Zenith Global 2017 UK Water Plus Drinks Report

Zenith Insight report

March 2017

UK water plus drinks report An in-depth analysis of the UK flavoured, functional and juicy water sectors

Zenith report on UK water plus drinks March 2017 26th edition

Copyright All copyright in this document is reserved.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.

Zenith UK water plus drinks report 2017

introduction This is the twenty-sixth Zenith Report on the UK Bottled Water Market. As the UK bottled water market continues to grow and evolve so does our report. This year, we have produced three reports on the sector in order to provide a complete review of this dynamic market.   

The UK Plain Bottled Water Market Report The UK Water Plus Market Report The UK Bottled Water Drinks Market Report

As always, our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest.

We are particularly grateful for the help we receive from the bottled water companies we profile. The 2017 report contains up to date profiles of the industry’s leading bottled water companies, while text, charts and tables analyse recent developments in the UK market.

The report represents exceptional coverage of the UK bottled water drinks market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.

Simon Johnson Managing Consultant Zenith Global

© Zenith Global Ltd 2017

Zenith UK water plus drinks report 2017

contents brief summary------------------------------------------------------------------------------------------- 7 research overview ------------------------------------------------------------------------------------- 8 1

market overview -------------------------------------------------------------------------------- 9 1.1 economy ------------------------------------------------------------------------------------------ 9 1.2 weather ------------------------------------------------------------------------------------------ 10 1.3 media --------------------------------------------------------------------------------------------- 11

2

sector performance-------------------------------------------------------------------------- 13

3

UK water plus packaging ------------------------------------------------------------------ 17

4

UK water plus distribution ---------------------------------------------------------------- 18

5

UK water plus companies and groups ------------------------------------------------ 20 5.1 UK water plus companies ------------------------------------------------------------------ 20 5.2 UK water plus groups ----------------------------------------------------------------------- 24

6

UK water plus producers ------------------------------------------------------------------ 27

7

UK still water plus brands ----------------------------------------------------------------- 29

8

UK sparkling water plus brands --------------------------------------------------------- 31

9

UK flavoured water brands --------------------------------------------------------------- 33

10

UK functional water brands -------------------------------------------------------------- 35

11

UK juicy water brands ----------------------------------------------------------------------- 37

12

UK water plus retailer own label ------------------------------------------------------- 39

13

UK water plus consumer ------------------------------------------------------------------- 41

14

UK water plus value ------------------------------------------------------------------------- 44

15

ethical waters / ethical initiatives ------------------------------------------------------ 47

16

ongoing challenges -------------------------------------------------------------------------- 47 16.1 maintaining consumer interest ---------------------------------------------------------- 47

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Zenith UK water plus drinks report 2017

16.1.1 16.1.2

key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 47

16.2 selling ‘hydration with flavour’ ---------------------------------------------------------- 47 16.2.1 16.2.2

key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 47

16.3 the sugar debate------------------------------------------------------------------------------ 47 16.3.1 16.3.2

key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 47

16.4 retailer perception --------------------------------------------------------------------------- 47 16.4.1 16.4.2

key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 47

16.5 stock control & supply ---------------------------------------------------------------------- 47 16.5.1 16.5.2

key challenges ------------------------------------------------------------------------------ 47 future trends -------------------------------------------------------------------------------- 47

16.6 price pressures -------------------------------------------------------------------------------- 48 16.6.1 16.6.2

key challenges ------------------------------------------------------------------------------ 48 future trends -------------------------------------------------------------------------------- 48

17

water stewardship --------------------------------------------------------------------------- 49

18

legislation --------------------------------------------------------------------------------------- 49

19

forecast to 2021 ------------------------------------------------------------------------------ 50

appendix 1- legislation ---------------------------------------------------------------------------- 54 appendix 2 – definitions and symbols ------------------------------------------------------- 57 definitions ---------------------------------------------------------------------------------------------- 57 Natural Mineral Water ----------------------------------------------------------------------------------- 57 Spring Water-------------------------------------------------------------------------------------------------- 57 Bottled Drinking Water ---------------------------------------------------------------------------------- 57 Flavoured Water -------------------------------------------------------------------------------------------- 58 Functional Water ------------------------------------------------------------------------------------------- 58 Juicy Water ---------------------------------------------------------------------------------------------------- 58 Water Plus ----------------------------------------------------------------------------------------------------- 58 Distribution channels ------------------------------------------------------------------------------------- 58 Retail ------------------------------------------------------------------------------------------------------------- 58 Supermarkets ------------------------------------------------------------------------------------------------- 58 Independent, others --------------------------------------------------------------------------------------- 59 Door-to-door -------------------------------------------------------------------------------------------------- 59

Away From Home------------------------------------------------------------------------------------------- 59 Offices ----------------------------------------------------------------------------------------------------------- 59 Horeca, pubs and clubs ----------------------------------------------------------------------------------- 59 Others ----------------------------------------------------------------------------------------------------------- 59

symbols -------------------------------------------------------------------------------------------------- 60

appendix 3- Target Group Index (TGI) ------------------------------------------------------- 61

© Zenith Global Ltd 2017

Zenith UK water plus drinks report 2017

appendix 4- leading company profiles------------------------------------------------------- 62 AG Barr Plc ------------------------------------------------------------------------------------------------Britvic Plc--------------------------------------------------------------------------------------------------CBL Drinks Ltd -------------------------------------------------------------------------------------------Coca-Cola European Partners ---------------------------------------------------------------------Coca-Cola HBC Northern Ireland -----------------------------------------------------------------Cott Beverages Ltd ------------------------------------------------------------------------------------Danone Waters (UK & Ireland) --------------------------------------------------------------------Get More Vitamin Drinks ----------------------------------------------------------------------------Highland Spring Group -------------------------------------------------------------------------------Innocent ---------------------------------------------------------------------------------------------------Montgomery Natural Spring Water Company -----------------------------------------------Nichols Plc ------------------------------------------------------------------------------------------------One Water ------------------------------------------------------------------------------------------------Princes Gate Spring Water --------------------------------------------------------------------------Princes Soft Drinks ------------------------------------------------------------------------------------Radnor Hills Mineral Water Company Ltd -----------------------------------------------------Talking Rain Beverage Company -----------------------------------------------------------------Trederwen Springs--------------------------------------------------------------------------------------

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Zenith UK water plus drinks report 2017

tables table table table table table table table table table table table table table table table table

2.1 2.2 3.1 4.1 5.1 5.2 5.3 6.1 7.1 8.1 9.1 10.1 11.1 12.1 12.2 13.1

table table table table table

13.2 13.3 14.1 14.2 19.1

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UK water plus market, 2011-16 -------------------------------------------------- 14 UK water plus types, 2011-16 ---------------------------------------------------- 15 UK water plus packaging, 2014-16 --------------------------------------------- 17 UK water plus distribution, 2014-2016---------------------------------------- 19 top 15 companies in UK water plus market, 2015-2016 ---------------- 21 top 20 brands in UK water plus market, 2015-2016 ---------------------- 25 top 20 brands in UK water plus market ranking, 2015-2016 ---------- 26 top 10 UK water plus producers, 2015-2016 -------------------------------- 28 top 5 UK still water plus brands, 2015-2016 -------------------------------- 30 UK top 5 sparkling water brands, 2015-2016 ------------------------------- 32 UK top 10 flavoured water brands, 2015-2016 ---------------------------- 34 UK top 5 functional water brands, 2015-2016 ----------------------------- 36 UK top 5 juicy water brands, 2015-2016 -------------------------------------- 38 UK own label flavoured water production, 2014-2016------------------ 39 UK top 5 own label flavoured water producers, 2014-2016 ---------- 40 GB flavoured water, herbal and premium soft drinks consumer, 2014-2016 ------------------------------------------------------------------------------- 41 UK water plus per capita consumption, 2011-2016 ---------------------- 42 international flavoured water comparison, 2011-2021f ---------------- 43 UK water plus value, 2014-2016 ------------------------------------------------- 44 UK branded vs private label retail value per litre, 2015-2016 -------- 46 UK forecast water plus consumption by segment, 2016-2021f ------ 52

Zenith UK water plus drinks report 2017

figures figure 1.1 figure 1.2 figure 2.1 figure 2.2 figure 3.1 figure 4.1 figure 5.1 figure 5.2 figure 5.3 figure 6.1 figure 7.1 figure 8.1 figure 9.1 figure 10.1 figure 11.1 figure 12.1 figure 12.2 figure 13.1 figure 14.1 figure 19.1

Š Zenith Global Ltd 2017

UK mean temperature, 2011-16 ------------------------------------------------- 11 UK sunshine hours, 2014-16 ------------------------------------------------------ 11 UK water plus market, 2011-16 -------------------------------------------------- 15 UK water plus consumption share, 2011-16 -------------------------------- 16 UK water plus packaging, 2016 -------------------------------------------------- 17 UK water plus distribution, 2016 ------------------------------------------------ 19 UK water plus industry consolidation, 2014-2016 ------------------------ 22 top 5 water plus companies, 2014 and 2016 -------------------------------- 22 top UK water plus companies, 2016 ------------------------------------------- 23 UK water plus producers, 2016 -------------------------------------------------- 28 UK still water plus brands, 2016 ------------------------------------------------- 30 UK sparkling water brands, 2016 ------------------------------------------------ 32 leading UK flavoured water brands, 2016 ----------------------------------- 34 leading UK functional water brands, 2016----------------------------------- 36 leading UK juicy water brands, 2016 ------------------------------------------- 38 UK own label flavoured water consumption share, 2014-2016 ------ 40 UK own label flavoured water producers, 2016 --------------------------- 40 GB flavoured water, herbal and premium soft drinks consumer, 2011-2016 ------------------------------------------------------------------------------- 42 UK water plus market value, 2014-2016-------------------------------------- 46 UK water plus market forecast, 2011-2021f -------------------------------- 52

Zenith UK water plus drinks report 2017

UK water plus drinks report brief summary 1. Commentary 2. Commentary 3. Commentary

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Zenith UK water plus drinks report 2017

research overview

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

In compiling its research, Zenith Globall relies on the goodwill and co-operation of companies active in the marketplace. All information is cross-checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.



Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than bottled water.



A complete picture of the UK bottled water drinks market is thus produced through Zenith’s extensive study of the largest importers and bottlers, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass all aspects of bottled water drinks including: take home, impulse and on-premise/foodservice; water cooler volumes for the office; and a small amount of home delivery water.



To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK bottled water drinks arena. We believe Zenith’s coverage of the total UK bottled water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith would like to express its sincere gratitude to the entire UK bottled water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including: BSDA (British Soft Drinks Association), BWCA (British Water Cooler Association), NHC (Natural Hydration Council) and BBWP (British Bottled Water Producers).

© Zenith Global Ltd 2017

Zenith UK water plus drinks report 2017

1

1.1

market overview 

Commentary

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economy 

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1.2

weather 

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figure 1.1

UK mean temperature, 2011-16

5.5 5 5

5

5

5

5

5

2011

2012

2013

2014

2015

2016

degrees centigrade

4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

figure 1.2

UK sunshine hours, 2014-16

60

sunshine hours

50 40 30 20 10 0 Jan

Feb

Mar

Apr

May

Jun

2014

figure 1.3

Jul

2015

Aug

Sep

Oct

Nov

2016

UK rainfall, 2014-16

60 50

rainfall

40 30 20 10 0 Jan

Feb

Mar

Apr 2014

source: Met Office

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May

Jun 2015

Jul

Aug 2016

Sep

Oct

Nov

Dec

Dec

Zenith UK water plus drinks report 2017

1.3

media 

Commentary

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2

sector performance 

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Zenith UK water plus drinks report 2017

table 2.1

Million litres Production Imports Consumption Production % change Imports as % consumption Consumption % change Per Capita Consumption source: Zenith Global

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UK water plus market, 2011-16

2011

2012

2013

2014

2015

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Zenith UK water plus drinks report 2017

table 2.2

Million litres Total market

UK water plus types, 2011-16

2011

2012

2013

2014

2015

Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market % change source: Zenith Global

figure 2.1

UK water plus market, 2011-16

35 30

million litres

25

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

2011

2012

2013

2014

2015

2016

10

20 15 10 5 0 Flavoured

source: Zenith Global

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Functional

Juicy

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figure 2.2

UK water plus consumption share, 2011-16

60

50.0

50.0

50.0

50.0

50.0

50.0

50

% share

40

30.0

30.0

30.0

30.0

30.0

30.0

30

20.0

20.0

20.0

20.0

20.0

20.0

2011

2012

2013

2014

2015

2016

20

10

0 Flavoured source: Zenith Global

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Functional

Juicy

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3

UK water plus packaging 

Commentary

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Commentary

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Commentary

table 3.1

UK water plus packaging, 2014-16

Million litres NR PET Other Total market

2014

2015

2016

% share NR PET Other

2014

2015

2016

source: Zenith Global

figure 3.1

UK water plus packaging, 2016

NR PET 50%

50%

Others

total consumption: X million litres

© Zenith Global Ltd 2017

Zenith UK water plus drinks report 2017

4

UK water plus distribution 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 4.1

UK water plus distribution, 2014-2016

2014 volume

Million litres

2014 % share

2015 volume

2015 % share

2016 volume

Modern retail (includes discounters) Convenience / Impulse Retail Horeca; pubs, clubs Others Away from home Total market source: Zenith Global

figure 4.1

25%

UK water plus distribution, 2016

25%

Modern retail Convenience Horeca 25%

25%

total consumption: X million litres

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Others

%

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Zenith UK water plus drinks report 2017

5

UK water plus companies and groups

5.1

UK water plus companies 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 5.1

Million litres Company

Top 15 Others Total market Top 5 Top 10 source: Zenith Global

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top 15 companies in UK water plus market, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

2016 rank

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Zenith UK water plus drinks report 2017

figure 5.1

UK water plus industry consolidation, 2014-2016

12

10

10.0

10.0

10.0

% share

8

6

5.0

4

5.0

5.0

2

0 2014

2015 Top 5

2016

Top 10

source: Zenith Global

figure 5.2

top 5 water plus companies, 2014 and 2016

10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 0

2

4

6 2016

source: Zenith Global

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8 2014

10

12 million litres

Zenith UK water plus drinks report 2017

figure 5.3

top UK water plus companies, 2016

10%

Company 10%

50%

10%

Company Company Company

10% 10%

total consumption: X million litres

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Company Company

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5.2

UK water plus groups 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 5.2

Million litres Brand

Top 20 Others (3) Total market Top 5 Top 10 source: Zenith Global

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top 20 brands in UK water plus market, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

Brand rank

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Zenith UK water plus drinks report 2017

table 5.3

Million litres Brand

source: Zenith Global

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top 20 brands in UK water plus market ranking, 2015-2016

Flavoured

2016 ranking Functional Juicy

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Zenith UK water plus drinks report 2017

6

UK water plus producers 

Commentary



Commentary



Commentary

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Zenith UK water plus drinks report 2017

table 6.1

top 10 UK water plus producers, 2015-2016

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

Company

Top 10 Others Total UK production source: Zenith Global

figure 6.1

UK water plus producers, 2016

10% 30%

Company

Company

Company

Company

Company

Next top 5

10%

10%

10% Others

20% 10%

total UK water plus production: X million litres

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Zenith UK water plus drinks report 2017

7

UK still water plus brands 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 7.1

top 5 UK still water plus brands, 2015-2016

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

Brand

Top 5 Others (1) Total still water (1) Includes retailer own label numbers source: Zenith Global

figure 7.1

UK still water plus brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK still water plus consumption: X million litres

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Zenith UK water plus drinks report 2017

8

UK sparkling water plus brands 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 8.1

UK top 5 sparkling water brands, 2015-2016

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

Brand

Top 5 Others (1) Total sparkling water (1) Includes retailer own label numbers source: Zenith Global

figure 8.1

UK sparkling water brands, 2016

10% 10%

10%

50%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK sparkling water plus consumption: X million litres

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Zenith UK water plus drinks report 2017

9

UK flavoured water brands 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 9.1

UK top 10 flavoured water brands, 2015-2016

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

Brand

Top 10 Others (1) Total flavoured water (1) Includes retailer own labels source: Zenith Global

figure 9.1

leading UK flavoured water brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK flavoured water consumption: X million litres

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% change

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10

UK functional water brands 

Commentary



Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 10.1

UK top 5 functional water brands, 2015-2016

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

Brand

Top 5 Others Total functional water source: Zenith Global

figure 10.1

leading UK functional water brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10.0%

total UK functional water consumption: X million litres

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% change

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Zenith UK water plus drinks report 2017

11

UK juicy water brands 

Commentary



Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 11.1

Million litres

UK top 5 juicy water brands, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

Brand

Top 5 Others Total juicy water source: Zenith Global figure 11.1

leading UK juicy water brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK juicy water consumption: X million litres

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% change

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Zenith UK water plus drinks report 2017

12

UK water plus retailer own label 

Commentary

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Commentary

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Commentary

table 12.1

UK own label flavoured water production, 2014-2016

Million litres Total market Flavoured water (1) Sparkling flavoured water Still flavoured water Flavoured water as a % of total market Sparkling flavoured % share Still flavoured % share Total own label Sparkling own label Still own label Own label as a % of flavoured water Own label sparkling flavoured % share Own label still flavoured % share (1) Excludes functional and juicy waters source: Zenith Global

© Zenith Global Ltd 2017

2014

2015

2016

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Zenith UK water plus drinks report 2017

figure 12.1

UK own label flavoured water consumption share, 2014-2016

60

% share of flavoured water

50 50.0

50.0

50.0

2014

2015

2016

40

30

20

10

0

source: Zenith Global

table 12.2

UK top 5 own label flavoured water producers, 2014-2016

Million litres

2015 volume

2015 % share

2016 volume

2016 % share

% change

Company

Others Total own label water source: Zenith Global

figure 12.2

UK own label flavoured water producers, 2016

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK own label flavoured water production: X million litres

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13

UK water plus consumer 

Commentary

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Commentary

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Commentary

table 13.1

GB flavoured water, herbal and premium soft drinks consumer, 2014-2016

% of GB population Consumers

2014

Regular' consumers (consume more than once a week) % of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+ Index of consumers (100 = average) Male Female (1) For fieldwork period July 2015 - June 2016 source: Target Group Index (TGI) - GB adults aged 15 and above

© Zenith Global Ltd 2017

2015

2016 (1)

Zenith UK water plus drinks report 2017

figure 13.1

GB flavoured water, herbal and premium soft drinks consumer, 2011-2016 12

10

% of GB population

10

10

10

8

6

4

5

5

5

2

0 2014

2015

2016

source: Target Group Index (TGI) - GB adults aged 15 and above

table 13.2

Litres Per capita consumption Sparkling Still

UK water plus per capita consumption, 2011-2016

2011

2012

2013

2014

2015

2016

2011

2012

2013

2014

2015

2016

Per capita consumption Flavoured Functional Juicy

% change Per capita consumption Sparkling Still Per capita consumption Flavoured Functional Juicy source: Zenith Global

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Zenith UK water plus drinks report 2017

table 13.3

Litres per person

international flavoured water comparison, 2011-2021f

2011

2016

2021f

United States France Germany Italy Spain United Kingdom West Europe Poland East Europe China Asia Pacific Global (1) (1) Includes only flavoured and flavoured functional waters source: Zenith Global - globaldrinks.com

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CAGR (11-16) (16-21f)

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Zenith UK water plus drinks report 2017

14

UK water plus value 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

table 14.1

UK water plus value, 2014-2016

2014 Volume

Flavoured water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Functional water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Juicy water % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs - numbers may vary due to rounding source: Zenith Global

© Zenith Global Ltd 2017

£ VPL

2015 £m Value

Volume

£ VPL

2015 £m Value

Volume

£ VPL

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figure 14.1

UK water plus market value, 2014-2016

12

10

5 10

10

10

8

4

6

3

4

2

2

1

0

0 market value (£ mln)

value per litre (£)

source: Zenith Global

table 14.2

UK branded vs private label retail value per litre, 2015-2016

2015 Branded Private label Retail average Includes only flavoured and flavoured functional waters source: Zenith Global

© Zenith Global Ltd 2017

2016

Zenith UK water plus drinks report 2017

15

ethical waters / ethical initiatives 

Commentary



Commentary

16

ongoing challenges

16.1

maintaining consumer interest

16.1.1 key challenges 

Commentary



Commentary

16.1.2 future trends

16.2



Commentary



Commentary

selling ‘hydration with flavour’

16.2.1 key challenges 16.2.2 future trends

16.3

the sugar debate

16.3.1 key challenges 16.3.2 future trends

16.4

retailer perception

16.4.1 key challenges 16.4.2 future trends

16.5

stock control & supply

16.5.1 key challenges 16.5.2 future trends

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16.6

price pressures

16.6.1 key challenges 16.6.2 future trends

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17

water stewardship 

Commentary

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Commentary

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18

legislation 

Commentary

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Commentary

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19

forecast to 2021 

Commentary

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Commentary

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Commentary

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Zenith UK water plus drinks report 2017

figure 19.1

UK water plus market forecast, 2011-2021f

60

50 50

50

50

50

50

50

50

50

50

50

50

2011

2012

2013

2014

2015

2016

2017f

2018f

2019f

2020f

2021f

million litres

40

30

20

10

0

source: Zenith Global table 19.1

Million litres Total market Sparkling Still Sparkling % share Still % share Flavoured Functional Juicy Flavoured % share Functional % share Juicy % share Flavoured % change Functional % change Juicy % change Total market % change source: Zenith Global

Š Zenith Global Ltd 2017

UK forecast water plus consumption by segment, 2016-2021f

2016

2017f

2018f

2019f

2020f

2021f

Zenith UK water plus drinks report 2017

appendix

Š Zenith Global Ltd 2017

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Zenith UK water plus drinks report 2017

appendix 2 – definitions and symbols

1 57 Page 4 / 0 3 / 2 0 1 7

definitions Natural Mineral Water 

The basic requirements of the UK regulations are:



Must come from a recognised groundwater source. Recognition is granted by local authorities to meet EU standards and requires a lengthy testing process to ensure freedom from pollution and a consistent mineral composition.



Must be bottled at source unless the practise was to tanker to the bottling plan on or before 17th July 1980.



Cannot undergo treatment except for filtration of particles, except in exceptional circumstances.



Nothing can be added to water except carbon dioxide for carbonation.



The water can only be bottled under a single name, described as natural mineral water.



The water must meet strict requirements for microbiological and chemical purity.

Spring Water 

The basic requirements of the UK regulations are:



Must come from a groundwater source.



Must be bottled at source (unless the practise was to tanker to the bottling plant on or before 23rd November 1996).



In the UK, spring water can currently undergo some forms of treatment.



The water can only be bottled under a single named Spring Water. However, additional Bottled Drinking Waters can be produced from the same source.



The water must meet requirements for microbiological and chemical purity based on the requirements for tap water.

Bottled Drinking Water 

The basic requirements of the UK regulations are:



‘Bottled drinking water‘is a legal category of water and should not be confused with the general use of the term ‘bottled water’.



Can come from any source – groundwater, surface water (e.g. a lake or river), tap water or other (e.g. glacier, iceberg, rainwater)



Need not be bottled at source.



Can undergo any form of water treatment.



Water from a single source can be bottled under different names.



Can be bottled under any description except one that is misleading to consumers. Use of the description natural mineral water, spring water or mineral water is not permitted. Some commonly used descriptions are ‘Table Water’ and ‘Purified Water’.



The water must meet requirements for microbiological and chemical purity based on the requirements for tap water.

© Zenith Global Ltd 2017

1 58 Page 4 / 0 3 These definitions are a simple description of the requirements of the UK bottled water regulations. / 2 For a detailed definition please consult the Natural Mineral Water, Spring Water and Bottled Drinking 0 Water Regulations, 1999 and any subsequent amendments. For a detailed review of the implications 1 of the regulations, consult Zenith’s ‘Plain Language Guide to the UK Bottled Water Regulations’.

7 Zenith UK water plus drinks report 2017

Further information can be found at www.zenithinternational.com and search for Plain Language Guide.

Flavoured Water Sweetened with sugar, sweetener or unsweetened with added fruit essence; sparkling and still natural mineral, spring or bottled drinking water with added flavourings.

Includes: 

Flavoured unsweetened bottled waters



Flavoured bottled waters with added sugar and/or sweetener

Not included are: 

‘Schorle’ (sparkling water and fruit juice) and other soft drinks



‘Limonaden’ (water-based, flavoured carbonated soft drinks popular in Germany)



Pressé drinks (ready-to-drink cordial drinks)

Functional Water Functional waters have added functional ingredients, such as botanicals, vitamins, minerals, oxygen or others. Functional waters can be still or sparkling and can be flavoured or unflavoured. Such waters are marketed as having a functional positioning.

Juicy Water Defined as water with added juice, juice content ranges from 5% to 25-30%. However, the key attribute is consumer perception of such products as being water plus juice as opposed to a juice drink. These drinks are perceived by consumers to be closer to flavoured waters than juices/nectars.

Includes: 

Volvic Juiced



Drench Juicy



This Juicy Water

Excludes: 

Sanpellegrino Aranciata/ Limonata



Capri Sun



Vimto

Water Plus Water plus includes flavoured waters, functional waters and juicy waters as defined above.

Distribution channels Retail Supermarkets 

Multiples and other grocers – Tesco, Sainsbury, Asda, Waitrose, Morrisons, Somerfield, Coop, Marks & Spencer, Boots, Budgens, Iceland

© Zenith Global Ltd 2017

Zenith UK water plus drinks report 2017



Aldi, Lidl and other discounters



Smaller local supermarkets (e.g. Booths, Harry Tuffins)



Supermarket forecourts and smaller formats of the major multiples (e.g. Tesco

Independent, others 

Confectioneries, tobacconists and newsagents (CTNs)



Convenience stores (e.g. Londis)



Small independent grocers



Other forecourts



Off licences



Other retail stockists/cash & carry

Door-to-door 

Dairy deliveries



Direct mail orders



Door-to-door deliveries of water for coolers

Away From Home Offices 

Water supplied in places of work such as offices, factories etc.

Horeca, pubs and clubs 

HoReCa – hotel, restaurant and catering channels



Cafés, bars, pubs



Nightclubs



Food service



Vending machines

Others 

All other away from home outlets

© Zenith Global Ltd 2017

1 59 Page 4 / 0 3 / 2 0 1 Metro) 7

Zenith UK water plus drinks report 2017

symbols ...

Negligible, less than 0.05

e

Estimate

Foodservice Distribution to on-premise or horeca outlets Horeca

Hotels, restaurants and catering

na

Not available, not applicable

NR

Non returnable packaging

HDPE High Density Polyethylene HOD Home and Office Delivery PET

Polyethylene terephthalate

PLA Polylactide or polylactic acid POU Point of use (mains water) cooler PVC Polyvinyl chloride R

Returnable packaging

SC

Sports cap

VPL

Value per litre

Š Zenith Global Ltd 2017

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Zenith UK water plus drinks report 2017

appendix 4- leading company profiles AG Barr Plc Britvic Plc CBL Drinks Ltd Coca-Cola European Partners Coca-Cola HBC Northern Ireland Cott Beverages Ltd Danone Waters (UK & Ireland) Get More Vitamin Drinks Highland Spring Group Innocent Montgomery Natural Spring Water Company Nichols Plc One Water Princes Gate Spring Water Princes Soft Drinks Radnor Hills Mineral Water Company Ltd Talking Rain Beverage Company Trederwen Springs

Š Zenith Global Ltd 2017

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Zenith UK water plus drinks report 2017

COMPANY Address: Tel: Website:

Fax: Email:

Company Structure Ownership: Senior management:

Employees: Subsiduaries: Related activities:

Non-related activities:

Company Finances ÂŁ Million, year to Sales Profit before tax

Water Production Location: Source: Lines: Investment:

Advertising

Commentary

Š Zenith Global Ltd 2017

2010

2011

2012

2013

2014

2015

2016

Zenith UK water plus drinks report 2017

COMPANY - Water Plus Product Range Brand name Brand A

Water type Still

Pack type

Spring

NR PET

Sizes available (litre) 0.5 0.75 (SC)

0.5 1.5

0.33

0.75

Glass

x10

Production & Sales Volume (Water Plus) Million litres Production Exports UK Sales - still - sparkling Brand A - still - sparkling

2010

2011

2012

2013

2014

2015

2016

Packaging Split NR GLASS 0.33 0.75 NR PET 0.5 0.75 1

10.0% 5.0% 5.0% 90.0% 50.0% 20.0% 20.0%

Channel Split (by brand / type) Brand Brand

Š Zenith Global Ltd 2017

Retail 100.0%

OOH 0.0%

HOD 0.0%

Total 100%

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