
6 minute read
FAST 5 QUESTIONS WITH Coach Tutsirai Jenje
GET TO KNOW THE WOMEN COACHES IN OUR SOCIETIES; WORK, LIFE, ACHIVEMENTS AND MORE.
This month I sat down with Tutsirai Jenje a seasoned entrepreneur and brand strategist blending creative design, digital tech, and mentorship to help individuals and organizations craft compelling legacy brands.
Her work spans training, coaching, public speaking, and youth empowerment, reinforced by prestigious awards and a strong presence across digital platforms.
Roles & Public Presence
Creative Leadership: Served as Creative Director at top advertising agencies across Africa .
Speaker, Facilitator & Mentor: Frequently featured at events like the ELISA Confab (Sept 2023), Young Moguls Mixer Brunch (Feb 2024), and UN Women business clinics
IM: What inspired you to become a life coach, and what’s your approach?
TJ: What inspired me to become a life coach is rooted in my journey. By the age of 16, I had lost both of my parents. Life became something I had to navigate and figure out.
However, what I noticed was that, throughout my life, different people showed up, mentors, teachers, family ,and friends, who stepped in like parents, offering guidance, love, and wisdom.
They helped me see life through, and their presence reminded me that we’re never truly alone.
This, in a way, was my first experience and realisation of the importance of coaching
Later, when I discovered the world of personal development, it was a game-changer.
For the first time, I experienced the documented results of guided growth, and it was transformative.
I realized then that I wanted to be that kind of guide for others. I wanted to be the person who helps someone else find clarity, strength, and purpose.
I then pursued coaching, and as of last year November 2024, I became a Master Coach.
My approach is built on a core belief: “As a man thinketh in his heart, so is he.” Everything begins with a mindset.
So, I help people build strong, unshakable inner foundations. Whether it’s overcoming adversity or pursuing a dream, I coach people to believe in who they are and walk boldly in their destiny.
I help people build signature legacy brands that sell!
Through helping them gain confidence to step out into their markets with beautifully designed graphics and helping them set up digital solutions that help them catch the attention of their ideal clients.
Everyone has greatness within them. Sometimes, all it takes is someone to remind them of that.
IM: How do you help clients identify and achieve their goals?
When working with clients to identify and achieve their goals, I always begin with one powerful question:
"When your life is done, what do you want to be remembered for?"
That question immediately shifts the conversation from short-term wants to deep, purpose-driven clarity.
I believe that before setting goals, we must first get in touch with our ideal self, the person we truly want to become.
This process not only inspires them but also sets a meaningful foundation for the goals we build together.
Because if a goal doesn’t connect with your core values and deepest vision, it’s easy to lose motivation.
My main teaching on goal-setting is heavily influenced by Earl Nightingale, especially his timeless philosophy that “Success is the progressive realization of a worthy ideal.”
I help clients understand that success is not about rushing to the finish line; it’s about being crystal clear on where you're going and then consistently moving in that direction.
So, my approach is structured yet deeply personal:
Clarity –Strategy –Mindset
Accountability
Ultimately, I help people become the kind of person who naturally achieves the goals they set. It’s never just about the goal, it’s about who you’re becoming in the process.
IM: What common challenges do your clients face, and how do you address them?
TS: Many of my clients come to me facing deeply rooted inner challenges that quietly hold them back. The most common ones I see are:
Self-doubt
They question their worth, their voice, and whether they truly have what it takes. This often stems from past disappointments, comparison, or environments that didn’t affirm them
I help them confront these limiting beliefs by creating a safe, supportive space where we challenge the inner critic and replace it with truth.
Together, we build a new narrative, one based on confidence, purpose, and self-belief.
Fear of visibility
A surprising number of people are not afraid to succeed, they’re afraid of being seen.
Whether it’s fear of judgment, rejection, or stepping into a bigger version of themselves, it keeps them small.

Lack of clarity
Many are overwhelmed, not because they lack potential, but because they’re unsure where to focus it. I help them slow down and reconnect with their values, vision, and what truly matters to them.
Through reflection exercises, visualization, and strategy sessions, we move from confusion to clarity and from clarity to aligned action.
I address all challenges by showing people that “We become what we think about.”
This idea changed my life, especially because I had to navigate so much on my own at a young age.
For years, I was led by fear, uncertainty, and the limiting belief that I had to do it all alone. But I began to see that: My thoughts were creating my world. If I kept thinking small, I’d keep living small.
If I could change what I believed, I could change everything!
In my coaching, mindset is not just a side note; it’s the starting point.
No strategy will ever work if the story you believe about yourself is working against you.
IM: Can you share a success story or testimonial from a client?
TS: One of the most powerful transformations I’ve had the honor of witnessing is the journey of a remarkable woman and visionary, the founder of Joy Activated.
When she first came to me, she was carrying the weight of a painful past. She had the heart to help others, but self-doubt, fear of being seen, and uncertainty about her voice made it hard to step out fully into her calling.
Through our coaching work, we helped her launch a safe space for women, where they could finally lay down their masks and start healing from the inside out!
This brand-building story and many others, nationally and internationally that I have not mentioned, have been a tremendous encouragement to my coaching practice.
IM: How do you stay current with the latest developments in life coaching?
TS: Staying current as a life coach isn’t just a professional responsibility; it’s a personal commitment.
In a field that deals with human growth, mindset, and transformation, I believe the coach should always be evolving too
How I Stay Up to Date: Continuous Learning:
I regularly attend workshops, take advanced coaching certifications, and study emerging tools in personal development, neuroscience, and mindset work
Mentorship & Community:
I surround myself with mentors and peer coaches who challenge and sharpen me. Iron sharpens iron
Lifelong Reading & Listening:
From timeless voices like Earl Nightingale to modern thought leaders, I constantly feed my mind with knowledge that can help my clients thrive.
Real Conversations with Clients:
There’s no better teacher than lived experience. My clients keep me tuned into the real challenges people face and how to serve them better.
