Zenith US Water Dispense Report 2023

ZENITH GLOBAL

Z E N I T H G LO B A L C O M M E R C I A L R E P O R T 2 0 2 3

US Water Dispense Market Report

© Zenith Global Commercial Ltd 2023

Copyright All copyright in this document is reserved.

Liability This document contains information and may contain conclusions and recommendations.

Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Commercial Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, without the prior written consent of Zenith Global Commercial Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Commercial Ltd from any liability related to the report distribution. Such readers however will not be considered “users” of this report.

2

© Zenith Global Commercial Ltd 2023

Contents Section

3

Page

1. Introduction and scope

4

2. Water dispense market overview

8

3. Water dispense market forecast

34

4. Bottled water dispense analysis, insights and opportunities

38

5. Point of use water dispense analysis, insights and opportunities

48

6. Integrated tap system analysis, insights and opportunities

57

© Zenith Global Commercial Ltd 2023

1

4

Introduction and scope

© Zenith Global Commercial Ltd 2023

Introduction and scope Introduction

Scope

Zenith Global Commercial has actively reported on the US water dispense market since 2008, providing unparalleled insights into the market’s dynamics and evolution.

The 2023 report for the US covers water dispense units where the primary function is the dispense of filtered/purified water. Specifically bottled water dispense units, mains fed point of use dispensers and multifunctional integrated tap systems dispensing cold, hot, boiling still and sparkling water are within the scope of this report. The addition, since 2019, of integrated tap systems represents the most significant revision of scope in the last decade and was revised in collaboration with industry leading companies to reflect the evolution and innovation of this market.

To reflect the evolution of water dispense, Zenith Global Commercial revised the report in 2019 to include specific coverage on integrated tap systems alongside more traditional point of use and bottle fed dispense units. The report, now in its 9th edition, also features increased focus on market insights and opportunities with channel-specific commentary.

In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. We are particularly grateful for the help we have received from these companies in compiling this report. Where direct company figures are unavailable, best estimates have been provided.

The US Water Dispense Report 2023 contains text, charts and tables providing analysis of recent market developments and innovations and forecasts to 2027. This report represents exceptional coverage of the US water dispense market for your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.

Whilst beverage and soda dispense units can dispense water, this is not their primary purpose and as such these “hybrid” machines are referenced, where applicable, in the market innovation section but are not quantified in the report. Equally, vending machines and water boilers are not in the scope of this report.

In addition to the water dispense report for the US, reports are also available for West and East Europe.

Akos Petri Commercial Consulting Director

5

© Zenith Global Commercial Ltd 2023

Definitions Unit types Water dispense: freestanding, countertop or under the sink/counter water dispense units where the primary function is the dispense of filtered or purified water. Powered units dispensing ambient, cold, hot, boiling still and/or sparkling water are within the scope of this report as defined further below.

Bottled water dispense units (BWD): A unit that dispenses bottled mineral, spring or purified water that can be ambient, cold or hot, depending on machine functionality. Most commonly, water bottles or pouches are delivered direct to the customer by a distributor and empty bottles taken away. New bottles and pouches are either placed underneath the unit (bottom fed) or inverted and placed on top of the machine (top fed). For top fed coolers, a feed tube spike from the machine penetrates the watertight cap in the bottle and opens the valve within the cap, thereby allowing water to flow into the machine (or valve where just a pump is used). The same process is used with bottom fed water coolers with a pump to transfer the water to the point of dispense.

The unit can be installed under a rental, lease or service agreement (considered “rental”) or purchased outright by the customer (considered “sold”, with or without a service contract). Bottle fed machines can be freestanding or countertop and are suitable for larger bottle or pouch formats greater than 10 liters, which are therefore larger than those distributed in small packaged formats through retail outlets.

Bottle-free Point of use units (POU): A device that is plumbed into a mains fed water supply, improving the quality of water via filtration or purification methods. These systems may utilize carbon filtration, combined/staged filtration, reverse osmosis (RO), Ozonation, and/or ultraviolet (UV) technology to treat the water. Dispensed water can be ambient, cold, hot or sparkling, depending on machine functionality. Such machines have drip trays and some have drainage systems. Machines can be available as freestanding or countertop units. Large volume POU bottle fillers (BFS) are also included if they offer filtration/purification.

Bottle-free Integrated tap systems (ITS): A mains fed water system that filters or purifies mains water, adds functionality (hot/boiling/sparkling) and directs the water to the tap. Sometimes also called multifunctional taps. These systems may utilize carbon filtration, combined/staged filtration, reverse osmosis, Ozonation, and/or UV technology to treat the water. Dispensed water can be ambient, cold, hot, plus boiling or at various sparkling levels, depending on machine functionality. Three-way/mixer taps (dispensing cold, hot and filtered water only) are out of scope. The units are placed either under the sink or under the counter and are often referred to as ‘under counter’ or ‘under sink’ systems. One unit in field is considered to include both the under sink unit and the tap attached. The report`s scope includes both B2C and B2B units.

Out of scope: Units where water is dispensed but this is not their primary purpose: e.g. beverage and soda dispense units; automated vending machines that provide ready to drink hot and cold beverages, but whose primary purpose is not water vending; Flavoured water dispensers; Units where un-filtered or un-purified water is dispensed, whether chilled or ambient e.g. water fountains, domestic or commercial water filters for taps without added functionality; Water boilers where the primary function is to boil water for making hot drinks, but not chilled dispensed water; Whole home domestic POE filtration systems; Fridge dispensers, embedded filters and faucet-mounts; Non-installed dispense units, including jug filters or pitchers and soda makers.

6

© Zenith Global Commercial Ltd 2023

Definitions Channels Workplace:

Private and Public sector offices and workplaces including factories, municipal, government, armed forces, police, fire, prisons.

HoReCa:

Hotels, Restaurants and Catering, including bars, pubs, nightclubs, foodservice, cafés.

Healthcare:

Public and Private sector medical centers, hospitals, care homes, nursing homes.

Education:

Public and Private sector schools, sixth form colleges, universities, nurseries.

Retail:

Shops and showrooms.

Transport hubs: Airports, railway stations, coach/bus stations.

Leisure:

Leisure centers, gyms, sports centers, swimming pools, activity centers.

Domestic:

Residential homes (B2C).

7

© Zenith Global Commercial Ltd 2023

2

8

Water dispense market overview

© Zenith Global Commercial Ltd 2023

Water dispense market overview Market evolution Commentary

M A S

2017

BWD units

9

© Zenith Global Commercial Ltd 2023

2018

2019

POU units

US$ million

Dispense market evolution, 2017-22

Installed units

•

E L P

2020

ITS units

2021

2022

Total revenue (€ mln)

Water dispense market overview Market evolution 2017 Bottled water dispense (BWD) units % growth Units per '000 people Million liters % growth Point of use (POU) units % growth Units per '000 people Integrated tap systems (ITS) units % growth Units per '000 people Total units % growth BWD % share POU % share ITS % share 10

© Zenith Global Commercial Ltd 2023

2018

2019

2020

2021

2022

17-22 CAGR

17-22 growth

Water dispense market overview Revenue evolution Commentary

Water dispense revenue, 2017-22

US$ million

•

M A S

2017

11

© Zenith Global Commercial Ltd 2023

2018

2019

E L P

2020

2021

BWD revenue (€ mln)

POU revenue (€ mln)

ITS revenue (€ mln)

Total revenue (€ mln)

2022

Water dispense market overview Price structure and revenue indicators Bottled water dispensers

2021

2022

•

Commentary

2021

2022

•

Commentary

2021

2022

•

Commentary

Average monthly rental (US$) Average sales price per unit (US$) Average 5 gallon bottle price (US$) Total revenue (US$ mln) - revenue from rented units - revenue from sold units - revenue from BWD sales Point of use Average monthly rental (US$) Average sales price per unit (US$) Total revenue (US$ mln) - revenue from rented units - revenue from sold units Integrated tap systems Average monthly rental (US$) Average sales price per unit (US$) Total revenue (US$ mln) - revenue from rented units - revenue from sold units 12

© Zenith Global Commercial Ltd 2023

Water dispense market overview Modes of commercialisation •

Commentary

•

Commentary

•

Commentary

Bottled water dispense

Point of use

Integrated tap systems

13

© Zenith Global Commercial Ltd 2023

Water dispense market overview Key acquisitions and market moves •

14

Commentary

© Zenith Global Commercial Ltd 2023

Water dispense market overview Key acquisitions and market moves Buyer

15

Target

© Zenith Global Commercial Ltd 2023

Type

Date

Water dispense market overview Innovation and disruption •

16

Commentary

© Zenith Global Commercial Ltd 2023

Water dispense market overview PESTLE analysis •

17

P

E

S

T

L

E

Political

Economic

Social

Technological

Legal

Environmental

Commentary

Commentary

Commentary

Commentary

Commentary

Commentary

Commentary

© Zenith Global Commercial Ltd 2023

3

18

Water dispense market forecast

© Zenith Global Commercial Ltd 2023

Water dispense market forecast Market forecast •

19

Commentary

© Zenith Global Commercial Ltd 2023

Water dispense market forecast Market forecast 2022 Bottled water dispense (BWD) units % growth Units per '000 people Million liters % growth Point of use (POU) units % growth Units per '000 people Integrated tap systems (ITS) units % growth Units per '000 people Total units % growth BWD % share POU % share ITS % share 20

© Zenith Global Commercial Ltd 2023

2023f

2024f

2025f

2026f

2027f

22-27f CAGR

22-27f growth

4

21

Bottled water dispense analysis, insights and opportunities

© Zenith Global Commercial Ltd 2023

Bottled water dispense analysis, insights and opportunities Bottled water dispense - Market analysis Market drivers and dynamics

Bottled water dispense units, 2017-22

Commentary

BWD installed units

•

M A S

2017

22

© Zenith Global Commercial Ltd 2023

2018

2019

E L P

2020

2021

2022

Bottled water dispense analysis, insights and opportunities Units by company Units in December Company 1 Company 2 Company 3

Others Total market

23

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Bottled water dispense analysis, insights and opportunities Units rented by company Units in December Company 1 Company 2 Company 3

Others Total market

24

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Bottled water dispense analysis, insights and opportunities Units sold by company Units in December Company 1 Company 2 Company 3

Others Total market

25

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Bottled water dispense analysis, insights and opportunities Bottled water dispense - Volume analysis Market drivers and dynamics

Bottled water dispense volume, 2017-22

Commentary

Million litres

•

M A S

2017

26

© Zenith Global Commercial Ltd 2023

2018

2019

E L P

2020

2021

2022

Bottled water dispense analysis, insights and opportunities Volume by company Units in December Company 1 Company 2 Company 3

Others Total market

27

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Bottled water dispense analysis, insights and opportunities Market structure Throughput Liters per dispense unit 5 gallon bottles per unit per month Throughput •

Commentary

Cancellations •

28

Commentary

© Zenith Global Commercial Ltd 2023

2021

2022

Cancellations Quit rate %

2021

2022

Bottled water dispense analysis, insights and opportunities Unit analysis Machine functionality •

Commentary

BWD Machine Functionality, 2022

25%

M A S

E L P

50%

Chilled Chilled-hot Chilled-hot-boiling

25%

Still-sparkling functionality •

Commentary

BWD still-sparkling functionality, 2022

33%

M A S 33%

29

© Zenith Global Commercial Ltd 2023

E L P

33% Still Sparkling Still+Sparkling

Bottled water dispense analysis, insights and opportunities Channel analysis •

Commentary

BWD channel distribution, 2022

13%

12% Wo rkplace

13%

13%

P M A S

LE

12%

HoReCa Healthcare Education Retail Tra nsport hubs

12%

Leisure Domestic

13%

30

© Zenith Global Commercial Ltd 2023

12%

5

31

Point of use analysis, insights and opportunities

© Zenith Global Commercial Ltd 2023

Point of use analysis, insights and opportunities Point of use - Market analysis Market drivers and dynamics

Point of use units, 2017-22

Commentary

POU installed units

•

M A S

2017

32

© Zenith Global Commercial Ltd 2023

2018

2019

E L P

2020

2021

2022

Point of use analysis, insights and opportunities Units by company Units in December Company 1 Company 2 Company 3

Others Total market

33

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Point of use analysis, insights and opportunities Units rented by company Units in December Company 1 Company 2 Company 3

Others Total market

34

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Point of use analysis, insights and opportunities Units sold by company Units in December Company 1 Company 2 Company 3

Others Total market

35

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Point of use analysis, insights and opportunities Point of use - Market structure Conversion •

Commentary

Units added

BWD to POU conversions

Replacement POU (New)

2021

2021

2022

2022

Replacement rate % Number of units

POU water types, 2022

Filtration method •

Commentary

50%

36

© Zenith Global Commercial Ltd 2023

M A S

E L P

50%

Filtered Purified

Point of use analysis, insights and opportunities Unit analysis Machine functionality •

Commentary

POU Machine Functionality, 2022

25%

M A S

E L P

50%

Chilled Chilled-hot Chilled-hot-boiling

25%

Still-sparkling functionality •

Commentary

POU still-sparkling functionality, 2022

33%

M A S 33%

37

© Zenith Global Commercial Ltd 2023

E L P 33%

Still Sparkling Still+Sparkling

Point of use analysis, insights and opportunities Channel analysis •

Commentary

POU channel distribution, 2022

13%

12% Wo rkplace

13%

13%

P M A S

LE

12%

HoReCa Healthcare Education Retail Tra nsport hubs

12%

Leisure Domestic

13%

38

© Zenith Global Commercial Ltd 2023

12%

6

39

Integrated tap systems analysis, insights and opportunities

© Zenith Global Commercial Ltd 2023

Integrated tap systems analysis, insights and opportunities Integrated tap systems - Market analysis Market drivers and dynamics

Integrated tap systems units, 2017-22

Commentary

ITS installed units

•

M A S

2017

40

© Zenith Global Commercial Ltd 2023

2018

2019

E L P

2020

2021

2022

Integrated tap systems analysis, insights and opportunities Units by company Units in December Company 1 Company 2 Company 3

Others Total market

41

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Integrated tap systems analysis, insights and opportunities Units rented by company Units in December Company 1 Company 2 Company 3

Others Total market

42

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Integrated tap systems analysis, insights and opportunities Units sold by company Units in December Company 1 Company 2 Company 3

Others Total market

43

© Zenith Global Commercial Ltd 2023

2017

2018

2019

2020

2021

2022

% share 2021

% share 2022

% 22-21

Integrated tap systems analysis, insights and opportunities Unit analysis Machine functionality •

ITS Machine Functionality, 2022

Commentary

25%

M A S

E L P

50%

Chilled Chilled-hot Chilled-hot-boiling

25%

Still-sparkling functionality •

Commentary

ITS still-sparkling functionality, 2022

33%

M A S 33%

44

© Zenith Global Commercial Ltd 2023

E L P

33% Still Sparkling Still+Sparkling

Integrated tap systems analysis, insights and opportunities Channel analysis •

Commentary

ITS channel distribution, 2022

13%

12% Wo rkplace

13%

13%

P M A S

LE

12%

HoReCa Healthcare Education Retail Tra nsport hubs

12%

Leisure Domestic

13%

45

© Zenith Global Commercial Ltd 2023

12%

Haven`t you grabbed your European copies yet?

Zenith Confidential European Market Report 2023 [€297 value, Free]

Click the Link 46

© Zenith Global Commercial Ltd 2023

Contact us For further information regarding this report, or for a tailor made study specific to your requirements please contact:

Akos Petri Director - Commercial Consulting apetri@zenithglobal.com

www.zenithglobal.com

47

© Zenith Global Commercial Commercial Ltd 2023