GR604 Student Project (Gymboree)— The Visual Standards Guide

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

THE VISUAL STANDARDS GUIDE

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Helping Kids Grow Up

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Table of Contents 01 Brand Concept 04 06

Brand History Timeline

02 New Visual Identity 10 12 14 16 18

The New Gumboree Logo Logo Anatomy Black & White Logo Size Chart Logo Don'ts

03 Identity System 22 24 26

Color Palettes Typography Business System

04 Brand Expansions 30 31 42

New Ventures Venn Diagram Deliverables

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Brand Concept Brand History Timeline

03

Brand History

Based in San Francisco, California, Gymboree Corpo-ration designs, manufactures, and retails unique, high quality apparel and accessories for children and women. The company has retail businesses under the Gymboree, Janie and Jack, and Janeville names. Gymboree operates more than 600 stores in the United States and Canada as well as an online busin-ess. The company also operates parentchild developmental play programs for infants through age five. There are more than 530 play and music centers in the United States and 24 other countries, many of which are franchises.

Gymboree is a children's clothing retailer that was founded in 1976 in San Francisco. The company origi-nally offered play and music classes for children, but later expanded into clothing retail. It grew rapidly in the 1990s and early 2000s, operating over 1,200 stores across several brands. However, the company strug-gled financially due to changing consumer preferences and increased competition, and filed for bankruptcy in 2017. It was later purchased by The Children's Place, which continues to operate the brand through its website and select retail stores.

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

05

Timeline 32 Retail Stores

By 1989 there were 32 retail stores operating, but they were not performing up to investor expectations, and the company brought in outside help.

Gymboree earned a profit in the first quarter of 2002 after

Expansion Began

struggling with two years of

Expansion began in earnest in

losses. Harper continued to make

1979 when the first franchises

improvements in oper-ations and

were awarded.

was named CEO.

1976

1989

2000

1976

1984

1993

Founded

Into Global Market

The Stock Made its Debut

The Gymboree Corporation is founded in San Francisco, California by Joan Barnes, a mother who was looking for a safe and fun place for her children to play and learn.

By 1984, 125 Gymboree franchises were operating in 20 states and were bringing in more than $1 million in revenue annually, and Gymboree ventured into the global market, overseeing the start up of foreign franchises.

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Sales Began to Falter

The stock made its debut on the NASDAQ Stock Exchange. By 1993 the number of retail stores had grown from 32 to 170.

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Bain Capital Acquired Gymboree Bain Capital acquired the

company for US$1.8 billion.

Closed Crazy 8 Brand

Gymboree filed for bankruptcy and announced the closure of

2010

Rebranding

Gymboree reinvents itself according to its new brand mission to further advance a

Crazy 8 brand.

sustainable future.

2018

Today

2007

2017

2019

Crazy 8 lauched

Bankruptcy

Bankruptcy Again

2007. It featured lower-priced

for Chapter 11 bankruptcy

again and closed all Gymboree,

clothing and was Gymboree's

protection. As part of the debt

Gymboree Outlet, and Crazy 8

direct competitor for The

management process, it said it

stores, and sold Janie & Jack

Children's Place and Old Navy.

would close 375 of its 1,300 stores.

stores to Gap, Inc.

Crazy 8 was started in August

Gymboree announced it was filing

Gymboree filed for bankruptcy

In September 2017, the company emerged from bankruptcy.

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

New Visual Identity The New Gymboree Logo Logo Anatomy Black & White Logo Size Chart Logo Don’ts

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The New Gymboree Logo New Logo The new Logo is a combination of the letter "G" and a smiley face. The design uses an arc to represent the smiley face's mouth, wrapping around the brand's "G" and rotating at an angle to make the Logo more playful and cute, a design concept that represents the brand's commitment to making children grow up with joy.

G

+

+

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

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Logo Anatomy The logo is designed with a grid structure to ensure accuracy and stability, the symbol part and the logotype are done by geometric circular cutting.

Symbol

Logotype

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

X

2X

7X

X

2X

X

13

Black & White Logo This section shows the black and white version of the logo used in monochrome printing. Use the black logo on shades less than 40% and the white logo on shades greater than 40%.

Black & White Logo Use

100% Black

90% Black

White Logo

80% Black

70% Black

60% Black

50% Black

40% Black

30% Black

20% Black

10% Black

100% White

14

Black Logo

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

15

Size Chart The purpose of the size chart is to ensure the legibility and legibility of the logo and to help indicate which logo should be used when different sizes are used, and all types of logos should be displayed in the specified size.

Version A

100mm above in width

50mm above in width

20mm above in width

10mm above in width

10mm in width

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Version B

Version C

Version D

Minimum logo size 10mm in width // do not print below 10mm in width

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Logo Don’ts This section shows examples of unacceptable ways to use the Gymboree logo, which do not meet the standards set by the logo, and helps to regulate the use of the logo to better maintain brand consistency.

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Do not change the logotype

Do not tilt

Do not outline

Do not add a drop shadow

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Do not stretch or skew

Do not alter proportions

Do not make transparent

Do not place against low

Do not place against low

Do not recolor

contrast backgrounds

contrast photographs

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Visual System Logo Identity Intro Logo Anatomy Size Chart Alternate Versions Logo Don’ts

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Color Palettes Each color is available in printed versions in Pantone and CMYK, as well as digital versions in RGB.

Gymboree Red

Gymboree Yellow

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Gymboree Yellow PMS: 7549 C RBG: 255, 186, 0 CMYK: 0, 33, 92, 0

Gymboree Red PMS: 7625 C RBG: 240, 94, 61 CMYK: 2, 75, 76, 0

Gymboree Black PMS: Black C RBG: 0, 0, 0 CMYK: 0, 0, 0, 100

Gymboree White PMS: White c100 RBG: 255, 255, 255 CMYK: 0, 0, 0, 0

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Typography Nimbus Sans

Nobel is a sans serif typeface used primarily for project book headings. The look of the typeface is given a basic geometric style dynamic in line with the brand style and has some similarities to the logotype in Gymboree's new logo.

Nimbus Sans - Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Nimbus Sans - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Nimbus Sans - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Mukta Mahee

Mukta Mahee is a standards-compliant, versatile, modern, humanist sans serif typeface used primarily for subheadings and body text in project books.

Mukta Mahee - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Mukta Mahee - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Mukta Mahee - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Brand Expansions New Ventures List Venn Diagram Deliverables

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New Ventures This section is is when Gymboree enters its new identity, expanding the brand program based on the brand mission. These expansions are categorized and graphically illustrated by products, services, environments, experiences, educational opportunities, events, and co-branding opportunities. Brand loyalty was instilled in the audience through the three core values of Nurturing, Playful and Educational.

Products

PR1

Gymboree Educational Toys

Educational Opportunities ED1

Gymboree Arts and Creative Program

PR2

Gymboree Augmented Reality (AR) Books

ED2

Gymboree Volunteer Program

ED3

Gymboree Newborn Care Course

Services

SE1

Gymboree Childcare

SE2

Gymboree Photography

SE3

Gymboree Celebration

Events EV1

Gymboree Games and Recreation Program

EV2

Gymboree Community Festivals and Fairs

Environments

EN1

Gymboree Creative Lab

Co-Branding Opportunities CO1

Museum x Gymboree

EN2

Gymboree Sports Center

CO2

Zoo x Gymboree

EN3

Gymboree Theater

CO3

TV program x Gymboree

Experiences

EX1

Gymboree Nature Discovery Program

EX2

Gymboree Farm-to-table Program

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Venn Diagram Nurturing

Playful

Educational

SE1

SE2

EN1

SE3

EN2

EN3

EX2

EX1

ED3

ED1

CO1

CO2

CO3

ED2

EV1

PR2

PR1 EV2

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Products PR1

PR2

Gymboree Educational Toys

Gymboree Augmented Reality (AR) Books

Inspire children's love of learning through Gymboree learning toys.

Immerse children in the interactive learning world of Gymboree Magic Books.

Name

Name

Description

Description

Gymboree Learning Toys

Gymboree Learning Toys is a line of educational toys designed to promote learning, imagination and critical thinking. Our toys are designed for children of all ages and cover a wide range of subjects, including STEM, language and social skills. From science kits to educational tools, each toy is carefully crafted to help children learn through play and develop their cognitive skills.

Mission Focus

Gymboree learning toys reinforce our mission of providing a playful and educational experience to help children reach their

Gymboree Magic Books

Gymboree Magic Books is a series of augmented reality (AR) books that combine traditional storybooks with interactive technology. Using a smartphone or tablet, children can bring their favorite characters to life and engage in educational activities such as solving puzzles, playing games and learning new skills. Creativity, curiosity and imagination can be stimulated while promoting the joy of reading.

Mission Focus

GYMBOREE Magic Books reinforce our mission of providing a fun,

full potential so they can have a positive impact by providing toys

educational, and nurturing experience to help children reach

that improve children's critical thinking, problem-solving, and

their full potential so they can have a positive impact by offering

decision-making skills.

an innovative and engaging approach to reading to reach our

Differentiators

Unlike other toys on the market, Gymboree learning toys are specifically designed to promote learning and cognitive development. Each toy is carefully crafted with educational purposes in mind and designed to be both fun and challenging.

Similarities

goal of inspiring a lifelong love of learning and exploration in young readers.

Differentiators

Unlike traditional children's books, Gymboree Magic Books incorporate the latest AR technology to create a more interactive and engaging reading experience. Each book is designed to be both fun and educational, providing a unique

Melissa & Doug and Learning Resources.

way for children to learn and grow.

Connections

Similarities

Gymboree Learning Toys can be used in conjunction with our Gymboree educational APP to provide a more interactive and engaging experience for children.

QuiverVision's AR Books

Connections

Gymboree Magic Books can be linked to a branded educational app to provide a more immersive and interactive experience for children.

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Experiences EX1

EX2

Gymboree Nature Discovery Program

Gymboree Farm-to-table Program

Immerse children in the natural world through our guided nature exploration programs.

Get ready to experience the farm-to-table journey with Gymboree Harvest Time.

Name

Name

Description

Description

Gymboree Nature Explorers

Gymboree Nature Explorers is a program designed to take children on guided hikes, camping and outdoor adventures in national parks and other wilderness areas. Our exper-ienced nature guides lead hands-on activities and interactive sessions for children to learn about plants and animals, conservation and outdoor survival skills. Children also have the opportunity to experience activities such as rock climbing, kayaking, canoeing and mountain biking, depending on their age and interests.

Mission Focus

Gymboree Nature Explorers reinforce our mission of provi-

Gymboree Harvest Time

Gymboree Harvest Time is a program that teaches children about the farm-to-table journey and promotes healthy eating habits.

Children visit local farms to learn about sustainable farming practices and see where their food comes from. They also have the opportunity to participate in hands-on activities such as planting and harvesting fruits and veget-ables, cooking classes, and tasting sessions.

Mission Focus

Gymboree Harvest Time reinforce our mission of providing a nurturing, playful, and educational experience to help children

ding a nurturing, playful, and educational experience to

reach their full potential so they can have a positive impact by

help children reach their full potential so they can have

offering a creative approach to develop healthy eating habits

a positive impact by providing an outdoor exploration

and familiarity with food sources.

experience to bring children close to nature and improve their wilderness survival skills.

Differentiators

Differentiators

Gymboree Harvest Time Festival provides a unique, hands-on experience that allows children to learn about the farm-to-table

Gymboree Nature Explorers offers unique, immersive outdoor

process and promotes healthy eating habits. Our programs

experiences tailored to children's interests and age groups.

emphasize the importance of sustainable agricultural practices

Our experienced nature guides provide personalized attention

and encourage children to explore new and healthy foods.

and hands-on learning opportunities that promote environmental education and outdoor survival skills. We also make safety a priority, ensuring that children are properly equipped and supervised during all activities.

Similarities

Edible Schoolyard

Similarities

National Park Service Junior Ranger

Nurturing

Playful

Educational 33

Services SE1

SE2

Gymboree Childcare

Gymboree Photography

Providing safe and nurturing childcare with love for every child.

Freeze a moment in time with Gymboree photography services.

Name

Name

Description

Description

Gymboree Childcare

Gymboree Childcare Services provides a safe and nurturing environment for children when a parent or guardian is not available. A variety of care options are available, including daycare centers, after-school programs and summer camps, each tailored to meet the needs of families with different care plans.

Mission Focus

Childcare services reinforce our mission of providing a nurturing experience to help children reach their full potential so they can

Gymboree Captured Moments

Gymboree Captured Moments offers professional photo-graphy services that capture precious images of children and families.

From newborns to family portraits, experienced photographers help you create beautiful memories that will last a lifetime. The program uses high-quality equipment and techniques to ensure that each photo is stunning and timeless.

Mission Focus

Gymboree Captured Moments reinforce our mission of providing

have a positive impact by offering a service to support working

a nurturing and playful experience to help children reach their

parents by providing a safe and nurturing environment for their

full potential so they can have a positive impact by offering a

children that promotes the development and socialization of

service that captures the special moments of joy for children

each child.

and families.

Differentiators

Differentiators

needs of each family, offering a variety of care options includ-

graphy services in that the program focuses on capturing

ing daycare centers, after-school programs and summer camps.

natural and candid moments that truly reflect the personality

Gymboree childcare services are tailored to meet the specific

Similarities KinderCare

Gymboree Captured Moments is different from other photo-

and emotions of the subject. The program also offers a range of packages and customization options to meet the unique needs and preferences of each family.

Similarities

Lifetouch, Shutterfly

Connections

Gymboree Captured Moments can be linked to all of the brand's other programs, where every precious moment is worth documenting.

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

SE3

Gymboree Celebration Celebrate your child's milestones and special moments with Gymboree Celebration.

Name

Gymboree Celebration

Description

Gymboree Celebrations is a program designed to provide families with a memorable and fun experience for their child's special occasion. From baby blessing ceremonies to gender reveal parties, from children's birthday parties, the program offers a variety of customizable packages to meet your needs. The program's experienced event planning team will work with you to create a unique and personalized celebration that your children and guests will never forget. With Gymboree Celebrations, you can sit back and enjoy the party while the program takes care of all the details.

Mission Focus

Gymboree Celebration reinforce our mission of providing a nurturing and playful experience to help children reach their full potential so they can have a positive impact by offering events that bring laughter to children and families, celebrate their milestones, and help them create happy memories that last a lifetime.

Differentiators

Gymboree Celebrations is different from other event plan-ning services because the program specializes in children's celebrations. The program understands the unique needs of families and children and has designed the program's pack-ages to meet them. Project's events feature fun, interactive activities that are age and participation appropriate for children, and Project's team of professional event planners will work closely with clients to ensure that every detail is taken care of.

Similarities Party City

Nurturing

Playful

Educational 35

Environments EN1

EN2

Gymboree Creative Lab

Gymboree Sports Center

A world of wonder for curious children.

Children come here to play and grow their love of sports.

Name

Name

Description

Description

Gymboree Creative Lab

Gymboree Creative Lab focuses on children's play and education through a variety of tools, machines and materials that allow children to learn and explore. It is divided into different areas, each dedicated to a different creative or learning area, where children can immerse themselves in an educational and entertaining environment that inspires and nurtures their natural curiosity.

Mission Focus

Gymboree Sports Center

Gymboree Sports Center is a vibrant sports center designed to allow children to explore and develop their motor skills. The sports center features a variety of sports activities, including basketball, soccer, volleyball, gymnastics and more. Our experienced team of coaches creates a safe and supportive environment for the children.

Mission Focus

The Gymboree Sports Center reinforce our mission of provid-

The Gymboree Creative Lab area reinforce our mission of

ing a nurturing, playful, and educational experience to help

providing a nurturing, playful, and educational experience to

children reach their full potential so they can have a positive

help children reach their full potential so they can have a

impact by offering an approach to develop children’s physical

positive impact by offering a creative approach to develop

activity and teamwork.

children's thinking skills and hands-on abilities so that children learn with joy.

Differentiators

Differentiators

Gymboree Sports Center stands out from traditional sports facilities with sports fields and facilities designed specifically

The Gymboree Creative Lab Zone stands out from traditional

for the safety of children's sports and dedicated to creating a

play spaces by providing a unique STEAM-focused environment

safe environment. Our experi-enced coaches are professi-

that combines science, technology, engineering, art and play.

onally trained to do their best to protect children from injury

Our state-of-the-art equipment and environment provide an

during sports, as well as to provide individualized attention

immersive educational experience that engages children's

to each child.

minds and encourages them to socialize.

Similarities

Maker Faire, Children's Museum of Pittsburgh

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Similarities

QuiverVision's AR Books

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

EN3

Gymboree Children's Theatre To stimulate creativity and imagination through the charm of live performance.

Name

Gymboree Children's Theatre

Description

Gymboree Children's Theatre provides a platform for children to explore their creativity and imagination through live performances such as dance, musicals and magic shows. The theater's theatrical experiences are designed to engage and inspire children of all ages, fostering their love of the performing arts and enabling them to express themselves and develop their confidence and skills.

Mission Focus

Gymboree Children's Theatre reinforce our mission of provid-ing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering an approach to stimulate children's creativity, develop their self-confidence, and give them an active interest in the world through the performing arts.

Differentiators

Gymboree Children's Theatre is aligned with the brand's mission to provide a fun and educational experience that inspires children's creativity, develops their confidence, and enables them to take an active interest in the world through the performing arts.

Similarities

Performing Arts School

Connections

Gymboree Children's Theatre can be linked to the Gymboree Arts and Creative Program, which provides performance venues and planned activities for the children in its programs.

Nurturing

Playful

Educational 37

Educational Opportunities ED1

ED2

Gymboree Arts and Creative Program

Gymboree Volunteer Program

Unleash the creativity of children through Gymboree Art Explorers.

Encourage social responsibility in children through Gymboree Gives Back.

Name

Name

Description

Description

Gymboree Art Explorer

Gymboree Art Explorers is a program that encourages children to explore their creativity and develop their artistic skills. Our program offers classes and workshops in a variety of art forms, including painting, drawing, sculpture, and other creative expressions such as electronic software painting and VR painting. We also provide opportunities for children to display their artwork at local art shows or galleries.

Mission Focus

Gymboree Art Explorers reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering an approach to develop children's interest and skills in the arts, as well as to encourage children to explore their creativity.

Differentiators

The programs offer a variety of art forms, including new and innovative ways to create art using cutting-edge technologies such as electronic software painting and VR painting.

Similarities Kidz Art

Connections

Gymboree Art Explorers can link to Community Festivals and Fairs to display and sell their artwork.

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Gymboree Gives Back

The Gymboree Gives Back program is designed to give children the opportunity to develop their sense of social responsibility by participating in volunteer activities. These activities can be local community projects, such as cleaning up parks, or supporting national organizations, such as the Red Cross or United Way.

Mission Focus

Gymboree Gives Back reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering an approach to encourage them to become well-rounded individuals with a sense of community and responsibility.

Differentiators

Gymboree Giving Back specifically targets children by providing them with age-appropriate volunteer opportunities that are often unavailable to them. In addition, the program aims to instill a sense of community and social responsibility in children, encouraging them to become active members of their communities.

Similarities

Habitat for Humanity, Boys and Girls Clubs of America

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

ED3

Gymboree Newborn Care Course Help new parents gain the confidence and skills they need to care for their newborn.

Name

Gymboree Newborn Care Course

Description

Gymboree's Newborn Care Program is designed for new parents who want to learn basic baby care skills. The program's experienced instructors will teach parents how to bathe, change, feed, nurse, soothe and care for their baby in a safe and nurturing environment. Through hands-on practice and expert guidance, parents can feel confident in their ability to care for their newborns.

Mission Focus

The Gymboree Newborn Care Program reinforce our mission of providing a nurturing and educational experience to help children reach their full potential so they can have a positive impact by offering an approach to providing parents and families with knowledge about newborn parenting and education, as well as to gain experience.

Differentiators

Gymboree Newborn Care Program is unique in its focus on hands-on, professional guidance from experienced instructors.

The program's curriculum is designed specifically for new parents and covers all the essential skills needed to care for a newborn.

Similarities

Private tutoring sessions

Nurturing

Playful

Educational 39

Co-Branding Opportunities CO1

CO2

Museum x Gymboree

TV x Gymaboree

A collaborative program provides educational and interactive experiences for children.

Fun and educational programs for kids and families!

Name

Name

Description

Description

Gymboree Museum Adventures

The Gymboree Museum Adventures program offers a variety of activities for children to explore and learn about different cultures, historical events and ancient civilizations. The program offers storytelling sessions, guided tours and hands-on activities that engage children and encourage them to develop a love of learning.

Mission Focus

The Gymboree Museum Adventure program reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering an interactive approach to learning about history, culture, and science, as well as developing children's curiosity and creativity.

Differentiators

The Gymboree Museum Adventure program differentiates itself by partnering with museums to provide unique and customized experiences that meet the needs and interests of children. The program also focuses on making learning fun and engaging, using interactive activities and storytelling sessions to stimulate children's imagination and curiosity.

Similarities

Smithsonian Early Enrichment Center and the Children's Museum of Manhattan

Gymboree Kids TV Show

Gymboree Kids TV Show offers a variety of children's entertainment and educational programs to meet children's diverse interests. From animated shows to live-action, programs are designed to entertain and educate young viewers while promoting family relationships.Gymboree Kids TV Show is committed to providing quality content that is not only enjoyable, but also beneficial to children's learning and development.

Mission Focus

Gymboree TV Show programs reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by providing entertaining and educational programs that promote early childhood development and family bonding.

Differentiators

Gymboree Kids TV show is designed with children's development in mind, providing educational value in addition to entertainment. In addition, Gymboree children's television programs provide a unique opportunity for families.

Similarities Sesame Street

Connections

Gymboree Kids TV can be linked to Gymboree Theatre and the Gymboree Arts and Creative Program, providing a platform for outstanding children's stars and children's performance works to be showcased.

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GYMBOREE ｜ THE VISUAL STANDARD GUIDE

CO3

Zoo x Gymboree Take a walk on the wild side and discover the fascinating world of animals at the zoo.

Name

Gymboree Zoo Adventure

Description

The Gymboree Zoo Adventure program provides an interactive and educational experience for children at the zoo. The program's professional guides will lead the children on a trip through the zoo, teaching them about the animals' habitats, behaviors and more. Children will also have the opportunity to participate in the feeding and care of the animals, giving them an understanding of what it takes to run a zoo.

Mission Focus

Gymboree Zoo Adventure reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering an interactive approach to help children understand animals and nature, as well as experience the unique feeling of interacting with animals up close.

Differentiators

Unlike traditional zoo tours, Gymboree Zoo Adventure offers a guided tour with professional educators to provide a deeper understanding of animal science. In addition, children have the opportunity to participate in animal care and management activities, making it a more immersive, hands-on experience.

Similarities

San Diego Zoo Kids

Nurturing

Playful

Educational 41

Events EV1

EV2

Gymboree Games and Recreation Program

Gymboree Community Festivals and Fairs

Play and socialize, kids can have fun at Gymboree GameZone.

Experience local culture and traditions through the Gymboree Community Festival and Fairs.

Name

Name

Description

Description

Gymboree GameZone

Gymboree GameZone is a program designed to provide kids with a variety of games and recreational activities that help them develop social skills and build cognitive abilities. Whether they prefer board games, video games or inter-active activities like escape rooms, there is something for every child to enjoy.

Mission Focus

Gymboree GameZone reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by a fun environment where children can enjoy their childhood through play and build strong social connections with their peers and parents.

Differentiators

Unlike other play and recreation programs, Gymboree GameZone focuses on creating a safe and nurturing environment where children can explore new games and activities and build relationships with their peers and parents. Our skilled counselors ensure that each child feels included and engaged.

Similarities

Gymboree Community Festivals and Fairs

The Gymboree Community Festivals and Fairs provides children with the opportunity to learn about their community, history, culture and traditions. Children can participate in games, activities, performances, barter and make new friends, and meet people from different backgrounds and cultures. These activities foster a sense of community and encourage children to appreciate diversity.

Mission Focus

Gymboree Community Festivals and Fairs reinforce our mission of providing a playful and educational experience to help children reach their full potential so they can have a positive impact by offering a creative approach to promote children's cultural awareness and community involvement.

Differentiators

Gymboree Community Festivals and Markets are specifically designed for children and their families to learn about their local community in a fun and engaging way.

Similarities

Other Community festivals

Dave & Buster's, Chuck E. Cheese's

Nurturing 42

Playful

Educational

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Bar Chart PR1, PR2, EV2, CO2 ED3 SE1 SE2, SE3 EN1, Ex2, ED1, ED2 EN2, EX1 CO1, CO3 EN3, EV1 Nurturing

Playful

Educational

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Gymboree Augmented Reality (AR) Books Immerse children in the interactive learning world of Gymboree Magic Books.

Name

Gymboree Magic Books

Description

Gymboree Magic Books is a series of augmented reality (AR) books that combine traditional storybooks with interactive technology. Using a smartphone or tablet, children can bring their favorite characters to life and engage in educational activities such as solving puzzles, playing games and learning new skills. Creativity, curiosity and imagination can be stimulated while promoting the joy of reading.

Picture* Children can easily explore the animations in the books using the Gymboree Magic Book application.

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Picture* Gymboree magic books have a variety of stories and illustrations.

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Mission Focus

GYMBOREE Magic Books reinforce our mission of providing a fun, educational, and nurturing experience to help children reach their full potential so they can have a positive impact by offering an innovative and engaging approach to reading to reach our goal of inspiring a lifelong love of learning and exploration in young readers.

Differentiators

Unlike traditional children's books, Gymboree Magic Books incorporate the latest AR technology to create a more interactive and engaging reading experience. Each book is designed to be both fun and educational, providing a unique way for children to learn and grow.

Similarities

QuiverVision's AR Books

Connections

Gymboree Magic Books can be linked to a branded educational app to provide a more immersive and interactive experience for children.

Picture* Gymboree Magic Books provide children with a more enjoyable and lively reading experience.

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Gymboree Nature Discovery Program Immerse children in the natural world through our guided nature exploration programs.

Name

Gymboree Nature Explorers

Description

Gymboree Nature Explorers is a program designed to take children on guided trips: Gymboree Nature Explorers is a program designed to take children on guided hikes, camping and outdoor adventures in national parks and other wilderness areas. Our experienced nature guides lead hands-on activities and interactive sessions for children to learn about plants and animals, conservation and outdoor survival skills. Children also have the opportunity to experience activities such as rock climbing, kayaking, canoeing and mountain biking, depending on their age and interest.

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Picture* The Gymboree Nature Discovery Program provides children with an immersive understanding of nature.

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Picture* Children are able to learn and explore freely in the project exploration.

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Mission Focus

Gymboree Nature Explorers reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by providing an outdoor exploration experience to bring children close to nature and improve their wilderness survival skills.

Differentiators

Gymboree Nature Explorers offers unique, immersive outdoor experiences tailored to children's interests and age groups. Our experienced nature guides provide persona-lized attention and hands-on learning oppor-tunities that promote environmental education and outdoor survival skills. We also make safety a priority, ensuring that children are properly equipped and supervised during all activities.

Similarities

National Park Service Junior Ranger

Picture* Children enjoy communicating and socializing with their partners in the program.

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Gymboree Creative Lab A world of wonder for curious children.

Name

Gymboree Creative Lab

Description

Gymboree Creative Lab focuses on children's play and education through a variety of tools, machines and materials that allow children to learn and explore. It is divided into different areas, each dedicated to a different creative or learning area, where children can immerse themselves in an educational and entertaining environment that inspires and nurtures their natural curiosity.

Picture* This child is experiencing the VR universe exploration of the lab.

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Picture* Lab teacher leads the children to try chemistry experiments

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Mission Focus

The Gymboree Creative Lab area reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering a creative approach to develop children's thinking skills and hands-on abilities so that children learn with joy.

Differentiators

The Gymboree Creative Lab Zone stands out from traditional play spaces by providing a unique STEAM-focused environ-ment that combines science, technology, engineering, art and play. Our state-of-the-art equipment and environment provide an immersive educational experience that engages children's minds and encourages them to socialize.

Similarities

Maker Faire, Children's Museum of Pittsburgh

Picture* This child is testing the assembled car in the lab.

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TV x Gymboree Fun and educational programs for kids and families!

Name

Gymboree Kids TV Show

Description

Gymboree Kids TV Show offers a variety of children's entertainment and educational programs to meet children's diverse interests. From animated shows to liveaction, programs are designed to entertain and educate young viewers while promoting family relationships.

Gymboree Kids TV Show is committed to providing quality content that is not only enjoyable, but also beneficial to children's learning and development.

Picture* This child is experiencing being the host of a children's program 62

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Picture* Gymboree and TV collaborate on children's programs suitable for children as well as families.

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Mission Focus

Gymboree TV Show programs reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by providing entertaining and educational programs that promote early childhood development and family bonding.

Differentiators

Gymboree Kids TV show is designed with children's development in mind, providing educational value in addition to entertainment. In addition, Gymboree children's television programs provide a unique opportunity for families.

Similarities Sesame Street

Connections

Gymboree Kids TV can be linked to Gymboree Theatre and the Gymboree Arts and Creative Program, providing a platform for outstanding children's stars and children's performance works to be showcased.

Picture* Gymboree Kids TV brings families joyful moments.

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Gymboree Children's Theatre To stimulate creativity and imagination through the charm of live performance.

Name

Gymboree Children's Theatre

Description

Gymboree Children's Theatre provides a platform for children to explore their creativity and imagination through live performances such as dance, musicals and magic shows.

The theater's theatrical experiences are designed to engage and inspire children of all ages, fostering their love of the per-forming arts and enabling them to express themselves and develop their confidence and skills.

Picture* This child is backstage at the theater preparing for her performance.

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Picture* The theater not only provides opportunities for children to perform, but also offers exciting performances for families and children.

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Mission Focus

Gymboree Children's Theatre reinforce our mission of provid-ing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering an approach to stimulate children's creativity, develop their self-confidence, and give them an active interest in the world through the performing arts.

Differentiators

Gymboree Children's Theatre is aligned with the brand's mission to provide a fun and educational experience that inspires children's creativity, develops their confidence, and enables them to take an active interest in the world through the performing arts.

Similarities

Performing Arts School

Connections

Gymboree Children's Theatre can be linked to the Gymboree Arts and Creative Program, which provides performance venues and planned activities for the children in its programs.

Picture* The theater's performances are varied and not limited to storytelling, dancing, singing and instrumental performances, etc.

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Zoo x Gymboree Take a walk on the wild side and discover the fascinating world of animals at the zoo.

Name

Gymboree Zoo Adventure

Description

The Gymboree Zoo Adventure program provides an interactive and educational experience for children at the zoo. The program's professional guides will lead the children on a trip through the zoo, teaching them about the animals' habitats, behaviors and more. Children will also have the opportunity to participate in the feeding and care of the animals, giving them an understanding of what it takes to run a zoo.

Picture* The Gymboree and Zoo programs are educational and entertaining programs designed for children.

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Picture* Children can experience feeding animals.

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Mission Focus

Gymboree Zoo Adventure reinforce our mission of providing a nurturing, playful, and educational experience to help children reach their full potential so they can have a positive impact by offering an interactive approach to help children understand animals and nature, as well as experience the unique feeling of interacting with animals up close.

Differentiators

Unlike traditional zoo tours, Gymboree Zoo Adventure offers a guided tour with professional educators to provide a deeper understanding of animal science. In addition, child-ren have the opportunity to participate in animal care and management activities, making it a more immersive, hands-on experience.

Similarities

San Diego Zoo Kids

Picture* Children can get close to the animals as well as interaction with animals.

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Gymboree Photography Freeze a moment in time with Gymboree photography services.

Name

Gymboree Captured Moments

Description

Gymboree Captured Moments offers professional photography services that capture precious images of children and families.

From newborns to family portraits, experienced photographers help you create beautiful memories that will last a lifetime. The program uses high-quality equipment and techniques to ensure that each photo is stunning and timeless.

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Picture* The program has a professional photo-grapher who is patient with families and children throughout.

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Picture* The project is dedicated to recording the precious moments of children's growth.

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Mission Focus

Gymboree Captured Moments reinforce our mission of providing a nurturing and playful experience to help children reach their full potential so they can have a positive impact by offering a service that captures the special moments of joy for children and families.

Differentiators

Gymboree Captured Moments is different from other photography services in that the program focuses on capturing natural and candid moments that truly reflect the personality and emotions of the subject. The program also offers a range of packages and customization options to meet the unique needs and preferences of each family.

Similarities

Lifetouch, Shutterfly

Connections

Gymboree Captured Moments can be linked to all of the brand's other programs, where every precious moment is worth documenting.

Picture* A mother and child are reliving precious moments from the Gymboree photo album.

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Gymboree Newborn Care Course Help new parents gain the confidence and skills they need to care for their newborn.

Name

Gymboree Newborn Care Course

Description

Gymboree's Newborn Care Program is designed for new parents who want to learn basic baby care skills. The program's experienced instructors will teach parents how to bathe, change, feed, nurse, soothe and care for their baby in a safe and nurturing environment. Through hands-on practice and expert guidance, parents can feel confident in their ability to care for their newborns.

Picture* Two mothers are sharing their parenting experiences.

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Picture* The teachers of the program are teaching parents how to bathe newborn babies.

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Mission Focus

The Gymboree Newborn Care Program reinforce our mission of providing a nurturing and educational experience to help children reach their full potential so they can have a positive impact by offering an approach to providing parents and families with knowledge about newborn parenting and education, as well as to gain experience.

Differentiators

Gymboree Newborn Care Program is unique in its focus on hands-on, professional guidance from experienced instructors.

The program's curriculum is designed specifically for new parents and covers all the essential skills needed to care for a newborn.

Similarities

Private tutoring sessions

Picture* Fathers are practicing what they learned in the course hands-on.

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Gymboree Celebration Celebrate your child's milestones and special moments with Gymboree Celebration.

Name

Gymboree Celebration

Description

Gymboree Celebrations is a program designed to provide families with a memorable and fun experience for their child's special occasion. From baby blessing ceremonies to gender reveal parties, from children's birthday parties, the program offers a variety of customizable packages to meet your needs. The program's experienced event planning team will work with you to create a unique and personalized celebration that your children and guests will never forget. With Gymboree Celebrations, you can sit back and enjoy the party while the program takes care of all the details.

Picture* Gymboree Celebration Program offers joyful birthday ceremonies tailored to children 92

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Picture* Children are enjoying the party.

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Mission Focus

Gymboree Celebration reinforce our mission of providing a nurturing and playful experience to help children reach their full potential so they can have a positive impact by offering events that bring laughter to children and families, celebrate their milestones, and help them create happy memories that last a lifetime.

Differentiators

Gymboree Celebrations is different from other event planning services because the program specializes in children's celebrations. The program understands the unique needs of families and children and has designed the program's packages to meet them. Project's events feature fun, interactive activities that are age and participation appropriate for children, and Project's team of professional event planners will work closely with clients to ensure that every detail is taken care of.

Similarities Party City

Picture* The program offers different celebration programs for children and families of different ages, genders, cultural backgrounds, and hobbies.

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Sources Content

Wikipedia.org Gymboree.com Fundinguniverse.com/company-histories/

Photograohy Unsplash.com Stock.adobe.com augray.com

Designer

Zhaoxin ( Laycie) Li

Instructor

Hunter Wimmer GR 604 The Nature of ldentity Academy of Art University

GYMBOREE ｜ THE VISUAL STANDARD GUIDE

Helping Kids Grow Up