Alt Pro Expo Magazine 2022 Q4 - Issue 1

ISSUE #1 | Q4 2022

MAGAZ INE

UPSELLING IN SMOKE SHOPS

HOW RETAILERS CAN INCREASE THEIR AVERAGE REVENUE Pg. 9

TIPS FOR PROMOTING A SMOKE SHOP Pg. 30

PLUS! DISCOUNTS, DEALS, PROMOTIONS AND MORE!

NEXT SHOW: TAMPA NOV 10 - 12, 2022

FREE TICKETS INSIDE! Pg. 43

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TABLE OF CONTENTS ISSUE #1 | Q4 2022

09 30 43 54 62

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Upselling In Smoke Shops Great Tips For Promoting a Smoke Shop Business Upcoming Shows Our Evolution Medellin 22’ Recap

ALTPROEXPO MAGAZINE | 5

ADVERTISING CONTENT

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UPSELLING IN SMOKE SHOPS

HOW RETAILERS CAN INCREASE THEIR AVERAGE REVENUE? The recent increase in the demand for tobacco products and smoking equipment has brought more competitors to the industry. Considering the situation, business owners have to find ways to stand out, expand, and grow their customer base to sell more- and even more.

Making all that possible comes down to their marketing methods and strategy. How a brand communicates with its audience and prospects creates more exposure and determines how much sales it makes. It’s no longer enough to go digital or have a walk-in shop. Nowadays, businesses must explore other creative and innovative avenues to sell more. Getting an edge in today’s dynamic, it’s all about the details.

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UPSELLING IN SMOKE SHOPS 4 WAYS TO PROMOTE A SMOKE SHOP AND GET CUSTOMERS TO BUY MORE

Running a smoke shop is not exactly a straightforward task. Unlike any other businesses, Google and some popular social media platforms have strict policies against promoting tobacco and smoking equipment. That makes it hard to run ads or promote products freely, especially in the digital spaces potential customers might inhabit.

However, those are not the only ways to create exposure for a smoke shop. Business owners can still showcase their products in the biggest markets and spaces despite the prevalence of these restrictions within the industry.

Visibility

Prospects are always out there, but it’s unrealistic for a brand to reach every customer individually.

Any business looking to grow first needs to consider how to increase its visibility.

Leveraging a company’s local area is one of the best ways to ensure it starts growing. This same tactic saved many brick-and-mortar businesses when the worst of the pandemic shut down many physical companies.

It’s not just about having a walk-in shop; it’s about increasing its presence. Business owners should take advantage of any opportunity to get the word out about their store, whether that comes in the way of displaying different pointers, like flags, fly banners, and other signs to announce their presence.

One of the most critical aspects of increasing online visibility is staying on top of local search engine results through SEO. Many paid ads services now also have geo-fencing tools that allow specific areas to be prioritized, effectively cutting down on the competition.

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UPSELLING IN SMOKE SHOPS Keeping track of a customer base Collecting

customer

information

allows businesses to give their audience more incentive to return.

Customers like to feel appreciated, and it’s easier to appeal to an audience already familiar with a company than to sway new people in.

There are many ways to nurture existing relationships. For example, simply creating a campaign list to send emails and other important information

goes

a

long

way

toward making sure customers feel appreciated.

Hosting Events People love partying, especially when it is a theme-based get-together.

For example, hosting an event specifically for vape lovers and smokers is one way to attract that specific crowd of customers. That means there will be more chances for attendees to spend more in a said smoke shop.

There are many ways to host an event.

Some can be held locally or even in collaboration with other businesses so they can leverage each other’s crowds.

Some brands would even sponsor such events once in a while. The key to success here is to include exciting games and items, like live bands, vape competitions, cookouts, and other things that interest a specific target audience.

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UPSELLING IN SMOKE SHOPS

Joining Trade Shows Having a booth at conventions and Trade shows is one of the biggest ways to increase average ticket sales and sell products on the largest markets. These events make it easier for companies to connect with new potential customers, network, and build relationships while increasing their revenue.

Before choosing a tradeshow to exhibit products, it is crucial to know how they operate. While some organize the tradeshow for diverse industries, some focus on a specific industry. Because of the nature of smoke shops and their challenges, it is better to use an organizer that focuses on their particular industry.

Leveraging industry-specific Trade shows

WRAPPING UP Marketing a smoke shop can be

challenging,

but

nothing

compensates the effort better than a big increase in sales.

Finding what marketing method maximizes resources the most might require a bit of trial and error, but it’s well worth the time and resources.

Finding

the

right

channels

to

Cigar retailers, CBD product sellers, Smoke shops, and Vape and Hookah stores all face strict advertising restrictions from different angles. As a result, it is not easy to put such businesses out there. Even when business owners find ways to promote their stores online, there are still restrictive rules to worry about.

promote products is crucial to the

However, trade shows provide an escape from limited expansion and channels to increase sales for smoke shops and others in the industry.

cater to their target audience.

success of a business. Hosting and participating in events is key to this success, as they enable brands to

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UPSELLING IN SMOKE SHOPS BRING YOUR SMOKE SHOP TO THE LARGEST

MARKETS WITH ALTERNATIVE PRODUCTS EXPO Looking for the best trade show to bring your smoke shop to the largest markets?

Get a booth with Alt Pro Expo to connect with potential customers and sell more. We are not your usual organizers of exhibitions and trade fairs, our events usually target a specific crowd- Those who need your products.

At Alt Pro Expo, we organize events that feature the most sought-after innovative products, brands, and services. Booking our booths will help boost your revenue, increase awareness and generate more leads for your smoke shop business.

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I

n what is becoming a classic Covid-era origin story, a small group of entrepreneurs turned impossibility into opportunity. “We

had to do something. Our businesses at that time were going to disappear.” states Devin at Canvast Supply Co. “We worked in horticulture, including our family’s legacy biomass business. When Covid shut everything down – we pivoted to our passion, cannabis cultivation.” Ms. Aracena, along with her husband, had made connections with others sharing a unique background – they had all previously worked in one of the “capitals of cannabis,” Humboldt County, CA. Soon, the Aracenas, along with co-founders Christie & Will Tarleton opened what they hope will one day be their multi-generational, cannabis-based business based in Nashville, Tennessee.

Their mission was to do things the right way and create the cleanest products they could cultivate. But working in an

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industry as heavily regulated as alternative

seller presented his company with a laundry

product consumer goods, they knew they

list of regulations. Mr. Winfrey states “We

needed to partner with companies as dedicated

quickly found ourselves dealing with not just

as themselves if it would ever work.

one set of rules, but 5, then 10, then 18. Token

“Right away, we decided on Token of Trust for age verification.” said the company’s fifth and final co-founder, Destiny Young. “With our

of Trust was the obvious choice for us to scale our business. Frankly, we see them as a member of our team.”

goals of holding our product to the highest

A change in regulations can wreak havoc on

standard, our customer service to the highest

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limited resources, it could be so disruptive as

in the same levels of operational compliance.

to sink it. For many business owners, that is a

Token of Trust is exactly what we needed.”

chance they just refuse to take.

Canvast CEO Ms. Aracena

A software leader that helps regulated eCommerce businesses comply with the law, Token of

Token of Trust knows what they’re doing, are always

notes, “Having this partner in our ‘brain trust’ helps us see

Trust Inc, works to help

available to answer questions,

around the corner as to

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and seem to know what is

what might be coming

excise tax calculation,

up next. Being nimble

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going to happen before it

collection, and PACT Act

does. They’re lifesavers.”

for us to operate so

— Devin Aracena CEO at Canvast Supply Co.

space. Token of Trust

regulation compliance.

“Tax and compliance automation software is

has been imperative successfully in this knows what they’re doing, are always

an absolute necessity for eCommerce retailers

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and wholesalers selling regulated products.

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They’re lifesavers. As we move into more

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into certain states. Token of Trust takes care

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operating without them.”

North America.” states Darrin Edelman, CEO of Token of Trust.

Adam Winfrey, CEO of Big D Vapor in Dallas, Texas, explains how expanding his online presence as an age-restricted, alt pro goods

Questions about how to grow while staying compliant?

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GREAT TIPS F GREAT TIPS FOR PROMOTING A SMOKE SHOP BUSINESS

It goes without saying that it is essential for businesses

to promote their products and services if they wish to be profitable. However, this can be quite challenging for smoke shop owners, considering the public’s attitude towards smoking. The matter is compounded by the severe restrictions placed on advertising products in this industry.

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However, this doesn’t mean that store owners can’t promote your business successfully.

Here are some great strategies that will help in promoting a smoke shop business, and improve it’s in the process.

FOR PROMOTIN Go Online

Nowadays, going online doesn’t necessarily mean having a website, though it’s a part of doing so. Listing a store on Google Maps will have more of an impact on its reach, allowing local shoppers to find a given store more efficiently.

Simplifying The Shopping Experience Many smoke shops today resemble hobby shops from the 70’s. We are in a period when most people are accustomed to the tidy, well-lit supermarket-esque stores.

A website enables smoke shops to display their inventory, deliver valuable content, and lets users order online. Beyond websites, social media pages enable customers to know what a business is all about. It allows the store to post videos, pictures, and stories to give potential customers an idea of the services and products they have to offer.

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It might not seem like much, but making a smoke shop inviting can make customers feel at ease.

Some great ideas include the use of incense, background music, and good lighting.

An overlooked strategy is to have a logical arrangement for the store’s products. It is common practice among

smoke

shops

to

have

products arranged randomly, with only the storekeeper knowing the location of every product.

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GREAT TIPS FOR PROMOTING...

Make Emails Appealing: Emails should always be visually appealing to your recipients. They should not rely solely on pictures to understand a message. They should be well arranged and easy Marketing via email is very effective if used correctly. However, incorrect to read. Use captivating titles that use of email marketing can be very potent in driving customers away. will make them want to know more.

Most importantly, they should be Here are some basic strategies for effective email marketing. kept short and to the point. Most people do not have time Provide Value to go through lengthy Most people get turned off when they feel they are being marketed write-ups, so try to make to. That’s why it’s important to deliver valuable content to your your points in as few customers from time to time. It can be in the form of a write-up on words as possible.

Using Email Marketing Creating an email database is one of the excellent ways to get new customers and keep old ones. There are many tools available to gather email addresses from customers or potential customers. This information enables businesses to offer a discount or gifts for them on signup.

important issues your customers might be facing.

Address Customers Personally: Several studies have proven that emails which address users by their names are more effective than those which do not. Getting customers’ names when they sign up for your email service proves to be essential.

Give Bonuses to your Subscribers: Birthdays and festive seasons are great times to give bonuses and discounts. It is advisable not to include the bonus email in the festive greetings. The email containing the bonus can be sent a bit later, referencing whatever they are celebrating. This will ensure that you are always on their mind when they need to make a purchase.

Always Include Calls To Action (CTAs): Calls To Action are simply prompts that allow customers to directly access the products or services described in the email. CTAs are particularly effective for those who have an online store, but can also be used to some degree by owners of brick-and-mortar shops.

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GREAT TIPS FOR PROMOTING...

A good CTA could go like this: “Get these awesome offers immediately by clicking here”, followed by a link to the products or services. For businesses with an online store, these can include promos with time limits.

Email marketing requires a lot of carefulness and cannot be learned overnight. However, it can increase a business’s reach.

Organize Promotion Events Hosting events are a great way to get people to check out a store and try its products. These events do not have to be elaborate. A simple vape competition or cookout are great ideas. The options are endless; it can be a radio show, a live band performance, or even a game competition like chess. Ultimately, it’s important to make sure your company’s role and presence are known.

These events are also great times to run promos, such as the classic ‘buy one get one free promos. Store owners can also offer discounts as part of the event. Another great idea for a promotion event is to allow customers to try out multiple products, and then give them discounts on the bundles.

HIre The Right Team A store’s staff is one of its greatest assets since they will mostly be in contact with most customers. It’s not essential to hire marketing or sales gurus to build the right team.

What any company needs it’s people who want to learn and grow

with the business. Encouraging employees to develop skills that they can use anywhere.

Having A Store Membership A store’s membership is a great way to keep customers coming back. This strategy is used by the largest commerce stores around the world. Basically, it involves giving customers an option to subscribe to a membership program by paying a small periodic fee (usually monthly). Members get exclusive access to bonuses, deals, discounts, and other things which are not accessible to non-members. In addition to being an additional source of income, membership programs ensure that customers remain loyal to a business.

Final Thoughts

Ultimately it’s the sum of small details that leads a business to success.

Learning from other successful people, their stories, their business models, and their mistakes allows you to make better choices. It’s said that imitation is the biggest form of flattery, so combining both networking with the power of internet presence is a combination for success.

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OUR EVOLUTION

GET TO KNOW ALTERNATIVE PRODUCTS EXPO AND WHAT WE USED TO BE!

2017

2018

2019

Medellín 2017 Our first ever event was launched in Colombia, to a lively and vibrant audience that left us coming back in the years to come.

Medellín 2018

Copenhagen 2018

Paraguay 2019

Medellín 2019

Barcelona 2019

Miami 2019

After Vape South America’s success in Medellín and growing demands in the city’s skyrocketing vape market, we returned to yet another successful event!

Returning to South America, we dove directly into the blossoming Paraguayan market at Asuncion and kicked off our year the best way possible!

Following Copenhagen, Europe left us wanting more!

With vape and smoke shops in every corner of Spain, we knew exactly where to go on our next stop!

Peru 2019

After two consecutive wins, we decided to cross the pond and take over the European vape market! In the end, it proved to be the right choice!

Continuing our presence within Latin America, we hit up the City of the Eternal Spring and its blossoming market once again!

After years of working with the vape industry and learning about the growing demands for a Cannabis-focused event, in 2019 we launched USA CBD Expo in Miami!

Next up in our journey across South America, we hit up the capital city of Peru and its enthusiastic audiences who welcomed our show like no other!

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2020

Las Vegas 2020

Medellín 2020

2021

Atlanta 2021

Chicago 2021

2022

Fort Lauderdale 2022

Medellín 2022

Viva Las Vegas! We lucked out at the Gambling Capital of the World with an amazing audience and tons of exciting exhibitors!

After the pandemic shook our world, we knew our comeback event had to be epic. That’s why we chose Atlanta as our opening event of the year!

Years after our first Florida show was declared a triumph, The Sunshine State once again found its way into our hearts in Broward County!

The best of both worlds collide! We decided to mash up our two events into one dynamic show featuring vaping and cannabis, and the two got along just perfect!

The windy city blew us away when our show quickly packed up with exhibitors, speakers and thousands of attendees.

This was the moment we decided to transform our event into something bigger: Alternative Products Expo!

Once again in the city that has seen our growth like no other, Medellín 2022 has been our largest show to date!

Tampa 2022 COMING SOON!

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Medellín 2023 COMING SOON!

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MPP TTRRIINNIITTYY HHEEM

TrinityHemp Hempwas wasformed formedand andfounded foundedwith withthe theidea ideaofofthe theconsumer consumerininmind. mind.Our Our industry experts Trinity industry experts bringaacombined combinedknowledge knowledgeofof30+ 30+years yearsininthe thehemp, hemp,CBD CBDand andcannabis cannabisindustries. industries.

Our roots run bring Our roots run deep at Trinity Hemp, and our passion and commitment to creating quality and value in our products deep at Trinity Hemp, and our passion and commitment to creating quality and value in our products thecore corefoundation foundationofofwhat whatwe wedo. do. isis the Withlots lotsof ofother otherproducts productsto tochoose choosefrom fromyou youmay mayask askyourself yourselfwhy whychoose choose Trinity Hemp?

With Trinity Hemp?

QUALITY QUALITY

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To maintain maintainthe thehighest highestquality qualitystandards standardsTrinity TrinityHemp Hempisis To vertically integrated.

All products are created in-house and vertically integrated. All products are created in-house and never outsourced. outsourced.Trinity TrinityHemp’s Hemp’sMotto Mottoisis“Quality “QualityNever Never never Compromised” –– this this isis not not only onlya abench-mark bench-markfor forour our Compromised” products, but but also alsofor forhow howwe weconduct conductbusiness businessand andtreat treat products, our ourpartners partnersand andcustomers. customers.

We’rehappy happytotoprovide provideyou youwith with marketing materials We’re thethe marketing materials you need to ensure a successful experience for both you need to ensure a successful experience for both of of thatleaves leavesyour yourcustomers customerswalking walkingaway awayimpressed. impressed. ususthat

SATISFACTION SATISFACTION

We insurance onon allall of of ourour products Wecarry carryproduct productliability liability insurance products sosoyou can feel safe selling Trinity products. you can feel safe selling Trinity products.

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PACKAGING PACKAGING to toyour yourcustomer customerneeds. needs.Your Yoursatisfaction satisfactionisisour ourtop toppriority. priority.

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We We strive striveto todeliver deliverhigh highquality qualityproducts productsthat thatincrease increasethe the value proposition for retailers and consumers.

We keep our value proposition for retailers and consumers. We keep our

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Our at at thethe forefront of of coming upup Ourcreative creativeteam teamis isalways always forefront coming with attractive and uniquely designed product packaging with attractive and uniquely designed product packaging that toto the end user. thatstands standsout out the end user.

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ToToensure wewe rigorously testtest all all ensurequality qualityand andperformance, performance, rigorously devices we use with our products to ensure quality and devices we use with our products to ensure quality and performance. performance.

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MEDELLIN 22’ RECAP

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1. We Have Your Best Interest in Mind Our dedicated sales team will be in constant contact with you, offering you the newest brands, the latest trends, and the most profitable products according to your specific market.

2. Your Bestsellers Are Always Available Daily monitoring of our inventory and daily uploads of new products by a committed team ensures we always have your bestselling products available.

3. Our Inventory is Always Growing With over 20,000+ vape goods, our collection grows daily and includes the most in-demand brands in the market and the most sought-after vape products.

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4. We Are Just One Call Away Trained, personable, and ready to help you solve any issues with your order, our in-house customer service team is just one call away.

5. We Are With You Every Step of The Way When you order from us, you’ll receive tracking information for all your orders on our website.

No need to jump from website to website to get tracking information.

6. We Are Ready To Lend A Helping Hand Find vape news, the latest in vape regulations, vape business guides that will boost your vape sales, and much more. All in our industry insights content library, updated weekly.

Visit us at www.vaperanger.com And see for yourself why we are one of the best wholesale distributors in the vape industry.

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The Ultimate Nootropic Experience Improved Cognitive Performance for Any Task

Distributed By

Contact Us

516-447-3823

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derallboost.com

Seeds are sold as collectible souvenirs. They must not be used in conflict with local, state or national laws. 1776 Naturals accepts no responsibility or liability for the misuse or germination of this product.

Contact Us

516-788-8896

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WELL VERSED

Vape product brands are not easy to build from the ground up, at least not if you want it done well. These are the brands you want to be looking for; those that are Well Versed in what they do and do it with efficacy, integrity, and quality.

VERSE BAR Reuse TFN Disposable Vape Pens TFN PRODUCT LINE

Well Versed is a vape brand headquartered out of New York with two different vape product lines and three different products in the nicotine and cannabis markets.

The first-ever reusable battery on a disposable 50mg nicotine by volume 7ml pre-filled tank 1000mAh rechargeable battery sold separately 2.5 hours to full charge Up to 300 recharges

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CLASSIC TFN DISPOSABLE VAPE PENS: TFN PRODUCT LINE

OCTAVERSE DISPOSABLE VAPE PENS: CANNABIS PRODUCT LINE

A disposable vape pen crafted for a high-end cannabis vape experience.

Integrated battery 50mg nicotine by volume 7ml pre-filled tank 1100mAh integrated battery

Ready to use (pre-charged) A built-in 280mAh rechargeable battery Contains Delta 8 THC and other cannabinoids 4 different strain & effect options (Unwind, Focus, Energize, and Create)

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DIETARY SUPPLEMENT

RELAX

BLAST OF ENERGY

(12) - 4 oz. brownzzz/display 2 servings per 4oz. brownzzz Individually wrapped

energy brownzzz

Infused w/energy blend equivalent to a 16 oz. energy drink

1/2 baked brownzzz

infused w/Sippin Syrup proprietary calming blend of natural extracts

Katalyst Beverage Corp.

Tampa Convention Center To order now or for more info: November 10 - 12, 2022 Ron: (c) 917-273-5840 70 | ALTPROEXPO MAGAZINE Booth 916 ron@sippinsyrup.com

Relaxation Drink

infused with proprietary calming blend of natural extracts

(12) - 20 oz. bottles/case

5 FLAVORS Purple - Smooth Grape Kandy - Vanilla Cotton Candy Griptonite - Grape & Apple Mellin - Strawberry & Melon Blue - Pomegranate & Berry (Sugar Free Flavor)

Your solution for shipping vape and cannabis products B2C and B2B Pact Act compliant Covering 80+% of the US population

Improved tracking updates to reduce customer service inquiries

Integrate with most online stores in minutes Full-Service Fulfillment Carrier Discounts for Non-Restricted Products (FedEx, UPS, DHL, USPS)

1-866-468-7497 Call or email us today to learn more!

support@rocketship.today Lower rates than any other legal vape shipping option available

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