JulieChen‘sDesign

Building a Silent Language Zhaoyuan Julie Chen

Degree

Typeface

Master of Arts

Orpheus Pro

School

Project

Academy of Art University

Selected work from 2019 to 2022

Major Graphic Design

Versatile storyteller who uses images and words to raise awareness and increase public knowledge about important issues. Team player with strengths in graphic design, illustration, and branding, As a recent graduate of the Academy of Art University, my education and design experience demonstrate my ability to conduct research, experiment with various design approaches, and discover diverse possibilities in the field of design.

Contact chenzhaoyuan0036@hotmail.com www.juliechendesign.com (415) 792 8907

RECENT WORK .

2020 - 2022

Everybody has the right for the future / solution of China sweatshop workers / Shenzhen, China

01 2021

Future of graphic design / 2022 SEGD design conference / New York, US

02 2020

More refined pleasures / opupa rebrand / Shanghai, China

03 2021

Alcohol in sex brand / opupa & teast co-brand / Shanghai, China

04 2021

Sexual positive in China / opupa VI / Shanghai, China

05 2021

Show off confident / opupa VI / Shanghai, China

06 2021

Together for tomorrow / United way 2020 annual report/ US

07 2021

New fresh experience / restaurant VI rebrand

08 2020

Lancome 2022 beauty campaign / Shanghai, China

09 2022

The right of sex/ Character design / Shanghai, China

10 2021

Everybody has the right for the future / solution of China sweatshop workers / Shenzhen, China

01 2021

Categories Branding Typography UI/UX Action

Objective My goal is to build a platform to connect the migrant workers at the Sanhe job markets in China with professionals

Keywords

in their fields (designers, engineers, or

Cohesive Society

people acquire professional skills, such as

Typeface Serifa

Project

administrators). I want to help the Sanhe communication and career planning.

This project may not be enough to help these unskilled workers become professionals in a field of their choice. However,

Solution to a Social

it is the first step. Talking to a mentor will

Problem

start them on a path to pursuing their dreams.

28 / 29

Future of graphic design /

2022 SEGD design conference / New York, US

02 2021

Categories Branding Typography UI/UX Visual Identify

Objective This conference focuses on the development trends of graphic design and uses strong futuristic forms, using visual

Keywords

symbols to express the unique content

Future Modern

of the conference, as well as the interface between different devices.

Typeface

The project required designing for many

Serifa

different media, from printed brochures

Project Conference design

to electronic devices. While considering the optical connection between them, adjust the elements and details so that different devices can use the visual system..

More refined pleasures / opupa rebrand / Shanghai, China

03 2022

Categories Rebranding Typography

Keywords Pleasures Delicate

Location Shanghai, China

Objective

After one year of development, the sex brand “opupa“ wants wide a new field in the sex industry. We try to build various sex product platforms, so opupa added a new visual identity to become a new brand and make a difference between Chinese tranditional lingerie brands.

Project Sexual brand

Alcohol in sex brand / opupa & taste co-brand / Shanghai, China

04 2022

Categories

Objective

Co - Branding

In 2022, pupa decided to roll out a new homemade brew beer to collaborate with a locally famous brew and pub brand “taste“, using sex elements with alcohol to show a new brand identity to our customers.

Packageing Illustrate

Keywords Enjoy Passion

Location Shanghai, China

Project Sexual brand

Sexual positive in China / opupa VI /Shanghai, China

05 2021

Categories

Objective

Branding

This is a new sex product brand in China, We are going to push sexual positivity and feminism through the visual identity.

Typography UI/UX Visual Identify Space Design

Keywords Motivation

We believe that sex is not dirty so people don’t need to be afraid to talk about it, and everybody has the right to enjoy it.

Project sexual toy brand

Typeface Euclid Circular a

Location Shanghai, China

Sexual positive in China II / opupa VI / Shanghai, China

06 2021

Categories

Objective

Branding Art Director Sketches Photography

This is a new sex product brand in China, we are going to push the sexual positive and feminism thought the visual identity.

Keywords Motivation

Typeface Orpheus Pro

Location Shanghai, China

We believe that sexual is not dirty so people don’t need to be afraid to talk about it, and everybody has the right to enjoy it.

Project Sex lingerie brand

Together for tomorrow / United way 2020 annual report / US

07 2020

Categories Branding Typography UI/UX

Keywords Humanitarian Passion

Typeface Serifa

Project Annual Report Redesign

Objective Design experiments for NGO subjects.

The main goal of the design is to redesign the annual summary report for the brand you choose.

Due to the particularity of NGOs, the cost of materials should be considered when making the book, and the value of deepening the visual design should be considered in depth.

New Fresh Experience / restaurant VI rebrand

08 2020

Categories Rebranding Typography UI/UX

Objective

Create a visual identification system for a food brand. Design a visual identity system, using various design elements and making all of the elements work together cohesively and consistently. Adapt the design for use in different devices to enhance the user experience.

Keywords

Project

Healthy

Save bad brand

Fresh

Typeface Univers

58 / 59

Lancome 2022 beauty campaign / Shanghai, China

09 2022

Categories Lay-out design Cropping

Objective

Help luxury beauty brands to localize their brand identity, and work cohesively with the global team.

Icon Design

Project Keywords Enjoy Passion

Location Shanghai, China

Beauty brand

The fun of sex / Character design / Shanghai, China

10 2021

Categories

Objective

Branding Typography Illustrate Packaging design

We want a cute, lovely character to represent our idea and tell people about our brand.

Our best friend and pet “nini“ serves as a company mascot.

Keywords loveliness Interest

Location Shanghai, China

Project Sexual brand

ACKNOWLEDGEMENTS

To My Familly I would like to thank my parents for their financial support and spiritual encouragement during my studies.

To My Instructors Thank you to my teachers: Mary Scott, Hunter Wimmer, David Hake, John Nettleton, Tracy Merchant, Sandra Isla, Ariel Grey, Jim O’Hara, Carlo Pellegrini, Monica Berini, and Lauren Spain.Thank you for helping and inspiring me. You all helped me overcome any difficulties I encountered. You all inspired me to understand how to be a true graphic designer in the service of society.

COLOPHON

Title Buliding a Silent Language Contact Zhaoyuan Chen (Julie) chenzhaoyuan0036@hotmail.com Instructor Mary Scott School Academy of Art University Course MA Portfolio Seminar Printing + Binding Blurb.com Text + Cover Stock Mohawk Superfine #100 Text, Eggshell Texture, Uncoated Typography Avant Garde Gothic

Contact chenzhaoyuan0036@hotmail.com www.juliechendesign.com (415) 792 8907

Julie Chen’s design