Zenith Global 2017 Global RTD Tea Report- Growth Markets and Technology Advances

October 2016

Growth markets and technology advances Global RTD Tea Report

Zenith Report on RTD Tea - Growth markets and technology advances October 2016

Copyright All copyright in all Zenith reports is reserved. All text, tables, charts and other material contained within this report, which are the exclusive property of Zenith International Ltd, may not be copied, distributed, transferred or displayed without the express written consent of Zenith International Ltd. Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace, and, as such, seeks to achieve a high level of accuracy.

Liability Whilst every effort has been made to ensure that the information presented in this document is accurate and that the opinions expressed are sound, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on its contents.

Zenith International Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom t +44 (0)1225 327900 f +44 (0)1225 327901 zenithinternational.com

Introduction Zenith’s RTD Tea Report 2016 provides an in-depth analysis of the key growth markets and technology advances in the RTD tea market, one of the fastest growing beverage categories worldwide.

As always, our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest. Therefore, we are very grateful to every company that helped us in compiling this report.

Zenith’s RTD Tea Report 2016 contains data and market analysis on a global and regional scale, in addition to examination of the 12 core and key growth country markets. It also features detailed brand profiles of new and existing products worldwide, highlighting innovation in ingredients, flavours and packaging. The technical part of the report focuses on the manufacturing processes of hot filling and aseptic PET bottled products with an insight into advantages and disadvantages of both filling systems.

We hope that you find Zenith’s RTD Tea Report 2016 useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.

Katarzyna Witek Regional Research Coordinator Zenith International

Neil Wallburton Operations Consulting Director Zenith International

ZENITH READY-TO-DRINK TEA REPORT

Contents 1. Definitions……………………………………………………………………………………..

6

1.1

Soft drinks defintions

7

1.2

Channel definitions

9

1.3

Tea types

10

2. Global overview……………………………………………………………………………….

12

3. Regional overview……………………………………………………………………….......

24

3.1

Asia Pacific

25

3.2

North America

33

3.3

Europe

40

3.4

Central and South America

48

3.5

Africa and Middle East

56

4. Country analysis……………………………………………………………………………...

64

4.1

China

65

4.2

Indonesia

79

4.3

Japan

93

4.4

South Korea

107

4.5

Thailand

121

4.6

Canada

135

4.7

USA

149

4.8

Germany

163

4.9

Brazil

178

4.10

Colombia

192

4.11

Mexico

206

4.12

Turkey

221

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5. Brand profiles…………………………………………………………………………….......

235

5.1

Asia Pacific

236

5.2

North America

282

5.3

Europe

302

5.4

Central and South America

330

5.5

Africa and Middle East

344

6. Technical overview…………………………………………………………………………

350

6.1

Introduction

351

6.2

Overview of the hot filling process

352

6.3

Overview of the aseptic filling process

355

6.4

Product quality

358

6.5

Packaging specifications

360

6.6

Technical innovation

363

6.7

Total cost of ownership

367

6.8

Conclusion

370

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zenithinternational 1. Definitions

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zenithinternational 2. Global overview

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RTD tea in context Category Volume (mln L) Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL

2010 300 100 100 150 100 100 50 100 100 1,100

2011 300 100 100 150 100 100 55 100 100 1,105

2012

2013

300 100 100 150 100 100 60 100 100 1,110

300 100 100 150 100 100 65 100 100 1,115

2014 300 100 100 150 100 100 70 100 100 1,120

2015 CAGR% '10-'15 300 100 100 150 100 100 75 100 100 1,125

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.4% 0.0% 0.0% 0.5%

Beverage performance 2010 - 2015

Mln L 350 300 250 200 150 100 50 0 2010

  

2011

2012

2013

2014

Plain BW

Flav & FFW

FJNFD

CSD

Sports & Energy

RTD Coffee

RTD Tea

Dilutables

Others

Commentary Commentary Commentary

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2015

ZENITH READY-TO-DRINK TEA REPORT

RTD TEA - GLOBAL OVERVIEW Category Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL

Volume (mln L) CAGR % 2010 2015 '10-'15 300 100 100 150 100 100 50 100 100 1,100

300 100 100 150 100 100 75 100 100 1,125

2010 category volume share

PCC (litres) 2010 2015

PCC CAGR% '10-'15

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.4% 0.0% 0.0% 0.5%

9% 9%

27%

4.5%

9% 9% 9%

Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

9% 14%

2015 category volume share

9% 9%

27%

6.7%

9% 9% 9%

9% 13%

  

Commentary Commentary Commentary

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Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

ZENITH READY-TO-DRINK TEA REPORT

RTD tea in context RTD tea volume trends 2010 - 2015

Mln L

% growth

80

12.5% 10.0%

70

9.1%

8.3%

60

10.0% 7.7%

50

7.1% 7.5%

40 5.0%

30 20 10

2.5% 50

55

60

65

70

75

2010

2011

2012

2013

2014

2015

0

0.0% RTD tea volume (mln L)

  

Commentary Commentary Commentary

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Volume growth%

ZENITH READY-TO-DRINK TEA REPORT

RTD tea - 2015 volume and volume share of soft drinks by region 75 , 7%

75 , 7%

75 , 7%

North America

Asia Pacific

Europe

75 , 7%

75 , 7%

Central & South America

Africa & Middle East

75 , 7%

Global

(Volume in mln L, % share of total soft drinks)

RTD tea dynamics by region Volume CAGR% 2010-15 20.0% Bubble size shows 2015 volume

18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% -

2.0

4.0

6.0

8.0 PCC (L)

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10.0

12.0

14.0

16.0

ZENITH READY-TO-DRINK TEA REPORT

RTD tea - Volume and volume growth by region 2010 Volume, 2015 Volume, Volume CAGR% 2010-15

Mln L 80

75

70

75

75

8.4%

8.4%

75

8.4%

75

9.0%

8.4%

8.0%

75

8.4%

8.4%

7.0%

60 50

50

50

50

50

50

50

6.0% 5.0%

40

4.0%

30

3.0%

20

2.0%

10

1.0%

-

0.0% Global

APAC

NAM 2010

  

Europe

2015

CAGR% 2010-15

Commentary Commentary Commentary

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CSAM

AME

ZENITH READY-TO-DRINK TEA REPORT

Countries with 2015 RTD Tea volume ≥ 100 mln litres Volume 2015 (mln L) Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country

50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 -

10

20

30

40

50

60

Volume CAGR% 2010-15 Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country Country -2.0%

5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% -1.0%

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0.0%

1.0%

2.0%

13

3.0%

4.0%

5.0%

6.0%

ZENITH READY-TO-DRINK TEA REPORT

RTD tea dynamics by country (volume ≥ 100 mln litres) Volume CAGR% 2010-15 35.0%

Bubble size shows 2015 volume

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0% -

20.0

30.0

PCC (L)

-5.0%   

10.0

Commentary Commentary Commentary

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40.0

50.0

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RTD TEA - OUTLOOK Category Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL

2015 category volume share

Volume (mln L) CAGR % 2015 2020f '15-'20 300 100 100 150 100 100 75 100 100 1,125

300 100 100 150 100 100 100 100 100 1,150

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.9% 0.0% 0.0% 0.5%

PCC (litres) 2015 2020f 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2

0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2

PCC CAGR% '15-'20 -0.9% -0.9% -0.9% -0.9% -0.9% -0.9% 5.0% -0.9% -0.9% -0.4%

9% 9%

27%

6%

9% 9% 9%

Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

9% 13%

2020f category volume share

9% 9%

26%

9%

9%

8%

8%

9% 13%

  

Commentary Commentary Commentary

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Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

ZENITH READY-TO-DRINK TEA REPORT

RTD tea outlook RTD tea volume trends 2015 - 2020f

Mln L 120

7.1%

6.7%

% growth 7.5%

6.3%

5.9%

100

5.6%

5.3%

80

5.0%

60 40

2.5%

20 75

80

85

90

95

100

2015

2016e

2017f

2018f

2019f

2020f

0

0.0% RTD tea volume (mln L)

  

Commentary Commentary Commentary

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Volume growth%

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RTD tea - 2020f volume and volume share of soft drinks by region 100 , 8%

100 , 8% North America

100 , 8% Asia Pacific

Europe

100 , 8%

100 , 8%

Central & South America

Africa & Middle East

100 , 8%

Global

(Volume in mln L, % share of total soft drinks)

RTD tea dynamics by region - outlook Volume CAGR% 2015-20f 7.0%

Bubble size shows 2020f volume

6.0%

5.0%

4.0%

3.0%

2.0%

1.0%

0.0% -

5.0

10.0

15.0 PCC (L)

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20.0

25.0

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RTD tea - Volume and volume growth outlook by region 2015 Volume, 2020f Volume, Volume CAGR% 2015-20f

Mln L 120

7% 100

100

100

100

6%

6%

6%

6%

100

100

6%

6%

100 80

75

75

75

75

75

75

6% 5% 4%

60 3% 40

2%

20

1%

-

0% Global

APAC 2015

RTD tea - 2015 volume share by region

NAM 2020f

Europe CSAM CAGR% 2015-20f

20%

AME

20% APAC NAM Europe CSAM 20%

20%

AME

20%

RTD tea - 2020f volume share by region

20%

20% APAC NAM Europe CSAM 20%

20%

20%

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AME

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zenithinternational 3. Regional overview

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zenithinternational

3. Regional overview 3.1 Asia Pacific

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REGIONAL OVERVIEW - Region Category Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL

2010 category volume share

Volume (mln L) CAGR % 2010 2015 '10-'15 200 100 100 100 100 100 50 100 100 950

200 100 100 100 100 100 75 100 100 975

PCC (litres) 2010 2015

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.4% 0.0% 0.0% 0.5%

0.3 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 1.2

11%

0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 1.1

21%

11% 5.3% 10% 11% 10%

10% 10%

21%

7.7% 11% 10% 10% 10%

10%

  

Commentary Commentary Commentary

© Zenith International 2016

-2.1% -2.1% -2.1% -2.1% -2.1% -2.1% 6.2% -2.1% -2.1% -1.5%

Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

10%

11%

2015 category volume share

PCC CAGR% '10-'15

21

Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

ZENITH READY-TO-DRINK TEA REPORT

Region - RTD tea in context Category Volume (mln L) Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL

2010

2011

2012

2013

2014

200 100 100 100 100 100 50 100 100 950

200 100 100 100 100 100 55 100 100 955

200 100 100 100 100 100 60 100 100 960

200 100 100 100 100 100 65 100 100 965

200 100 100 100 100 100 70 100 100 970

2015 CAGR% '10-'15 200 100 100 100 100 100 75 100 100 975

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.4% 0.0% 0.0% 0.5%

Beverage performance 2010 - 2015

Mln L 250 200 150 100 50 0 2010 Plain BW CSD RTD Tea   

2011

2012

2013

Flav & FFW Sports & Energy Dilutables

Commentary Commentary Commentary

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2014 FJNFD RTD Coffee Others

2015

ZENITH READY-TO-DRINK TEA REPORT

Region - RTD tea in context RTD tea volume trends 2010 - 2015

Mln L

% growth

80

13% 10.0%

70

9.1%

8.3%

60

10% 7.7%

50

7.1% 8%

40 5%

30 20 10

3% 50

55

60

65

70

75

2010

2011

2012

2013

2014

2015

0

0%

RTD tea volume (mln L)

  

Commentary Commentary Commentary

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Volume growth%

ZENITH READY-TO-DRINK TEA REPORT

Region - Top 10 countries in terms of Volume and Volume CAGR% Volume 2015 (mln L) Country Country Country Country Country Country Country Country Country Country

10 9 8 7 6 5 4 3 2 1 -

2

4

6

8

10

12

Volume CAGR % 2010-15 Country Country Country Country Country Country Country Country Country Country 0.0%

  

5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 1.0%

2.0%

3.0%

Commentary Commentary Commentary

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4.0%

5.0%

6.0%

ZENITH READY-TO-DRINK TEA REPORT

Region - Top 10 countries in terms of PCC and PCC CAGR% PCC CAGR % 2010-15

PCC 2015 (L) Country Country Country Country Country Country Country Country Country Country 0.0   

Country Country Country Country Country Country Country Country Country Country

0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.2

0.4

0%

0.6

Commentary Commentary Commentary

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5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%

25

2%

4%

6%

ZENITH READY-TO-DRINK TEA REPORT

Region - RTD tea future outlook RTD tea volume trends 2015 - 2020f

Mln L 120

7.1%

6.7%

% growth 8%

6.3%

5.9%

100

5.6%

5.3%

80

5%

60 40

3%

20 75

80

85

90

95

100

2015

2016e

2017f

2018f

2019f

2020f

0

0%

RTD tea volume (mln L)

  

Commentary Commentary Commentary

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Volume growth%

ZENITH READY-TO-DRINK TEA REPORT

Region - RTD tea future outlook

Focus

Trends & developments

Future implications & opportunities

Focus A

Commentary

Commentary

Focus B

Commentary

Commentary

Focus C

Commentary

Commentary

Focus D

Commentary

Commentary

Focus E

Commentary

Commentary

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zenithinternational

3. Regional overview 3.2 North America

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zenithinternational

3. Regional overview 3.3 Europe

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ZENITH READY-TO-DRINK TEA REPORT

zenithinternational

3. Regional overview 3.4 Central and South America

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zenithinternational

3. Regional overview 3.5 Africa and the Middle East

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zenithinternational 4. Country analysis

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zenithinternational

4. Country analysis 4.1 China

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COUNTRY OVERVIEW - Country 1. RTD tea consumption 2015 X million litres

X% (CAGR 10-15)

2. RTD tea per capita consumption

X litres per person

X% (CAGR 10-15)

3. Packaging

Commentary

Commentary

4. Still vs sparkling

Commentary

Commentary

5. Channel distribution

Commentary

Commentary

6. Tea types

Commentary

Commentary

Category Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL 2010 category volume share

Volume (mln L) CAGR % 2010 2015 '10-'15 200 100 100 100 100 100 50 100 100 950

200 100 100 100 100 100 75 100 100 975

PCC (litres) 2010 2015

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.4% 0.0% 0.0% 0.5%

2.0 1.0 1.0 1.0 1.0 1.0 0.5 1.0 1.0 9.5

2.0 1.0 1.0 1.0 1.0 1.0 0.8 1.0 1.0 9.8

11%

5%

10%

11%

Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

11% 10% 11% 2015 category volume share

10% 10%

10%

21%

8%

10% 10% 10%

© Zenith International 2016

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.4% 0.0% 0.0% 0.5%

Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others

21%

11%

PCC CAGR% '10-'15

10%

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ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea in context Category Volume (mln L) Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL

2010

2011

2012

2013

2014

200 100 100 100 100 100 50 100 100 950

200 100 100 100 100 100 55 100 100 955

200 100 100 100 100 100 60 100 100 960

200 100 100 100 100 100 65 100 100 965

200 100 100 100 100 100 70 100 100 970

2015 CAGR% '10-'15 200 100 100 100 100 100 75 100 100 975

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 8.4% 0.0% 0.0% 0.5%

Beverage performance 2010 - 2015

Mln L 300 200 100 0 2010 Plain BW CSD RTD Tea   

2011

2012

2013

Flav & FFW Sports & Energy Dilutables

Commentary Commentary Commentary

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2014 FJNFD RTD Coffee Others

2015

ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea in context RTD tea volume trends 2010 - 2015

Mln L 80

10%

% growth 13%

9%

8%

60

8%

10% 7% 8%

40 5% 20

3% 50

55

60

65

70

75

2010

2011

2012

2013

2014

2015

0

0% RTD tea volume (mln L)

  

Commentary Commentary Commentary

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Volume growth%

ZENITH READY-TO-DRINK TEA REPORT

Country - Top RTD tea players and brands 2015 volume share Top manufacturers

19%

Manufacturer 33%

7%

Manufacturer Manufacturer Manufacturer

11%

Manufacturer 13%

17%

2015 volume share Top brands

Others

19% 33%

Brand

Brand

Brand

Brand

Brand

Others

7% 11% 13%

17%

  

Commentary Commentary Commentary

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Country - RTD tea packaging 2010 packaging split

0% 20%

20% Cartons Glass PET 20%

Cans Others

40%

2015 packaging split

0%

20%

20% Cartons Glass PET 20%

Cans Others

40%

Packaging volume (mln L) Cartons Glass PET Cans Others TOTAL

2010 10 10 20 10 50

2011

2012

11 11 22 11 55

2013

12 12 24 12 60

13 13 26 13 65

2014 14 14 28 14 70

2015 CAGR% '10-'15 15 15 30 15 75

8.4% 8.4% 8.4% 8.4% 0.0% 8.4%

Packaging type trends 2010 - 2015

Mln L 35 30 25 20 15 10 5 0 2010

2011 Cartons

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2012

2013

Glass

PET

38

2014 Cans

Others

2015

ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea packaging   

Commentary Commentary Commentary

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ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea packaging 2015 pack size split

33%

34%

Up to 500ml 501ml - 1.0L Above 1.0L

33%

2015 pack size split - Cartons

34%

33%

2015 pack size split - Glass

33%

Up to 500ml

34%

501ml - 1.0L

501ml - 1.0L

Above 1.0L

Above 1.0L

33%

33%

2015 pack size split - PET

34% 33%

2015 pack size split - Cans

33%

Up to 500ml

34%

Up to 500ml

501ml - 1.0L

501ml - 1.0L

Above 1.0L

Above 1.0L

33%

© Zenith International 2016

Up to 500ml

33%

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ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea channels 2015 channel split

25%

25%

Modern Trade Traditional / Convenience Discounters

25%

  

25%

Commentary Commentary Commentary

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HoReCa

ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea - Still vs Sparkling & Powdered vs RTD Still vs Sparkling   

Powdered vs RTD

Commentary Commentary Commentary

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  

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Commentary Commentary Commentary

ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea - Still vs Sparkling & Powdered vs RTD - Brands Still vs Sparkling

Powdered vs RTD

Still

Product Images

Product Images Sparkling

Product Images

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Country - RTD tea consumer profile   

Commentary Commentary Commentary

Key points

Key points

Key points

Key points

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Country - RTD tea future outlook Country RTD Tea 2015: CAGR 2015 - 2020f:

Global 2015: CAGR 2015 - 2020f:

Category Volume (mln L) Plain BW Flav & FFW FJNFD CSD Sports & Energy RTD Coffee RTD Tea Dilutables Others TOTAL

  

Europe RTD Tea 2015: CAGR 2015 - 2020f: X

X mln L X%

2015 200 100 100 100 100 100 75 100 100 975

2016e 200 100 100 100 100 100 80 100 100 980

2017f

2018f

2019f

200 100 100 100 100 100 85 100 100 985

200 100 100 100 100 100 90 100 100 990

200 100 100 100 100 100 95 100 100 995

Commentary Commentary Commentary

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75 mln L 5.9 %

X mln L %

2020f CAGR% '15-'20 200 100 100 100 100 100 100 100 100 1,000

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.9% 0.0% 0.0% 0.5%

ZENITH READY-TO-DRINK TEA REPORT

Country - RTD tea future outlook

Focus

Trends & developments

Future implications & opportunities

Focus A

Commentary

Commentary

Focus B

Commentary

Commentary

Focus C

Commentary

Commentary

Focus D

Commentary

Commentary

Focus E

Commentary

Commentary

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4. Country analysis 4.2 Indonesia

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4. Country analysis 4.3 Japan

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4. Country analysis 4.4 South Korea

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4. Country analysis 4.5 Thailand

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4. Country analysis 4.6 Canada

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4. Country analysis 4.7 USA

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4. Country analysis 4.8 Germany

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4. Country analysis 4.9 Brazil

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4. Country analysis 4.10 Colombia

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4. Country analysis 4.11 Mexico

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4. Country analysis 4.12 Turkey

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zenithinternational 5. Brand profiles

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5. Brand profiles 5.1 Asia Pacific

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RTD tea brand profiles

Asia Pacific Australia

Fuze Tea Coca-Cola South Pacific, Australia www.fuzetea.com.au Product information: Fuze Tea offers a range of green, black and rooibos teas with exotic fruit and botanical flavours. Available in six premium variants in Australia, three are marketed as low-kilojoules (summer mango and chamomile; juicy peach; zesty lemon) and are sweetened with stevia. Coca-Cola South Pacific announced the launch in February 2016, supported by a multi-channel marketing strategy including TV commercials, out-of-home, digital activity, and product placement in popular TV shows like Channel 7’s My Kitchen Rules, aimed to appeal to a target audience of women aged 18-49. Alongside the launch of bottled RTD teas, the low-kilojoules peach flavour product is also available at McDonalds Australia and Hungry Jacks Australia as a fountain beverage.

Launch date: February 2016 Variants: Summer Mango and Chamomile; Juicy Peach; Luscious Peach; Zesty Lemon; Crisp Apple and Lemongrass; W ild Raspberry and Hibiscus Ingredients: Water, sucrose, peach juice from concentrate, food acids, black tea extract powder, flavour, antioxidants, sweetener (Juicy peach variant) Pack size & type: PET bottle: 1.25l, 465ml and 350ml Price: AUD 1.60 - 2.10 for 350ml bottle

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5. Brand profiles 5.2 North America

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5. Brand profiles 5.3 Europe

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5. Brand profiles 5.4 Central and South America

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5. Brand profiles 5.5 Africa and the Middle East

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zenithinternational 6. Technical overview

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