

You’ll be in the city centre in the blink of an

fully embrace so-called ‘Blue Zone’

concept. In the first phase that involved a

eye – and always on time for the train to

characteristics. An area that perfectly

lot of liaising with the client, advisers and

Amsterdam, Paris, London and beyond.

balances space and connectedness in a

City authorities, and later on with building

lush residential setting. These qualities

contractors and suppliers. We were asked

helped Cartesius to win first prize in the

to design the area as a unified whole, made

property development category at the first

up of individual residential blocks, each

Blue Zone Festival in Zwolle in June 2024.

with its own architecture and attributes.

According to the judges’ report: “Cartesius

Each block has its own look and distinctive

Utrecht is a wonderful example of a high-

character: one more rugged with staggered

density urban development, concerned

balconies, another more streamlined

with more than construction alone.”

with green façades. Together, they form a

Text: Romy Lange

Interested? www.cartesius-utrecht.nl Our property agents would be happy to tell you more: Eefje Voogd Makelaardij Parnassusweg 201 1077 DG Amsterdam + 31 (0) 20 305 05 60 info@eefjevoogd.nl Brecheisen Makelaars Maliebaan 2 3581 CM Utrecht +31 (0) 30 200 36 00 nieuwbouw@brecheisen.nl

33

Education

ISA: a leader in international understanding for 60 years

The International School of Amsterdam (ISA) first opened its doors in 1964 to what

enrols 1,200 students from more than sixty

was then just a handful of children. Sixty years on, the school has become a beacon

different countries.

in the education landscape, offering a first-class curriculum in English and enrolling 1,200 students from more than sixty countries.

International curriculum Our international focus is paramount. On

Over the past sixty years, ISA has both

business people who travel the globe and

average, students stay with us for three

embraced change and stayed true

bring their children with them. At the same

to five years, before moving onto another

to its roots, says the school’s head of

time, we welcome Dutch families with an

country.” ISA offers IB education covering

Safeguarding and Wellbeing, Sarah Grace.

open outlook on the world who want their

the entire age range from 2 to 18 years.

During that time, its mission – to educate

kids to get an international education.” ISA

Short for International Baccalaureate,

for international understanding – has

is clearly succeeding in its mission: after

the IB curriculum is internationally

remained unchanged. “Our focus has

starting out with a class of 13 in the 1960s,

recognised and equivalent to Dutch

always been on expatriate families, on

today the private school in Amstelveen

VWO (pre-university) education. ISA

34

Education

was the first school worldwide to offer

Grace, that’s because ISA isn’t just about

and help them to feel at home in their

the three main programmes of the

cramming knowledge, but about learning

new country. Besides education, ISA

International Baccalaureate, Grace

how to gather and assimilate information.

offers a wide range of extracurricular

notes. “Our education is divided into

“This is a crucial skill in today’s world,

activities, from ballet to drumming and

four phases: Nursery (age 2-3), Primary

given the sheer amount of information.”

from swimming to expeditions. But Grace

Years (age 3-11), Middle Years (age 11-16)

Students frequently work in groups and

says she is probably proudest of all of

and Diploma Years (age 16-18). Classes

learn discussion skills. “We want them to

ISA’s focus on safety and mental health,

number 25 students at most to ensure

grow up to be open, caring, responsible

which is her department. “International

everyone gets personal attention, and

citizens who are thoughtful about each

kids are a quite vulnerable group and

allows the school to cater to a diversity of

other and their environment. Even our

we want to make them feel safe. Mental

learning need.”

youngest kids learn about things like

health is also a priority for us. So much

recycling.”

is expected of young people today. We

How to learn

want to give them the tools to cope with

ISA has established a “culture of thinking”

Student Wellbeing

stress.” While the numbers clearly testify

through our 20-year collaboration with

ISA also puts a particular focus on

to ISA’s success, Grace says that what

Harvard Graduate School of Education’s

inclusion. “Our main language is

really counts are students’ reactions. “We

research department Project Zero,

English, but we encourage kids to go on

often hear that they can’t wait to come

which gives learners a solid foundation

developing other languages they speak.

back to school after the holidays.”

to go on to university: “Many of our

For example, by organising activities in

former students tell us their first year

those languages.” Also, national

at university was easy.” According to

representatives welcome new families

Text: Grete Simkuté

International School of Amsterdam Sportlaan 45 1185 TB Amstelveen www.isa.nl

35

Agenda

AGENDA

NOVEMBER & DECEMBER

Every Thursday

Every Thursday and Friday

ZUIDAS MARKET

BITES & DRINKS

@George Gershwinplein

@ Hasta La Vista Baby – www.hastalavista.baby

At the market, you will find a wide range of

Every Thursday and Friday, Hasta la Vista Baby opens its doors from 5:00

products. The market entrepreneurs know

PM for all those looking to enjoy drinks at Zuidas! Buena Vista is a weekly

their trade, understand what true service

event where you can kick off the weekend with colleagues, teams, or

looks like, and give you, their customer,

friends, accompanied by drinks and snacks. Enjoy the best view of beautiful

their full attention. This is the foundation of

Amsterdam from our 19th floor. The disco ball is spinning, the DJ is playing

Zuidas Market.

great tunes, and no reservation is needed—just walk in. So, mark it on your calendar: Buena Vista, every Thursday and Friday at Hasta La Vista Baby!

November & December

November & December

EXHIBITION “EARTH”

GET FIT

@AkzoNobel Art Space

@ MyoReset

www.zuidas.nl

In honor of Hello Zuidas’ Mobility Edition, MyoReset is

Currently on display at the

opening its vitality center in the WTC during November

AkzoNobel headquarters in

and December. Only in November, your 30-minute

the Art Space is the exhibition

training sessions are free, and in December, you get

EARTH: showcasing artworks

a 40% discount. Be quick, as there are only 30 spots

that focus on our natural

available via myoreset@myoreset.nl. Don’t forget to

environment, depicting themes

bring your workout clothes and a towel.

like landscapes, ecological awareness, and the artificial divide between humans and nature.

36

Agenda

November 7, 2024

EVENT

FOREIGN LAND

Thursday, November 14, 2024 - 3:00 PM

@VU ART SCIENCE GALLERY

ZUIDAS SUSTAINABILITY AWARD

From November 7 to the end of March, you can visit the exhibition

@Robert Walters WTC

Foreign Land at the VU ART SCIENCE Gallery. Through the works

Who will win the Zuidas Sustainability Award 2024?

of four internationally operating artists, the exhibition explores

During the festive award ceremony, the professional jury

what it’s like to grow up in a foreign land. The public program will

will announce the winning organisations in six different

feature discussions between artists, scientists, and the audience.

categories. The winner of the Public Award will also be

Besides deepening knowledge about migration, Foreign Land aims

revealed. This is a public event. Keep an eye on Hello

to exchange personal stories and experiences. In a time of war and

Zuidas’ socials for more information.

extreme politics, the exhibition seeks to foster human connection.

November 15, 2024, 7:00 PM - 8:30 PM

FULL MOON EXCURSION @ Amsterdamse Bos On the evening of November 15, it will be a full moon, and that always brings something special. You might hear the call of the mysterious tawny owl or spot the

November 24

last hedgehogs before they settle into hibernation.

- December 1, 2024

Accompanied by the Forest Ranger, you will discover

PAN AMSTERDAM

the nighttime forest in an entirely new way. During this

@RAI – www.rai.nl

atmospheric 5-kilometer walk, you will learn about

For 37 years, PAN

the animals that are active at night and how nature

Amsterdam has been a

November 26, 2024

responds to the light of the full moon. You will follow

unique fair for art, antiques,

ZUIDAS ART ROUTE

a route through iconic spots in the forest, where your

and design held annually.

@VU ART SCIENCE Gallery,

senses will be heightened by the mystery of the night.

The 45 presentations on

ABN AMRO, and AkzoNobel

various art topics at PAN

The VU Art Science Gallery, ABN AMRO

Podium attract a lot of

ArtSpace, and AkzoNobel Art Space form

attention.

an art route on the Zuidas. In honor of PAN, the three art spaces are ohosting a special afternoon with guided tours on November 26. Each location will host tours at 4:00 PM, 4:45 PM, and 5:30 PM. More information: www.zuidas.nl

37

Agenda

EVENT December 3, 2024

TASKFORCE ACCESSIBILITY ZUIDAS: BIKING AND PEDESTRIANS EVENT

@ Symphony (members only)

Thursday, November 28, 2024 - 5:00 PM

During this meeting, KPN will elaborate on their bike

ART EVENING @PAN AMSTERDAM

promotion initiative, where employees receive high

@RAI (Members only)

their experiences and the impact on travel behavior.

Hello Zuidas members are invited to an

Zuidasdok will give an update on the progress of the

exclusive visit to the PAN art fair. They

construction work, the temporary public space around

can also join tours to get all the ins and

the station, and changes in accessibility and bike parking.

mileage compensation for cycling. They will share

outs of the participating galleries. This festive evening will conclude with snacks and drinks at Bar Bouchon. This is not to be missed!

December 3 & 10, 2024 December 3, 2024

BUSINESS ENGLISH – TAALCENTRUM VU WORKSHOP

LUNCH CONCERT CVA BRASS

@Taalcentrum-VU

@De Thomas – www.dethomas.nl

English fluency is crucial in international business. Would you

At a unique location on the edge of the Zuidas is DeThomas, a

like to communicate more effectively with your English-speaking

place to recharge. Take a break from your workday with a lunch

clients? Taalcentrum-VU’s language experts are here to help! Our

concert in the church hall. Every two weeks, there is a free lunch

Business English workshop will boost your fluency in no time. The

concert at De Thomas. Classical music, each time performed by a

workshops cover two full days, from 9:30 AM to 4:30 PM. Register

different ensemble or musician.

now at: www.taalcentrum-vu.nl/en/business-english

38

Agenda

EVENT December 10, 2024

LIVING IN ZUIDAS: CECI N’EST PAS UNE MAISON (members only) ‘Ceci n’est pas une maison’ is the central theme of the meeting on December 10.

December 7, 2024

Project developer Being and architect

MAHER ZAIN LIVE ON STAGE WITH ORCHESTRA

Space Encounters will take us through the

@ Amsterdam RAI

the origin, vision, location, architecture,

Maher Zain is coming to the Netherlands

unique features of the apartments,

for an exclusive concert in the Rai

and other important aspects. Zuidas

on Saturday 7 December. Singer and

management will provide details on the

songwriter Maher Zain is the star of

tender and the planning of projects in

modern Islamic music. With his songs, he

Kenniskwartier Noord.

project. They will share information about

wants to spread a message of peace and hope to the world with the aim of inspiring people. Maher Zain has gained worldwide fame in a short time with his warm voice, captivating compositions and impressive lyrics. With his modern music in which influences from pop to R&B can be heard, he has become a world star with fans from Canada to Malaysia. This concert promises to be an unforgettable experience, so don’t miss it!

Thursday, December 12, 2024

ZUIDAS WINTER MARKET & SINGING CHRISTMAS TREE @Amsterdam Zuidas On the twelfth of the twelfth, exactly two weeks before Christmas, we bring Zuidas into a winter atmosphere. A

Friday, January 24, 2025

unique musical performance awaits

FESTIVE GALA CONCERT

you, along with hot chocolate and more.

@concertgebouw

Follow Hello Zuidas’ socials for updates

On January 24, 2025, the Royal Concertgebouw

on the locations where you can expect

Orchestra will present its Annual Gala at The

performances by the Singing Christmas

Concertgebouw. Conducted by Klaus Mäkelä

Tree. Stop by for the festive fun and snap

and featuring soloist Janine Jansen, the

a special selfie.

orchestra will perform works by Purcell, Britten, Dowland, and Schumann. The evening begins at 7:30 PM with a pre-reception, followed by the concert at 8:30 PM. A festive afterparty with dancing until midnight will conclude the event.

Dress code: black tie.

39

Education

Eme van der Schaaf

40

Education

25 YEAR VU GRIFFIOEN

VU Griffioen cultural centre celebrates 25 years as a performing arts venue This year marks the 25th anniversary of VU Griffioen, VU Amsterdam’s vibrant

classes. They make up half of our courses

campus cultural centre in Zuidas. For more than a quarter century, it has been a

and we have multiple levels, so participants

space where the area community – whether you study, work or live in Zuidas – can

can go on advancing. Our high-heel dance

enjoy a mental getaway.

classes are a particular favourite. You know the musical Chicago? Imagine something

There’s no shortage of culture in Zuidas:

artists”, Van der Schaaf confirms. “It’s

with the VU Amsterdam campus based

great to see how some have really made a

here, locals have their pick of cinemas

name for themselves in our theatre. “Van

Mental getaway

(Rialto and, opening soon, The Pulse),

der Laan and Woe got their start here,

Van der Schaaf says the courses owe their

a centre for debate, a gallery, Bar Boele

as did Pieter Derks and René van Meurs.

success to the fact that they take people

and of course the campus cultural centre,

Alongside stand-up comedy, we also have

out of their heads for a while, which is nice

VU Griffioen. This year, VU Griffioen is

musical cabaret, including artists like

for students – and everyone else. “These

celebrating its 25th anniversary as a

Ellen ten Damme.” But Griffioen is not just

courses offer a brief mental timeout

performing arts venue, after relocating

a showcase for big names. With its own

from responsibilities, brain overload,

to new premises in the New University

cabaret festival, young talents also have

expectations... Plus you meet new people, of

Building three years ago. “Before that,

plenty of opportunities to spread their

which many are from different backgrounds

Griffioen was located on the Uilenstede

artistic wings.

and of varying ages.” The courses are

Campus”, says its director, Eme van der

like that. People have a blast.”

affordable and taught in small groups by

Schaaf. After 15 years at the centre, he

High-heel dance classes

professional instructors. VU Griffioen is also

is passing on the baton this autumn.

“Cabaret is a performing art that appeals

easy to reach by bike and car, with plenty

“Griffioen’s roots go back to the 1950s and

to a wide audience, from students to

of parking available. “People can also hire

1960s”, he says, “starting out as a platform

boomers. It offers an outlet and humour”,

our spaces for conferences, presentations

for amateur orchestras and choirs at VU.”

Van der Schaaf explains. “But we have

and other gatherings. If you’re looking for

plenty of space for drama and dance, too.

a warm, lively setting with good sound

Cabaret

Recently, we’ve also been experimenting

and lighting, this is the place. We’re pros

Fast forward and today VU Griffioen has

with live talks, wedding popular science

at creating the right atmosphere”, Van der

grown into a bona fide cultural centre,

to performing arts. As well being a stage,

Schaaf concludes. So, for those in search of

beloved by not only student audiences

Griffioen is also known for offering courses,

culture, performing arts and a great vibe,

but the whole of Amsterdam. It is probably

with 65 in all for both university students

you can find it right here in Zuidas!

best known for its high-profile programme

and the general public to choose from.

of theatrical productions (up to 140 a

“From drama to painting to botanical

year), in which cabaret plays a leading

drawing to bookbinding – you name it,

role. “We like to offer a stage for cabaret

we’ve got it. Most popular are our dance

Text: Grete Simkuté • Photography: Lynn Vaessen

VU Griffioen New University Building De Boelelaan 1111 1081 HV Amsterdam www.griffioen.vu.nl

41

Business In The Spotlight

Mirror, mirror on the wall... Do you still feel the fairest of all every day?

Let’s face it: there comes a time when the mirror shows us looking older and more tired than we would like.

Fortunately, it’s no secret any longer that there are countless ways to delay or even reverse the inevitable signs of ageing. Surgery and Botox are options, but there’s also a new and far more effective treatment: introducing the Aēslift™ liquid facelift.

THE ART OF GRACEFUL AGING With the help of the Aēslift™ liquid facelift

“It’s often said that you get more comfortable in your skin as you get older. While that’s

“I just wanted a fresher and more rested look.

The results are amazing: tighter and smoother!”

Patty Zomer (Dolly Dots)

42

true, your face and body do start to sag. The Aēslift™ liquid facelift has rejuvenated my face with a very natural, fresh look.”

Curious about Patty’s experience?

In the podcast called *Aēstalks*, Patty will share her personal experience with the Aēslift™ liquid facelift. You can listen to it on Spotify and YouTube.

Business In The Spotlight

Scientifically proven method The Aēstec method is backed by scientific research, carried out in collaboration with Erasmus MC, examining the application of fillers in the correct skin layer and the long-term effects.

The study found that injecting fillers in the wrong layers of the skin leads to an unnatural appearance in the long term. These results were recently published in an international scientific journal to alert other cosmetic doctors to the findings.

Before

After

Celebrity fans Well-known names like Leontine Ruiters, Trijntje Oosterhuis, Saskia Noort and Patty Zomer are all fans of the treatment that has them looking every bit as youthful and radiant as our own Queen Maxima.

All opted for Aēstec in Zuidas, the only clinic to offer the Aēslift™ liquid facelift.

Choose to age gracefully

This specialised revolutionary treatment

The Aēslift™ liquid facelift finally makes it

yields beautiful and exceptionally natural

possible to age in a way that looks both

results. Aēstec’s cosmetic doctors use

beautiful and natural, is safe and requires

an ultrasound machine to inject special

no surgery. The Aēslift™ liquid facelift is a

hyaluronic acid fillers. These fillers are

30-minute, virtually painless treatment with

carefully applied in specific skin layers to

extraordinary results. You can return to your

shape the contours of the face. The results

daily activities immediately afterwards.

are visible for up to a year and a half to two

Alternatively, have the treatment in stages

years, and easy to maintain with touch-up

for a more gradual result.

treatments, thanks to the fillers’ collagenstimulating effect.

Visit us for an honest consultation For further information, or to schedule

Hyaluronic acid fillers

an appointment, go to www.aestec.nl.

Aēstec uses fillers in the form of injectable

Aēstec’s cosmetic doctors look forward

gels specifically designed to restore

to welcoming you for a comprehensive

and shape key areas of the face. The

and honest consultation at one of their

active ingredient, hyaluronic acid, is a

professional clinics in Amsterdam (Zuidas)

substance that occurs naturally in the

or Rotterdam.

body. However, we produce less of it as we age, causing skin and facial features to sag. Injecting hyaluronic acid firms and plumps the skin.

Aēstec Amsterdam George Gershwinlaan 687 1082 MT Amsterdam +31 (0)20 244 00 12 info@aestec.nl www.aestec.nl

Aēstec Rotterdam Karel doormanstraat 326 3012 GP Rotterdam +31 (0)10 307 18 61 rotterdam@aestec.nl www.aestec.nl

43

Mobility Special

SPECIAL

MOBILITY

Mobility is a hot topic in Zuidas, where innovation and sustainability go hand in hand. Area companies are working hard to get mobility solutions up and running and provide access to a wide range of shared mobility options. For our intro to this issue’s special feature, we talked to several local players. We asked their opinions about why shared mobility is so important in this busy business hub and about the options currently on offer. From bikes to cars and everything in between: what’s their take on the future of mobility?

Alex van Riel Greenwheels “Public spaces are under huge pressure in Zuidas, and shared mobility can help lighten it. With Greenwheels, people can use a car, without the burdens and costs of ownership. We call it ‘enjoying what you don’t have’. It’s an easy and sustainable step that’s becoming increasingly important for companies, because we simply cannot go on with business as usual. The range of options is growing, but there is still loads of untapped potential.

Greenwheels offers more than 15 cars in Zuidas, including popular models on Gustav Mahlerlaan, and that’s helping workers to travel smarter.”

44

Mobility Special

Thomas Wolters Enterprise Car Sharing & Rental “Zuidas is a place where lots of people live and work in a geographically small area, Marc Beers

and where, despite there being plenty of

Sales director, Avis Budget NL

public transport options available, people

“The high concentration of companies

also regularly need a car of their own.

and professionals makes shared mobility

Car sharing or hire is ideal for business

a must in Zuidas. Using shared vehicles

meetings, family visits or as a temporary

instead of private cars is more efficient

solution, avoiding the problem of everyone

and more environmentally friendly in an

wanting to park their own car here. While

area as crowded and short on parking

the shared mobility range is growing, it’s

space as this. It gives people the flexibility

still mostly limited to small cars operated

of having a car at their disposal when they

by app. Enterprise, by contrast, offers a

need it, without the hassles of ownership

wide selection of vehicles, from compact

and parking headaches. There are

to premium models; always clean and with

enough different options available. Avis

a full tank. Hiring a car is also sharing a car

is contributing with a modern, energy-

– and we have smart, practical solutions to

efficient fleet. A utilisation rate of less

suit everyone.”

than 85% ensures our vehicle fleet is used efficiently, and by offering customers the flexibility to return vehicles to other locations, we cater to the specific needs of users in Zuidas.”

Pepe Lammertijn Country manager NL, Donkey Republic “The district’s increasing popularity, resulting in tremendous pressure on public space, makes shared mobility paramount in Zuidas. With our back to many hub system, we offer shared Donkey bikes on multiple locations with the aim to grow over the coming years. It allows us to unlock the full potential of shared bikes in the modern heart of Amsterdam. Shared bikes have the potential to replace stationary second bikes still in the streets, as well as help people make more conscious choices. Encouraging effortless movement across the district (with a positive climate impact.)

Sharing a Donkey bike keeps you flexible at affordable prices, which goes especially for employers. Who wouldn’t want a bike in their pocket for a mere 28 cents a day?”

Text: Ruby van Oers

45

Mobility Special

46

Mobility Special

MOBILITY

KPN ENCOURAGES COMMUTING BY BIKE The Zuidas Accessibility Task Force is holding its fifth meeting of the year on 3 December, to focus on cycling incentives. For this edition, KPN has been invited to shine a light on their employee bicycle incentive scheme. Some 1,000 KPN employees are now taking part in the scheme, constituting almost ten per cent of the telecom company’s total workforce.

KPN wants to both encourage and reward

policy at KPN: “Sustainability, for us, entails

should be the go-to option for commuters

employees who cycle to work. It is the first

minimising our environmental impact,

in this country. I am convinced that, with a

company in the Netherlands to offer a net

while at the same time contributing to

bike scheme like this, paired with a public

kilometre allowance of €0.40 per kilometre

solving societal issues. Mobility is one

transport pass and offices near public

cycled. This, in combination with an

of those issues. The question is: how do

transport stations, more and more KPN

attractive bicycle leasing scheme, lets KPN

we make commuting by bike or public

employees will choose sustainable forms

employees use e-bikes or conventional

transport the attractive choice? You need

of travel. If KPN employees were to cycle an

bikes at very low cost. In fact, cycling a

to change behaviour. We believe you can

average 30 kilometres a week, that would

two-way 15-kilometre commute just once

do this by encouraging and rewarding

be amazing.”

a week lets employees ride the average

sustainable travel choices. So, the better a

electric bike virtually for free. And the

choice is for the environment, the better it

Free to choose

payoff is even better for those who cycle

is for your wallet.”

The bicycle kilometre allowance and

more often.

bike lease plan are part of KPN’s revised Unique policy

mobility policy that came into effect on

KPN has made a serious commitment to

For KPN, the answer was a new optional

1 August of this year. Of course, cycling

CO₂ emissions reduction, setting itself a

lease plan that enables all employees to

is not an option for everyone, so while

cross-chain zero-emissions target for 2040.

use bikes at low cost. Employees receive

encouraging sustainable mobility, KPN

This ambition includes business travel. To

€0.40 net for every kilometre cycled. Those

leaves employees free to choose from a

achieve its goal, KPN has joined Coalitie

who take their own bicycle to work or

wide mix of travel modalities. It also has an

Anders Reizen, a Dutch network of more

the station also get reimbursed for those

attractive personal electric vehicle lease

than seventy major employers working

kilometres. Steenvoorden continues: “The

plan, shared cars, departmental cars and

to drastically green their mobility. Carlo

Netherlands are synonymous with cycling,

a €0.23 kilometre allowance for employees

Steenvoorden is in charge of mobility

so bicycles as well as public transport

who use their own car.

47

Mobility Special

WHY SETTLE FOR AVERAGE? EMBRACE MOBILITY AT WORK Helen van Empel is the founding director of Yet, a platform dedicated to mental wellbeing in the workplace.

We sat down with Helen to talk about the importance of embracing mobility at work.

48

Helen van Empel

Mobility Special

How does work impact us?

stop recognising it. We don’t realise the

while change can be tough at first, it often

“We spend a third of our lives in

situation is bad for us, so we don’t take

leads to enhanced wellbeing in the long

the workplace, and the workplace

action; we just accept it. If someone starts

run. This doesn’t mean everyone should

experience greatly impacts our overall

feeling stressed out, sleeping poorly or

quit their job or leave their partner. Change

health and wellbeing, influencing

becomes irritable, the focus is often on

can happen within an existing situation, it

other parts of our lives as well. The

treating the symptoms instead of looking

just requires attention and engagement.

general and especially media focus

at, and changing, the root cause.”

People often ignore dissatisfaction until

on workplace stress and burnout can

they’re no longer aware of it. This is why it’s

obscure work’s positive potential.

Why is change needed for growth?

important to take note of small conflicts

Work is about more than just earning a

“In today’s fast-paced world, we need

and frustrations early on. Frequent

paycheque: work shapes our identities

to stay mobile – adapting to remote

change gives rise to shifting roles and

and can provide growth, meaning and

work, hybrid models, AI, new products,

expectations, and addressing issues

connection. But most people aren’t

competitors and generational shifts.

early leads to healthier, more fulfilling

tapping into this potential. A Gallup

Change isn’t slowing down, but that’s not

environments.”

poll shows that only 12% of Dutch

necessarily a bad thing. In fact, we also

professionals feel truly engaged in their

habituate to good things. Even things

How can Yet help in this process?

work, while 16% are ‘loud quitting’ –

we once loved – a relationship, a job, a

“Yet provides targeted, expert-led sessions

actively working against their company’s

favourite song – lose their lustre over time.

at the point of need. Our sessions focus

goals. Meanwhile, 72% of workers feel

To regain joy, we may have to step back

on the current situation, allowing for rapid

disengaged, simply filling a seat and

and ‘dishabituate’, letting familiar things

adjustments. For example, our career

watching the clock, while doing the bare

surprise us again. Even small breaks can

coach can help identify your strengths and

minimum. Instead of feeling relaxed,

help us reconnect with what’s good. If we

development goals within your current

they tend to experience more stress

always felt the same excitement about our

organisation. Yet’s leadership coaches

and are more prone to burnout than

job as in the beginning, we might stay in

provide support and guidance in the

engaged colleagues, as they feel lost and

the same role for years, comfortable but

process of self-reflection and navigating

disconnected from their work.”

not growing. While contentment seems

complex situations that demand flexibility,

appealing, it also lowers our drive to learn,

resilience and mobility. A psychologist

grow and evolve.”

can provide insights into unhelpful

Why do people stay in unfulfilling jobs despite better options?

thought patterns and how to address

“Habituation can be a part of it. We get

How easy is it to change?

them. Another option we offer are ‘three-

used to things and then we stop reacting

“Learning and change are good for us,

way conversations’ to help two people

as strongly to them. That’s just how we’re

but we’re naturally risk-averse and tend

resolve disagreements or communication

wired. When we get used to a negative

to delay decisions and resist change.

challenges quickly and effectively. Yet’s

situation, we lose the motivation to

Habituation plays a role, as we get used

range of services helps people and

change. This can make us miss important

to negatives in our current situation,

companies become more mobile and

shifts, such as changes in our kids’

like adjusting to a bad smell. We’re also

navigate workplace changes effectively.”

behaviour, cracks in our relationships

wary of unknowns in a new situation and

or inefficiencies at work. When we get

reluctant to let go of what we’ve built. It’s

used to something that is harmful, we

a shame, because research shows that

Text: Romy Lange • Photography: Lynn Vaessen

YET +31 (0) 63 012 38 97 get@yet.nl yet.nl

49

Mobility Special

RAI Amsterdam embraces transformation From convention centre to sustainable, innovation-rich urban and residential district

XXXXXX

50

Mobility Special

If CEO Paul Riemens has his way, the area around RAI Amsterdam is on the cusp of a major metamorphosis. Last year, the exhibition and convention centre hosted a total of 322 events, attracting almost 1.5 million visitors. “Worlds are changing, and we want to play a socially and economically meaningful role with all of the different events we host here. Fortunately, that coincides with what a growing number of our clients are demanding. And it goes without saying, that events held here should also foster innovation and provide an economic boost for the city.”

From fortress to friendly urban quarter

ago, cut our total energy consumption

Riemens stresses that RAI Amsterdam

by about 20 per cent in five years and

wants to do all it can to contribute to

our CO2 emissions by more than 16 per

urban wellbeing, development and

cent. Beyond that, RAI has installed

transformation. “RAI Amsterdam is a sort

drinking water dispensers to reduce water

of fortress, but we want to make this a

consumption. The RAI kitchen now uses

friendly corner of the city. We have been

plant-based and local products wherever

working on an integral area development

possible. Moreover, we are replacing

plan for several years, but this is a process

carpeting throughout the complex with

that takes time. Collaborating intensively

circular carpet tiles. And all employee

with the city has helped both us and

shoes, helmets and old uniforms are now

them to realise what we have offer each

being reused or recycled into raw material

other. In the next few years, we’ll be

for car upholstery. We are working to make

further developing our area vision with

all the events held here one hundred

the City of Amsterdam and stakeholders.

per cent circular. This includes stand

This will add even more value to the

construction, dismantling and storage,

RAI premises for organisers, exhibitors,

where we can make a big difference.”

visitors, the city and region. The plan also provides an alternative for our logistics.

Housing and offices

We will be presenting our choices next

In time, new residential and office real

year, in a dialogue with the city and local

estate will also be developed on the RAI

community. A whole new world will open

grounds. Riemens: “We did a full analysis

up as we work towards avoiding lorry

of Amsterdam municipal and metropolitan

traffic in this area. It’s incredibly exciting to

policy to look at where RAI can offer

be driving these ambitious plans forward.”

solutions that are also commercially interesting for us. Housing and offices will be

100% circular events

part of it, since we have found solutions for

RAI has used recent years to invest in

both logistics and parking on our grounds.

sustainability as well, dramatically cutting

But we’ll be growing vertically, of course.”

both its energy consumption and CO2 emissions. Riemens: “We have reduced the convention centre’s gas consumption by almost half, relative to five years

Text: Romy Lange • Photography: Roxanne Wilm

RAI Amsterdam Europaplein 24 1078 GZ Amsterdam +31(0)20 549 12 12 www.rai.nl

51

Mobility Special

LEGAL

David van Dijk, managing shareholder of Greenberg Traurig Amsterdam:

“MOBILITY AND VITALITY ARE INEXTRICABLY CONNECTED”

Mattijn van Ling, David van Dijk and Gio Baumgart

52

Mobility Special

David van Dijk became managing shareholder of Greenberg Traurig Amsterdam

their lawyer in person any time, if that’s

earlier this year. In his new role, the prominent lawyer is also focusing on the firm’s

preferred.” An added bonus to these

social and environmental impact. “There are quite a few variables if you aim to be a

close-to-home offices is that they help

sustainable firm with a fit and dynamic workforce.”

lower the firm’s carbon footprint. “Travel comes with the job, but of course the

Personal interaction

taking their bike or walking to work and

Van Dijk explains: “Mobility is obviously an

getting some exercise.”

fewer the miles, the better.“ Vitality

important theme for a firm with offices in 48 countries. Digital meetings are here to

Wall Street and Main Street

Mobility and vitality go hand in glove for

stay, but it’s also essential for people to

The drive to connect with clients, while

Van Dijk. “First of all, because travelling

keep meeting in person – with colleagues

also providing employees with the best

a lot requires good health, stamina and

and certainly with clients. It’s virtually

possible support, is omnipresent within

energy. You’re better able to cope with

impossible to maintain a solid culture and

Greenberg Traurig. Van Dijk: “For us, this

time differences and jet lags when you’re

real time communication – two essential

also means not just being present on

fit.” And it’s also, because Greenberg

ingredients for any team to perform well

‘Wall Street’, but also on ‘Main Street’. In

Traurig has a strong culture of fitness

– without people actually coming into

the US we have offices in all the major

and wellness. Among its employees are a

the office. Sure, you can email and Zoom,

economic centres. In New York, for

fair number of regular marathoners and

but virtual communication is never a real

example, Greenberg Traurig recently

almost all of them do daily sessions in

substitute for face-to-face interaction.”

moved into new offices in One Vanderbilt

the gym or extreme sports like HYROX.

in Midtown Manhattan, a location with

“We didn’t create this culture; it grew

Mobility scheme

good public transport links that’s literally

organically. We have a pretty fit team

Like many of his colleagues, David racks

next to Grand Central Station. But we

and you can see it inspires people to

up quite few a frequent flyer miles every

have also opened several new, smaller

adopt that lifestyle.” This strong focus

year. “It’s unavoidable, though I have to

satellite offices outside of Manhattan,

on vitality is also reflected in another

say we always consider whether we really

including two on Long Island. Many of

important aspect of the workplace: the

need to cross the pond or not.” At a local

Greenberg Traurig’s lawyers and clients

staff restaurant. “At Greenberg Traurig

level there is a major focus on reducing

live there”, Van Dijk explains. “We set up

Amsterdam, we have an in-house chef

the number of miles by car. The firm has a

these new offices in the New York City

who prepares breakfast, lunch and

mobility scheme for employees that gives

area to spend less time commuting while

dinner, so everyone can eat well and,

them a choice between a free bicycle or

still maintaining our cohesion, community

above all, healthily. We also have a fitness

a public transport travel pass that they

of lawyers and that all-important personal

trainer to help our colleagues to optimize

can use seven days a week. “Of course, we

touch. These hubs give our firm and staff

the effect of their workouts. If you’re

really urge people to take advantage of the

the best of both worlds and benefit both

going to do something, do it well. And if

free bicycle”, Van Dijk says. “Many of them

the quality of our work and the interests

your people push themselves hard, you

live within easy cycling or even walking

of our clients. Our satellite offices, for

need to provide the support they need to

distance of our office in Zuidas. They love

example, enable clients to meet with

perform at their best.”

53

Mobility Special

SUSTAINABLE MOBILITY IN ZUIDAS Challenge for the future

The advent of electric mobility is inevitable and has an instrumental role to play in

D&B’s solution: Charge & Ride

reducing CO2 emissions. While business and industry as well as regional and local

To lighten the load on the electrical grid, D&B

authorities are working hard to shape a more sustainable future, areas like Zuidas face

The Mobility Group (part of D&B The Facility

daunting challenges. One of the main obstacles is the limited capacity of the national

Group) has launched a new service concept

electrical grid. Melissa Kooke, concept development manager at D&B The Facility

called Charge & Ride. As well as providing

Group, explains: “Our objective is a fully electric fleet by 2030, in line with our ambition

charging facilities, the Charge & Ride service

to reduce our CO2 emissions by fifty per cent relative to 2019. Not only we have this

includes a Valet Charger who charges the

objective, many others will recognize this ambitious goal. Not only we have this

EV’s and with the help of smart technology

objective, many others will recognize this ambitious goal. However, local communities

they optimize the charging proces. Kooke:

as well as the Zuidas, face serious infrastructural challenges to reach this goal.

“Charge & Ride enables us to maximise access to charging stations despite network

Power grid capacity problems

news for companies striving to achieve

limitations.” By aligning peak times in energy

As more and more electric vehicles take to

sustainability targets, like a fully electric

demand, The Mobility Group optimizes the

the roads, the power grid is struggling to

vehicle fleet. Though there are intelligent

charging capacity from 200% to 280%.

keep up with rising demand for EV charging

solutions, such as ‘smart charging’,

stations. “The grids in Amsterdam and

which aligns charging speeds to energy

Parking shortages

Zuidas, especially, are reaching a ceiling”,

availability and could alleviate the problem

Not only is charging capacity limited,

Kooke says. “Because of the capacity

somewhat, electricity demand still

there is also a shortage of parking. The

limits, we think that by 2025 some parts

exceeds electricity supply. Which means

City of Amsterdam has been reducing the

of the city won’t be able to accommodate

government and industry have to go in

number of parking spaces, even for electric

any additional charging points.” This is bad

search of alternatives.

vehicles, to make room for bicycle storage

54

Mobility Special

How does Charge & Ride work?

When going to charge their vehicles, employees or office users are directed facilities and green zones. This is making

from the government to prepare the power

to a charging station and hand their car

it extra difficult for employers in Zuidas to

grid for future demand.”

keys over to the driver, the Valet Charger.

mobility choices. Kooke says that “the

Elevating Workplaces

The Valet Charger plugs the vehicle into

reduction in parking spaces combined with

with D&B’s Service

the charging station.

the llimitation of charging facilities means

D&B The Mobility Group is part of

we face a double dilemma.”

Multi Service Provider D&B The Facility

When the vehicle is charged fully or up

enable their workers to make sustainable

Group. Kooke: “In addition to mobility

to an agreed range, our Valet Charger

Collaborating for a sustainable future

services, D&B also provides Hospitality,

moves it to a regular parking space on

In spite of these obstacles, D&B The Facility

Security, Food & Beverage, and Cleaning

site or in the car park.

Group is pushing ahead to realise its

services to ambitious corporates and

sustainability ambitions. Cutting carbon

high-end real estate in cities such as

This frees up a connection for the next

emissions and fleet electrification are

Amsterdam, Rotterdam, The Hague,

vehicle, which our Valet Charger moves

essential steps towards achieving the climate

Utrecht, Amersfoort, and Eindhoven. D&B

to the charging station.

targets in the Paris Agreement, aimed at

continues to focus on enhancing quality

keeping global warming below 1.5 degrees

and employee well-being in leading work

When the employee or office user leaves

Celsius. Collaboration is crucial, says Kooke.

environments.”

after work or at any other point in the

“Innovative thinking and partnerships will be key to solving grid infrastructure and capacity problems. Charge & Ride is a step in the right direction, but we also need support

Text: Romy Lange

D&B The Mobility Group Gondel 1 1186 MJ Amstelveen +31 (0)20 420 0691 www.themobilitygroup.nl www.db.nl

day, they can collect their car key from our Valet Charger, who directs them to where their vehicle is parked.

55

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Business In The Spotlight

WENS HOTELS ORGANISES BESPOKE WINTER BREAKS FOR CORPORATE TEAMS Jeanet van der Vlugt & Lusan Meeder

Want to truly get to know each other and celebrate recent successes together? A team ski trip is an ideal choice! Wens Hotels offers a full package, with a high-end hotel located right at the base of the Schattberg in Austria, next to the ski lift and the valley run. After a day on the slopes, you can enjoy a lively après-ski scene each evening.

A relatively new company under the

rave about the area where Hotel Auwirt is

and have everything arranged for you in

umbrella of the well-established Wens

located.” Saalbach and Hinterglemm are

advance, including group check-ins, so

Business Events, Wens Hotels was founded

two picturesque, mostly car-free villages

guests can be at the ski lift or rental shop

by Jeanet van der Vlugt and Lusan Meeder

famed for their charm. The ski area is vast

in no time. Maybe your company wants to

during the pandemic. “The travel industry

and amazing for ski trips. With a mix of

host a party with a private DJ? Or to sample

was frozen at the time and we had a sense

blue and red pistes, there’s loads for both

the local food? An Apfelstrudl workshop

that, by the time it was all over, people

beginners and advanced skiers to enjoy.

or an outdoor barbecue? We can arrange it

would want to go skiing not once, but four

And there are plenty of après-ski options, of

all!” Other activities include horse-drawn

times a year.” The two contacted Hotel

course. The hotel itself is also a big favourite

sleigh rides, quad rides, snowshoeing and

Auwirt Zentrum in Saalbach-Hinterglemm,

with corporate clients. When it has snowed,

ice karting. Basically, whatever you please.

a town in one of Austria’s three biggest ski

you can ski right up to the hotel entrance.

With Hotel Auwirt having proved such a

areas, and now Wens Hotels offers bespoke

Moreover, all rooms boast mountain

success, Wens Hotels will soon be offering a

short-ski holidays there for groups of up to

views, plus the hotel has a sauna, in-house

second hotel at a higher elevation in Austria.

120 people.

masseur, and wines and cocktails for guests.

“It’s brilliant that something so beautiful has come out of the pandemic. Wens Hotels is

Hotel on the slopes

Private Hotel for

doing great”, say its founders, “so we’re very

According to Jeanet and Lusan, their concept

All Business Group Needs

happy”.

‘proved to be unique, and companies love it.

Wens Hotels tailors each trip to the specific

This is reflected in the reviews, with a rating

wishes of the client and company. “We

of 8.6 on Booking.com and excellent ratings

make sure all your ski gear is ready for you

on Google as well. For starters, people

to hit the slopes within 15 minutes of arrival

Text: Romy Lange • Photography: Roxanne Wilm

Wens Business Events Stationsweg 24 3743 EN Baarn +31 (0 )35 303 55 55 www.wensbusinessevents.nl

57

Sustainability

SUSTAINABILITY

WHAT’S NEW? Latest updates on the 2024 Zuidas Sustainability Award

2024 Public Choice Award As always, you can also vote for your own personal favourite project. The 2024 Zuidas Sustainability Public Choice Award gives everyone the chance to have a say about which sustainable initiative is the most impactful. Don’t wait: there are only a few more days to vote! You can vote at: zuidasduurzaam.nl/stemmen/?editie=2024

Only a few more days to go before our judges finally announce the winners of the 2024 Zuidas Sustainability Award! We

Speakers

were delighted to receive scores of wonderful and inspiring

This year’s festive award ceremony will be hosted in the cool

submissions again this year. So which companies and

new Robert Walters neuroscientific office in WTC Tower Ten. The

initiatives will snag the coveted awards in each category?

programme promises an exciting and inspiring line-up of speakers, including Amsterdam Zuid district councillor Rocco Piers, whose portfolio includes Sustainability and Circular Economy, as well as Robert Walters CEO Jose Bokhorst and Marijke Hogers, owner of Stadshout.

New judging panel member And last but certainly not least, we’re pleased to introduce a new member of our judging panel. Maurits Groen will be joining the team of judges during this edition. Groen is an entrepreneur committed to sustainability and environmental awareness. He is best known as the co-founder of WakaWaka, a company that develops innovative, sustainable solar energy solutions, such as portable solar chargers and lamps, to combat energy poverty.

New website

Groen has also helped launch a variety of environmental initiatives

We’re proud to announce the launch of the new 2024 Zuidas

and campaigns to raise climate awareness.

Sustainability Award website! This year Zuidas has invested more in sustainability than ever. You can see all that’s

With projects tackling both local and global climate and energy

happening on our new website. Haven’t visited yet?

challenges, Groen is a leading voice in the Dutch sustainable

Check it out: www.zuidasduurzaam.nl

business world and highly regarded as a pioneer in sustainable innovations and social enterprise. Welcome to the team!

58

Text: Gordana Todorovic • Photography: Richie Damwijk

Sustainability

ZUIDAS SUSTAINABILITY AWARD EVENT ON 14 NOVEMBER INVITE

Who will win the 2024 Zuidas Sustainability Award?

Submissions for the 2024 Zuidas Sustainability Award are in! On Thursday 14 November, from 3pm to 5pm, Hello Zuidas, Green Business Club Zuidas and the Amsterdam Zuidas district office will be announcing the winners of the third edition of this special award. This year’s venue is the Robert Walters neuroscientific office in WTC Tower Ten. There will be an informal reception afterwards. You are cordially invited to join us!

Don’t miss it!

Sign up now via the QR code.

Zuidas Sustainability Award 2024 is powered by

59

Hello You

60

Hello you

INCLUSIVITY 24 Thursday, September 12th, marked the

Deputy mayor Sofyan Mbarki made a

event ‘Inclusivity 24’ with the theme

wonderful plea for vocational education

‘Investing in Talent’ at the World Trade

(MBO) and, together with Vebego, signed

Center (WTC) Amsterdam. A collaboration

the MBO Internship Pact. Paralympic

between Hello Zuidas, Vebego, Nationale

athletes Sam Schröder & Zara Temmink

Postcode Loterij & VriendenLoterij, with

shared their top-level sports careers with

contributions from MBO College Zuid | ROC

us. Wow, what achievements! And those

of Amsterdam, flowburo & RAI Amsterdam,

medals are heavy!

made possible by the Municipality of Amsterdam Zuidas.

Sophie-Anne Onland inspired the audience with her talk, ‘Being Different is the new normal.’ Saskia Rosmalen from ‘Onbeperkt aan de Slag’ made us realize how one can suddenly belong to a different target group.

Photography: Roxanne Wilm

An event we are proud to have co-organized.

Let’s make Zuidas more inclusive together!

If your Zuidas organisation has any great ideas in the field of Diversity & Inclusion, please feel free to contact: Elisa Schouten, Project Manager Diversity & Inclusion at elisa.schouten@hellozuidas.com

61

ZUIDAS 3 PLACES TO PLAN YOUR EVENTS

With friends or colleagues, we are all looking for a nice place to celebrate the end of the year. Here is our selection in A’dam Zuidas

1

Manhattan Lounge Bar

A cosy bar with a music theme. No renting fee to privatise the bar. You can host up to 120 people and a fresh new menu from chef Alessandro! info@manhattanbar.nl

2

De Japanner Zuid

The new De Japanner on the Zuidas can host up to 250 people. The layout also allows private areas for smaller groups. Enjoy delicious Japanese dishes, unique drinks, combined with the cheapest karaoke in town (just 5 euros per person*) zuid@dejapanner.com

3

Crowne Plaza

For the end of the year, Crowne Plaza is making their Club Lounge available for events. A glamorous option, with great service. And if you want to combine fun with a little bit of business, they have 7 meeting rooms with natural daylight available. amspc.meetings@ihg.com terms and conditions apply

Legal

LEGAL

FROM LAW TO LYRICS: THE DOUBLE LIFE OF MC PRAK$

In his day job, Marinus Prakke is an attorney at law with Loyens & Loeff and member of the firm’s Litigation & Risk Management practice group. Specialised in advising, drafting, litigating and negotiating commercial contracts, he’s an expert in all commercial contracting aspects of environmental, social and governance (ESG) objectives, intellectual property (IP), information technology (IT) and consumer law. Marinus also has extensive experience in distribution, franchise and agency

Eminem, 50 Cent, and – in my humble opinion, the greatest rapper

agreements.

of all time – Li’l Wayne. Although I aimed for a career as a lawyer, I was eager to embark on a rap journey myself. In the end, practicing

Meanwhile, Marinus just released his second studio album,

law and making music together bring me the greatest joy”.

Rappende Raadsman II, under his stage name MC Prak$.

With the brand-new release of his new album, Rappende Outside his legal career, people may also know Marinus from the

Raadsman II, Prak$’s career is entering a new stage: “This album

hit song ‘Typen’ that went viral in 2022. Marinus: “It began as a fun

includes both yuppie and more personal themes. My producer,

way to bring some light-heartedness to the professional services

friend and radiologist-in-training Robijntje and I are looking to

bubble of Amsterdam Zuidas”. What began as a simple hobby

deliver a whole range of sounds and styles: from old school rap

has become a tongue-in-cheek ambition “to be the first and best

and trap to poppy hits and house bangers. We think this album is

rapping lawyer of the Low Countries”.

jamming with creative vibes and are super excited to perform it on stage”.

But how on earth did this legal eagle wind up in the music scene?

Marinus: “From a young age, I was deeply inspired by rappers like

Text: Romy Lange

MC Prak$’s new album Rappende Raadsman II is available on all streaming services.

Follow @mcpraks on Instagram and TikTok to catch his latest releases.

63

Finance

FINANCE

Alderwoman for Finance Hester van Buren speaks at Hello Zuidas Hospitality & Retail event

On 7 October, hospitality and retail business owners joined at

district council chair Bart Vink, Amsterdam KHN regional manager

Doppio Zuidas for an inspiring gathering, organised by Hello

Eveline Doornhegge, and Zuidasdok project environmental

Zuidas. Topics discussed were the precario tax (a ‘sufferance’

manager Maarten van Ettekoven were our guests at this edition

tax on outdoor terraces and advertising), the municipal

and gave presentations to local business owners. They also

economic vision on Zuidas as a new urban centre, and the

answered audience questions and offered practical advice on

latest developments at Zuid Station.

dealing with what many feel are high precario costs.

The afternoon yielded plenty of interesting insights and spirited

Alderwoman van Buren responds

discussion led by an impressive panel of speakers. Amsterdam

As alderwoman for Finance, Hester van Buren was able to update

alderwoman for Finance Hester van Buren, Amsterdam Zuid

participants on developments around the precario tax. There

64

Finance

Hester van Buren

has been a big upset over this tax as business owners, not only in Zuidas, but citywide are shocked at the high rates. There has been wide media coverage of this as well. After suspending collection for three years during the COVID-19 pandemic, vendors with terraces recently received assessments for 2023. “The documentation and enforcement are all in order”, the alderwoman assured, “and though it may not feel like it, the precario has not gone up. The City Council took a decision to raise the terrace tax back in 2019”.

There was also positive news for business owners. Prompted by the uproar over rates and communication, the alderwoman has now sent a proposal to the Council asking that sports clubs and uncovered winter terraces be excluded from the tax. Van Buren argued that “it was disproportionate”. If the proposal passes, it will

Filing objections

be applied with retroactive effect as from 2025.

Eveline Doornhegge of the KHN (national hospitality industry association) likewise called the tax “disproportionate”. In Zuidas,

She further advised business owners to file objections if they

the rate has spiked from 42 to 70 euros, plus over 38 euros for those

believe amounts are wrong. “All of the precario tax bills have gone

with a winter terrace. She said: “I’m glad that Hester has listened

out. If you think there’s an error, get in touch with the municipal

to the objections and submitted a proposal to exclude winter

office and file an objection. There is no payment due for as long as

terraces.”

the objection remains pending.”

The KHN has prepared a sample objection letter that business A common complaint among local operators concerns the fact that

owners can use to object to the terrace tax. Doornhegge told the

business mostly dries up during weekends, evenings and between

audience that the association can also assist with next steps in the

two and five in the afternoons. Therefore, they say it is unfair to

event of rejections.

assess Zuidas at the same rates as busy neighbourhoods like the city centre and De Pijp. According to one audience member, “A

Want to read more about this meeting? You can find a full report on

terrace costs more than it pays!”.

the Hello Zuidas website: www.hellozuidas.com.

Text: Gordana Todorovic • Photography: Roxanne Wilm

65

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SHOWROOM

Meet The...

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

TRAINEE View of Zuidas Despite her research, Nova views Zuidas as a safe place. “It has a friendly atmosphere, with plenty of eateries and shops, making it an attractive area. I’ve only been here for

Nova Ploum

two months, but it’s a fun place. I feel safe here, though I understand people might

Nova Ploum is currently doing a work

Safety and Security

placement at Hello Zuidas, focusing

According to the 2022 Area Analysis by

on the Safety and Security Network,

the Municipality of Amsterdam, safety

Personal Objective

previously known as the Safety

has decreased due to three factors: social

Nova’s goal for the coming months is

Platform. She is studying Integral Safety

cohesion, fluctuating levels of crowding,

to gain experience both personally and

and Security Science at HU Utrecht,

and traffic safety. Nova’s research focuses

professionally. She is also eager to see

a programme covering all aspects of

specifically on ‘social cohesion,’ addressing

the results of her research, which could

safety management. With her expertise,

the lack of it through the network, with the

improve connectedness among network

Nova contributes to making the Zuidas

aim of improving overall safety in Zuidas.

members and contribute to a safer

safer. As part of her internship, she is

“By integrating these measures, Hello

Zuidas. Her research aims to determine

researching the Safety and Security

Zuidas aims to enhance social cohesion

whether the Safety and Security Network

Network, exploring how it fosters

among Safety Members, ensuring and

strengthens member connectedness and

connectedness among members and

improving safety in the area,” she explains.

contributes to a safer environment.

feel uneasy at night.”

enhances safety in the area.

Text: Sophia Etmans • Photography: Lynn Vaessen

67

Memo Board

MEMO BOARD

BUENA VISTA: THURSDAY AND FRIDAY COCKTAIL HOUR AT HASTA LA VISTA BABY! Every Thursday and Friday afternoon, Hasta La Vista opens its doors at 5pm for the Zuidas after-work crowd. Buena vista is the not-to-be-missed weekly cocktail hour where you can relax with colleagues, teams or friends and ring in the weekend. Enjoy drinks and nibbles plus the best view of beautiful Amsterdam from our prime 19th floor location. The disco ball is spinning, our DJ is playing your favourite tunes, and all are welcome – no advance booking necessary. So mark your calendar for buena vista every Thursday and Friday at Hasta La Vista Baby!

GUIDED TOUR OF ZUIDAS 68

Want to discover more of Zuidas and about the Zuidasdok project? The guided tour on 30 November is your chance!

During this walking tour you’ll get a unique glimpse into the development of both the district and the infrastructural mega-project. The tour is from 1.30pm to 5pm and free of charge. For details and to register, go to www.zuidas.nl.

Memo Board

2024 MICHELIN STARS AWARDED Restaurant Showw in Amsterdam-Zuid has been awarded a coveted Michelin star, to the surprised delight of Chef Dorus Floris.

In addition to this star, the restaurant’s sommelier, Lendl Mijnhijmer, received a prestigious sommelier award. Showw opened on Gelrestraat earlier this year with an international menu, spanning meat to fish to vegetarian dishes. Floris Photo: Dingena Mol

and Mijnhijmer were previously also a team at Restaurant Bougainville. While Showw celebrated, two other Amsterdam restaurants, The Duchess and Graphite, lost their Michelin stars.

Loyens & Loeff restructuring: “Good benchmark for the rest of Zuidas” Law firm Loyens & Loeff has announced

the rest of Zuidas”, said Anton Wiggers,

lawyers, tax specialists and civil-law

structural changes to improve in-house

corporate turnaround specialist and

notaries. Too often, it says, clients are still

collaboration. Though some jobs will

partner at Themis Company. The

being served on an ad hoc basis, rather

be lost, cuts will be limited, reported

country’s largest law firm in terms of

than by a specialist with the right expertise.

Het Financieele Dagblad. “I think this

turnover, Loyens & Loeff is restructuring

restructuring is a good benchmark for

to streamline collaboration among its

Source: BNR

69

New Members

NEW MEMBERS

Hello Zuidas welcomes the following new members AWA PRENILLA HYPNOTHERAPIST, INTERNATIONAL INSPIRATIONAL SPEAKER & LIFE COACH Sector: Education Number of employees: 1 Link with Zuidas: Awa Prenilla found the perfect location at HOFF Offices in prestigious Zuidas, featuring fully equipped and state-ofthe-art meeting spaces to receive her clients and host her events.

As a certified life coach and hypnotherapist, she helps individuals and teams overcome anxieties and self-doubt through advanced hypnotherapy, promoting personal and professional growth. She

LOCKERPOINT

offers in-person sessions and online consultations worldwide.

Schedule a complimentary discovery call at awaprenilla.com and

Sector: Service (Luggage store)

receive a 15% discount on your first session.

Number of employees: 3 FTE’s

Reason for becoming a Hello Zuidas member: Awa values her

Link with Zuidas: Lockerpoint is specializes in operating luggage

membership in Hello Zuidas as it allows her to connect with like-

lockers at unmanned locations. Currently, Lockerpoint has lockers

minded professionals and clients.

at 16 locations. In Zuidas, they can be found in the Q-Park Mahler parking garage. Reason for becoming a Hello Zuidas member: Lockerpoint likes to stay informed about developments in Zuidas but also hopes to increase brand awareness so that visitors to the are will frequently use the lockers, for example, employees attending after-work drinks or international visitors wanting to store their luggage.

YOULYNQ.ME Sector: LinkedIn Marketing Number of employees: 15 Link with Zuidas: Our headquarters are located there. Reason for becoming a Hello Zuidas member: Community building is in our DNA. In B2B, it’s all about building long-term relationships. We do this for our clients through LinkedIn.

70

MEMBERS

NOVEMBER 2024

01. ABN AMRO 60. De Brauw Blackstone Westbroek 02. Accendium 61. De Hypotheker 03. Accenture 62. De Japanner 04. À Deauville 63. Deloitte 05. Adhoc Horecamakelaars 64. De Kredieter 06. Acre 65. De Pizzabakkers | Zuidas 07. AFC 66. De Thomas 08. AkzoNobel 67. De Uitsmijter 09. Albert Heijn 68. Dentons 10. Albert Heijn Parnassusweg 69. Dickys Grand Cafe 11. Alpha Security 70. Ditt Officemakers 12. amsterdam inbusiness 71. Doctor Feelgood 13. Amsterdam UMC 72. Donkey Republic 14. Amsterdamse Bos 73. Doppio Espresso Amsterdam Zuidas 15. Arcadis 74. Eden McCallum 16. Arnold & Siedsma 75. Edge Technologies 17. ARTZUID 76. Eefje Voogd Makelaardij 18. Asunaro Holland Interplan 77. Element Amsterdam 19. Avenue Services 78. Enterprise Netherlands 20. Avis Budget Autoverhuur 79. EMA (European Medicines Agency) 21. Awa Prenilla 80. Expat Center 22. BACK FOOD 81. EY 23. Bagels & Beans 82. Fam. Advocaten 24. Baker McKenzie 83. Ferilli’s Specialità UpTown 25. Bar Boele 84. Financial Offices 26. Bar Valdi 85. Flexform Amsterdam 27. Being Development 86. FLOW Real Estate 28. Betaalvereniging Nederland 87. Food & i 29. BNP Parisbas Real Estate 88. Fornet International B.V. 30. Bolenius 89. Frans Otten Stadion 31. Boontje Advocaten 90. Freshfields Bruckhaus Deringer 32. Bouwens& 91. Fris Makelaars 33. Bouwinvest 92. Frits Friday 34. Boyden Global Executive Search 93. FSB Beveiliging 35. BPD 94. FYEO 36. Breevast 95. Gelderlandplein 37. BREIKERS 96. Gen25 38. Bright Digital 97. G&S& 39. Broersma Nieuwbouw 98. Gerrit Rietveld Academie 40. Bundel.it 99. Goede Doelen Loterijen 41. Cboe Clear Europe N.V. 100. Grand Café LIVING 42. CBRE B.V. 101. Grand Café Mahler 43. Changing Dishes 102. Grand Prix Copyrette Printing & Design 44. Cinema The Pulse 103. Greenberg Nielsen 45. Clean Center 104. Greenberg Traurig 46. Clubsportive 105. Green Business Club Zuidas 47. CMS 106. GREEN Gastrobar 48. Coffee & Coconuts 107. Greenwheels 49. Cognito 108. Gustavino 50. Commonwealth Bank of Australia (Europe) 109. GVB 51. Confius Executive Search 110. Hasta La Vista Baby 52. Cora Delicatessen 111. Heidrick & Struggles 53. Corporate Housing Factory 112. Het Zwarte Fietsenplan 54. Cosmo Hairstyling 113. Hielkema & co 55. Crossover (AM) 114. HIND cooking 56. Crowne Plaza A’dam South 115. HOFF Amsterdam 57. Customized Media 116. Hogan Lovells International LLP 58. Cyrille van Hoof Presentatiecoach 117. Hotel & Wellness Zuiver 59. D&B The Facility Group 118. Hourglass

COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

119. Houthoff 120. House of Sports 121. Htel Serviced Apartments 122. HVO Querido 123. IEF Real Estate 124. IMA 125. InAmsterdam 126. Industrious 127. Infusion Clinics 128. Innside by Melia 129. In2Matrix 130. ISX Beveiliging 131. Jeroen 020 Training/Coaching 132. Kindercampus Zuidas 133. KNAP Makelaardij 134. König + Neurath (Nederland) A.G. 135. Kraft Heinz 136. KRNWTR+ 137. Lazzoni 138. Lebkov & Sons 139. Leger des Heils 140. Le Grand George 141. Lexence 142. Lieven de Key 143. Limon 144. Lockerpoint 145. Loyens & Loeff 146. Luke Recruitment 147. Lunshof Makelaardij 148. Lyon Office Support 149. Maarsen Groep Beheer B.V. 150. Magazine-Masters.nl 151. Manhattan Bar 152. Market 33 153. MBO College Zuid 154. Miele X 155. Molteni&C|Dada Amsterdam Flagship Store 156. MOST 157. Move Amsterdam 158. Multicopy Amsterdam Centrum 159. MyoReset 160. NatWest Markets 161. NDI ICT Solutions 162. Nederlandse Ver. van Banken 163. Nedstede Real Estate 164. NewGround Law 165. NH Amsterdam Zuid 166. nhow Amsterdam RAI 167. Nicolaas Lyceum 168. Niezink Finance 169. Nineyards Law 170. Nino’s Surinam Food 171. Norton Rose Fulbright 172. Novotel Amsterdam City 173. NS Stations 174. Oliver’s 175. Olympic Gym 176. Olympisch Stadion

177. ONE-Dyas B.V. 178. Onemeeting.com 179. Openbare Bibliotheek Amsterdam 180. ORAM 181. Oranje Energie 182. Ox & Bucks 183. Palo Alto 184. PAN Amsterdam 185. Pancakes Amsterdam 186. Papa’s Loft House 187. Partou Kinderopvang 188. Peak Development 189. Pleo 190. Poké Perfect 191. Premier Suites Plus Amsterdam 192. Projectorganisatie Zuidasdok 193. Property NL B.V. 194. Provast 195. Q-Park Nederland 196. RAI Amsterdam 197. Regus 198. Renessence 199. Restaurant Showw 200. Restaurant Het Bosch 201. RGA International Reinsurance 202. Rialto 203. Rivers 204. Rob Peetoom 205. Robert Clinics 206. Robert Walters 207. Roland Berger 208. Rosarium 209. Russell Investments 210. Russell Reynolds Associates 211. Sabic 212. Savills Amsterdam 213. Salsa Shop 214. Salsa Zuidas 215. Season-Flowers 216. Securitas 217. Selva 218. Shinyu Body & Mind 219. Simmons & Simmons LLP 220. Sixt 221. Smartphone Citywalk Zuidas 222. Sonora 223. Specialists in Security 224. STACH 225. Stadsdeel Zuid 226. SThree 227. Stibbe 228. Stichting Open The Doors 229. Strand Zuid 230. Student Experience 231. Summertime 232. Sushito Zuidas 233. SV RAP 234. Symphony’s 235. Taalcentrum - VU

Hello Zuidas invests in trees! How we do that?

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2024 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Would you like to place an ad in Hello Zuidas Magazine?

Please send an e-mail to info@zuidaspublishers.nl

Editor-in-chief Editor Art Director Translation Final Editor Printed by Frequency

236. Tandartsenpraktijk Van de Veer 237. Tandartspraktijk Noordermeer 238. Taylor Wessing 239. Tax Consultants International 240. Taxicentrale Amsterdam (TCA) 241. The Bank of New York Mellon 242. The Boston Conulting Group 243. The Breakfast Club 244. The Office Operators 245. The July Twenty Eight 246. The Upside Down Amsterdam 247. Tierra 248. Topsport Amsterdam 249. TPEX 250. Trainmore 251. TREC 252. Tribes 253. UNGA 254. Urban Gym Group 255. Urban Salad 256. Van der Valk Hotel Amsterdam Zuidas 257. Van Dijk & Ten Cate 258. Van Gool Elburg 259. Van Lanschot Kempen 260. Vascobelo 261. VEBEGO 262. Vermaat Groep 263. Vermaz 264. Vesteda 265. Victory Group 266. Von Poll Real Estate 267. VondelGym 268. VORM Ontwikkeling 269. Vrije Universiteit Amsterdam 270. VU | Griffioen 271. Vuurzee Bar 272. Wagamama 273. Watersportvereniging De Koenen 274. Welcome Home 275. Wild & The Moon 276. Wineboutique & Spirits 277. WYNE Strategy & Innovation 278. Wintertaling 279. WTC Amsterdam 280. WTC A’dam Business Club 281. WTCafé De Blauwe Engel 282. XO Optics 283. X2X Worldwide Express 284. YET 285. YouLinq.me 286. Zone2Source 287. Zuidas Apotheek 288. Zuidas Art Projects 289. Zuidas gemeente Amsterdam 290. Zuidas Markt 291. Zuidas Publishers 292. ZuidasTravel.nl

Magazine Hello Zuidas is issued by Romy Lange Ruby van Oers, Sophia Etmans & Grete Simkuté Emiel Brouwers • IMAGEAU Taalcentrum-VU Ellen Josée Westrik Magazine Masters Six times a year (bi-monthly)

Editors Romy Lange, Ruby van Oers, Sophia Etmans, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Grete Simkuté & Eduard Schaepman Photography Caily Bobbie Jo, Roxanne Wilm, Lynn Vaessen & Richie Damwijk Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

Thanks to Vincent Priem, a-point, Amsterdam Zuidas, Kroonenberg Groep, Gelderlandplein, Renessence, Eduard Schaepman, Carlo Wijers, Robert Jong, Ivan Afonin, Marco Corrado, Reneé Kagie, Sidney van de Wal, Dimitri Brom, Apollo Hotel Amsterdam, Paul Riemens, RAI Amsterdam, Eme van der Schaaf, VU Griffioen, David van Dijk, Martijn van Ling, Gio Baumgart, Greenberg Traurig, Marinus Prakke, Necla Kaplan, Alex van Riel, Greenwheels, Marc Beers, Avis, Thomas Wolters, Enterprise, Pepe Lammertijn, Donkey Republic, Birò, Helen van Empel, Yet, G&S&, Ballast Nedam, Eefje Voogd Makelaardij, Vebego, QuizX, D&B The Facility Group, Aēstec Amsterdam, Aēstec Rotterdam, International School of Amsterdam, Excel Engineers, Taalcentrum-VU, Jeanet van der Vlugt, Lusan Meeder, Wens Business Events, Sixt, Awa Prenilla, Lockerpoint, YouLynq.me, Nova Ploum, Vorm, Zuidas Information Centre, Manhattan Lounge Bar, De Japanner Zuid & Crowne Plaza.

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