Cavendish School Case Study Brief: To build awareness for Cavendish Education’s first ever school fair, as well as generate twenty-plus attendees to the event. Cavendish Education were looking to appeal to a highly niche audience interested specifically in Special Educational Needs.
Our Solution: Zest recommended a series of strategic cross-platform content in order to provide Cavendish Education with an all-encompassing, holistic campaign. A series of magazine display advertising was utilised across our brand platforms (Absolutely Mama & Absolutely Education: Prep & Pre-Prep) in print, social and online in order to create awareness of the event. Split content campaigns using Facebook advertising encouraged responses and conversations around the event.
Our results: Cavendish Education set an “ambitious� target of 100 attendees, which was to be achieved via their marketing resources as well as our own. We managed to exceed those targets by our marketing methods alone, generating 100+ form fills purely from our social campaigns. On top of this, we also achieved 52,943 campaign impressions from our combined channels.