ZQ Magazine - Issue 19 / September • October 2024

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TikTok'spartnershipwith Amazonletsusersshop directlythroughtheappwith real-timepricingandeasy checkout

DiscoverhowWalmartis reshapingtheonlinegrocery landscapeasinflationdrives moreshopperstoitsdigital platform

www.zquared.com

LetterfromthePresident

PresidentJeffBushsharesvisionfor ZQUAREDandsetsthetrajectoryfor theupcomingmonths

BrandHighlights

InformationalResources

ForSeptember&October,we’re proudtohighlight:BubbaRope, Tomlyn,CardioForLife,&Fieldpiece Diveintoavarietyoftopics availableonourblogandcheck outthefeaturesfromthisIssue

News&Announcements

Learnaboutthelatesthappenings, hires,andeventsatZQUARED headquarters

CheckoutthisIssue’sfeatured employeeandwhattheteamhas tosayaboutthem Becomeapartofateamwitha trajectoryforgrowthanda fantasticcommunity&culture Learnaboutwhoweare,what we’reabout,wherewe’vebeenand wherewe’reheaded Takealookatupcomingtrade showsthatwe’reattendingandlet usknowifyou’llbethere

Letter from the PRESIDENT

As we approach the final stretch of 2024, it's time to focus on making a strong push to achieve our sales forecasts and set the stage for an incredible finish to the year. With only a few months left, our efforts and determination will be key to driving the growth we ’ ve been building toward

I’m excited to share that we have successfully completed the upgrades to our trade center facility, increasing our processing capacity by up to four times This significant enhancement allows us to meet rising demand with greater efficiency and agility, ensuring we stay ahead in a rapidly evolving market

In line with our expansion and growth strategy, we are also preparing for a substantial wave of new hires This is a fantastic opportunity to bring fresh talent into the ZQUARED family, bolstering our team and reinforcing our commitment to first-rate execution in everything we do.

Additionally, we are thrilled to announce the opening of our new office location this fall This expansion reflects our growth and our ongoing commitment to providing the best possible support to our partners and customers

Let’s stay focused, energized, and committed as we push towards achieving our goals for this year Together, we can make the most of these opportunities and continue driving success for ZQUARED and our valued partners

Here’s to a strong and successful conclusion to 2024!

OURBRA

ANDS

HIGHLIGHTS Brand

BubbaRope

BubbaRopewascreatedby repurposingmilitary-gradenylon ropeoriginallyusedtoairlift Humveesforoff-roadrecovery.

Tomlyn

Tomlynwasfoundedwhenan entrepreneurialveterinarian createdalineofnutritionalpet productsthatoutperformed existingoptionsonthemarket

Automotive

CardioForLife

TheCardioForLifeformulaisbased ontheguidelinessetoutbyDr.Louis Ignarro,the1998NobelPrizewinner formedicine

Fieldpiece

Fieldpiecehasbeenknownasthe best-in-classinnovatorofindustry, leadingtoolsforHVACprosforthe last30+years

Industrial & Scientific

INFORMA RESOU

ATIONAL URCES

MORETOEXPLOREON THEZQUARDBLOG

The retail industry, continuously in flux, is poised for significant transformations in the next five years Industry leaders predict a landscape shaped by seamless tech integration, evolving consumer preferences, and a redefinition of what constitutes the "store" experience

IsWalmart Worthit?

AMAZON & TIKTOK INTEGRATION: A GAME-CHANGER FOR SOCIAL COMMERCE

If you sell online, you are always looking for new ways to reach customers and improve your competitive edge While Amazon undoubtedly offers the September 2024 most global exposure, you might also hear rumblings of an old face with a new look shaking up the e-commerce landscape: Walmart Although Walmart made

TikTok has announced a new partnership with Amazon, allowing users to shop for Amazon products directly through the social media app by integrating product recommendations into TikTok's "For You" f d Th i i i lifi h h i ff i l

Makingthe MostofSocial Commerce

If you are an ecommerce business owner and looking to expand your audience, utilizing social media is a must The fast-growing trend of “social shopping” allows consumers to shop the products they love directly via social media The experience is designed to be

SuccessRequiresBalance

Achievingyourgoalsisn’tjustaboutworking hard.Herearethreestrategiesforcreatinga sustainable,balancedapproachtopersonal andprofessionalsuccess.

MasterTimeManagement:Identifythetasks thatrequireyourfocusandprioritizethem. Understandhowyouworkbest whetherit’sin shortburstsorlongerstretches.Byoptimizing yourtime,youcanincreaseproductivityand reducestress.

AdoptaGrowthMindset:Embracing challengesandlearningfrommistakeswill helpyouimprove Focusontheareaswhere youcanexpandyourknowledgeandskills,and seekoutopportunitiesforgrowthtobecome moreadaptable

Being:Takingcareofyour alhealthiskeyto ermsuccess Incorporate yourroutine,whetherit’s rcise,mindfulbreaks,or iesthatrechargeyou.

Explore the categories below to search the ZQUARED blog for additional resources, news, and information

Thereare33.2millionsmall businessesintheUS, comprising99%ofallfirms

WALMART LEADS ONLINE GROCERY BOOM AMID RISING PRICES

September 2024

Rising grocery prices have driven more U.S. households to shop online at Walmart, known for its low prices. Walmart now holds 37% of online food sales, benefiting from inflation, advancements in delivery, and its ecommerce push. Leveraging its brick-and-mortar network, Walmart offers same-day delivery and store pick-up, creating an "omni-channel" experience

Online grocery sales, boosted by the pandemic, reached $95.8 billion in 2023. As online grocery shopping grows, smaller supermarkets struggle to compete, losing market share. Groceries are expected to surpass apparel as the largest ecommerce category by 2026

New Hires

Mikebringsextensiveexpertiseinoperations,supplychain lmanagement,andmarketingstrategytoZQUARED.His eeadershipindrivingbusinessgrowthandoperational cfficiencypositionshimasavitalassetinachieving ompanygoals.

CarrieGoldsmith

BrandContentSpecialist

Withyearsofexperienceine-commerceandmarketing since2016,Carrieisskilledinmanagingproductlistings, tdevelopingSEO-drivencopy,andworkingwithcreative teams.Herdesignskillsandartisticeyearekeytoenhancing hevisualimpactandbrandpresence forourpartners.

BrettWozniak

BrandContentSpecialist

Brett’sstrongbackgroundine-commerce,advertising, andteamleadershipmakeshimakeycontributorat ZQUARED.Hisexpertiseinoptimizingstrategiesand enhancingteamperformancewillbeakeyassetwithinour BrandContentDepartment.

DanKane

Withover15yearsofexperienceine-commerce,Dan’s knowledgeofshopperbehaviorandcontentoptimization hascontributedtosignificantgrowth Hisbackgroundin managingpartnershipsanddrivingsalesmakeshima valuableadditiontoourteam.

Announcements &

We have successfully completed the upgrades to our trade center facility, increasing our processing capacity by up to four times. This significant enhancement allows us to meet rising demand with greater efficiency and agility, ensuring we stay ahead in a rapidly evolving market.

SPOTLIGHT Employee

ETHANLINEBAUGH

As a Warehouse Associate, Ethan has quickly mastered our order processing standards since joining ZQUARED in 2023 He has actively contributed to improving order workflows and recently began training in FBA Creation to handle Amazon shipments. Outside of work, Ethan enjoys playing golf with his girlfriend and spending time with friends. We're thrilled to have Ethan on our team!

Ethanissooutgoing!Heisgoodat keepinghiscoworkersontask.Ethan isagreatleaderontheprocessing floor.

OURCULTURE

ZQUARED's roots as a familyoriented company run deep. Our "we-not-me" team works together to achieve common goals while supporting one another individually, both professionally and personally.

TEAM Join Our OURCOMPANY

A united team is always behind something big. We work hard, laugh a lot, push the boundaries, and strive for continual growth both personally and professionally. And we have the best holiday parties in town!

Ifyou’relookingforaworkenvironment thatoffersagreatwork/lifebalance,a trajectoryforgrowth,andafantastic community&culture,ZQUAREDmaybe yourperfectfit!Visitourwebsitetocheck outouropenenings.

SEARCHOPENPOSITIONS

IhavebeenwithZQUAREDfor9years.ItrulylovemyjobandthepeopleIwork with.It’sagreatcompanythatcaresabouttheiremployeesandtheirclients.

zquared

[skwerd] noun

ZQUARED invests in brands who sell on online marketplaces and are poised and ready for accelerated growth.

WE-COMMERCE

At ZQUARED, we understand the opportunities, risks, and challenges of selling online With over 50 years of combined e-commerce sales experience, our primary goal is helping you multiply your success by serving as an extension of your team to maximize results. From distribution to advertising strategies, we have solutions proven to grow your brand Putting the "we" in e-commerce.

YOUGROW,WE GROW

Built on the belief that all boats rise with the tide, our services are based on this principle. ZQUARED invests time, money, effort, and energy into brands poised for success with the expectation of a worthwhile resultbeacause we go all-in, growing together and winning when you win

OURMISSION

Our mission is to invest in brands who sell on online marketplaces and are poised and ready for growth by forming partnerships built on trust and rooted in relationship to maximize value and achieve results.

VALUES Our

UNPARALLELEDCULTURE

AtZQUARED,wefosteranauthenticenvironment focusedonbusinessandpersonalgrowth.Our cultureisbuiltontrust,excellentcommunication, andateam-orientedmindset.

FIRST-RATEEXECUTION

Wearecommittedtoprovidingunmatched qualityforourBrandPartnersbybeingproactive, prepared,andconstantlypursuingimprovement. Ourteamworkswithclearintentandhigh standards,unitedtowardscommongoalsand sharedsuccess.

ENTHUSIASM

Weintentionallyinvestinpeopleandbrandswho shareourdriveandenthusiasm.Weareexcited aboutpartneringwithourbrands,andtheyare excitedaboutpartneringwithus.

DOUBLEEVERYTWOYEARS

Wearelaser-focusedonadvancementboth personallyandprofessionally,aimingtodouble ournumberseverytwoyears.AsZQUAREDgrows, ouremployeesgrowalongsideit,focusingon mutualsuccess.

ZQBeginnings

Brothers and co-founders Chad and Zach initiate the evolution of ZQUARED in Chad’s basement 2010

2011

ZQUARED makes it first hire

2014

ZQDoubles Footprint

2019

Inc. recognizes ZQUARED as one of the fastest growing privately-held companies in the United States & the St. Louis Business Journal names ZQUARED on it's "Fast 50" list

ZQUARED has moved three times since Chad's basement, doubling it's footprint with each move and growing to a staff of 40+ 2021

ZQUARED hires Jeff Bush as President

ZQRecognized

RORY wherewe’ re at

2024 2024

ZQUARED sets a trajectory for record growth, with multiple new key hires, plans for new service offerings and a projection forecasting our highest revenue number to date

thefuture

THEFUTURE

With our commitment to embracing change, seizing new opportunities, and preserving excellence, the future at ZQUARED is positioned for continued success.

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