3. Influencer Marketing

Influencer marketing in one of the latest trends in Digital marketing. This is where a seller relies on an influencer for the purpose of promoting the product to their audience in platforms such as Instagram, Facebook etc. Since this process improves trust and credibility of the company throughout the customers, it is used by many businesses.

4. Chatbots

Brands now promote individual attention to customers so that their needs and grievances are addressed efficiently. These chatbots are efficient and supports the users to get connected with the experts. They can easily solve issues and provide solutions for better customer experience.