103 Wattle Road

103 WATTLE ROAD - SERPENTINE

Looking for a change in scenery?

YOU’RE LOOKING RIGHT AT IT.

Thank you for allowing us to present our proposed strategy to take your property to market and achieve the best result possible. By name, Zephyr means winds of the west. By nature, Zephyr Real Estate stands for realistic market assessment, tailored marketing and superior communication. We pride ourselves on family values and modern approaches — together, creating a combination that’s setting you up for a smooth process and your campaign for results above expectations.

In this presentation, you’ll find an outline to our marketing strategy for your property, including photography, videography and method of sale. Paired with our understanding of the competitive market, we hope to assist you when you’re ready to make a move.

Zephyr Sales

MARGARET RIVER VENISON A UNIQUE OPPORTUNITY AS IS YOURS. A COMBINATION OF FOODSTUFFS, RETAIL, EXPORT AND LIVESTOCK - WITH A DEFINITE LIFESTYLE ATTRACTION THE SUCCESSFUL SALE WAS ACHIEVED THROUGH NATION-WIDE MARKETING OF THE STRENGTH OF THE EXISTING BUSINESS, ALONG WITH THE CLEAR FUTURE POTENTIAL FOR THE SUCCESSFUL BUYER.

PRICE: $5,575,000

“GURRADY FARMS” YUNA CIRCA 24,000 ACRES, A PRIME EXAMPLE OF MARKETING TO ALL POTENTIAL BUYERS ACROSS THE COUNTRY. LOCALS, WESTERN AUSTRALIANS, INTERSTATE AND INTERNATIONAL BUYERS WERE PRESENTED WITH THE BUYING OPPORTUNITY. WITH WELL OVER 100,000 VIEWS ON OUR TARGETED ADS ALONE, THE EVENTUAL BUYER WAS FOUND OUT OF VICTORIA.

PRICE: $24,000,000

OFF MARKET DEALS WE EXCEL IN DEALING DISCRETELY OFF MARKET WHEN NEEDED. CURRENTLY WE ARE SERVICING CORPORATE AND PRIVATE CLIENTS BOTH AUSTRALIAN BASED AND ABROAD TO THE TUNE OF $400,000,000 IN PROPERTY TRANSACTIONS. OUR SERVICE IS FOCUSED ON OUR CLIENTS, NOT US. THE WAY WE BELIEVE IT SHOULD BE.

Based off the current market and particulars of your property, we believe your goal of $14,000,000 including completed renovations may be achievable.

Your enterprise is unlike any other. You would know, you’ve called it yours for a while. And so, to ensure that prospective buyers appreciate all the elements that make your property special, we see great value in creating a comprehensive campaign that showcases your property’s best angles with strong and effective marketing.

A look into the future: OUR PROPOSED STRATEGY

It’s our recommendation that the sale of your property is most effective by private treaty - to be discussed and agreed with yourselves at time of listing.

Complemented by our combined extensive network of existing corporate and private client connections, professional photography, cinematic property video, comprehensive IM and a tailored marketing campaign telling not only the story of the Serpentine area itself - but of course the incredible story of 103 Wattle Road and the years of hard work that has built it into the attractive prospect that it is today.

We aim to ensure maximum exposure to potential buyers — leaving no stone unturned in finding the best fit for you.

Marketing Summary

It is our belief that the buyer of 103 Wattle Road will likely be sourced from one of the following demographics; •

City based high net worth lifestyle buyers: This buyer pool will recognise the value of such an incredibly presented property in close proximity to the city of Perth. They are likely to have the financial means to pay a “premium price” in today’s market.

•

Rural/Farmer & horse community buyers: There are a large amount of farmers with high net worths looking to divirsify or liquidate their current assets and move into something else. They would be targeted through our advocacy network at Zephyr as well as print publications and social media & web SEO marketing.

•

Interstate & International buyers: A combination of both of the above, Western Australia has become an atttractive prospect for those both interstate and internationally. Being able to answer questions from abroad swiftly and effectively will be imperative in servicing these buyers.

At the core of this property sale is “The Story”. We excel in telling the stories of all of our listings, and pride ourselves in leaving no stone untured in the pursuits for the perfect buyer of your asset.

Peter Harris’ vast experience in farming and knowlege of horses and the associated infrastructure, combined with the sales marketing expertise of the Zephyr team will ensure your property is presented both for sale, and at the time of viewing in its best possible light.

Regarding the timing of property launch, we will work with whatever suits you, however we believe launching as soon as possible after completing the renovation is certainly the most advantageous in achieving a premium price.

A soft launch to our network would also be worth considering as the renovations are being completed.

We cannot wait to sell the story of your amazing property and all that it has to offer both now and into the future.

Marketing Campaign

MEDIUM

DESCRIPTION

PRICE

PHOTOGRAPHY

Photos + drone imagery, full copywriting

NO CHARGE

PROPERTY VIDEO

Professional listing video tour of the property

NO CHARGE

ONLINE BROCHURE

High resolution “information memorandum” of the property

NO CHARGE

A comprehensive marketing campaign covering local, interstate and international buyers will be imperative in achieving the premium price.

This can include but is not limited to; Farm Weekly print & online publications Farm Buy web portal Prestige Horse property publications Financial Review print and online publication The West Real Estate print and online publications Sydeny Morning Herald print and online publications The Age print and online publications Albany Advertiser publication Google Search Engine Optimisation Targeted Social Media campaigns

A tailored campaign spend to be finalised at the time of listing.

More Than Meets The Eye

Our approach to marketing property is different to market standards. And that’s because our ambition to create change reaches further than the geographic areas we’re servicing. With emotive photography, cinematic videography, and an elevated tone of voice, we’re redefining expectations, consistently.

And if our track record is anything to go by, that’s the key factor to a successful strategy.

PHOTOGRAPHY With over two decades in the photography industry prior to making the change to real estate, we’re able to capture not just your property’s best angles in high definition, but advise on perfect composition and styling.

VIDEOGRAPHY From vast drone shots of the land you call yours, to detailed scenes that capture the life lived inside — our property videos are emotive presentations of each residence we film. Scripted to be personal yet professional, and tick all the right boxes.

DIGITAL Print definitely isn’t dead when it comes to property marketing. But digital is an avenue of opportunity that’s all too often overseen. By creating tailored campaigns that are pinpointing prospective buyers, we’re able to maximise exposure and leave a footprint many come to follow.

TONE OF VOICE Confident, creative and direct, we’re not shying away from saying it how it is. It’s an honest style of communication inherent to our family and appreciated by those we get to work with.

MEDIA EXPOSURE By leveraging our experience and expertise, we’ve established a media presence that sees us as reliable sources of market insight in the local residential and rural markets. Tune in for more.

Peter Harris Diligence in precision.

Gritty work ethic.

Love for the land.

For Peter, the prerequisites for a dairy farmer have actually informed an even better sales advisor.

Peter knows the lay of the land, after all, he was a farmer for 34 years - relatability other advisors can only dream of.

Previously guiding clients through the off-the-plan process, he’s now selling the best properties off-the-grid with Zephyr. A meticulous listener, an honest advisor, and a diligent researcher into what he doesn’t know (yet) - it’s the part he gets to play in a life-changing chapter that motivates him most.

Home is a Dardanup farm, and successes are kept in perspective with more grandchildren on the way. Not a stranger to getting his hands dirty, when he’s not shaking yours he’s planting plenty to reap future rewards - proving you can take the advisor out of the farm, but you can’t take the farmer out of the advisor.

The Company Family We Keep

Brand Vision

Old-school values. New-age ideas.

We’re not just agents, negotiators, marketers, advisors and managers specialised in real estate.

We’re family.

And that’s why we take each transaction personally.

Fond of tradition, but never traditional.

Which is why we look nothing like what you’ve seen before.

The Curve That Got Us Ahead We understand the property and the people of WA. When it comes to rural, it’s about connecting the dots — no matter how remote.

Because there are many ways to provide service.

And if our results are anything to go by, going above and beyond expectations can only be achieved by listening.

RURAL

ZEPHYR ACQUISITIONS

LAND & DEVELOPMENTS

With experience as extensive as the grounds we cover, these deals are testament to our point of difference.

Plus: they paint a pretty picture.

Offering buyer-representative services to clients considering purchasing commercial, retail or industrial property. Guidance across your investment endevours.

Both procuring the land and strategically seeing your development vision through to fruition - our success is measured by the growth of yours.

OFF MARKET DEALS We excel in dealing discretely off market when needed.

Currently we are servicing corporate and private clients both Australian based and abroad to the tune of $400,000,000 in property transactions, leases and share farm agreements.

Our service is focused on our clients, not us.

The way we believe it should be.

Take Their Word for It

3 RIVIERA WAY, PELICAN POINT MARILYN RYAN

Selling my house of 18 years had the potential to be very stressful as I was recently widowed, but Zephyr ensured the process was a very enjoyable experience. The professional video and photos created by the team, captured the atmosphere of the house and I believed this is why the house sold so quickly. They were outstanding. All documentation was presented without unnecessary surprises, home opens were conducted very professionally. Together with the teams personal support made this transition a truly great experience.

Thank you so much Zephyr.

12 LYONS ROAD, BROOKHAMPTON SUE DALY This was a very significant step for me and I really appreciated your honesty, friendliness and expertise making it an almost painless process. You were always supportive and professional, helping me through all the necessary stages of this sale. The added bonus of your skills as professional photographers helped to show my farm at its best providing a great outcome. I have no hesitation in recommending you and your team to anyone looking to sell their property.

WINNIWOOD FARM, WINNEJUP PETER & PAULINE PULLAN

Zephyr initially came to the farm where they listened attentively to what we had to say and were keen to acquaint themselves with the property. They saw not only its value as a working farm but also its natural beauty. We feel they captured this in their subsequent presentation of it for sale. They worked well as a team. They were all involved at different times and each brought something different to the process. They were professional, always well presented, punctual, good humoured and proactive. We were kept up-to-date with progress the whole way through and Zephyr was always readily available to answer any of our queries. We could not be happier with their management of the sale of our farm and we thoroughly recommend the team to anyone who wishes as stress-free as possible a sale of their property.

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