AUTUMN 23 Avantgarde
Farmlife meets the Avantgarde
Autumn season - happy to see you again!
This season we want to bring a lot of strong colors into early Autumn. We know that in August we are not ready to leave the Summer behind, but still, we want to feel the spirit of the new season with some statement pieces and updated colors.
For this magazine we choose a theme called ’Farm life meets the Avantgarde’.
We want to explore the trend of mixing your most treasured items with wellies and getting full use of what you already have. Why save your most beautiful pieces for special occasions? They deserve to shine!
We also explore mixing items with patina, that has a cool vibe, with embellished statement pieces - this gives a really cool & casual look.
As something brand new to us, we have designed a line of ZOEY boots. They are made to fit every curvy woman with focus on calf and ankle size and they are the most comfortable boots you will ever wear!
For the photoshoot we went to Mejlgaard Slot, a beautiful castle only 30 minutes from the ZOEY headquarters. Thank you for an amazing day!
The images speak for themselves though! And I think we got the best result of all times. I am so in love with this collection, and I can’t wait for you to look thought it all too.
Hope you enjoy it as much as we did when making it.
Best wishes
Trine Bach Nørgaard CEO & Founder
Trine Bach Nørgaard CEO & Founder
Thank you!
The beautiful jewellery throughout this magazine is from Lipobé. Thank you so much Lise, for letting us use these pictures.
”I
can’t wait to jump into these new ZOEY boots and wear them all season!”
FRONT PAGE
Bright Colors into Autumn Bring
Colorful Autumn Vibes
Step into Autumn in powerful colors and make a fashion statemeni in the bold orange and charming dark purple.
Powerfull colors for a real fashion statement
1. LISE SHIRT, 2. LIBOPÉ NECKLACE, 3. NAYELI DRESS 4. MAISIE TUNIC, 5. LIBOPÉ NECKLACE, 6. L LUCILLE PANTS,7. LIBOPÉ EARRINGS, 8.ZARIAH KNIT CARDIGAN , 9. LISE SCARF, 10. ADRIENNE BOOTS, 11. EMELIA JEANS, 8.
Outerwear for everybody
the gentlemens room LADIES TAKE OVER
”I am not a star baker, but I have one recipe for morning rolls that I have been perfecting - so this Autumn I want to practice cutting beautiful lines in the bead with this bread cutter”
AYLEEN BLOUSE
LIPOBÉ NECKLACE
The Designers Choices
”Autumn season - I love it! I love layering, wrapping myself in a long dress and the many styling opportunities the colder weather bring. This season I am dreaming of more color than I usually wear for Autumn, and I think it will even spice up my excising wardrobe to add some colorful pieces. We have some big-time everyday favorites this season, like the TERESA Fleece Jacket and ADRIENNE Boots that I can hardly wait to use both on and off work.”
”Adding some color can also be on the lips. These pinks from Glossier can also be applied as rouge, which I think is so smart”
” I look forward to the season of ”hygge”, having friends over for coffee and lighting a candle.”
”I have never been able to find a long boot that my calf’s fit into. I can’t wait to finally match these long ZOEY boots with dresses and tights”
”I could really use some inspiration for easy everyday salads for the whole family. We have grown to love using an ’old fashion’ cookbook, so I hope to find a recipe book with lovely pictures like this blueberry salat”
EMILIA JEANS
TERESA FLEECE JACKET
ADRIENNE BOOTS
MYAH JEANS
MARILYN KNIT PULLOVER
JOHANNA LEATHER BAG
Let's be
CASUAL & COOL
Keyword: Farmlife delux
Trends for Autumn 23
Keyword: More is more (pearls, sequins, embroidery)
Keyword: Survival gear
What’s trending for Autumn 23?
For Autumn 23 we are seeing a lovely positive vibe, both for the colors, themes and moods. We are dreaming of surplus of everything, from pearls and colors, to volume in fabrics and details. At the same time we now know that everything can happen and we see this in the rising of survival gear such as pockets and multifuncional use of garments.
Keyword: Rebel vibes
Why study trends?
Understanding trends and studying consumer behavior ’in the future’ is a tool for designers when we need to be ahead of time. At ZOEY we design collections a year before the styles are released in stores. This is the time needed for fitting, construction, production, and logistics to all do their job to perfection. This way we ensure that the products live up to our standards & the needs of our consumers.
Keyword: Natures own design (Prints inspired by water, erosion, air & plants)
Keyword: Generous voloume
Keyword: Metallic surfaces
Trines favorite drink Blackberry Gin & Tonic
Ingredients
For 1 drink
•6 cl. gin
•3 cl. elderflower juice
•3 cl. freshly squeezed lemonjuice
•2 tsp. blackberry jam
•3 cl. sparkling water
•1 slice of lemon
•Fresh blackberries for garnish
”My
favourite is with blackberry jam, but you can use any jam you have in the fridge”
How to:
Pour gin, elderflower juice, freshly squeezed lemon juice and blackberry jam into a shaker with ice cubes and shake for 10 seconds.
Strain directly over a drink filled with crushed ice. Add the sparkling water and garnish with the fresh lemon and fresh blackberries. Enjoy!
TRINE BACH NØRGAARD CEO & founder of ZOEY
Trine Tip!
Inspired byGarden life
(Red: the garden by Hadsun harbour) Pernille agreed to tell us about her place of finding energy & leaving stressfull daily life at the terrasse door.
What is it about gardening that you love?
My garden is my free space, my creative playground, the place where I unwind.
How did your gardening hobby start?
I didn’t know that I was into gardening until 7 years ago, when I moved into my first house. I feel quite blessed to have this passion in my life.
What is your next project in the garden?
I want to create a sensory area, where focus is on sounds, water & fragrances. Where every sense is beoing spoken to.
Pernille is the woman behind the inspiring Instagram @havenvedhadsundhavn
Pernille Hvam Instagram: @havenvedhadsundhavn
Dress up everyday
Tip!
Use the colorful two-piece set together for a bold statement or as separate pieces for cool everyday outfits.
ZOEY PRAGUE loves
We asked our agent from Chech Republic, Peter, to give us his recommendation to a trip to Prague. We can’t wait for our chance to go!
”Prague - Czech people call it the heart of Europe regarding the geographical position. It is also because we love it so much. It is small enough to see briefly the historical part in one day just walking and it is cheap if you buy in the right places.”
”THE CZECH REPUBLIC DRINKS MORE BEER PER CAPITA THAN ANY OTHER COUNTRY IN THE WORLD.”
Beer used to be cheaper than water here. The type of beer Pilsner/Pils (Plzeň) was invented in another Czech city Pilsen (Plzeň). The most famous Pils based brand here is the Pilsen brewery Pilsner Urquell. Modern breweries are growing in the Czech market also very progressively the last years
There are several ways you can have it draft:
Mlíko
Snyt
Hladinka
Pilsner Urquell
”I would mention 2 important players for very good gastronomy here: Cafe Imperial, which is such a stunning building & Ambiente, a collective that create food events and promot good food”
If you want to see the famous astronomical clock, Staroměstský Orloj, remember to watch your pockets while watching ;)
A good budget “student” place to eat and drink in the center is Cafe & Pub Atmosphere
Cross Club is an underground multifunctional place out of center - but stay safe!
is a really nice hotel in the city center in walking distance to the train.
Cafe Imperial
Ambiente
Peter Urban, from Urban Group, whom represent ZOEY in the Chech Republic
Restaurant Letenský zámeček - Top view to have a beer in big park – a very interesting zone.
Žluté lázně - A great Summer beach
Hotel BoHo
Farmlife
meets the avantgarde
BY TEAM ZOEY - PHOTO: JAKOB LERCHE PHOTOGRAPHY - MAKE-UP + HAIR: KENNETH ADELHARDT- MODELS: PERNILLE FJALSETT, NINA LINDRUP & CARINA BJERR
Tip!
Don’t be affraid to mix party items into your everyday rotation. Sequins on Wednesdays are in!
recipie for
Traditional Apple Pie Patricias Grandmothers
Ingredients
For the pastry:
• 400g. flour
• 220g. unsalted butter (cold)
• 50g. icing sugar
• 1/2 tsp salt
• 1 egg yolk
• 1 egg
• 1 tsp water (may not be needed)
For filling:
• 10 apples
• 1 tin of coronation caramel
• The juice of 1 lemon
• 3 tsp ground cinnamon
• 2 tsp ground ginger
• 40g. caster sugar
• 3 tbsp. corn flour
There is something special about the recipes that have gone from generation to generation. And often the reason why it keeps being a family favorite is because it is just great and have been perfected for years. This season Patricia agreed to share her grandmothers’ recipe for traditional apple pie.
Pastry:
Mix the flour and icing sugar together, then add the butter, and pulse together until it resembles breadcrumbs, then add the egg yolk and egg and mix. Bring it together into a ball if it is a bit dry still add a little water.
Once it is mixed well roll into a ball and cover it and let it rest in the fridge for 25 minutes.
Filling:
Peel and core the apples and slice them into chunks and put them in a sauce pan with the lemon juice, sugar and spices and 3 tbsp. corn flour. Over a gentle heat, stir until they start to become soft then add the caramel. I used about 3/4 of the tin but you can use the whole tin if you like. Cool the filling down before making the pie.
Making the pie:
Preheat the oven to 180 degrees and cut the dough in two, roll out one of the balls of dough and line the bottom of the tin with it. Cut off excess and roll it into the other ball of dough so you have enough to use for the top. Add the filling then roll out the other piece of dough and cut into strips and make a lattice on the pie or decorate how you like. Brush with beaten egg and bake for about 45 minutes or until golden. Enjoy!
Patricia Enemark
”The
smell of this apple pie brings back so mnay childhood memories”
DARK BROWN Mix with colors that
pop
Make your Autumn colors pop
Autumn is in the air. Stay on-trend and add some classical items to your everyday wardrope.
1. ADDYSON DRESS, 2. NATHALIE BLOUSE, 3. AITANA T-SHIRT, 4. LIBOPÉ NECKLACE, 5.BETHANY JACKET , 6. AYLEEN BLOUSE, 7. BELEN BLOUSE, 8. BREANNA BOOTS, 9. CECILIA WAISTCOAT, 10. LUCILLE PANTS, 11. LIBOPÉ NECKLACE,
3.
7. 10.
8.
4.
6.
11.
Visiting the Hall of Knights
Team ZOEY lets us in
How do you spend your free time?
Trine Bach Nørgaard
We asked team ZOEY to share what they do in their spare time that gives them energy and lets them leave the stress of everyday life behind.
ZOEY is a sister company to NÜ Denmark, and we share even more amazing colleagues than we portrait here.
Thank you to the hole crew - we couldn’t do it without you!
”I have two horses that I love tending to and taking for rides. They are outside all year and it is such a great way for me to get out.”
Head
of
Pia Degn
sales in Denmark CEO & founder
”I enjoy knitting cool stuff for myself and my kids. It helps me relax while my mind is still a work.”
Copywriter & translator
”I love cooking the meals from my childhood home, like Bosnian stew and my mother’s special cookies”
Web- & graphic designer
”I love bringing flowers and greens from the garden inside and making beautiful decorations and wreaths.”
E-commerce manager
”Working in the garden is my number 1. priority. I love planning what will be for next season”
Head of international sales & designer Facility manager
”I enjoy spending time outdoor, on the farm where I live. Feeding the chicken and maintaining the vegetable garden doesn’t feel like work to me.”
” I use must of my spare time with my son and then I like to decorate my home with flowers”
Designer
& marketing
manager SoMe manager
”I enjoy being in the kitchen and making something that I don’t make every day - like a pie or a gorgeous dessert.”
”I feel so rich when my garden if overflooding with eatables. Making our own apple juice and jam with plums & berries is the best thing I know.”
Nina Lindrup
Julie Dalsgaard Rasmussen
Emilie Horn Vinther
Mette Nygaard
Patricia Enemark
Pernille Hvam
Alma Jusic
What a team! We know we can be serious if we try really hard.
Kanneth is working his magic on Carinas hair. Watch the behind the scenes movie. Just scan ths QR code with your phone:
This look comes much more natural to us all - Thanks to everyone for a lovely day.
Backstage at the photoshoot
Put your feet up between takes Carina! The professionals know how to save their energy for the pictures.
Best blooper ever!
We NEVER go down on the amount of snacks!
Thank you Mejlgaard!
A huge thank you yo Mejlgaard Slot & Mejlgaard Slotskro for hosting us on this december day.
August delivery in.
Beautiful view! But not the best weather to shoot
On camera and video at the same time. Jakob shooting images, while Magnus is filming behind the scenes.
A true October vibe
@zoeydenmark - office@zoey.dk www.zoey-denmark.com - www.zoey.dk - www.zoey-denmark.de