Hello Zuidas juli/augustus 2026 Editie 86

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When people think of Zuidas, they often picture a place defined by landmark buildings, multinational companies and nonstop activity. But look more closely, and you’ll also see a district increasingly keyed to living, socialising, fitness and wellbeing. That’s why we’re devoting this issue of Hello Zuidas to the theme of The Healthy City.

In these pages, we hear from a variety of inspiring organisations and professionals that are contributing to these developments, each in their own way. Such as Annemarie Maarse, COO of Bouwinvest, who is on the cover and explains why the healthiest places are also those best equipped for the future.

PREFACE

A healthy city starts with people

This theme further offered the perfect incentive to make a slight detour beyond Zuidas to a place I’ve long wanted to visit: Het Slotervaart, currently being redeveloped by Zadelhoff. I am very impressed by what they are doing to give this iconic building a new lease of life as a hub for health, innovation and connection.

I was also particularly pleased to have the opportunity to interview my niece, Marilyne Lange. As a pathologist at Amsterdam UMC, she is one of many medical professionals making vital contributions to our health every day. Though much of this work happens behind the scenes, its value cannot be overstated.

While putting together this issue, I received a message from Eefje Voogd. She reminded me that an issue devoted to The Healthy City also needs to highlight the importance of green space. She’s absolutely right, of course! A healthy city is defined not merely by its buildings and infrastructure, but equally by its trees, its parks and the places where people can reset and recharge.

After all, a healthy city isn’t only bricks and mortar. It’s a place shaped by people.

Happy reading!

ROMY LANGE

Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

When you think of Zuidas, you probably picture a place where people work hard among impressive high-rise buildings. But if you zoom out a little, a very different image emerges. The area is bordered by water on both its eastern and western sides: the Amstel River and the Nieuwe Meer, respectively. In addition, the centrally located Beatrixpark is complemented by the nearby Amstelpark and the Amsterdamse Bos, both easily accessible on foot or by bike. Summer is the perfect season to get outdoors, relax, and work on your fitness. At Hello Zuidas, we actively encourage this by promoting a variety of sporting activities. One of the highlights coming up soon is the legendary Zuidas Cup. Your organisation is joining with a team too, isn’t it?

Hello Zuidas, connecting the city.

OLIVIER

OTTEN - Executive Director at Hello Zuidas

Romy with personal trainer Richey Speelman

BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES

BOUWINVEST: HELPING TO BUILD A HEALTHIER ZUIDAS

“A healthy city isn’t just about sustainable buildings, but above all about how people live, move and connect within them.” Annemarie Maarse, COO at Bouwinvest Real Estate Investors.

Zuidas is swiftly taking shape as an increasingly multifaceted urban district where living, working, socialising and leisure all come together. From the Olympic Stadium area, Annemarie Maarse is watching these developments from close by. Recently appointed COO of Bouwinvest – a real estate investment manager for clients such as pension funds – she oversees the organisation’s real estate activities both in the Netherlands and internationally. Speaking to Hello Zuidas, she discusses the transformation of Olympic Amsterdam, the importance of healthy living environments as a driver of long-term financial value, and her vision for the future of Zuidas.

For readers who may not know you yet, could you tell us a little about yourself and your role as COO of Bouwinvest?

“I’ve been with Bouwinvest for nearly two years now. I became COO in November, and previously was head of asset management. I’ve worked in institutional real estate since 2011, first at Altera Vastgoed and later at Achmea Real Estate. Real estate has always fascinated me precisely because it’s so closely linked to wider societal developments. At Bouwinvest, I’m in charge of the organisation’s entire real estate division. We manage property investment portfolios for pension funds and other clients in the Netherlands, and internationally in association with partners in Europe, Southeast Asia, Australia and North America. And it’s not just real estate – we look at innovation, data and the future of cities as well. Client Services and Business Technology also fall under my responsibility. This mix makes my role incredibly dynamic.”

You think about the future of real estate and urban areas every day. What aspects of Zuidas’ development are most interesting to you personally?

“I distinctly remember visiting Zuidas for the first time as a student in the late 1990s, when there was barely anything. We were asked to imagine how the area might develop into an international business centre. Looking at what has emerged since then, it’s quite impressive. Zuidas has grown into a multifunctional area with housing, employment and mobility. What I particularly admire is that it feels really alive now. Things are happening at every moment of the day, creating a pleasant energy, vibrancy and sense of social safety. And, despite the scale of the buildings, it still has a human feel. Because of that, Zuidas is not only a strong urban environment, but also a place that delivers long-term value for our clients.”

Bouwinvest has a strong portfolio in and around Zuidas, including Hourglass, The Olympic Stadium, The Garage and Move. How do these kinds of buildings contribute to a healthy and liveable city?

“I think it’s really marvellous what has emerged here in Olympic Amsterdam. Fifteen years ago it was a rather stark and anonymous area. Now, it’s a buzzing

urban district mingling residents, businesses and visitors. I think this mix of functions is really its strength. You have residential buildings, offices, a wide range of retail with cafes and restaurants, sport facilities and places for people to meet, which is what makes an area appealing and resilient over the long term. Buildings never exist in isolation. What matters is how the neighbourhood works and reinforces itself as a whole. The way the ground-floor spaces are activated also plays an important role, with places where people can meet, exercise or simply hang out, so there’s activity seven days a week.”

The theme of this issue is

The Healthy City. How does Bouwinvest define a healthy city?

“A healthy city starts with sustainable buildings, but this alone isn’t enough. A healthy city is also about wellbeing, social safety, greenery, air quality, accessibility and social interaction. We firmly believe that these factors ultimately boost real estate values. More importantly, though, we’re creating places where people actually want to live and work. The Olympic Stadium area is a great example. The city is focusing on sports and exercise

here. As an owner and investor, we’re working to align with that, and many stadium tenants are involved in sport or health in some way. We actively promote events, like concerts, sport events, and things for kids, that bring together local residents, tenants and visitors. This creates a real sense of community.”

These days, people expect more from locations than merely nice buildings. What trends are you seeing in the realm of healthy working and living environments?

“Increasingly, we’re seeing buildings functioning as little cities unto themselves. The focus has expanded beyond architecture and sustainability alone to include encompass and connection.

“My hope is that Zuidas will continue developing into a truly mixed urban district where people come not only to work, but also to relax, socialise and

live”

Projects like The Pulse are a case in point. Biobased building, more extensive planting and multifunctionality are also gaining more attention. People want environments where they can work, exercise, relax and gather, and this mix is becoming increasingly important. Mobility is changing as well. In the Netherlands, we’re still very used to going everywhere by car, but cycling, walking and public transport are gaining ground in urban environments like Zuidas.”

Looking ahead ten years, how would you describe the ideal future Zuidas?

“I’m super optimistic about the future of this area. The major infrastructure projects will be completed soon, accessibility will be vastly improved and there will be more room for greenery and high-quality public spaces. My hope is that Zuidas will continue developing into a truly mixed urban district where people come not only to work, but also to relax, socialise and live. A place that feels international, while retaining the distinctive flavour of Amsterdam. I think it’s precisely this mix of ambition, dynamism and human scale that make Zuidas strong.”

BUILDING THE FUTURE

1 NOVEMBER: BRITTENPASSAGE

OPENS AT AMSTERDAM ZUID STATION

A long-awaited milestone: after years of construction, we will open the additional passenger tunnel at Amsterdam Zuid station on 1 November 2026. At 15 metres wide, the new Brittenpassage, with its lifts, escalators, shops and bicycle parking facility, will significantly improve the travel experience.

The second passenger tunnel is an essential part of the large-scale regeneration of Amsterdam Zuid station, which has long been operating beyond its original capacity. ‘We are incredibly proud of this milestone’, says Jelger Vos, project manager at Zuidasdok. ‘Working on this station is like working on a postage stamp, while keeping the shop open as much as possible. We have been building beneath the motorway and railway tracks. It is an

extraordinarily complex project, carried out for us by construction consortium NieuwZuid (Mobilis, Boskalis and Van Gelder).’

Modern station

With the opening of the brand-new Brittenpassage, located around 200 metres west of the existing passageway, passengers will once again have access to a modern station environment. The bicycle parking facility provides space

for 2,000 bicycles, while escalators and lifts offer direct access to the platforms. NS will soon begin fitting out the public transport service centre and a wide range of retail units. Between the metro tracks, large skylights have been installed to bring natural daylight into the passage.

Since last year, the new temporary Parnassusweg tram stop, served by tram lines 5 and 25, has also been located next to the Brittenpassage.

Existing Minervapassage

At the same time as the opening of the Brittenpassage, the current station passenger tunnel – the Minervapassage

– will close for a major renovation. The existing passageway is no longer capable of accommodating the growing number of passengers. In the future, it will be more than three times wider (increasing from 12 to 40 metres) and almost twice as high (from 2.5 to 4 metres) as it is today. Over recent years, parts of the roof have already been raised, something passengers will have noticed during their journeys. In the renewed Minervapassage, the access gates will remain positioned at the entrances to the platforms, as they are today. This means that the passageway will continue to provide an open connection between the northern and southern parts of Zuidas.

Seven years of construction

Construction of the Brittenpassage began in 2019 with the roof structure. This consists of seven massive concrete roof sections, which were prefabricated in phases within the limited space available in the heart of Zuidas. To slide these enormous roof sections into position, we had to remove the A10 Zuid, as well as the train and metro tracks, on several occasions. These spectacular operations could always be followed via our website.

It was only in 2023 that we were finally able to begin excavating the passenger tunnel itself, removing no less than 50,000 cubic metres of sand – equivalent to around 2,500 truckloads – from beneath the motorway and railway tracks. The past year has been dedicated largely to completing the new Brittenpassage. At the same time, we have been constructing entirely new train and metro platforms above the passageway.

Regeneration of Amsterdam Zuid station

Amsterdam Zuid station is the fastestgrowing railway station in the Netherlands and is well on its way to becoming Amsterdam’s second-largest station. To accommodate current and future passenger numbers, we are expanding the station as part of the Zuidasdok project. Ultimately, Amsterdam Zuid station will become a high-quality transport hub where (international) train services, metro, tram, bus and bicycle facilities come together. At present, the station remains squeezed between the carriageways of the A10 Zuid. Once the motorway is moved underground, significantly more space will become available above ground.

BRAND NEW INFORMATION CENTRE ZUIDAS-ZUIDASDOK

From June 22nd into July we’re moving to our new location on the ground floor of the World Trade Centre at the Zuidplein. You can find us there, next to Ox & Bucks, from August 2026 and onwards for the story of Zuidas and Zuidasdok as told by our public information officers; a virtual tour through the new Brittenpassage; and the spectacular scale model of Zuidas, including Amsterdam Zuid station. And of course, for a cup of coffee. See you there!

(In the meantime, we’ll be located at our pop-up ‘gypsy wagon’ on the Gustav Mahlerplein.)

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl

Follow on zuidas @zuidasamsterdam @zuidasamsterdam

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Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Alongside businesses, the area is home to schools, healthcare institutions and a wide range of essential services that keep daily life running. In this section, we introduce not only entrepreneurs and office professionals, but also people with educational backgrounds and other vital professions, each with their own special, personal stories that we’re eager to share with you.

MEET THE...

AMSTERDAM UMC PATHOLOGIST

“I have the answers everyone’s waiting for”

Tell people you’re a pathologist, and many will picture CSI-esque situations. Yet nothing could be further from the truth. As a clinical pathologist at Amsterdam UMC, Marilyne Lange plays a vital role in the care of living patients. Aided by microscopes, a fair amount of detective work, including special stains and DNA research, she makes diagnoses that determine their course of treatment. “The best moments are when you can solve the puzzle and provide the diagnosis everyone is waiting for. It gives the patient answers and allows the medical team to move forward with the right treatment.”

From surgery to pathology

When Marilyne was studying medicine, she dreamt of saving lives. She started out training as a surgeon, but along the way discovered how much treatment decisions hinge on diagnoses. “I wanted to understand how diagnoses are actually made, and that’s when I discovered pathology, which focuses on the essence of disease.” Two years into her training as a surgeon, she decided to switch, and has never regretted it.

Microscopic detective work

A pathologist’s work involves more than just examining tissues and cells. “There are times when you recognise what you’re

looking at straight away and instantly know what’s wrong. Other times it can take days of detective work.” Marilyne has all sorts of technologies she uses, from targeted dyes and DNA analyses to the myriad possibilities that artificial intelligence will one day offer. “All of that makes it endlessly fascinating. You’re always learning things.”

Inspiration goes both ways

In addition to her diagnostic work, Marilyne also teaches medical students at Vrije Universiteit Amsterdam and the University of Amsterdam. She loves this part of her job, too. “As a student, I thought anything involving microscopes

was dull, so now I try to show students just how fascinating and important this field is.” She even created a national task force to modernise the public image of pathology. “We are so much more than the silent folks sitting in some dark basement, peering at cells.”

Favourite spots in Zuidas

Marilyne and her family are temporarily living at Zuidas and enjoying all the district has to offer. She’s a regular at Joe & The Juice and loves the mix of good food, shops and nature here. “It’s all close by and the quality is great. The VU Botanical Gardens are one spot I’m still keen to visit.”

Text: Romy Lange • Photography: Tatiana van Waveren

Marilyne Lange

HELLO PEOPLE

GOT A MINUTE?

For this issue on the theme of The Healthy City, we asked four people in Zuidas what health means to them. Their answers testify that a healthy lifestyle is about so much more than merely exercise. From daily physical activity and conscious dietary choices to mental welfare, social connection and an active living environment, health means something different to everyone. Still, everyone we asked firmly believes that investing in yourself both physically and mentally always pays dividends in the end. Read on for an inspiring look at what healthy living means in Zuidas.

Samuel Hodenpijl

Entrepreneur (co-owner of Jimmy Woo & Chicago Social Club)

“I see health as being about not just physical fitness but even more about connection and mental wellbeing. That’s why I’m currently doing a hundred-day daily exercise challenge to raise awareness about social isolation among youth, which is a global and growing problem. As a nightlife entrepreneur, I see firsthand how important regular social interaction is for people. Exercise also helps. Personally, I’ve noticed that working out in the morning boosts my focus and energy throughout the day. My message is simple: what matters isn’t how you exercise, but that you stick with it. That’s essential for both your physical and mental health.”

Samya Bouchareb Entrepreneur

“I think health is about making conscious choices and taking good care of yourself. Exercise is part of that, of course, but diet is at least as important. I completely quit eating sugar four weeks ago and am already noticing a huge difference. I’ve got more energy, my skin looks better and I’ve even lost a few kilos. It goes to show that small changes can make a big impact. As an entrepreneur, I tend to live my life in an efficient and goal-oriented way, and feel it’s important to make health part of my daily routine. I live in Zuidas, which is all about a dynamic lifestyle, so then it’s even more essential to keep looking after yourself.”

Sean van der Horst Personal trainer

“For me, fitness mostly means feeling good about your body and keeping active on a daily basis. It’s not about lifting the heaviest weights or besting yourself, but keeping healthy and fit over the long term. As a personal trainer, I help people with different goals: from young people who want to get fitter to people looking to stay active at seventy and older. My advice to anyone still putting it off is basically: just think about future you. Do you want future you to be able to enjoy your children, grandchildren and all life has to offer? Then start exercising today. Every step matters.”

Stephanie Piscotti Personal trainer

“Fitness means more than just working out. To me, it’s a lifestyle. It’s something I pursue every day, both at and outside the gym. I often work out after work, and go for walks or a run if it’s nice out. I’ve had this passion from early on, partly thanks to my brother, who played pro football in Colombia. My main takeaway for clients is that moving isn’t just good for your body, but for mental health as well. This plus healthy nutrition will help you feel more energetic, stronger and happier.”

Text: Romy Lange • Photography: Marissa Splinter

Alpine Store Amsterdam: ELECTRIC DRIVING IN STYLE

With the launch of a new electric range, iconic French sports car maker Alpine recently embarked on a new chapter, in which performance, design and innovation meet sustainable mobility. At Alpine Store Amsterdam, store manager Miranda Struiving says she’s seeing first-hand how attitudes around driving are changing.

From sports car icon to electric brand

For many people, the Alpine brand immediately conjures memories of classic French sports cars and Formula One.

“People regularly tell me they used to compete over who could spot the first Alpine on family trips to France,” says Miranda Struiving. “It’s this rich heritage

that makes the brand special.” Long limited to the iconic A110, Alpine recently expanded into the fully electric arena.

The compact A290 was their first newgeneration model, followed not long ago by the launch of the A390: a larger SUV aimed squarely at the business market.

“Many people assume that going electric

takes the thrill out of driving,” Struiving says, “but we show that an electric car can also be exciting, sporty and distinctive.”

A different kind of conversation

As manager of the largest Alpine Store in the Netherlands, Struiving has lately noticed a significant shift in the conversations she has with customers.

“They used to be interested mainly in horsepower, rims and optional extras, but nowadays it’s much more about how an EV fits into their everyday life. People

Miranda Struiving, Store Manager Alpine Amsterdam

want to know about the practicalities of charging, driving on holiday and charging at home or at work.” She has had an electric vehicle for years and appreciates being able to draw on her own experience when advising customers. “It’s more about convenience and making it work in people’s specific situations. So then you need to think about: how often do you actually drive more than 300 kilometres a day? Can you charge at home? At work? These are the questions you need to ask.” Alpine offers comprehensive test drives

so that customers can fully experience electric driving for themselves. “I typically recommend people take a car home for a day and use it as they normally would. That’s the best way to judge whether it suits you.”

Smart technology for a healthy city

The growth of electric mobility aligns closely with the ambitions of urban areas like Amsterdam, where sustainability and air quality are becoming bigger priorities. Alpine is looking beyond zero-emissions

driving as well, with its latest models featuring Vehicle-to-Load technology that can even power devices such as e-bikes and laptops. The company is also among the first to offer Vehicle-to-Grid functionality, enabling vehicles to feed energy back into the grid during periods of peak demand. “These advances prove that the cars of the future will be far more than only a means of transport,” Struiving affirms. “Electric vehicles will be instrumental in creating a smarter, more sustainable energy system.”

Introducing more people to Alpine

Alpine already has a strong reputation among automotive enthusiasts, but the manufacturer is working to build brand awareness in the Dutch market. “People often tell us: ‘If only I’d known about it earlier, I would have chosen Alpine.’ That’s why we’re actively pursuing partnerships and events to introduce more people to the brand.” With its combination of French design, agile performance and innovative technology, Alpine demonstrates that sustainable mobility can be not only smart, but also a real pleasure to drive.

Text: Romy Lange • Photography: Tatiana van Waveren

Living the Zuidas Life ZUIDAS HOME TOUR

Adia Seye is 26 years old and has built up her life in Zuidas. She lives in The Pulse, works as a consultant at Deloitte and walks to the office every morning. For her, Zuidas is far more than a business district. It’s a place where home, work and relaxing come together. “I wouldn’t want to live anywhere else,” she tells us.

Adia Seye lives in The Pulse

How do you like living in The Pulse?

“It’s brilliant. What I love about Zuidas is that I have my work as well as my social life here. It’s a quiet area, but if I want to be where the action is, the city is right there. It’s super comfortable to live here and I can walk to my work at Deloitte every day. That’s such a luxury. I lived in Zuidas previously as well, but with a roommate. Eventually I wanted a place for myself and The Pulse immediately felt like the perfect fit.”

Is there a sense of community in the building?

“Yes, absolutely. In the beginning they organised drinks for residents at caférestaurant Lucy. That was a good way to quickly get acquainted. I even have a colleague who lives in the same building. There are loads of familiar faces, so that’s nice. Having a cinema in the building is terrific, too. My mum regularly drops by and we’ll go down to grab a bite and then see a film. That’s a real perk.”

Can you describe your ideal weekend for us?

“I’ll often go to Renessence to work out and to the sauna afterwards, which is how I like to relax after a busy working week. Sometimes I’ll decide on a whim to grab 15 minutes in the sauna, and I can feel the stress literally drain away. I also play golf, either with friends or occasionally with my granddad. Those moments are precious to me.”

What do you do at Deloitte?

“I’m a consultant with the M&A team, focusing in particular on the energy and maritime sectors. I advise on international deals and am currently working on a project in South America. My job requires me to travel abroad regularly. Just recently, I was in Paris. I really appreciate the combination of working internationally and having my home in Zuidas. Plus, I can be at Schiphol in no time.”

What are your favourite hangouts?

“I go to De Blauwe Engel a lot to hang out with friends or just sit with my laptop. Mahler Café is another favourite, where colleagues often meet for drinks. And Market 33 is always my go-to for a nice lunch. It’s great to see more things developing here. There are exhibitions, film festivals and a growing range of activities at weekends.”

Why would you recommend living here?

“Zuidas is such an extraordinary place. The buildings are all very distinctive and everything’s within easy reach: Schiphol, the city centre, Haarlem – they’re all on your doorstep. It also feels safe here, and you’re surrounded by scores of ambitious and inspiring people. There’s a common perception that Zuidas is nothing but offices, but that was a long time ago. You can see it coming to life more and more and I think it will get even better in the coming years. I’d recommend living here to anyone!”

Setting a new standard for office interiors in Zuidas

Zuidas is evolving at speed. And so is today’s office market. Gone are the days when an office was merely a place to work. Increasingly, offices are functioning as destinations where employees come to connect, collaborate and experience company culture. This shift places new demands on interior environments, requiring spaces that support wellbeing, flexibility and interaction. It is precisely in this evolving landscape that ISSOS, a specialist in high-end interior construction and turnkey fit-out projects, is making its mark.

Complex projects, one integrated approach

From its base in Aalsmeer, ISSOS delivers bespoke interiors and turnkey fit-out projects for offices, airports, retail environments and hospitality concepts. Increasingly, the company is involved in projects where custom interiors, technical integration and project coordination come together. In complex office environments, clients are looking for a partner capable of handling engineering, production, project management and installation as one integrated process. According to the ISSOS team: “Especially in Zuidas, where projects are technically demanding

and timelines are tight, having one team responsible from concept to completion creates efficiency and certainty.”

Technical precision and user experience

This approach is reflected in projects for clients such as Schiphol Airport, ABN AMRO, VU Amsterdam and organisations across Zuidas. Recent projects include the transformation of an investment firm at Edge Valley Amsterdam, one of Zuidas’ most innovative office environments. Here, the challenge required a combination of technical expertise, custom solutions and seamless execution. Across all projects, ISSOS combines

technical precision with a strong focus on user experience. Integrated technologies, acoustic solutions and multifunctional spaces are becoming increasingly important in workplaces where success is measured not only by appearance, but by how people experience the environment.

Creating workplaces people want to visit ISSOS manages the entire process under one roof, maintaining full control over quality, finishing and delivery. To meet growing demand, the company has expanded its services to provide integrated solutions for ceilings, walls and interior finishing systems. As offices continue to evolve into destinations rather than traditional workplaces, organisations are placing greater emphasis on creating environments that attract people and encourage interaction. For ISSOS, that is where design, technology and craftsmanship come together to create workplaces people genuinely want to visit.

Molenvlietweg 18, 1432GW Aalsmeer +31 (0)297 34 30 00 Sales: r.visser@issos.nl General: info@issos.nl www.issos.nl

Nespresso The Hague

Zuidbroek Notarissen Amsterdam

KVK (Chamber of commerce) Alkmaar

ABN Amro Zuidas

COLUMN

Nicolien Sauerbreij

In Zuidas, everything revolves around performance. Deadlines, packed schedules, networking events, sports, social commitments, while somehow also trying to maintain a personal life. I recognize that pressure very well. Elite sports are extreme too. And perhaps because of that, I see so many similarities between the world of sports and life in Zuidas.

What I learned throughout my sports career is that performance is never just about working harder. Recovery, rest and making conscious choices are ultimately what make the difference. Yet we often take better care of our phones, laptops or leasing cars than we do of ourselves. We recharge our devices as soon as the battery runs low, while we continue running on empty for weeks.

Even though the signals are often already there: poor sleep, low energy, constant stress, lack of focus. Many people think vitality means suddenly going to the gym five times a week or completely changing their lives. But health is found in the small choices you make every day.

Take the stairs instead of the elevator. Go for a walk between meetings. Hold a meeting outside. Go for a run or take a short walk instead of grabbing yet another coffee. It sounds simple, but those moments literally create space in your mind. The best ideas often don’t come from sitting behind a screen, but from moving.

I also believe health is about more than just exercise or nutrition. It’s also about daring to set boundaries. Daring to say: not tonight. Taking rest without guilt. In a world that never stops moving, that may be one of the hardest disciplines of all.

Zuidas is ambitious, international and energetic and that’s beautiful. But precisely in an environment like this, it’s important to occasionally stop and ask yourself one simple question: what do I actually need to keep functioning well?

Because in the end, you are the engine behind everything you do.

Nicolien Sauerbreij is a former elite athlete and Olympic snowboardcross champion. Drawing from her experience in top-level sports, she inspires companies and professionals on vitality, mental resilience and sustainable performance. In her talks, she translates lessons from the sports world into everyday life and working under pressure.

AGENDA

JULY & AUGUST 2026

Until 23 October

REALMS OF REALITY

@ VU ART SCIENCE Gallery www.artsciencegallery.nl

At the VU ART SCIENCE Gallery, visitors can explore Realms of Reality. In this new exhibition, artists, researchers and visitors investigate how different belief systems – old, new or conflicting – shape our perception of reality. Featuring works by Suzanne Plomp, Marcos Kueh & Ritvik Khushu, Fiona Lutjenhuis and Simone Albers, the exhibition offers a glimpse into alternative worldviews and invites reflection and dialogue. Admission is free and the exhibition runs until 23 October 2026.

Friday 3 July

VOLUNTEER FRIDAY

@ Amsterdamse Bos www.amsterdamsebos.nl

Roll up your sleeves during Volunteer Friday in the Amsterdamse Bos. Help with maintenance tasks such as pruning, raking, hoeing and removing unwanted plants. It is a great opportunity to be active outdoors, meet new people and contribute to preserving one of Amsterdam’s greenest areas. No experience is required; guidance and instructions will be provided. The exact location will be shared prior to the working day.

Thursday 23 July – 7:00 PM PRIDE

CINEMA

@ The Pulse

www.cinemathepulse.com

On Thursday 23 July, Cinema The Pulse is hosting a special screening in the run-up to Pride Amsterdam. In collaboration with Hello Zuidas, we celebrate diversity and inclusion with a unique film and networking evening. Join us, get inspired and celebrate together. The featured film is Jim Queen, an absurd and hilarious comedy about influencer Jim, who loses his status when a virus that turns gay men straight spreads across the world. Together with his last remaining follower, he embarks on a mission to find a cure and save both himself and the LGBTQ+ community. Don’t miss this unique Pride preview!

24–30 August

WORLD ROWING CHAMPIONSHIPS 2026

@ De Bosbaan

www.wkroeien2026.nl

From 24 to 30 August, the Bosbaan will host the 2026 World Rowing Championships. The world’s best rowers will compete for the titles while visitors enjoy top-level sport and a unique atmosphere along the water. Cheer on TeamNL and experience this international sporting event up close. Tickets are now available.

Friday 21 August – 6:00 PM FRITS FRIDAY SUMMER EDITION

@ Strandzuid – www.fritsfriday.nl

Your after-work friend Frits Friday returns to one of the most beautiful terraces on the Zuidas. Celebrate summer at Strandzuid’s urban beach with four different music areas, delicious bites, refreshing drinks and plenty of entertainment. The perfect opportunity for an after-work drink in the sun. Tickets are available via www.fritsfriday.nl.

July/August

WHITEPAPER: MULTILINGUAL CONTENT AS A GROWTH ENGINE

Practical insights for B2B organisations with international ambitions Looking to grow internationally with content that truly works locally? Translation alone is rarely enough. Download our whitepaper (via the QR code) and discover how smart localisation helps your content connect locally, build trust and deliver better results.

ART CAMP 2026

Looking for a creative and educational holiday camp for your child? A place where children can enjoy arts and crafts while learning all about art?

Sign your child up for the ARTZUID ART CAMP, Amsterdam’s very own children’s art camp! Designed for children aged 5 to 12, the ART CAMP allows young participants to spend five days working as real artists while developing their creative skills. Through group discussions, games and walks, children gain inspiration and ideas to create their own artwork. More information: www.artzuid.nl.

7 August 20:00

OPENING

2026: GRACHTENFESTIVAL ENSEMBLE & THE FRIED SEVEN

@ Valley - www.grachtenfestival.nl

Seven young musicians on clarinet, trombone, accordion, percussion, violin, cello and double bass, selected through an open call by Grachtenfestival and Amarte. They will perform a new composition by Artist in Residence Arjan Linker, inspired by the Indian raga Patdeep and specially arranged for the ensemble. The concert will conclude spectacularly with The Fried Seven featuring Laura Dooge, bringing swing rooted in the tradition of Armstrong, Ellington and Jelly Roll Morton.

11 August 9:00

ALFREDO VAN DE MUNT PIANO

@ Zadelhoff www.grachtenfestival.nl

Enjoy a morning concert featuring major romantic piano works in which contrast and expression take centre stage. Alfredo van de Munt presents a programme ranging from the free-flowing sound world of Schubert to the drama of Chopin and the virtuosity of Liszt. Three works that each explore the possibilities of the piano in their own way, combining intimate moments with expressive musical gestures.

11 August 12:00

DUO LEORA: GRACIAS A LA VIDA

@ Goede Doelen Loterijen - www.grachtenfestival.nl

In Gracias a la Vida, Duo Leora brings Spanish repertoire filled with rich emotions and colourful sounds, instantly transporting you to southern holiday atmospheres. Through their own arrangements of works by Joaquín Rodrigo, Enrique Granados and Manuel de Falla, the duo sings about love in all its forms. The duo performs in the building of Goede Doelen Loterijen, one of Amsterdam’s most sustainable and circular buildings.

12 August 12:30

HELENA CASELLA

@ Botanical Garden Zuidas www.grachtenfestival.nl

Through her singing, Helena Casella explores genres such as R&B, neo-soul, hip-hop, modern jazz and Brazilian rhythms, creating deeply personal stories. Her vocal reflections combine familiar rhythms and harmonies with unexpected variations. She delivers this passionately with a soft yet intense voice. Casella is a Belgian-Brazilian composer and singer.

13 August 12:30

NOAH STAKENBORG & JELINE WEENING

De Kapel @ Beatrixpark www.grachtenfestival.nl

In the hectic pace of daily life, Jeline Weening (saxophone) and Noah Stakenborg (guitar) offer a moment of reflection with Schaduwspel. Inspired by the storytelling power of jazz musicians such as Bill Frisell, Aaron Parks and Pat Metheny, they create a soundscape that reaches beyond the notes themselves. Alongside the music, texts will be recited about how we can truly reconnect with one another in today’s world.

13 August 17:00

EVENT (MEMBERS ONLY)

DIANA DZHABBAR TRIO

@ Loyens & Loeff – www.grachtenfestival.nl

As tradition continues, Hello Zuidas Members are invited to an exclusive concert on the rooftop terrace of Loyens & Loeff. This year, Diana Dzhabbar will perform, an AfroUkrainian saxophonist and artist based in Amsterdam. She will be joined by her trio, featuring Aäron Bouwman on electric bass and Teunis Loot on drums. It promises to be an evening filled with grooves and good vibes, combined with delicious drinks and bites and an incredible view over Zuidas.

THE GARAGE

Where Heritage Meets Innovation

At Amsterdam’s Stadionplein, a former parking garage has been successfully transformed into a vibrant mixed-use office building. Under the name The Garage, the former Citroën garage has been transformed into a multifunctional office building, bringing together offices, hospitality and recreational facilities under one roof. The building is also home to the popular restaurant NENI, which has become a well-known destination for both local residents and professionals working in the area. The building was originally completed in 1962 by architect Jan Wils, who designed it as the final piece of an architectural ensemble that also includes the Olympic Stadium and the former Citroën South Building, now known as Move. Together, these landmarks form a striking gateway to Amsterdam.

Preserving the past

As a national monument, The Garage faced both opportunities and challenges during its transformation. One of its most iconic features is the original concrete ramp, once used to move cars between floors. Rather than removing it, the design team chose to celebrate this unique element. Today, the ramp functions as a shared space for tenants, offering areas for meetings, co-working, presentations and knowledge sharing. It remains the building’s defining feature and a tangible reminder of its automotive past. The restoration also required extensive structural repairs. Damage to the concrete structure surrounding the steel window frames was carefully restored, ensuring that the building’s characteristic concrete skeleton meets modern standards while preserving its historic character.

Designed for today’s users

The Garage now offers approximately 15,500 square metres of office space, hospitality and recreational facilities. The building’s original open floorplates proved ideally suited to accommodate a contemporary mixed-use programme. Two new atria bring daylight deep into the building, while the ground floor has been opened up to create a stronger connection with Stadionplein and the surrounding neighbourhood.

A rooftop destination

One of the most striking additions can be found on the roof. What was once a parking deck has been transformed into a pavilion surrounded by a landscaped rooftop garden. The rooftop terrace provides space for relaxation, informal meetings and views across the city. By combining careful restoration with contemporary interventions, The Garage demonstrates how heritage buildings can be successfully adapted for modern use while retaining the character that made them iconic in the first place.

FACTS

Project

Transformation of a former Citroën garage into a multifunctional office building Programme

15,500 m² GFA offices, hospitality and recreational facilities, 25 parking spaces and roof terrace.

Client Bouwinvest Office Fund

Architect Rijnboutt

Commission 2015

Realisation 2016–2019

Collaboration

OKRA Landscape Architects, Dorine van Hoogstraten, Josefien & Co., Krid Ingenieurs, LBP Sight, Peak Development BV, Techniplan Adviseurs and Van Rossum Raadgevende Ingenieurs.

DIVERSITY & INCLUSION

Science meets inclusion on Amsterdam’s canals

This summer, Amsterdam takes centre stage as host of WorldPride 2026, welcoming hundreds of thousands of visitors to celebrate diversity, equality and human rights. Among the many participants in the city’s iconic Canal Parade on 1 August there will be a notable addition: the European Medicines Agency (EMA), the EU agency tasked with evaluating and monitoring medicines for humans and animals.

More than a scientific mission

Based in Amsterdam since 2019, EMA plays a crucial role in safeguarding public health across Europe. EMA will be the first European agency to join Amsterdam’s Canal Parade. For many EMA staff, taking part is both a professional and personal commitment. “Working at EMA means turning science into access to medicines for all,” says Michael Berntgen, Head of Scientific Evidence Generation at EMA.

“Being part of Pride shows that inclusion is not just something we talk about, it’s something we live.”

Inclusion strengthens science

Behind the scenes, diversity is already central to EMA’s work. The agency collaborates closely with patients and

communities to ensure medicines reflect real-world needs. This is especially relevant in areas that disproportionately affect LGBTQI+ people, including mental health and HIV. “Science doesn’t happen in a vacuum. Understanding different communities helps us make better decisions about medicines. Pride is a reminder of why representation matters in health,” Michael Berntgen adds.

Diversity in practice

But the story is not only about science, it is also about people. EMA’s workforce reflects the diversity of Europe itself, bringing together professionals from a wide range of cultural and professional backgrounds. Through its Diversity and Inclusion Working Group, the agency

fosters a workplace where everyone feels represented and respected. “For me, Pride is about visibility and belonging,” says Enrico Palider, Chair of the Staff Committee and an active member of EMA’s Diversity and Inclusion Working Group. “At EMA, I feel supported to be myself, and that directly influences how we work together and the perspectives we bring.”

Connecting Europe and Amsterdam

For Amsterdam residents, EMA’s presence at WorldPride is also a local story. As an international organisation embedded in the Zuidas district, the agency continues to strengthen its ties with the city and its communities. Joining the Canal Parade is a way of connecting with the Dutch public, while highlighting how European cooperation directly impacts everyday health and wellbeing. As the boats glide through the canals this August, EMA hopes that its message – science works best when it includes everyone – will create ripples.

SPECIAL

SPORTCENTRUM VU: WHERE EXERCISE BRINGS PEOPLE TOGETHER INTRO

Zuidas is a district in flux. Rapidly growing, densifying and changing. That’s why we decided to devote this latest issue of Hello Zuidas to The Healthy City: to environments that make space for movement, interaction, wellbeing and balance. Places where health goes beyond physical fitness alone. The Sportcentrum VU has played a prominent role in this ambition for almost sixty years. We sat down with centre director Arie Koops to talk about the power of movement and social connection, and why small habits can make a massive difference.

“Exercise has to be part of your routine”

Arie Koops comes from the world of elite sport, having worked for the national speed skating federation as both coach and technical director for more than twenty years and notching up several Olympic Games along the way. These days, his focus is on recreational sport and wellbeing. “In elite sport, it’s all about performance, whereas our mission here is health and wellbeing for everyone,” he explains. “Students are at a stage in life where they’re forming habits, and often it’s the last opportunity to make exercise a fundamental part of their lives.”

Koops argues that healthy living need not be complicated. “Even just getting up and taking a short walk or moving around briefly every 45 minutes makes a difference. Sitting is the new smoking; it’s not about pushing yourself to extremes, but to lay down habits you can sustain.”

From students to local residents

Part of what makes the Sportcentrum VU special is that it’s designed to be more than a gym, welcoming students, university employees, community residents and people who work at area businesses. “We want to be a kind of community living room,” Koops clarifies, “where people can work out together, study together and socialise. That social dimension is every bit as important as the exercise.” This comes out in all sorts of initiatives, from a social fitness programme for seniors, boxing classes for people living with Parkinson’s, activities for local residents and more.

“Everybody is welcome here. That’s really important to us.”

“A healthy city is a team effort”

The sports centre wants to make health and exercise a visible, accessible part of campus life. One way they’re doing this is by taking a mobile fitness trolley filled with sport and games equipment around campus several times a week.

“People can enjoy an impromptu game of badminton or table tennis, or get a miniworkout between meetings,” explains

Koops. “We’re noticing it really energises people.” He also sees opportunities to partner with organisations in Zuidas. The Sportcentrum VU already hosts meetings, conferences and events that make movement part of the programme. “We can also help companies get employees moving in a literal sense,” Koops continues. “Not with intensive workouts, but smaller exercise breaks during meetings or events. A short walk, standing yoga or even a little juggling break. Things like that work surprisingly well.”

History and innovation

While the oldest part of the Sportcentrum VU is celebrating its 60th anniversary this year, the organisation is also looking forward, with initiatives including additional Hyrox sessions, new group classes and possible additional padel courts. “There’s a lot of history here, but plenty of innovation as well,” Koops says, “and this combination actually aligns brilliantly with Zuidas.” His main message? Simple, he says with a grin: “Get moving! It doesn’t matter how or where.

As long as you move.”

Photography: Davide Heijmans

Arie Koops

Anouk Taytelbaum: “Mental health calls for tailored support, not one-size-fits-all solutions”

You’ve been a practicing psychologist for more than twenty years. What attracted you to the field?

What started in 2009 as a small practice operating from a single room has since grown into a prominent mental health clinic with 50 treatment rooms and a multidisciplinary team. From its base on De Boelelaan, Taytelbaum Psychologen Amsterdam now supports individuals as well as organizations across Zuidas. The date palm, featured in the Taytelbaum Psychologen Amsterdam logo for many years, symbolizes protection, vitality, resilience, and personal growth. These values are reflected in the institution’s high quality psychological care and the safe, supportive environment it provides. Founder Anouk Taytelbaum experiences the importance of investing in both mental and physical health every day.

“I’ve always been intrigued by the human condition and human health. At university, I studied both communication and psychology but quickly realized that my heart wasn’t in the commercial world, and that I wanted to help people. I established Taytelbaum Psychologen Amsterdam in 2009. What began as a small practice has since grown into a mental health clinic staffing some seventy professionals.”

You came to Zuidas just under four years ago. What made you choose this location on De Boelelaan?

“Previously we were spread out across multiple locations in central Amsterdam

Anouk Taytelbaum

and that got to be very impractical. Here in Zuidas, we could bring everything together under one roof. We have more than fifty treatment rooms now within approximately two thousand square meters. The location also has excellent access. People can easily come by for an appointment even between meetings or during lunch breaks.”

What distinguishes Taytelbaum Psychologen Amsterdam from other mental health clinics?

“We offer all specialisms under one roof, from psychiatrists and clinical psychologists to EMDR therapists, relationship therapists and psychomotor therapists. This enables us to provide highly tailored treatments. Every person is different, so every treatment also needs to be unique. We also have no wating lists! People can access the support they need quickly, which is quite unique these days.”

You’ve also started working with organizations more.

Can you tell us about this?

“We’ve noticed more and more employers grappling with issues around mental

wellbeing, workload and generational shifts in the workplace. Traditional management styles are not always up to these challenges. This is why, in addition to individual treatments, we’ve started offering organizational training as well. We go beyond the typical twoday inspirational training programme, because we believe it takes time and support to achieve lasting behavioral change.”

How does your approach differ from that of conventional training providers?

“All of our trainers are highly experienced psychologists or therapists who look not only at behaviors but also at their underlying patterns. If you’re serious about helping people change, you need to look beyond skillsets. We also provide follow-up support, so those changes are embedded over the long term.”

What trends have you noticed in Zuidas?

“People are under considerable pressure, balancing demanding jobs with busy personal lives. However, compared to the past, these busy employees also have

higher expectations from their managers, which calls for more emotional agility from both sides. Being a good employer isn’t just about offering gym memberships or healthy lunches. You have to see the person behind the job title.”

What is your overarching mission?

“To help people to feel seen and heard. Whether that’s someone grappling with trauma, a manager looking to be a better leader or an organization striving for lasting change, we want to enable everyone to enhance their quality of life. That’s what really matters in the end.”

Taytelbaum Psychologen Amsterdam De Boelelaan 32 1083 HJ Amsterdam

+31 (0) 20 244 48 72 www.amsterdam-psycholoog.nl info@amsterdam-psycholoog.nl

Het Slotervaart: Where Transformation Meets Innovation

The former Slotervaart hospital has undergone a stunning metamorphosis: what was once a traditional hospital is now a future-ready healthcare hub where healthcare services, education, entrepreneurship and social interaction come together. In charge of Het Slotervaart’s transformation into an innovative location for collaboration, sustainability and accessibility is owner and developer Zadelhoff. We talked to Commercial Developer Mark Gosewehr and Commercial Manager Catrien Bleekemolen about the vision behind this remarkable redevelopment project.

“We didn’t want it to be a closed-off care facility anymore”

“From the outset, the ambition went beyond a simple renovation,” says Mark Gosewehr. “We wanted to recreate Het Slotervaart as an open, dynamic environment where different functions reinforce each other. Not a traditional

hospital, but a building for education, innovation and elective care.” This mix sets the project apart, he continues. “Care professionals, students, entrepreneurs and local residents mix together here every day, creating a lively energy and giving rise to new ideas and collaborative endeavours.”

Founded on sustainability

The building was also completely modernised from a technical perspective, as Catrien Bleekemolen explains: “The entire complex was stripped back and rebuilt. With new façades, new building systems and a completely new technical installations, Het Slotervaart is now equipped for decades to come.” And all without sacrificing its unique character. “We deliberately restored original features such as the coffered ceilings, natural stone floors and Brutalist concrete façades. This mix of old and new is really what gives Het Slotervaart its distinctive identity.”

An adaptive building Bleekemolen underlines that sustainability is about more than choosing particular materials. “We designed Het Slotervaart to be a flexible platform that can continue adapting to shifts in healthcare and societal needs, where diagnostics, specialist care, laboratories and education can all evolve side by side.” Zadelhoff is working closely with the City of Amsterdam to safeguard this balance over the long term: “We’ve made firm agreements about maximum rents and tenant mix in the building,” Gosewehr says, “and have an independent committee that reviews all prospective tenants to ensure the continuity of the vision behind Het Slotervaart.”

“The building needed to reconnect with the community”

Another key element of the project brief was to open the building up to the city.

“For many years, Het Slotervaart was a fairly closed-off institution, so we wanted to create a place that feels accessible and welcoming,” Bleekemolen says, “not just for people with medical needs.” The building’s ground floor spaces reflect this.

“Partnerships with Casa Sofia, TrainMore, DE Café and others are bringing activity to the building and its surroundings. People come here not only to receive care, but also to work, exercise, meet up and spend time.”

Interaction as a core strength

According to Gosewehr, Het Slotervaart’s real strength ultimately lies with the people who use it. “The diversity of organisations makes this building unique. Healthcare providers, laboratories, educators and entrepreneurs all share the same environment and are constantly interacting.” Bleekemolen adds, “People work in close proximity here and that

naturally gives rise to new ideas and collaborations. This makes Het Slotervaart not just a building, but a real ecosystem.”

A new silhouette for the city

With the addition of the rooftop extension designed by MVSA, the building has acquired a new and distinctive silhouette. Two light, transparent office floors atop the existing structure reinforce the mix of functions and offer panoramic views across the city. As a result, Het Slotervaart has not only been transformed internally, but has also been repositioned within the urban landscape. Tenant Unilabs, which had already operated its diagnostic laboratory in the building before the hospital’s bankruptcy, has further expanded its presence and was among the first organisations to establish its headquarters in the newly created rooftop extension.

Mark Gosewehr & Catrien Bleekemolen

CEO Unilabs Duncan van Orsouw explains:

“Expanding within this building was a logical step. In addition to our laboratory on the third floor, where blood diagnostics are performed on a daily basis, we have now created a beautiful headquarters in this exceptional building. A blood collection centre has also been established on the ground floor, allowing us to organise our accommodation efficiently and in an integrated manner. Het Slotervaart is unique in its versatility and supports Unilabs’ ambition to continue adding value to the Dutch healthcare landscape by providing timely, reliable and high-quality diagnostics.”

Technology, too, is increasingly finding its place within the building. The rooftop extension recently welcomed Kaiko, an Amsterdam-based AI scaleup that transforms healthcare data into clear and structured information, helping healthcare professionals make faster and better-informed decisions.

Thomas Hufener, CEO & Co-Founder of Kaiko, says: “For us, Het Slotervaart is much more than just an office location. The combination of healthcare, technology and innovation under one roof creates valuable connections with other

companies and institutions. This proximity accelerates collaboration and inspires us every day to develop technology that helps advance healthcare. At the same time, this environment enables us to attract international talent and continue growing as an organisation.”

The rooftop extension has not only given the building a more contemporary appearance, but has also created space for innovative companies that contribute to the healthcare of tomorrow.

Users as the driving force

Ultimately, the strength of Het Slotervaart

CEO Unilabs: Duncan van Orsouw

Diabetes Center Amsterdam in the Slotervaart

Shell office floor 12th floor (roof extension)

CEO Kaiko: Thomas Hufener

lies in the diversity of its users. Over 50 healthcare professionals, educational institutions, sports providers and laboratories share the same environment, creating opportunities for collaboration and knowledge exchange. From laboratories and operating theatres to diagnostic centres and facilities such as a daycare centre, the building has been designed to accommodate a broad range of activities.

Maarten Akkerman, Chairman of the Executive Board of Diabeter and one of the first tenants, underlines the importance of Het Slotervaart as a healthcare location:

“Together with Amsterdam UMC, we fulfil our mission at this remarkable location. At Diabeter, we are committed to enabling people with type 1 diabetes to live as healthy and normal a life as possible. We do this by combining innovative technology with a personal and human approach. A multidisciplinary team of specialists works closely together, including

paediatricians, internists, diabetes nurses, dietitians and psychologists. This collaboration has made Diabeter a highly specialised treatment centre, bringing together a wealth of knowledge and expertise.

Het Slotervaart provides the ideal environment for this. The high-quality facilities, combined with the presence of other healthcare organisations in complementary fields, create a strong healthcare ecosystem. The proximity of knowledge, expertise and collaboration enables us to provide our patients with the very best care.”

The Plantijn: new vibrant city district

Together with partners including the Antoni van Leeuwenhoek Hospital, Sanquin Blood Bank and nursing home Cordaan Hof van Sloten, Het Slotervaart forms the Plantijn healthcare cluster. From their respective areas of expertise, these organisations are working towards a healthier city, with collaboration as a

natural and essential starting point. This is reflected both in day-to-day healthcare practice and in the future spatial development of the area.

The Plantijn vision includes approximately 1,300 homes, while a further 800 homes are planned on Zadelhoff’s own site. Over the coming years, the area will gradually evolve into a mixed urban district where living, working and healthcare come together.

In the short term, Zadelhoff, together with the Antoni van Leeuwenhoek Hospital and housing association Ymere, will start developing a first residential tower. Construction is scheduled to begin next year. The tower will provide social housing, with priority given to healthcare professionals working at the Antoni van Leeuwenhoek Hospital — marking the first step in the continued transformation of the area into a vibrant urban neighbourhood.

Het Slotervaart Louwesweg 6 1066 EC Amsterdam info@slotervaart.com www.slotervaart.com www.zadelhoff.nl

CEO Diabeter: Maarten Akkerman Artist impression: new-build development Slotervaart area

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You started your career as a professional dancer. How did that eventually lead to K/C Move?

“I was born in Florence and left Italy at a young age to work as a professional dancer. I spent more than twenty years performing internationally, but I was always fascinated by the science behind movement. During my dance career, I studied movement science and realized there was often a gap between theory and practice. That’s where the idea for KinetiCode started.”

What makes the KinetiCode method different from traditional pilates?

“We train movements, not muscles. Traditional pilates is often very focused

“Zuidas professionals are constantly performing – here they turn stress into strength.”

In a city where high performance is the norm, recovery and intelligent movement are becoming just as important as ambition itself. At K/C Move, founder Margherita Bencini combines movement science, pilates and functional training into a method designed for modern lifestyles. With two studios in Amsterdam, including a location on the Beethovenstraat close to the Zuidas, K/C Move attracts everyone from CEOs and athletes to busy professionals looking to improve both performance and wellbeing. “Your body is an investment in your future,” she says.

on fixed exercises and flexibility, while we combine pilates with biomechanics, kinesiology and functional strength training. It’s about teaching the body how to move smarter, safer and more efficiently in everyday life.”

Reformer Pilates has become hugely popular in Amsterdam. Why do you think people are drawn to it?

“People today are looking for more than just a workout. They want to feel better, move better, and reduce stress. Our classes challenge both the body and the mind: mindset, coordination, and posture all work together. You don’t need to leave exhausted to have trained well—you just need to learn how to move better.”

You work with many business professionals as well. Why is the method relevant for the Zuidas audience?

“People working in demanding careers are constantly performing. In our classes, there are moments of intensity, but also moments where you learn to let go and connect to a more physical level. That balance is essential. We see clients improving not only physically but also mentally, developing a clear mindset and an effective, intelligent body.”

K/C Move Beethovenstraat 87 1077 HR Amsterdam (+31) (0)20 777 6233 team@kcmove.nl www.kcmove.nl

Margherita Bencini

“The defining challenges of our time are no longer about buildings, but about how places function as a whole”

The Amsterdam metropolitan region faces significant challenges. Housing development, mobility, sustainability, affordability and quality of life are all converging in an increasingly dense urban environment. According to Edwin de Kuiper, regional managing director for Noord-Holland, and Jochem van Uden, commercial director at Dura Vermeer Bouw en Vastgoed Amsterdam, meeting these challenges requires a different approach to development – one that starts not with individual projects, but with the relationship between buildings,

DURA VERMEER BOUW EN VASTGOED AMSTERDAM BUILDING COMPLETE PLACES

the people who use them and the surrounding environment.

Specialised in Amsterdam

Dura Vermeer recently adopted the name Dura Vermeer Bouw en Vastgoed Amsterdam. This was a deliberate choice and about more than just geography.

“Amsterdam is a specific region with its own dynamics, complexity and scale,” explains Edwin de Kuiper. “It’s a place where living, working, mobility and sustainability intersect in unique ways. You really have to understand the region to succeed here.” The new name underscores the company’s strong regional presence and ambition to

engage directly with clients and societal challenges. “Our clients are here, the challenges are here and our people know the region, which enables us to respond and contribute more quickly and effectively.”

A single partner for complex challenges

Jochem van Uden says they’ve seen a shift in focus among clients from individual buildings to wider place-based ambitions.

“The days when clients wanted a simple office or residential block are largely over. Now, they want solutions to complex challenges that encompass living, working, socialising, mobility and quality of life.”

Dura Vermeer’s answer is an integrated

Edwin de Kuiper & Jochem van Uden

approach that unites housing development, commercial construction, refurbishment, adaptive reuse and place-based development within a single organisation. “Clients increasingly want to work with one partner that understands the bigger picture. Instead of five different contractors, they want a single point of contact that knows how all the elements interact.”

Mahler 1: delivering in the heart of Zuidas

A project that exemplifies this approach is Mahler 1 on Gustav Mahlerplein in Zuidas. As the first development in Zudo, the new mixed-use neighbourhood in Zuidas being delivered by Victory Group, with LMTD as local development partner, the scheme plays a pivotal role in shaping the area. Dura Vermeer is delivering a new office tower in one of the district’s most prominent locations. Developments of this nature require expertise beyond construction, Edwin says. “In a district like Zuidas, you need insight that extends far beyond the individual building. You

need to understand how the wider area functions, the interests at stake and how infrastructure, public space and buildings influence each other.” Not only that, projects in Zuidas are also becoming increasingly complex, Jochem observes: “Developments are growing in scale and are combining more and more functions, so you need a partner that can straddle all those different disciplines and operate from a wider, overarching perspective.”

Taking responsibility

Dura Vermeer’s commitment doesn’t end when construction is complete. On the contrary. “We don’t think in terms of client and contractor,” Jochem says, “but in terms of shared challenges. We’d rather identify risks at an early stage than be confronted with surprises later on. Those conversations aren’t always the easiest, but they do create a basis of trust.” For Edwin, responsibility is about more than putting up a building. “The question ultimately is what a project adds to the city. How does it enhance liveability,

accessibility and overall quality of the urban environment?”

Building the region of tomorrow Looking ahead, both executives see an important role for mixed-use developments combining homes, workplaces and amenities. “Space is scarce in Amsterdam,” Edwin says.

“We have to be smarter about how we utilise every square metre. The biggest challenges are at the local level and require a partner that can look beyond their own discipline. For Dura Vermeer Bouw en Vastgoed Amsterdam, that’s the essence of placemaking. “We are proud of the buildings we deliver,” Edwin concludes. “But we’re even prouder when people tell us a location has become a better place to live, work or spend time in. That’s when you know you have created lasting value.” Dura Vermeer Bouw en Vastgoed Amsterdam Kon. Wilhelminaplein 8 1062 HK Amsterdam +31 (0) 20 209 32 06 www.duravermeer.nl

DIVERSITY & INCLUSION NEURODIVERSITY AT WORK Unlocking the Power of Different Minds

On Tuesday, 1 September, the event Neurodiversity: Embrace the Spectrum of Talent in the Workplace will bring professionals together to explore how neurodiversity can contribute to a more inclusive Zuidas while creating opportunities for innovation, growth and talent development. The programme features inspiring contributions from Saskia Schepers and Fabian Franciscus, followed by an interactive panel discussion on working with neurodivergent talent. The event is made possible by Hello Zuidas, Nijvest BV, Stichting DOEN – VriendenLoterij Fonds/Postcode Loterij Buurtfonds and Deloitte.

Saskia, how would you describe yourself?

“I am Saskia Schepers, an expert in leadership, team development and neurodiversity. Through AllMindsThrive, I help organisations make better use of different thinking styles. I am also the author of When all minds thrive (first book) and When all minds learn (second book). My third book, Collective Intelligence, will be published in early October.”

In your book When all minds learn, you describe how organisations become stronger by embracing different ways of thinking. Why is this topic particularly relevant in today’s labour market?

“Organisations are facing increasingly complex challenges. That is why diverse perspectives and ways of thinking are essential. Qualities such as pattern recognition, hyperfocus and problemsolving skills are still too often overlooked, even though they are exactly the qualities that drive innovation and future readiness.”

Many organisations want to become more inclusive but do not always know where to start. What is the first step towards a neuro-inclusive workplace culture?

“Start with curiosity. Ask people what they need to work comfortably and effectively. Not everyone processes information or communicates in the same way. Small adjustments and creating more room for rest and reflection can already make a significant difference.”

The Zuidas is known as an ambitious and high-performance environment. What opportunities do you see there when it comes to neurodiversity and inclusive leadership?

“I worked on the Zuidas myself for many years and witnessed how much talent is lost due to fixed working patterns and a one-sizefits-all approach. By looking differently at talent, organisations can unlock more creativity, entrepreneurship and innovation.”

Which neurodiverse qualities and competencies are particularly valuable on the Zuidas?

What message do you hope visitors will take away from the event on 1 September?

“That together we are smarter. To make use of our collective intelligence, we must recognise that people have different needs in order to produce their best ideas and insights. Curiosity about one another is the key.”

Fabian, if your best friend or a family member were introducing you at our event, what would they say about you?

“They would say that I don’t fit easily into a box. I often see the world differently, I’m curious, I ask a lot of questions and I enjoy diving deep into subjects that fascinate me. With humour, honesty and an unfiltered perspective, I try to make people think.”

What misconception about neurodiversity should disappear first?

“That neurodiverse people are mainly defined by limitations. We still focus too much on what someone cannot do, while their talents and strengths are often the most interesting part. Neurodiversity is not a defect; it is a different way of thinking, perceiving and working.”

How can humour contribute to greater awareness of neurodiversity?

“Humour makes complex topics accessible. People are more willing to listen when they can laugh first. It also helps start conversations about topics that might otherwise feel uncomfortable. That makes it important for both acceptance and self-acceptance.”

Text: Elisa Schouten

“People who recognise patterns, think critically and dare to challenge existing assumptions. People who communicate honestly and do not automatically follow the ‘this is how we’ve always done it’ mindset. That fresh perspective often leads to innovation and better solutions.”

What should participants take home from the event in September?

“Stop trying to fit everyone into the same box. Neurodiversity is about recognising that people think and work differently. The challenge is not only how individuals adapt to organisations, but also how organisations create space for different ways of thinking. The true power of diversity lies in making the most of those differences.”

NEURODIVERSITY:

EMBRACE THE SPECTRUM OF TALENT IN THE WORKPLACE

Tuesday, 1 September at Deloitte

Will you join us?

For registration and more information, visit: www.hellozuidas.com/agenda or scan the QR.

For enquiries, please contact: Elisa Schouten Project Manager Diversity, Equity & Inclusion elisa.schouten@hellozuidas.com

Fabian Franciscus Saskia Schepers

NOON: THE GREEN BRIDGE TO THE FUTURE OF THE ZUIDAS

Could you briefly introduce yourselves?

Sogol: Certainly. We are Cazimir Boon and Sogol Azarbad, working at Turner & Townsend in the Netherlands. Turner & Townsend is a global company with more than 23,000 employees in 64 countries. In addition to real estate, we are also active in infrastructure, energy and natural resources, adding value to major programmes and projects for our clients. We specialise in programme, project and construction cost management and project control. Turner & Townsend is majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm and a leading provider of critical infrastructure services.

I am responsible for the Urban Development team in the Netherlands which sits within our real estate business, supporting investors and developers with programme, project, and construction

cost management services. Together with and on behalf of these clients, we work on projects across the Netherlands spanning development, new construction, transformation, and renovation assignments for commercial real estate.

Cazimir: I am a project manager working on several renovation and new construction projects. One of these is the 14,000 sqm Noon project on the Parnassusweg in Amsterdam. This is an exciting project that I work on daily, collaborating closely with our client, NSI, to future-proof its redevelopment.

What kind of project is this exactly?

Cazimir: Noon is a remarkable building, with a planned total floor area of 14,000 sqm following renovation. Many people mainly recognise it because of its iconic bridge spanning the road. We are currently transforming it from a closed and outdated office building – which used to be part of the Amsterdam courthouse –

into an open, sustainable and future-proof office building that truly becomes part of its surroundings again.

What was the reason behind this renovation?

Sogol: When our client NSI acquired the building, we collaborated on a solid plan for Noon. The building was dark and uninviting, while at the same time the location is fantastic. This is where the opportunity lies to create something special that aligns with how we want to work and live sustainably today. We are doing this by adding square metres within the existing plot, bringing in more natural daylight and making the building fully sustainable.

What will change most about the building?

Cazimir: The biggest change lies in the openness. The building will become transparent and accessible. There will be

much more interaction between inside and outside by adding about 5,000 sqm of insulating glass. We are also restoring the original architectural layout and making the entrances higher and more clearly visible. As a result, upon completion of the project, the building will do justice to its original design and will once again be part of the neighbourhood and a greener Amsterdam.

Sustainability plays an important role in the project. How is that reflected?

Sogol: Sustainability is a core component of the project. The building is being developed to meet Paris Proof standards and is targeting a BREEAM Outstanding certification. This is made possible, among other things, by a new, improved facade, new insulation, sustainable installations, and the use of renewable energy through thermal energy storage in the ground, solar panels, and a green roof with water retention. Sustainability also concerns the well-being of the users: abundant daylight

and climate class A will ensure healthy and pleasant workspaces for future tenants.

What makes this project personally interesting for you?

Cazimir: For me, the strength of the project lies in the combination of sustainability, architecture, the prominent location and its future potential. You work with an existing, instantly recognisable building and breathe new life and fresh perspectives into it. Everyone in the neighbourhood knows the building, of which, in fact, only the concrete floors and columns are retained. It is fantastic to see how such an architecturally significant building can become sustainable and realign with the green ambitions of the owner and its users.

When will the project be considered a success?

Sogol: When Noon becomes a place people genuinely enjoy visiting, where

tenants feel comfortable, where the neighbourhood benefits and where sustainability is not just an ambition but becomes truly visible and tangible, then we will have created something that adds value for years to come.

Do you work on similar projects more often?

Sogol: Absolutely. Noon is one of many projects we are proud to be working on. At the moment, we are working on more than 20 similar projects with our team. From small-scale renovations to large-scale new construction projects, this is what our team is actively involved in every day. Creating value for our clients, their end users and the surrounding environment is where we excel and what it is all about for us.

Turner & Townsend

Sogol Azarbad sogol.azarbad@turntown.com

06 46 71 09 24 020 65 80 00 60

Sogol Azarbad

Cazimir Boon

Olympic Stadium

Hourglass

The Garage Move

BOUWINVEST OFFICE FUND BUILDS A DIVERSE ZUIDAS

With a portfolio ranging from the historic Olympic Stadium to modern office locations such as Move, The Garage and Hourglass, Bouwinvest Office Fund has played an important role in the development of Amsterdam’s Zuidas and the Olympic Stadium area for many years. The strength of the portfolio lies not only in the buildings themselves, but above all in the diversity of users and the way these locations contribute to a vibrant, healthy and future-proof urban environment.

A District in Motion

Over the past years, the Zuidas and the adjacent the Olympic Stadium area have evolved into dynamic urban areas where living, working, meeting and leisure naturally come together. Bouwinvest Office Fund sees these locations as much more than a collection of office buildings. By investing in distinctive properties and strong communities, it creates environments that appeal to a wide range of organisations and their employees.

This diversity is also reflected in the tenant mix. From international law firms to innovative businesses and sports-related organisations, each building has its own identity and attracts occupiers that fit its character.

Working in an Icon

The Olympic Stadium is one of the most remarkable locations within the portfolio. For tax specialists JSA, the building’s

unique character was a key reason for choosing the location. The monument breathes history, sport and offers an alternative to the traditional office environment.

According to JSA, the Stadium is much more than a workplace. Thanks to its central location, excellent accessibility and the many amenities nearby, it provides employees with a setting where work and exercise go hand in hand. “An office that energises you: not a lozenge, but an effervescent tablet,” the firm says.

The Strength of the Zuidas

Loyens & Loeff, based in Hourglass, also experiences the benefits of the Zuidas every day. For the international law and tax firm, proximity to clients, financial institutions and other business partners is of great value. The area’s dynamism and professionalism align perfectly with the firm’s international practice.

In addition, the modern working environment encourages collaboration and knowledge sharing. For clients and business relations, the location serves as a recognisable and easily accessible meeting place.

A Portfolio with Character

Alongside the Olympic Stadium and Hourglass, Bouwinvest Office Fund’s portfolio also includes distinctive buildings such as Move – the former Citroën Showroom – and The Garage, the transformed former Citroën garage at Stadionplein. Together, these properties create a varied mix where history, architecture and sustainability come together.

In doing so, Bouwinvest Office Fund demonstrates that future-proof area development is not about individual buildings, but about creating places where people enjoy spending time. Places where businesses can grow, employees feel at home and the city as a whole benefits. It is precisely this combination that makes Bouwinvest’s portfolio an important building block of the Zuidas.

Bouwinvest Office Fund La Guardiaweg 4 1043 DG Amsterdam + 31 (0)20 677 1600 bouwinvest.com

Fit for the job: how Zuidas’ lawyers stay active

Packed diaries, overflowing inboxes and complex cases: a lawyer’s working day is spent largely at a desk. In Zuidas, however, a growing number of professionals are showing that exercise is no luxury, but an essential part of a healthy working week. For Danielle Pinedo (Baker McKenzie), Jaloe van Walsem (DLA Piper) and Sam Amrani (Buren Legal), exercise is more than a way to stay in shape. It also helps them refuel, refocus and restore balance. Their experiences demonstrate that a healthy city starts with healthy habits.

Danielle Pinedo - Baker McKenzie “EXERCISE ENERGISES ME”

Danielle Pinedo has been practising employment law for almost twenty years and is a partner at Baker McKenzie, where she heads a team of 14 employment lawyers. She lives with her husband and three children in Heiloo, which they chose primarily for its proximity to the beach, woods and dunes.

Exercise is a fixed part of her weekly routine. Danielle regularly plays padel and tries to clock 10,000 steps every day. “Popping outside between appointments, holding walking meetings and deliberately taking the stairs more often quickly add up.” She also does weekly strength training in her home gym.

Staying active is paramount for Danielle. “Exercise helps me clear my head and restore my equilibrium while juggling my busy job and busy family life. I have noticeably more energy and can concentrate better as a result.”

Her top tip? “Schedule exercise as if it were an appointment. It doesn’t need to be super intensive or perfect – it’s just about building a habit that energises you.”

Jaloe van Walsem - DLA Piper

“THE SATISFACTION AFTERWARDS IS ALWAYS WORTH THE EFFORT”

Jaloe van Walsem has been part of DLA Piper’s Intellectual Property & Technology team for four years. Born and raised in Amsterdam, she loves city life but also enjoys spending time in the outdoors. Among her favourite activities are trail running, hiking and swimming – even now that she’s four months pregnant.

“Exercising before work gives me energy and focus for the rest of the day,” she explains, saying it’s also a strong part of the culture at DLA Piper, where colleagues participate in athletic events together and cheer each other on.

For Jaloe, exercise is about more than simply being active. “It keeps me healthy and mentally grounded, as well as creating treasured moments with family, friends and colleagues.” A memorable example was running the Amsterdam Half Marathon with her dad.

Jaloe says the important thing is to stay the course. “I used to struggle to run three kilometres, but you can make huge strides just by sticking with it. And however you feel beforehand, the satisfaction afterwards is always worth the effort.”

Sam

Amrani - Buren Legal

“EXERCISING BOOSTS MY RESILIENCE”

Sam Amrani is a lawyer with Buren Legal, where he specialises in contract law and dispute resolution. Though his law degree led him into this career, sport has always played a prominent role his life.

Sam starts his mornings with a strength training session, reserving evenings and weekends for beach volleyball and salsa dancing. “Actually blocking out time in my diary for exercise ensures I get that in even during busy weeks. And if I’m going to the gym after work, I always head there straight from the office.”

For Sam, physical activity offers a perfect counterbalance to his demanding job. “Exercise helps me combat stress, sleep better and recharge. I always feel it when I’ve missed a few days.”

His top tip for people looking to get started is simple: “Choose something you enjoy and set an attainable goal. If you need extra motivation, get yourself a workout buddy. Once you find something you enjoy doing, exercise will become a natural part of your life.”

SUSTAINABILITY

Zuidas Sustainability Award 2026 NEW JURY MEMBER WIETSE WALLINGA: “GOOD EXAMPLES DESERVE A STAGE”

The Zuidas Sustainability Award 2026 welcomes a new face to its jury. Wietse Wallinga, co-founder and director of the Sustainable Building Knowledge Platform (Duurzaam Gebouwd), will join the jury panel this year. Drawing on his extensive expertise at the intersection of buildings, real estate and sustainability, he brings both a sharp and practical perspective. We asked him a few questions.

What attracted you to the invitation to become a jury member?

“My personal mission is to accelerate the sustainability transition of the built environment. What appeals to me about the Zuidas Sustainability Award is that it gives good examples a stage. Ultimately, it is not the plans, buildings or technologies that make the difference, but the people behind the initiatives. They demonstrate that change is possible and inspire others

to take action as well. If one initiative in Zuidas leads to ten new initiatives elsewhere in the Netherlands, then this award has truly proven its value.”

What makes a building or initiative genuinely sustainable - beyond certificates and labels?

“Certificates and labels are a means, not an end. At the same time, I do not underestimate their value: they help make

sustainability visible and measurable. Ultimately, it is all about real impact. A sustainable building is as self-sufficient and carbon-neutral as possible, both during construction and throughout its operation. The most important question is: how does a building contribute to the health of its users? Both physically and mentally. If a building helps people live and work in a healthier, happier and more productive way, then you are truly making a difference.”

What opportunities do you see specifically for Zuidas?

“The greatest opportunity lies not in individual buildings, but in Zuidas as a whole. How can buildings, users and

Wietse Wallinga

facilities come together to form a single sustainable ecosystem? Think of smart energy exchange between buildings, shared storage solutions and making optimal use of locally generated energy. I would also love to see Zuidas evolve into a true Blue Zone: an area where sustainability is not only about energyand materials, but above all about health, movement, social connection and well-being.”

What do you look at first as a jury member?

“First and foremost, I look at the people behind the submission. What drives them? What challenge were they trying to solve? I also pay close attention to scalability and knowledge sharing. I am looking for initiatives that do not want to remain Zuidas’ best-kept secret, but that actively involve others in their approach.

The strongest entries have the potential to grow from a local idea into a regional, national or even international movement.”

Which trend deserves more attention at the district level?

“We need to focus much more on sustainability at the area level rather than at the building level. Energy exchange between buildings is a great example: not every building needs to solve everything on its own if buildings can work together more intelligently when it comes to energy generation, storage and consumption. Initiatives such as Energierijk Den Haag demonstrate the opportunities that exist. In addition, the sustainable use of real estate deserves more attention. How do we prevent vacancy? How do we make buildings flexible enough to adapt to changing needs? In the end, the most

sustainable square metre is often the one that does not need to be rebuilt. It is precisely at the district level that these challenges come together and where the greatest impact can be achieved.”

Which building in Zuidas do you consider an inspiring example?

“For me, The Edge remains an icon. It has shown the world that sustainability, technology and user comfort can go hand in hand. At the same time, I have great admiration for Circl—not because of its size, but because of the philosophy behind it. Circl made circular construction tangible. I hope the concept will reappear somewhere in the near future, so that it remains not only an inspiring idea, but can once again create real impact.”

More information: www.zuidasduurzaam.nl

Text: Gordana Todorovic • Photography: (Wietse Wallinga) Martin van Kempen, (The Edge) Jan Pronk

An Inspiring Evening at the Hello Zuidas Member Meeting

During the exclusive Hello Zuidas Member Meeting on Friday, April 24, members gathered during the Artist Night of KunstRAI 2026 in the monumental Europahal of RAI Amsterdam. The evening, made possible in part by Being, developer of Ceci, brought together members for an inspiring programme filled with contemporary art, design, photography and meaningful connections. One of the highlights was the exclusive presentation by artist RAIDER, who shared insights into his work and growing international career. Following guided tours and live performances, members explored one of the Netherlands’ largest contemporary art fairs at their own pace.

Photography: Roxanne Wilm

WHY SENIOR LEADERS ARE TURNING TO DOCTORAL RESEARCH

Leaders have access to more data than ever before, but more information does not automatically lead to better understanding. In boardrooms and transformation programmes, many important decisions still rely on assumptions that have never been properly tested. Senior professionals bring valuable experience and judgment, but experience can also create blind spots. Familiar explanations feel safe, while inherited ways of thinking often remain unchallenged. This is where a research mindset adds real value.

From Practice to Research

Doctoral research does not offer readymade answers to business challenges. Instead, it provides a disciplined approach to defining problems, examining assumptions and testing ideas against evidence. At the VU School of Business and Economics, more and more executives, entrepreneurs and senior managers are choosing to pursue doctoral research while remaining active in their professional roles. Rather than leaving business behind, they use research to deepen their understanding of the challenges they face every day. That is exactly why the Executive PhD in Business Studies was created: to enable experienced professionals to turn practical questions into rigorous research without stepping away from their careers.

Asking Better Questions

Management education teaches leaders how to solve problems. Doctoral research asks a more fundamental question: are these the right problems to solve? Many organisations are highly effective at executing assumptions they have never challenged. The scientific method encourages leaders to step back, separate assumptions from facts and test their ideas against evidence. Better questions lead to better decisions, and evidence strengthens judgment rather than replacing it.

A Deeper Form of Leadership

Leadership today is judged not only by results, but also by the reasoning behind decisions. Employees, investors, regulators and society increasingly expect

organisations to explain how decisions are made and whether they are supported by evidence. For experienced professionals, doctoral research represents a deeper form of leadership. It moves beyond intuition and transforms practical insight into knowledge grounded in theory, evidence and peer review. The Executive PhD at the VU School of Business and Economics offers a different kind of career move: one that takes leaders further into leadership rather than away from it. Its lasting value lies in the discipline of thought it develops and in the ability to lead with greater responsibility, credibility and impact.

Interested?

MOBILITY

ZUIDAS AS A CONNECTOR

Accessible for the City, the Region and The Netherlands

Anyone who regularly travels through Zuidas can see how rapidly the area is evolving. New routes, growing passenger flows and changes to the public realm illustrate how Zuidas is developing into a district where living, working, studying and international connectivity come together. As a result, accessibility is becoming increasingly important not only for Zuidas itself, but also for Amsterdam, the northern Randstad and the rest of the Netherlands and Europe. The strategic location of Zuidas and the importance of the Zuidasdok project were central topics during a recent meeting of the Zuidas Accessibility Taskforce. Representatives from companies and institutions in the area discussed these developments under the leadership of chairman Stefan Titus, with participants including RAI Amsterdam, Liberty Global and ORAM.

Remaining Accessible

While the Area Grows

The growth of Zuidas is clearly visible in daily life. Residents, employees, students, visitors and travellers converge here every day. Reliable accessibility is therefore essential for an area that is playing an

increasingly important role within the city and the wider region. To ensure Zuidas remains accessible in the future, work is underway on Zuidasdok, one of the largest infrastructure projects in the Netherlands. The project brings together several major developments: the redevelopment of

Amsterdam Zuid station, improvements to the De Nieuwe Meer and Amstel junctions, the tunnelling of the A10 South motorway, better traffic flow, additional space for public transport, and new connections for cyclists and pedestrians.

Zuidas as a Connecting Hub

The developments taking place in Zuidas extend far beyond the district itself.

Zuidas is increasingly becoming a place where residents, students, visitors, international businesses, healthcare and education come together. As a result, the area is taking on a larger role within Amsterdam, the northern Randstad and the connection to the rest of the Netherlands and Europe.

Alderman Melanie van der Horst (Traffic and Transport) explains: “This area is experiencing tremendous growth. Not only because of housing development, but also because the Amsterdam Metropolitan Area will gain another 200,000 jobs over the next fifteen years, 90% of which will be located in the area between Schiphol, Zuidas and Amsterdam Zuidoost.

All these new employees need to travel to work, so we must ensure better public transport connections and fast cycling routes, allowing those who genuinely need to travel by car to continue accessing the area.”

Creating Space for the Future

By placing the A10 South underground, new opportunities are being created above ground for green spaces, public areas and improved connections throughout the district. As such, the development is not only about infrastructure, but also about enhancing the spatial quality of Zuidas. Much will continue to happen in and around Zuidas in the coming years. Construction works, diversions and adjusted travel routes will remain part of daily life for some time. At the same time, efforts are focused on creating an area that remains accessible,

attractive and well connected in the future. “If accessibility does not keep pace with the development of the area, the region risks grinding to a halt,” says Van der Horst. “Only with strong national and international connections can the region continue to fulfil its role. Keeping Zuidas accessible is therefore crucial.” In a district that continues to grow, accessibility will remain a defining factor in its future development, not only for the people who use the area every day, but also for the role Zuidas plays within Amsterdam, the wider region and beyond.

Melanie van der Horst

Dutch housing market

Source: www.fd.nl

This year, real estate fair Provada organised its first International Investors Day in an effort to entice foreign investors back to the Dutch housing market. However, European, Asian and Anglo-Saxon investors were barely present. According to many attendees, the international day is a first step, but Provada remains very much “a Dutch affair”.

Foreign investors prefer France and Spain

In recent years, foreign investors have increasingly steered clear of the Dutch housing market. Due to stricter rent regulation and higher taxes for property investors, the residential investment market now relies largely on Dutch pension capital. According to Robert-Jan Foortse of APG, international parties are still keen to invest in housing, but if they can achieve higher returns in France or Spain and rely on stable, predictable government policies, the choice is quickly made.

Figures from Capital Value show that the share of foreign investors in new rental housing fell to 1% last year. In the first months of 2026, this percentage stood at 1.5%, whereas international investors were responsible for almost a third of all investments in 2022. Researcher Thijs Konijnendijk argues that investors’ perception of risk has changed. Returns in the Netherlands were never exceptionally high, but the risk was low. Unpredictable government policies have increased those risks.

Pension capital alone is not enough

Dutch real estate investors describe the effort to bring foreign investors back as a strong and necessary signal. “We will not solve the housing challenge with Dutch pension money alone,” says Astrid Schlüter of Vesteda. According to her, foreign investors are indispensable.

Bouwinvest CEO Mark Siezen also warns that Dutch pension capital is drying up due to an ageing population. As a result, pension funds have less room for new investments and are increasingly focused on optimising their existing portfolios.

Tax climate deters investors

According to investors, the Netherlands discourages foreign capital through an 8% transfer tax and a strict interpretation of European rules that limit the deductibility of interest expenses. The unequal tax treatment of Dutch and foreign pension funds is also frequently mentioned.

Despite the criticism, several parties note that politicians are once again engaging with the real estate sector. Siezen says he is far more positive than he was two years ago and sees policymakers actively seeking dialogue. APG also observes that politics and the property sector are increasingly speaking the same language and that unhealthy mistrust is slowly giving way to renewed confidence.

Hopes pinned on September

The real estate sector has pinned its hopes on September, when Housing Minister Elanor Boekholt-O’Sullivan will present a plan aimed at accelerating housing construction and making the market more attractive for investors. She emphasises that measures are needed, but that the outcome may not necessarily be what the sector hopes for.

Meanwhile, investors are also increasingly looking at private capital from savers and family offices. “There is plenty of capital available globally,” says CBRE Investment Management. But that money, too, competes with opportunities in neighbouring countries. “Capital flows to where it generates the best returns.”

There is no shortage of cautious optimism, but only a small number of people on the exhibition floor believe that the Dutch investment climate will actually improve this year.

MEMO BOARD

A Sunny Afternoon Discovering Kop Zuidas

During the Living in Zuidas event, Hello Zuidas members were welcomed at Restaurant Showw. Hans Peter Fris opened the afternoon, after which Alessandro Solci and Saskia van Eijk guided participants through the development of Kop Zuidas and the key decisions behind the area’s design and public spaces. Anne van Schooten of Team V Architecture provided insights into the design of Crossover. Under Alessandro’s guidance, the afternoon concluded with a walking tour through Kop Zuidas, allowing participants to experience the area and its development up close.

ZUIDASCUP 2026: FOOTBALL, FUN & A GOOD CAUSE

On Friday, 18 September 2026, it will once again be time for the Zuidascup: the football tournament for companies and organisations based in Zuidas. Join your colleagues for a 7-a-side competition on the grass pitches of SV RAP and compete in either the men’s or mixed category. The day is about much more than sport alone. It is an opportunity to connect, have fun, and make a positive impact, as all proceeds will support the Johan Cruyff Foundation. Participation costs 495 euro per team and includes referees, a BBQ, drinks, music, DJs, and a donation to the charity. Places are limited, so if you would like to participate, register your team as soon as possible by sending an e-mail to: angela.ham@hellozuidas.com.

SAVE THE DATE! CINEMA AT THE ZUIDAS

After the summer holidays, Cinema at the Zuidas returns for its third edition. On 5 September, George Gershwinplein will once again be transformed into an open-air cinema, free and open to everyone. The initiative, created by local resident Tony Wijntuin and Hello Zuidas, has grown into a permanent fixture on the Zuidas calendar. Expect comfortable beach chairs, atmospheric lighting, the Zuidas skyline as a backdrop, and a great film presented by Cinema The Pulse. Bring your own food and drinks, or pick up something from one of the restaurants and cafés on the square. More information about the programme will follow soon.

Zuidas United at the Zuidas Run

On 12 June 2026, the TrueTribe Zuidas Run once again took place in and around Amsterdam’s iconic Zuidas district. Companies from across the city came together for the business running event of the year. Zuidas United was once again among the participants. The run is about much more than sport alone; it is the perfect opportunity to strengthen team spirit. After crossing the finish line, George Gershwinplein transformed into a vibrant meeting place filled with food trucks, bars, and an afterparty where sport and connection came together.

ATRIUM CONSTRUCTION WORKS

From July through October, construction works will take place in the Atrium building. These works are part of a structural modification within the building and will be carried out both during the day and in the evening. Based on the information currently available, no significant impact on the surrounding area is expected. However, should you have any questions or comments regarding these works, please feel free to contact us at +31 6 5753 0929.

Text: Gordana Todorovic

NEW MEMBERS

Hello Zuidas welcomes the following new members...

CLUB STROZZI

Sector: Office building & flexible working

Who are we? Club Strozzi is the first true workclub on Zuidas. A professional living room with (flexible) offices, meeting rooms and a touch of rock and roll. Why did we become a Hello Zuidas member? We belong on Zuidas, but in our own way. Hello Zuidas is one of the platforms that allows us to showcase that.

TPEX

Sector: Building Operations

Number of employees: 30+

Who are we? TPEX is an Amsterdambased Digital Building Operator, enabling high-performance buildings to operate smarter, more sustainably and more efficiently through data, automation, energy management and operational expertise. Why did we become a Hello Zuidas member? We joined Hello Zuidas to strengthen our local involvement, share knowledge and collaborate on sustainable, smart and future-proof buildings in the Zuidas district.

2 ORGANIZE

Sector: Catering, hospitality & events

Number of employees: 3–10

Who are we? We are a family business run by a mother and her children. We provide corporate lunches, drinks and events. Through our lunchroom, we create social impact by offering opportunities to people who need support. Why did we become a Hello Zuidas member? For nearly 30 years, we have lived, worked and exercised in this area. We want to deepen our involvement and become more visible within the Zuidas community.

FRONTEER

Sector: Business consulting and services

Number of employees: 20+

Who are we? Fronteer is a purpose-driven strategy and innovation consultancy based in Amsterdam, specialising in strategy, innovation and coalition building through co-creation. With more than 17 years of experience, we help organisations and people create meaningful, lasting impact. Why did we become a Hello Zuidas member? We have been based in WTC Amsterdam for a year now and are helping to build the new FIT ecosystem (Finance, Impact, Tech). Hello Zuidas helps us connect with the right people to create impact together. We look forward to it!

TRUETRIBE

Who are we? TrueTribe, part of Colbe, makes workplace wellbeing measurable, personal and practical. Through data-driven insights, we help employers better understand what their people need, enabling teams to grow sustainably. Why did we become a Hello Zuidas member? Because we want to be part of a strong network of employers that invest in the wellbeing, development and success of their people.

MEMBERS

1. 1530 Real Estate

2. 2organize-events

3. ABN AMRO

4. Accenture

5. ACE + Company

6. Acquire

7. ACT Group

8. Adagio Amsterdam City South

9. À Deauville

10. Adhoc Horecamakelaars

11. AFC

12. AkzoNobel

13. Albert Heijn

14. Albert Heijn Parnassusweg

15. amsterdam inbusiness

16. Amsterdam Eet

17. Amsterdam UMC

18. Amsterdamse Bos

19. Amundi

20. Arcadis

21. Arnold & Siedsma

22. Art of Hospitality

23. ARTZUID

24. ASR Dutch Mobility Office Fund

25. Asunaro Holland Interplan

26. Atrium Amsterdam

27. Avenue Services

28. Avis Budget Autoverhuur

29. Axpo Solutions AG

30. BACK FOOD

31. Bagels & Beans

32. Baker McKenzie

33. Bamboi

34. Bar Boele

35. BarentsKrans

36. Bar Restaurant Lucy

37. Bar Valdi

38. Being Development

39. Bereid met Zorg

40. Best Contact

41. Betaalvereniging Nederland

42. Bluey’s Coffee & Kitchen

43. BNP Paribas Nederland

44. Boeren van Amstel

45. Boontje Advocaten

46. Borgen Tax

47. Bouwens&

48. Bouwinvest

49. Boyden Global Executive Search

50. BPD

51. Brand Amsterdam

52. Breevast

53. BREIKERS

54. Broersma Nieuwbouw

55. Bruinsma Natuurlijk

56. Building Connect

57. Bundel.it

58. Business Secure

59. Café Sien

60. Cboe Clear Europe N.V.

61. CBRE B.V.

62. Changing Dishes

63. Cinema The Pulse

64. CIRFOOD

65. Clarity Global

66. Clubsportive

67. Club Strozzi

68. CMS

Cosmo Hairstyling Zuidas

Crossover (AM)

Crowne Plaza A’dam South

78. Customized Media

79. D&B The Facility Group

80. DE CLERCQ BOUW

81. De Japanner

82. Deloitte

83. De Kredieter

84. De Pizzabakkers | Zuidas

85. De Thomas 86. Dentons

87. Dickys Grand Cafe 88. Dils 89. Ditt Officemakers 90. DLA Piper 91. Doctor Feelgood 92. Doppio Espresso Amsterdam Zuidas 93. Drop Mobility

Dynamic Energy Trading

Ebbinge 96. Eden McCallum 97. Edge 98. Eefje Voogd Makelaardij 99. Element Amsterdam 100. Enterprise Netherlands

EMA (European Medicines Agency) 102. Expat Center

EY 104. Fam. Advocaten 105. Ferilli's Specialità UpTown 106. Financial Offices 107. Firebird Bar WTC

FLOX Flowers 112. Fornet International B.V.

FOR YOU 114. Frame Offices

115. Frans Otten Stadion

116. Freshfields Bruckhaus Deringer

117. Fris Makelaars

118. Frits Friday

119. Fronteer

120. FSB Beveiliging

121. Gelderlandplein

122. G&S&

123. Gerrit Rietveld Academie

124. Goede Doelen Loterijen

125. Grand Café LIVING

126. Grand Café Mahler

127. Grand Prix Copyrette Printing & Design

128. Greenberg Nielsen

129. Green Business Club Zuidas

130. Greenwheels

131. Gustavino

132. GVB

133. Hartwig Proxy

134. Hasta La Vista Baby

COLOPHON

Foundation Hello Zuidas

WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam

+31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas

Our goal

With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Would you like to place

135. Heeren Makelaars

136. Heidrick & Struggles

137. Het Zwarte Fietsenplan

138. HIH Invest Real Estate

139. HOFF Amsterdam

140. HORTA

141. Hotel & Wellness Zuiver

142. Hourglass

143. House of Sports

144. Houthoff

145. Htel Serviced Apartments

146. Hustle & Heart community consultancy

147. HVK Stevens

148. IEF Real Estate

149. IMA

150. Impact Institute

151. InAmsterdam

152. Innside by Melia

153. In2Matrix

154. Issos

155. Jeroen 020 Training/Coaching

156. Kaakchirurgie Zuidas

157. KC Legal

158. Kleurkeuze Image Consulting

159. KNAP Makelaardij

160. König + Neurath (Nederland) A.G.

161. Kraft Heinz

162. KRNWTR+

163. Lapeek

164. Lazzoni

165. Leafcloud

166. Lebkov

167. Leemstar

168. Leger des Heils

169. Le Grand George

170. Lexence

171. Liberty Global Europe

172. Lieven de Key

173. Limon

174. Lindenhoff

175. LMT Development

176. Lockerpoint

177. Loyens & Loeff

178. Luke Recruitment

179. Lunshof Makelaardij

180. Lyon Office Support

181. Maarsen Groep Beheer B.V.

182. Maarten van Bokhoven – Stijl & Vorm

183. Magazine-Masters.nl

184. Manhattan Bar

185. Market 33

186. Matrix Innovation Centers

187. MBO College Zuid

188. Miele X

189. Mima Fresh Mediterranian

190. Molteni&C|Dada Amsterdam Flagship Store

191. Move Amsterdam

192. Multicopy Amsterdam Centrum

193. MyoReset

194. MyWheels

195. NatWest Markets

196. Nederlandse Ver. van Banken

197. Nedstede Real Estate

198. NewGround Law

199. NH Amsterdam Zuid

200. nhow Amsterdam RAI

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers

WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl

Copyright © 2026 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

201. Nicolaas Lyceum

202. Nijvest B.V.

203. NL Cares

204. nlmtd

205. Norton Rose Fulbright

206. Novotel Amsterdam City

207. NS Stations

208. Okta

209. Oliver’s

210. Olympisch Stadion

211. ONE-Dyas B.V.

212. Onemeeting.com

213. Optiver

214. ORAM

215. Oranje Energie

216. Ox & Bucks

217. PAN Amsterdam

218. Pancakes Amsterdam

219. Papa’s Loft House

220. Parella

221. Partou Kinderopvang

222. Peak Development

223. Philips

224. Pleo

225. Poké Perfect

226. Premier Suites Plus Amsterdam

227. Projectorganisatie OVAH

228. Projectorganisatie Zuidasdok

229. Q-Park Nederland

230. Quades

231. RAI Amsterdam

232. Ramón Mossel Makelaardij

233. Regus 234. Reideate

235. Renessence

236. Restaurant De Bosbaan

237. Restaurant Het Bosch

238. Restaurant Showw

239. RGA International Reinsurance

240. Rialto VU

241. Rivers

242. R.-K. Begraafplaats Buitenveldert

243. Rob Peetoom

244. Robert Walters

245. Roland Berger

246. Rosarium

247. Rosso Pizza Bar

248. Russell Investments

249. Russell Reynolds Associates

250. Sabic

251. Salesforce Nederland

252. Salsa Shop

253. Salsa Zuidas

254. Savills Amsterdam

255. Securitas

256. Selva

257. Shinyu Body & Mind

258. Simmons & Simmons LLP

259. Sonora

260. SOS Kinderdorpen

261. Soupenzo

262. Specialists in Security

263. STACH

264. Stadsdeel Zuid

265. Stibbe

266. Stichting Jorisvrienden

267. Strand Zuid

Editor-in-chief Romy Lange

Editors Romy Lange, Ilana Schmidt, Elisa Schouten, Gordana Todorovic & Carlo Wijers

Art Director Emiel Brouwers • IMAGEAU

Translation Taalcentrum-VU

Printed by PreVision

Frequency Six times a year (bi-monthly)

Photography Roxanne Wilm, Davide Heijmans, Tatiana van Waveren, Caily Bobby Jo & Marissa Splinter

Editorial advisory board

Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

268. Student Experience

269. Studiomeiboom

270. Summertime

271. Summit Retail Media Group

272. Sushito Zuidas

273. SV RAP

274. Symphony’s

275. Taalcentrum – VU

276. Tata Consultancy Services (TCS)

277. Taxicentrale Amsterdam (TCA)

278. The All Out

279. The Avenue Group

280. The Boston Consulting Group

281. The Breakfast Club

282. The CubeHouse

283. The Fair House

284. The July Twenty Eight

285. The School for Moral Ambition

286. The Sharing Group

287. The Swingers Club

288. The Upside Down Amsterdam

289. Tierra

290. TopBrewer

291. Topsport Amsterdam

292. TPEX International

293. Trainmore

294. Tribes

295. TrueTribe

296. TWENTYSIX

297. Usespace

298. Urban Gym Group

299. Urban Salad

300. Use/Space

301. Van der Valk Hotel Amsterdam Zuidas

302. Van Lanschot Kempen

303. Vascobelo

304. VEBEGO

305. Vermaat Groep

306. Vermaz

307. Vesteda

308. Victory Group

309. Vitam

310. Von Poll Real Estate

311. VondelGym

312. VORM Ontwikkeling

313. Vrije Universiteit Amsterdam

314. VU Griffioen

315. Wagamama

316. Watersportvereniging De Koenen

317. Wineboutique & Spirits

318. Winston Taylor

319. Wintertaling

320. WYNE Strategy & Innovation

321. WTC Amsterdam

322. WTCafé De Blauwe Engel

323. XO Optics

324. X2X Worldwide Express

325. YouLinq.me

326. Zadelhoff

327. Zero Gravity Drone

328. Zero Zero

329. Zone2Source

330. Zuidas Apotheek

331. Zuidas gemeente Amsterdam

332. Zuidas Markt

333. Zuidas Publishers

334. ZuidasTravel.nl

Magazine Hello Zuidas is issued by

Thanks to Annemarie Maarse (Bouwinvest Real Estate Investors), BNP PARIBAS, Alpine Store Amsterdam, Gelderlandplein, Kroonenberg Groep, www.zuidasvacatures.com, Amsterdam Zuidas, Carlo Wijers, Taalcentrum VU, Enterprise, World Trade Center Amsterdam, Marilyne Lange, Adia Seye, ISSOS, Nicolien Sauerbreij, Bouwinvest Office Fund, Sportcentrum VU, Anouk Taytelbaum, Het Slotervaart, Zadelhoff, The Ayurvedic Detox, K/C Move, Dura Vermeer Bouw en Vastgoed Amsterdam, Turner & Townsend, Danielle Pinedo, Jaloe van Walsem, Sam Amrani & Vrije Universiteit Amsterdam.

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