136 Mitchell Road - Newlands

136 MITCHELL ROAD - NEWLANDS

Looking for a change in scenery?

YOU’RE LOOKING RIGHT AT IT.

Thank you for allowing us to present our proposed strategy to take your property to market and achieve the best result possible. By name, Zephyr means winds of the west. By nature, Zephyr Real Estate stands for realistic market assessment, tailored marketing and superior communication. We pride ourselves on family values and modern approaches — together, creating a combination that’s setting you up for a smooth process and your campaign for results above expectations.

In this presentation, you’ll find an outline to our marketing strategy for your property, including photography, videography and method of sale. Paired with our understanding of the competitive market, we hope to assist you when you’re ready to make a move.

Zephyr Sales

189 SEVEN HILLS ROAD - ROELANDS A UNIQUE OPPORTUNITY AS IS YOURS. A COMBINATION OF FOODSTUFFS, RETAIL, EXPORT AND LIVESTOCK - WITH A DEFINITE LIFESTYLE ATTRACTION THE SUCCESSFUL SALE WAS ACHIEVED THROUGH NATION-WIDE MARKETING OF THE PROPERTY, ALONG WITH THE CLEAR FUTURE POTENTIAL FOR THE SUCCESSFUL BUYER.

PRICE: $2,500,000

682 FERGUSON ROAD - FERGUSON CIRCA 24,000 ACRES, A PRIME EXAMPLE OF MARKETING TO ALL POTENTIAL BUYERS ACROSS THE COUNTRY. LOCALS, WESTERN AUSTRALIANS, INTERSTATE AND INTERNATIONAL BUYERS WERE PRESENTED WITH THE BUYING OPPORTUNITY. WITH WELL OVER 100,000 VIEWS ON OUR TARGETED ADS ALONE, THE EVENTUAL BUYER WAS FOUND OUT OF VICTORIA.

Based off the current market and particulars of your property, we believe a price over $1,200,000 may be achievable.

Your property is unlike any other. You would know, you’ve called it yours for a while. And so, to ensure that prospective buyers appreciate all the elements that make your property special, we see great value in creating a comprehensive campaign that showcases your property’s best angles with strong and effective marketing.

A look into the future: OUR PROPOSED STRATEGY

It’s our recommendation that the sale of your property is most effective by private treaty - to be discussed and agreed with yourselves at time of listing.

Complemented by our combined extensive network of existing client connections, professional photography, cinematic property video, comprehensive IM and a tailored marketing campaign telling not only the story of the region itself - but of course the story of 136 Mitchell Road and the years of hard work that has built it into the attractive prospect that it is today.

We aim to ensure maximum exposure to potential buyers — leaving no stone unturned in finding the best fit for you.

The Company Family We Keep

Brand Vision

Old-school values. New-age ideas.

We’re not just agents, negotiators, marketers, advisors and managers specialised in real estate.

We’re family.

And that’s why we take each transaction personally.

Fond of tradition, but never traditional.

Which is why we look nothing like what you’ve seen before.

Marketing Summary

It is our belief that the buyer of 136 Mitchell Road will likely be sourced from one of the following demographics; •

Local buyers: Figures show that as high as 60%+ of eventual buyers are local to a property. These buyers are targeted mainly through web portals.

•

Lifestyle buyers: This buyer pool is similar to yourselves, in that they will be attracted by the lifestyle and the potential. More emotional than pure investors, they are not purely numbers driven - but consider “the dream” of owning such a property when looking to buy. These buyers can often be “passive” buyers, meaning we need to get our marketing in front of them through multiple avenues which we will discuss with you in-depth.

•

Rural/Farmer buyers: Quite similar to the lifestyle buyers above, there are a large amount of farmers with high net worths looking to divirsify or liquidate their current assets and move into something else. They would be targeted in a similar vein to the Lifestylers, as well as through our advocacy network at Zephyr.

At the core of this property sale is “The Story”. We excel in telling the stories of all of our listings, and pride ourselves in leaving no stone untured in the pursuits for the perfect buyer of your asset.

The sales marketing expertise of the Zephyr team will ensure your property is presented both for sale, and at the time of viewing in its best possible light.

We cannot wait to sell the story of your amazing property and all that it has to offer both now and into the future.

Over-page is just a few of the available options when marketing a property which we will discuss with you at the time of listing.

Marketing Campaign THE JUICY STUFF

MEDIUM

DESCRIPTION

PRICE

PHOTOGRAPHY

Photos + drone imagery, full copywriting

NO CHARGE

PROPERTY VIDEO

Professional listing video tour of the property

NO CHARGE

ONLINE BROCHURE

High resolution “information memorandum” of the property

NO CHARGE

PICTURE SIGNBOARD

6 x 4 board

$220.00

FARM WEEKLY

Full page gloss colour advertisement - 81,000 readership

$1617.00

DOMAIN PRESTIGE MAGAZINE & DREAM HOME

Full page, colour, mid-week Financial Review liftout - 332,000 readership

$2,475.00

THE WEST REAL ESTATE

Full page, colour, Saturday edition - 280,000 readership

$1,394.50

DIGITAL

Lead generation and traffic campaigns live for 3 weeks across

$

Facebook and Instagram

ALBANY ADVERTISER

Full page, colour, Thursday edition, 20,000+ readership

$550.00

COMMERCIAL REAL ESTATE.COM.AU

13 week Platinum Extend package provides the highest ranking and

$3040.00

largest property ads on the platform. Huge, targeted reach with Google Search Engine Marketing. Additional exposure with your listing displayed across other online channels, including the online property pages of The Australian Financial Review, The Sydney Morning Herald and The Age, and on the commercialrealestate.com.au news site

The Curve That Got Us Ahead We understand the property and the people of WA. When it comes to rural, it’s about connecting the dots — no matter how remote.

Because there are many ways to provide service.

And if our results are anything to go by, going above and beyond expectations can only be achieved by listening.

RURAL

ZEPHYR ACQUISITIONS

LAND & DEVELOPMENTS

With experience as extensive as the grounds we cover, these deals are testament to our point of difference.

Plus: they paint a pretty picture.

Offering buyer-representative services to clients considering purchasing commercial, retail or industrial property. Guidance across your investment endevours.

Both procuring the land and strategically seeing your development vision through to fruition - our success is measured by the growth of yours.

OFF MARKET DEALS We excel in dealing discretely off market when needed.

Currently we are servicing corporate and private clients both Australian based and abroad to the tune of $400,000,000 in property transactions, leases and share farm agreements.

Our service is focused on our clients, not us.

The way we believe it should be.

More Than Meets The Eye

Our approach to marketing property is different to market standards. And that’s because our ambition to create change reaches further than the geographic areas we’re servicing. With emotive photography, cinematic videography, and an elevated tone of voice, we’re redefining expectations, consistently.

And if our track record is anything to go by, that’s the key factor to a successful strategy.

PHOTOGRAPHY With over two decades in the photography industry prior to making the change to real estate, we’re able to capture not just your property’s best angles in high definition, but advise on perfect composition and styling.

VIDEOGRAPHY From vast drone shots of the land you call yours, to detailed scenes that capture the life lived inside — our property videos are emotive presentations of each residence we film. Scripted to be personal yet professional, and tick all the right boxes.

DIGITAL Print definitely isn’t dead when it comes to property marketing. But digital is an avenue of opportunity that’s all too often overseen. By creating tailored campaigns that are pinpointing prospective buyers, we’re able to maximise exposure and leave a footprint many come to follow.

TONE OF VOICE Confident, creative and direct, we’re not shying away from saying it how it is. It’s an honest style of communication inherent to our family and appreciated by those we get to work with.

MEDIA EXPOSURE By leveraging our experience and expertise, we’ve established a media presence that sees us as reliable sources of market insight in the local residential and rural markets. Tune in for more.

Peter Worsfold Clear in vision.

Intent in action.

Success in adaptability.

Because there’s no substitute for hard work and Peter lives this with the best of them.

In progress Looking at Peter’s track record, it’s easy to see how his humility has led to a natural career in leadership.

Previously in land and development management and before that, a storied career both on and off the footy field, Peter measures success by the growth of others.

He knows that leadership and learning come hand in hand, and this is the philosophy that he takes with him onto the ground — whether that’s the farm or otherwise. Strategic in his choices, Peter’s goal is to help you with yours.

In person For Peter, home is on the farm and his values are family ones. Which is why joining Zephyr felt as natural as his instinct to prioritise those who surround him.

Authentic in his relationships, he’ll do all he can to ensure that goals are shared, and experiences are the best possible.

In fact, his nature is nurture — and time spent with his clients throughout the entire selling journey is just as important as time spent with himself wetting a line on a Sunday.

Take Their Word for It

3 RIVIERA WAY, PELICAN POINT MARILYN RYAN

Selling my house of 18 years had the potential to be very stressful as I was recently widowed, but Zephyr ensured the process was a very enjoyable experience. The professional video and photos created by the team, captured the atmosphere of the house and I believed this is why the house sold so quickly. They were outstanding. All documentation was presented without unnecessary surprises, home opens were conducted very professionally. Together with the teams personal support made this transition a truly great experience.

Thank you so much Zephyr.

12 LYONS ROAD, BROOKHAMPTON SUE DALY This was a very significant step for me and I really appreciated your honesty, friendliness and expertise making it an almost painless process. You were always supportive and professional, helping me through all the necessary stages of this sale. The added bonus of your skills as professional photographers helped to show my farm at its best providing a great outcome. I have no hesitation in recommending you and your team to anyone looking to sell their property.

WINNIWOOD FARM, WINNEJUP PETER & PAULINE PULLAN

Zephyr initially came to the farm where they listened attentively to what we had to say and were keen to acquaint themselves with the property. They saw not only its value as a working farm but also its natural beauty. We feel they captured this in their subsequent presentation of it for sale. They worked well as a team. They were all involved at different times and each brought something different to the process. They were professional, always well presented, punctual, good humoured and proactive. We were kept up-to-date with progress the whole way through and Zephyr was always readily available to answer any of our queries. We could not be happier with their management of the sale of our farm and we thoroughly recommend the team to anyone who wishes as stress-free as possible a sale of their property.

ZEPHYRREALESTATE.COM.AU