Zenith Global European Drinkable Vinegars Report

Zenith Global Report

2019

European Drinkable Vinegars A European Overview of Apple Cider vinegars, that are Ready to Drink beverages.

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Contents Section 1.Introduction and scope Executive summary European market overview UK market overview UK market innovation European market opportunities Conclusion Product profiles

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Page

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Drinkable Vinegars Introduction and scope

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Drinkable Vinegars market overview Introduction and scope Commentary

Scope European coverage of drinkable vinegars in Ready to Drink format, including historic data and future prospects, with detailed analysis of the UK market.

Definition For the purposes of this report Ready to Drink includes all Apple Cider Vinegar drinks which have been mixed with other ingredients to create an on-the-go drink in pack sizes less than 475ml.

The data presented in this report covers the following countries Denmark, France, Germany, Italy, Russia, Spain and UK with reference to market evolution in the United States.

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Drinkable Vinegars market overview The US market Commentary

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Executive Summary

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Executive Summary Key findings Commentary

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European market overview

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European drinkable vinegars market overview European drinkable vinegars market volume and value Drinkable vinegars market volume and % growth

2

0 2013

2014

2015

Volume in the UK (mln litres)

2016

2017

2018

Volume in rest of EU (mln litres)

Drinkable vinegars market value and % growth 8 6 4 2 0 2013

2014

2015

Value in the UK (mln Euros)

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2016

2017

2018

Value in rest of EU (mln Euros)

Commentary

European drinkable vinegars market overview Drinkable vinegars market forecast Drinkable vinegars market volume and % growth 2.5 2 1.5 1 0.5 0 2018

2019f

2020f

Volume in the UK (mln litres)

2021f

2022f

2023f

Volume in rest of EU (mln litres)

Drinkable vinegars market value and % growth 14 12 10 8 6 4 2 0 2018

2019f

2020f

Value in the UK (mln Euros)

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2021f

2022f

2023f

Value in rest of EU (mln Euros)

Commentary

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UK market overview

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Ready to Drink drinkable vinegars market overview UK Market Commentary

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UK RTD drinkable vinegars market overview Volume and value Commentary

Drinkable vinegars market volume and % growth 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0

10.0%

10.0%

10.0%

10.0%

0.12 0.1 0.08 0.06 0.04 0.02 0

2013

2014

2015

2016

Volume in million litres

2017

2018

% change

Drinkable vinegars market value and % growth 0.7

0.25

0.6

0.2

0.5

20.0%

20.0%

0.4

0.15

0.3

0.1

0.2 0.05

0.1

5.0%

5.0%

2015

2016

0

0 2013

2014

Value in million Euros

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2017 % change

2018

UK RTD drinkable vinegars market overview Packaging and pack size Drinkable vinegars packaging

Packaging % of Total Skus 2019 25.0%

Commentary

50.0% Drinkable vinegars pack sizes Commentary

25.0%

Glass bottles

Plastic Bottles

Cans

Pack Size % of Total Skus 2019 10.0% 10.0% 40.0% 10.0%

30.0% <=65ml 15

<= 100ml

<=250ml

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<=330ml

<=475ml

UK RTD drinkable vinegars market overview Flavour variants Flavour Variants - % of Total Skus 2019

Drinkable vinegars RTD variants

25.0%

Commentary 25.0%

25.0% Fruit

Spice 25.0%

Herbs

Other

Type of Fruit % of Total Fruit Skus 2019 25.0% 25.0%

25.0% Berries

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25.0% Citrus

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Stone

Core

UK RTD drinkable vinegars market overview Price comparison by pack format and type Commentary

Price per litre £50.00

RTD drinkable vinegars Pricing per pack format

£45.00

£40.00 £35.00 £30.00 £25.00 £20.00 £15.00 £10.00 £5.00

Branded Shot £ O/L Shot £

Bottle £ Bottle £

£0.00 0.000

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0.500

Pack Size in Litres 0.475

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Bottle £

0.330

0.250

0.250

0.100

0.065

UK RTD drinkable vinegars market overview Consumer profile and recent innovations Commentary

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UK RTD drinkable vinegars market overview Positioning Commentary

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Positioning as % Total Skus

25.0%

25.0%

25.0% 25.0%

Health drinks Health shots Soft drink with health benefits Non alcoholic accompaniment to food

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UK market innovation

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UK RTD drinkable vinegars Top players and innovations Commentary

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UK RTD drinkable vinegars Market forecast Drinkable vinegars market volume and % growth 35.0% 0.7

40.0%

0.6

30.0%

25.0%

0.5

25.0%

20.0%

0.4 0.3

35.0%

30.0%

10.0%

20.0%

15.0%

15.0%

0.2

10.0%

0.1

5.0%

0

0.0% 2018

2019f

2020f

2021f

2022f

Volume in million litres

2023f % change

Drinkable vinegars market value and % growth 0.25

25.0%

20.0% 0.2

20.0%

0.15

15.0% 10.0%

10.0%

0.1

10.0% 5.0%

5.0%

0.05

5.0%

0

0.0% 2018

2019f

2020f

2021f

Value in million Euros

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2022f

2023f

% change

Commentary

UK RTD drinkable vinegars SWOT analysis

S

Strengths

Commentary

O

Opportunities

Commentary

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W

Weaknesses

Commentary

T

Threats

Commentary

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European market opportunities

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Opportunities in Europe Europe : A country Macroeconomics – GDP per capita: Commentary Macroeconomics – Inflation: Commentary Functional drinks market: Commentary

Tradition of drinking fermented beverages

√

GDP per capita

√

Functional drinks market

√

Price per litre

√

Opportunities for the drinkable vinegars market

√

Price per litre: Commentary Opportunities for the drinkable vinegars market: Commentary

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European opportunities outside of the UK Country benchmarking •

Zenith Global and Beverage Digest have reviewed three markets in Europe to identify the opportunity for drinkable vinegars.

•

This is a top line assessment looking only at specific criteria

Country

Country A

Country B

Country C

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Comment

•

Commentary

•

Commentary

•

Commentary

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Opportunities in Europe SWOT analysis

S

Strengths

Commentary

O

Opportunities

Commentary

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W

Weaknesses

Commentary

T

Threats

Commentary

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Conclusion

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Conclusion Key Summary points Commentary

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Product profiles

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European Brand profiles The latest innovations

Product name Company, Country Website

Product information: Commentary Launch date: Commentary Positioning and channels: Commentary Pack size and type: Commentary Price: Commentary

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