Juniper Preserve Hero's Journey

Juniper Preserve

November 2022

Hero’s Journey Messaging Guide

So many businesses lose sales because they struggle to clearly explain what they offer in a recognizable brand voice.

Now that you have this guide, you have everything you need to talk about what you offer in a way that resonates with your ideal customers.

When you implement your clear message consistently across all channels it will increase customer trust. On average that can translate into a 33% increase in sales.

Inside this guide, you have:

● What to say to invite customers into your brand story

● How to communicate that story in your brand voice

● How to implement your messaging in your content marketing

Congratulations on a wise investment! I can’t wait to see how your business continues to grow and succeed!

MESSAGING & CONTENT PLAN

OVERVIEW & KEY TERMS

7 Key Brand Messages or Brandscript

A 7-part, proven communication formula that includes the key elements of any successful story. When you use a Brandscript to develop your messaging your marketing will stand out from the competition and attract your ideal audience.

Elevator Pitch

Your Elevator Pitch is a concise statement you use to clearly explain what you offer. It gives you and your team a simple, repeatable way to talk about what you do in a way that your customers will care about.

Lead Generating Asset

A lead generating asset is marketing collateral or event created to provide value to people that aren’t ready to buy from you. By offering them valuable knowledge you position as someone that can help them solve a problem. It also provides you their name and email address for your leads list.

Email Nurture Campaign

A series of 5 emails to send automatically with email marketing software after a lead downloads your Lead Generating Asset. These campaigns run 24/7 and nurtures your lead through the sales cycle.

7 KEY BRAND MESSAGES

WHAT YOUR CUSTOMER WANTS

To share in a life filled with wellness, joy and wonderment, surrounded by friends and loved ones.

HOW YOU POSITION AS THEIR GUIDE

Empathy

You deserve to be where you can live your best life.

Authority

We’re building a one-of-a-kind community based on wellness, joy and connection to the land.

THE PROBLEM YOUR CUSTOMER IS FACING

External Problems:

You’ve continued to evolve while your environment has stayed the same.

Internal Problem:

Disconnected and stuck, unable to manifest the best version of you.

THE PLAN TO HELP THEM GET WHAT THEY WANT

You’ve evolved and changed your perspective. Now it’s time to change your world:

1. Come for a visit

1- External

2- Internal

3- Philosophical

Philosophical Problem: Every moment on earth is precious.

2. Tour our wellness pied-à-terre style lodgings

3. Become part of our wellness community

HOW YOU CALL THEM TO ACTION

THE FAILURE YOU HELP THEM AVOID

Primary Call To Action: Visit us and discover the best version of yourself.

You will use 2 types of call to action:

Transitional Call To Action: RSVP to experience our Virtual Wellness Festival.

1. Direct

2. Transitional

THE SUCCESS YOU HELP THEM ACHIEVE

Find your wellbeing at Juniper Preserve:

● Continue to discover, learn and grow as part of a healthy, supportive community

● Experience wellness, joy, wonderment and love

● Build a deep connection with the world around you

Live a balanced life surrounded by friends, family and loved ones

Feeling stuck and disconnected from your surroundings.

THE IDENTITY TRANSFORMATION YOU'RE INVITING CUSTOMERS INTO

From: Successful, aware, and striving to make your world better.

To:

Content, connected. living well & balanced, and fully present in the moment.

THE JUNIPER PRESERVE BRAND STORY

At Juniper Preserve, we know you want to be content, connected and fully present in the moment.

To share in a life filled with wellness, joy and wonderment, surrounded by friends and loved ones. However, you’ve continued to evolve while your environment has stayed the same, leaving you feeling disconnected and stuck–unable to manifest the best version of you.

We believe every moment on earth is precious. And that you deserve to be where you can live your best life. Which is why we’re building a one-of-a-kind community based on wellness, joy and connection to the land.

You’ve evolved and changed your perspective. Now it’s time to change your world:

1. Come for a visit

2. Tour or our wellness pied-à-terre style lodgings

3. Become part of our wellness community

Visit Juniper Preserve and discover You 2.0. And in the meantime, RSVP to experience our Virtual Wellness Festival.

So you can stop feeling stuck and disconnected from your surroundings, and instead find your wellbeing here.

BRAND MESSAGE

ELEVATOR PITCH

Your Elevator Pitch is a simple, clear and effective way to answer the question, “What do you do?”.

WHERE TO USE YOUR ELEVATOR PITCH

Problem

You’ve evolved, while your environment has stayed the same.

Product

At Juniper Preserve, we’re building a one-of-a-kind community based on wellness, joy and connection to the land.

Result

Get to know us and discover the best version of you.

About section of your social media profiles

About section of your website

Email signature

Business card

BRAND MESSAGE

TAGLINE ALTERNATIVE #1

Your “tagline” is a few easily repeatable words to attach to your brand and make sharing easy. Seek. Connect. Thrive.

BRAND MESSAGE

TAGLINE ALTERNATIVE #2

Your “tagline” is a few easily repeatable words to attach to your brand and make sharing easy.

It’s time to change your world.

TAGLINE ALTERNATIVE #3

Your “tagline” is a few easily repeatable words to attach to your brand and make sharing easy. Welcome

BRAND MESSAGE

TAGLINE ALTERNATIVE #4

Your “tagline” is a few easily repeatable words to attach to your brand and make sharing easy.

Be well. Here.

BRAND MESSAGE

TAGLINE ALTERNATIVE #4.b

Your “tagline” is a few easily repeatable words to attach to your brand and make sharing easy.

Where Wellness Thrives

These are words that will connect with your audience. Keep this list handy to inspire emails, conversations and any marketing materials you produce.

Words to connect with your audience. adventurous; believers; celebration; connected; connection; community; content; discover; empowered; energetic; evolved; explore; forests; fulfilled; grounded; grow; happier; holistic; joy; manifest; meditation; mystical; nature; playful; recharge; reconnect; sanctuary; seek; sensory; spiritual; togetherness; thrive; transformation; wellbeing; wellness; wonderment

Phrases to connect with your audience. awe-inspiring; be present in the moment; the best version of you; better relationships; change your perspective; connection to the land; deeper connections; elevated experiences; free-spirited; inner-peace; live your best life; mystical juniper forests; natural beauty; natural landscape; one-of-kind community; virtual wellness festival; wellness-destination; wellness hub; wellness pied-à-terre; You 2.0

APPLYING YOUR BRAND MESSAGE

EXAMPLES

APPLY YOUR BRAND MESSAGE

WEBSITE HEADER ALTERNATIVE #1

A website header should answer three questions in the first five seconds:

1. What do you offer?

2. How can it make my life better?

Seek. Connect. Thrive.

Welcome to Juniper Preserve, a one-of-a-kind community based on wellness, joy and connection to the land.

3. How do I get it? CTA

Transitional CTA

WEBSITE HEADER ALTERNATIVE #2

A website header should answer three questions in the first five seconds:

1. What do you offer?

2. How can it make my life better?

3. How do I get it?

Welcome to a World of Wellness, Joy & Wonderment

Juniper Preserve is a first-of-its-kind wellness community located amongst the mystical juniper forests of Central Oregon.

WEBSITE HEADER ALTERNATIVE #2

A website header should answer three questions in the first five seconds:

1. What do you offer?

2. How can it make my life better?

3. How do I get it?

Be the Best Version of You at Juniper Preserve

Discover, learn and grow as part of a healthy, supportive community in awe-inspiring Central Oregon.

CTA

CTA Transitional CTA

TURNING MESSAGING INTO CONTENT

OVERVIEW

TURNING MESSAGING INTO CONTENT

THE THREE TYPES OF CONTENT

Disruptive Content

Disruptive Content is great for shifting perspective, raising awareness of things people are unaware of, removing obstacles, sharing massive ahas and mind-blowing moments. It’s about thought reversal. Excellent for showcasing leadership and innovation.

Connection Content

Connection Content is for building rapport, creating a movement and getting people to understand who you are at your core. It’s about getting people to feel “I like you and what you stand for.” You want to hyper-attract people who share your values and beliefs.

Educational Content

Educational Content is sharing your expertise as something useful to your audience. It builds authority and creates feelings of gratitude towards you because you’ve given people something of value. Ideal for getting people to self-identify as a prospect and enter your sales funnel.

RECOMMENDED CONTENT RATIO FOR JUNIPER PRESERVE

1/3 Disruptive Content

1/3 Connection Content

1/3 Educational Content

This is the ideal balance for an innovative, aspirational brand looking to generate leads.

TURNING MESSAGING INTO CONTENT

CONTENT THEMES: DISRUPTIVE CONTENT

DISRUPTIVE CONTENT THEMES

The themes you choose to cover in your marketing are inspired by:

● Your brand story

● The challenges you help people overcome

● Your expertise, beliefs & values

● The success people experience when they choose you

It’s about thought reversal. Excellent for showcasing leadership and innovation.

● You’re never too old for new experiences

○ The amazing ways you can evolve at any age

● Central Oregon: A destination for enlightened living

○ Discover life in “the mystical Northwest”

● Not your parents lifestyle community

○ Experience a new kind of luxury at Juniper Preserve

TURNING MESSAGING INTO CONTENT

CONTENT THEMES: CONNECTION CONTENT

CONNECTION CONTENT THEMES

The themes you choose to cover in your marketing are inspired by:

● Your brand story

● The challenges you help people overcome

● Your expertise, beliefs & values

● The success people experience when they choose you

It’s about getting people to feel “I like you and what you stand for.” You want to hyper-attract people who share your values and beliefs.

● You deserve to be where you can live your best life

○ Aligning where you live with who you are

● Self-actualizing after 50

○ What it means to keep manifesting your best life

● The New Wellness Movement

○ How Juniper Preserve is redefining wellness

TURNING MESSAGING INTO CONTENT

CONTENT THEMES: EDUCATIONAL CONTENT

EDUCATIONAL CONTENT THEMES

The themes you choose to cover in your marketing are inspired by:

● Your brand story

● The challenges you help people overcome

● Your expertise, beliefs & values

● The success people experience when they choose you

Builds authority and creates feelings of gratitude because you’ve given them something of value. Ideal for getting people to self-identify as a prospect and enter your sales funnel.

● Living in the moment, connected to the land

○ Personal insight into the Juniper Preserve lifestyle

● Four seasons of fulfillment in Central Oregon

○ Discover the seasonal highlights in and around Juniper Preserve

● What is “Holistic Luxury”?

○ Defining the Juniper Preserve experience

YOUR SALES AND MARKETING FUNNEL

STEP-BY-STEP PLAN

YOUR SALES AND MARKETING FUNNEL OVERVIEW

Paid & Organic Media

5 Levels of Content Feed Your Funnel

Paid & organic social media; SEM; Display Ads; PR; Influencers; Videos; Blog Posts, Nurture emails, etc.

Landing Page & Lead Capture

Lead Magnet

Landing Page based on your StoryBrand narrative.

CTA

MARKETING AUTOMATION

Ebooks; Webinars; Virtual and Real Life Events, etc.

CTA = Call To Action. Schedule a Visit; Download Ebook; Take a Virtual Tour; RSVP for Our Event

Email Sales Campaign for Lead Magnet opt-ins.

Backburner to Nurture Campaign.

YOUR SALES AND MARKETING FUNNEL

OVERVIEW

Paid & Organic Media

5 Levels of Content Feed Your Funnel

Paid & organic social media; SEM; Display Ads; PR; Influencers; Videos; Blog Posts, Nurture emails, etc.

Landing Page & Lead Capture

Lead Magnet

Landing Page based on your StoryBrand narrative.

CTA

MARKETING AUTOMATION

Ebooks; Webinars; Virtual and Real Life Events, etc.

CTA = Call To Action. Schedule a Visit; Download Ebook; Take a Virtual Tour; RSVP for Our Event

Email Sales Campaign for Lead Magnet opt-ins. Backburner to Nurture Campaign.

CONTENT TOPICS: DISRUPTIVE

It’s about thought reversal. Excellent for showcasing leadership and innovation.

You’re never too old for new experiences

The amazing ways you can evolve at any age

Aging Gracefully: What should it really mean?

Central Oregon: A destination for enlightened living

Discover life in “the mystical” Northwest”

Discover “The Mystical Northwest”

Not your parents lifestyle community

Experience a new kind of luxury at Juniper Preserve

Juniper Preserve: How we designed a community to foster authentic connections

Wellness: It’s more than kundalini yoga and quinoa salad

“Ohana” connection: The Hawaiian spirit thrives in Central Oregon

Self-care and where you live. What the experts say.

Meet the Gen-Xers still changing the world This innovative Central Oregon community is taking wellness to the next level

A new vision for lifestyle communities has taken root in Bend, Oregon

PAID AND ORGANIC MEDIA

CONTENT TOPICS: CONNECTION

It’s about getting people to feel “I like you and what you stand for.” You want to hyper-attract people who share your values and beliefs.

You deserve to be where you can live your best life Aligning where you live with who you are

Where you choose to live can transform your relationships

Self-actualizing after 50 What it means to keep manifesting your best life

The New Wellness Movement How Juniper Preserve is redefining wellness

50 isn’t the new 30. It’s better. Healthy living & human connections: Better together

Telltale signs it is time for a change of scenery

You’re never too old to embrace your creative side

Wellness: So much more than just physical health

What the pandemic taught me about creating a vibrant home

The importance of new experiences at any age

The Juniper Wellness Institute: Integrating leading ideas on wellness into the community

PAID AND ORGANIC MEDIA

CONTENT TOPICS: EDUCATIONAL

Builds authority and creates feelings of gratitude because you’ve given them something of value. Ideal for getting people to self-identify as a prospect and enter your sales funnel.

Living in the moment, connected to the land

Personal insight into the Juniper Preserve lifestyle

Living in beautiful Central Oregon changed my relationship with time for the better

Four seasons of fulfillment in Central Oregon

Discover the seasonal highlights in and around Juniper Preserve

What is “Holistic Luxury”?

Defining the Juniper Preserve experience

Celebrating autumn in beautiful Bend, Oregon 5 Ways Juniper Preserve is reinventing holistic living

Medicinal, mystical, practical and beautiful: Benefits of living amongst the juniper forests

Self-care tips for the changing seasons How the rugged beauty of Central Oregon inspired the creation of this wellness-focused community

Awed by the forces of nature: Finding inspiration in the lava caves of Central Oregon

Reward your mind, body and spirit when you eat seasonally

What is a wellness pied-à-terre, and how to make one part of your life.

6 MONTH CONTENT CALENDAR: MONTHS 1~3

Specific topics to create content around each week.

MONTH 1

MONTH 2

MONTH 3

Week 1

How the rugged beauty of Central Oregon inspired the creation of this wellness-focused community

Week 2

Week 3

Discover “The Mystical Northwest”

Juniper Preserve: How we designed a community to foster authentic connections

50 isn’t the new 30. It’s better. The Juniper Wellness Institute: Integrating leading ideas on wellness into the community

Reward your mind, body and spirit when your eat seasonally

What the pandemic taught me about creating a vibrant home

The importance of new experiences at any age

“Ohana” connection: The Hawaiian spirit thrives in Central Oregon

Week 4

Wellness: It’s more than kundalini yoga and quinoa salad

Awed by the forces of nature: Finding inspiration in the lava caves of Central Oregon

Living in beautiful Central Oregon changed my relationship with time for the better

6 MONTH CONTENT CALENDAR: MONTHS 4~6

Specific topics to create content around each week.

MONTH 4

MONTH 5

MONTH 6

Week 1

Telltale signs it is time for a change of scenery

Healthy living & human connections: Better together

Medicinal, mystical, practical and beautiful: Benefits of living amongst the juniper forests

Week 2

A new vision for lifestyle communities has taken root in Bend, Oregon

Week 3

What is a wellness pied-à-terre, and how to make one part of your life.

Celebrating autumn in beautiful Bend, Oregon

Self-care and where you live. What the experts say.

5 Ways Juniper Preserve is reinventing holistic living

This innovative Central Oregon community is taking wellness to the next level

Week 4

Meet the Gen-Xers still changing the world Where you choose to live can transform your relationships

You’re never too old to embrace your creative side

Back-up Titles:

● Aging Gracefully: What should it really mean?

● Wellness: So much more than just physical health

● Self-care tips for the changing seasons

YOUR SALES AND MARKETING FUNNEL

OVERVIEW

Paid & Organic Media

5 Levels of Content Feed Your Funnel

Paid & organic social media; SEM; Display Ads; PR; Influencers; Videos; Blog Posts, Nurture emails, etc.

Landing Page & Lead Capture

Lead Magnet

Landing Page based on your StoryBrand narrative.

CTA

MARKETING AUTOMATION

Ebooks; Webinars; Virtual and Real Life Events, etc.

CTA = Call To Action. Schedule a Visit; Download Ebook; Take a Virtual Tour; RSVP for Our Event

Email Sales Campaign for Lead Magnet opt-ins. Backburner to Nurture Campaign.

LANDING PAGE & LEAD CAPTURE THE JUNIPER PRESERVE LANDING PAGE WIREFRAME

Your wireframe is a dimensionalized expression of what goes into a conversion landing page on your website. It is crafted and written to incorporate the Hero’s Journey and walk the visitor through the natural mental roadmap to conversion. It encourages someone to call, click, connect etc.

Unlike other pages on a typical website which may be heavily visual or informative, the Hero’s Journey wireframe is designed with one purpose - to quickly and clearly explain our offerings and invite connection.

LANDING

PAGE & LEAD CAPTURE THE JUNIPER PRESERVE LANDING PAGE WIREFRAME

1. Header

What do you do, offer, or sell? This description and the header above should simply and clearly answer these two questions: 1.

2. The Stakes

What is the successful outcome that hangs in the balance for your customer? What is it that could be won or lost?

LANDING PAGE & LEAD CAPTURE

THE JUNIPER PRESERVE LANDING PAGE WIREFRAME

3. Meet Your Guide

Why should people buy from you?

We understand your problem because…

You can trust us because...

LANDING PAGE & LEAD CAPTURE

THE JUNIPER PRESERVE LANDING PAGE WIREFRAME

4. The Process

Tell your customer how easy it is to get started.

5. Quotes or Video Testimonials

The voice of satisfied customers drives conversions.

LANDING PAGE & LEAD CAPTURE

THE JUNIPER PRESERVE LANDING PAGE WIREFRAME

6. Indirect Call to Action

Offering something relevant for free is a great way to capture email addresses and identify warm leads. Include a catchy title and a description that makes people want to download it to learn more.

THE JUNIPER PRESERVE LANDING PAGE WIREFRAME

7. Blog Feed

Provide substance behind your story. Give customers a reason to explore and learn more.

LANDING PAGE & LEAD CAPTURE

THE JUNIPER PRESERVE LANDING PAGE WIREFRAME

8. Final Direct Call to Action

Clearly state the action we want our customer to take.

YOUR SALES AND MARKETING FUNNEL

OVERVIEW

Paid & Organic Media

5 Levels of Content Feed Your Funnel

Paid & organic social media; SEM; Display Ads; PR; Influencers; Videos; Blog Posts, Nurture emails, etc.

Landing Page & Lead Capture

Lead Magnet

Landing Page based on your StoryBrand narrative.

CTA

MARKETING AUTOMATION

Ebooks; Webinars; Virtual and Real Life Events, etc.

CTA = Call To Action. Schedule a Visit; Download Ebook; Take a Virtual Tour; RSVP for Our Event

Email Sales Campaign for Lead Magnet opt-ins. Backburner to Nurture Campaign.

LEAD MAGNET

IDENTIFY GENUINE PROSPECTS WITH YOUR LEAD MAGNET

Lead Magnet Ideas

A lead magnet is a way to gather email addresses from people interested in your area of expertise. You deliver valuable content in the lead magnet and follow up with a sequence of sales emails designed to drive conversions.

● On-demand Webinar: Wellness 2.0: The Next Wave of Healthy Living

● Live Event: Juniper Preserve’s Virtual Wellness Festival

You can also use these acquired email addresses to build target profiles for social media platform ads.

Here are a few lead magnet ideas.

● Ebook: The Juniper Wellness Institute’s

Guide to Manifesting Through Nature

● Video Course: Essential Breathing

Techniques to Maximize Your Energy

● Email Course: The Juniper Preserve 10 Day

Wellness Challenge

YOUR SALES AND MARKETING FUNNEL

OVERVIEW

Paid & Organic Media

5 Levels of Content Feed Your Funnel

Paid & organic social media; SEM; Display Ads; PR; Influencers; Videos; Blog Posts, Nurture emails, etc.

Landing Page & Lead Capture

Lead Magnet

Landing Page based on your StoryBrand narrative.

CTA

MARKETING AUTOMATION

Ebooks; Webinars; Virtual and Real Life Events, etc.

CTA = Call To Action. Schedule a Visit; Download Ebook; Take a Virtual Tour; RSVP for Our Event

Email Sales Campaign for Lead Magnet opt-ins. Backburner to Nurture Campaign.

LEAD MAGNET OPT-IN SEQUENCE:

Lead Magnet opt-in

This is where a lead enters their email in exchange for your lead magnet. This can happen from an opt-in pop-up, inline banner or landing page.

Deliver PDF or webinar link via email

This email should include a link to the PDF, a brief welcome message with your One Liner.

Deliver 5 Sales Sequence Emails to encourage an onsite visit

Set these emails to send every 2-3 days.

Nurture with regular, free content

When you start sending subscribers nurture content it keeps you top of mind and your list warm so they know exactly who you are when they are ready to visit.

LEAD GENERATOR CALL TO ACTION

5 EMAIL SALES SEQUENCE

A series of 5 emails to send automatically with email marketing software after a lead downloads your Lead Generating Asset. These campaigns run 24/7 and nurtures your lead through the sales cycle.

Types of Emails to Include

1. Deliver Lead Gen Asset (webinar or ebook): Thank them and give them access to the Lead Generator they requested. Tips;

● There should be very little text in this email

● Add enormous value and show how the lead generator will solve the customer’s problem

● You’re giving away free stuff — don’t oversell

5 EMAIL SALES SEQUENCE

A series of 5 emails to send automatically with email marketing software after a lead downloads your Lead Generating Asset. These campaigns run 24/7 and nurtures your lead through the sales cycle.

Types of Emails to Include

2. Problem/Solution: Remind them of the problems you solve and how you solve it. Tips;

● Be specific when identifying their problems. Position your Juniper Preserve as the solution to their problems

● Identify specific benefits associated with Juniper Preserve that shows how their problems will be resolved

● Make sure to talk about both the external and internal problems your customer is facing

● Show how Juniper Preserve solves both problems

● Close with a P.S. at the end of your email

LEAD GENERATOR CALL TO ACTION

SEQUENCE

A series of 5 emails to send automatically with email marketing software after a lead downloads your Lead Generating Asset. These campaigns run 24/7 and nurtures your lead through the sales cycle.

Types of Emails to Include

3. Testimonial/Story: Tell the story how someone manifested their best life at Juniper Preserve. Tips;

● The customer testimonial should not be about you — It should be about how the customer experienced success with your brand

● The testimonial email could be a note from a customer or a video clip of a customer talking about their success

● End the email by showing the customer’s specific success and include a strong call to action

LEAD GENERATOR CALL TO ACTION

Types of Emails to Include

A series of 5 emails to send automatically with email marketing software after a lead downloads your Lead Generating Asset. These campaigns run 24/7 and nurtures your lead through the sales cycle.

4. Overcome an Objection: Address a common objection customers have when considering your Juniper Preserve. Tips;

● The objection you overcome in this email should be the main point of resistance your customer has around considering purchasing a residence here

● When overcoming the objection, use empathy and authority

● It’s always a good idea to include a “P.S.” section in this email that adds additional value and further overcomes the objection

LEAD GENERATOR CALL TO ACTION CONTINUED 5 EMAIL SALES SEQUENCE

A series of 5 emails to send automatically with email marketing software after a lead downloads your Lead Generating Asset. These campaigns run 24/7 and nurtures your lead through the sales cycle.

Types of Emails to Include

5. Paradigm Shift: Show how your customer’s current way of thinking is costing them something. This email shows that the way you approach your product or service is different and better. Tips;

● Make sure to establish the problem you solve first. Connect your unique solution to that problem

● Pick a paradigm shift that makes you stand out from the crowd

● You don’t need to bash your competition to stand out. Just point out how your thinking and approach is better

YOUR SALES AND MARKETING FUNNEL

OVERVIEW

Paid & Organic Media

5 Levels of Content Feed Your Funnel

Paid & organic social media; SEM; Display Ads; PR; Influencers; Videos; Blog Posts, Nurture emails, etc.

Landing Page & Lead Capture

Lead Magnet

Landing Page based on your StoryBrand narrative.

CTA

MARKETING AUTOMATION

Ebooks; Webinars; Virtual and Real Life Events, etc.

CTA = Call To Action. Schedule a Visit; Download Ebook; Take a Virtual Tour; RSVP for Our Event

Email Sales Campaign for Lead Magnet opt-ins. Backburner to Nurture Campaign.

MARKETING AUTOMATION

LEAD MAGNET OPT-IN PROCESS MAP

A visual map of how your sales funnel works after opting in..

What Your Subscriber Sees

Opt-in Form on Website where they enter their email.

What Happens in the Background

Email Subscriber Goes to Your Email Service Provider.

Triggers Email #1 to Send.

Thank You Page

Email #1 Delivers Asset

Includes link to download PDF or watch webinar.

Sales Sequence Emails #2-6

Auto send every 1-3 days.

GOAL: Subscriber completes Call to Action.

(Schedules a visit)

Subscriber confirmed when user clicks on download link in Email #1. Triggers Sales Sequence. Email opens, views and clicks are measured for each email and subscriber.

Move to nurture list to email regularly. (Every 1-2 weeks)

YOUR SALES AND MARKETING FUNNEL OVERVIEW

Paid & Organic Media

5 Levels of Content Feed Your Funnel

Paid & organic social media; SEM; Display Ads; PR; Influencers; Videos; Blog Posts, Nurture emails, etc.

Landing Page & Lead Capture

Lead Magnet

Landing Page based on your StoryBrand narrative.

CTA

MARKETING AUTOMATION

Ebooks; Webinars; Virtual and Real Life Events, etc.

CTA = Call To Action. Schedule a Visit; Download Ebook; Take a Virtual Tour; RSVP for Our Event

Email Sales Campaign for Lead Magnet opt-ins.

Backburner to Nurture Campaign.

THANK YOU!