Waroona Mitre 10

WAROONA MITRE 10

Looking for a change in scenery?

YOU’RE LOOKING RIGHT AT IT.

Thank you for allowing us to present our proposed strategy to take your property to market and achieve the best result possible. By name, Zephyr means winds of the west. By nature, Zephyr Real Estate stands for realistic market assessment, tailored marketing and superior communication. We pride ourselves on family values and modern approaches — together, creating a combination that’s setting you up for a smooth process and your campaign for results above expectations.

In this presentation, you’ll find an outline to our marketing strategy for your property, including photography, videography and method of sale. Paired with our understanding of the competitive market, we hope to assist you when you’re ready to make a move.

Zephyr Sales

MARGARET RIVER VENISON A UNIQUE COMMERCIAL INTEREST MUCH LIKE YOURS. A COMBINATION OF FOODSTUFFS, RETAIL, EXPORT AND LIVESTOCK THE SUCCESSFUL SALE WAS ACHIEVED THROUGH NATION-WIDE MARKETING OF THE STRENGTH OF THE EXISTING BUSINESS, ALONG WITH THE CLEAR FUTURE POTENTIAL FOR THE SUCCESSFUL BUYER.

PRICE: $5,575,000

WATERLOO NURSERY A COMMERCIAL OFFERING LIKE YOURS, THE SALE OF WATERLOO NURSERY WAS A PRIME EXAMPLE OF MARKETING TO ALL POTENTIAL BUYERS ACROSS THE COUNTRY. LOCALS, WESTERN AUSTRALIANS, INTERSTATE AND INTERNATIONAL BUYERS WERE PRESENTED WITH THE BUYING OPPORTUNITY. WITH WELL OVER 100,000 VIEWS ON OUR TARGETED ADS ALONE, THE EVENTUAL BUYER WAS FOUND OUT OF SOUTH AFRICA.

PRICE: $1,500,000

The unique nature of your business is its greatest asset.

Your business is unlike any other (quite literally).

You would know, you’ve called it yours for a while.

And so, to ensure that prospective buyers appreciate all the elements that make your business special, we see great value in creating a comprehensive campaign that showcases your asset’s best angles with strong and effective marketing.

We believe basing your price in substantiated facts forms a solid foundation from which we can then chase a premium result. “The Cream” if you like. The black-and-white evidence combined with the colour we add through the marketing of what currently exists, but even more importantly the potential that lies ahead in all the ways we have discussed is where The Cream is found.

A look into the future: OUR PROPOSED STRATEGY

It’s our recommendation that the sale of your business is most effective by either private treaty, or EOI - to be discussed and agreed with yourselves at time of listing.

Complemented by our combined extensive network of existing corporate and private client connections, professional photography, cinematic property video, comprehensive IM and a tailored marketing campaign telling not only the story of the Waroona area itself - but of course the story of Waroona Mitre 10 and the 20+ years of hard work that has built it into the highly regarded business that it is today.

We aim to ensure maximum exposure to potential buyers — leaving no stone unturned in finding the best fit for you.

Peter Worsfold Clear in vision.

Intent in action.

Success in adaptability.

Because there’s no substitute for hard work and Peter lives this with the best of them.

In progress Looking at Peter’s track record, it’s easy to see how his humility has led to a natural career in leadership.

Previously in land and development management and before that, a storied career both on and off the footy field, Peter measures success by the growth of others.

He knows that leadership and learning come hand in hand, and this is the philosophy that he takes with him onto the ground — whether that’s the farm or otherwise. Strategic in his choices, Peter’s goal is to help you with yours.

In person For Peter, home is on the farm and his values are family ones. Which is why joining Zephyr felt as natural as his instinct to prioritise those who surround him.

Authentic in his relationships, he’ll do all he can to ensure that goals are shared, and experiences are the best possible.

In fact, his nature is nurture — and time spent with his clients throughout the entire selling journey is just as important as time spent with himself wetting a line on a Sunday.

The Company Family We Keep

Brand Vision

By name, Zephyr means winds of the west.

By nature, Zephyr Real Estate stands for realistic market assessment, tailored marketing and superior communication.

We pride ourselves on family values and modern approaches — together, creating a combination that’s setting you up for a smooth process and your campaign for results above expectations.

We believe the only thing scarier than a new approach, is an old one.

Marketing Summary

It is our belief that the buyer of Waroona Mitre 10 will likely be sourced from one of the following demographics; •

“Lifestyle” buyers: This buyer pool is similar to yourselves, in that they will be attracted by the opportunity to own and run their own business. More emotional than pure investors, they are not purely numbers driven - but consider “the dream” of owning such a property when looking to buy. These buyers can often be “passive” buyers, meaning we need to get our marketing in front of them through multiple avenues which we will discuss with you in-depth.

•

Rural/Farmer buyers: There are a large amount of farmers with high net worths looking to divirsify or liquidate their current assets and move into something else. They would be targeted in through the rural-focused channels, as well as through our advocacy network at Zephyr.

•

Investors: More analytical in their approach, we would highlight the incredible upside of an already great business. Be it value-adds or expansion of services, these buyers will be attracted to the potential.

There is also huge interest from overseas investors as mentioned previously. Targeting these markets is hugely important.

•

Locals: Although the local market has likely seen the property for sale over the past 2 years, it is important to revist the local market with fresh approaches in marketing and pricing stragegy. Figures show that as high as 60%+ of eventual buyers are local to a property.

Over-page is just a few of the available options when marketing a property which we will discuss with you at the time of listing.

Marketing Campaign THE JUICY STUFF

MEDIUM

DESCRIPTION

PRICE

PHOTOGRAPHY

Photos + drone imagery, full copywriting

NO CHARGE

PROPERTY VIDEO

Professional listing video tour of the property

NO CHARGE

ONLINE BROCHURE

High resolution “information memorandum” of the property

NO CHARGE

PICTURE SIGNBOARD

6 x 4 board

$220.00

FARM WEEKLY

Full page gloss colour advertisement - 81,000 readership

$1617.00

DOMAIN PRESTIGE MAGAZINE & DREAM HOME

Full page, colour, mid-week Financial Review liftout - 332,000 readership

$2,475.00

THE WEST REAL ESTATE

Full page, colour, Saturday edition - 280,000 readership

$1,394.50

DIGITAL

Lead generation and traffic campaigns live for 3 weeks across

$

Facebook and Instagram

ALBANY ADVERTISER

Full page, colour, Thursday edition, 20,000+ readership

$550.00

COMMERCIAL REAL ESTATE.COM.AU

13 week Platinum Extend package provides the highest ranking and

$3040.00

largest property ads on the platform. Huge, targeted reach with Google Search Engine Marketing. Additional exposure with your listing displayed across other online channels, including the online property pages of The Australian Financial Review, The Sydney Morning Herald and The Age, and on the commercialrealestate.com.au news site

ZEPHYRREALESTATE.COM.AU