Zenith Global 2017 UK Plain Bottled Water Report

Zenith Insight report

March 2017

UK bottled water report An in-depth analysis of the UK plain bottled water sector

Zenith report on UK plain bottled water March 2017 26th edition

Copyright All copyright in this document is reserved.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.

Zenith UK plain bottled water report 2017

introduction This is the twenty-sixth Zenith Report on the UK Bottled Water Market. As the UK bottled water market continues to grow and evolve so does our report. This year, we have produced three reports on the sector in order to provide a complete review of this dynamic market.   

The UK Plain Bottled Water Market Report The UK Water Plus Market Report The UK Bottled Water Drinks Market Report

As always, our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest.

We are particularly grateful for the help we receive from the bottled water companies we profile. The 2017 report contains up to date profiles of the industry’s leading bottled water companies, while text, charts and tables analyse recent developments in the UK market.

The report represents exceptional coverage of the UK bottled water drinks market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.

Simon Johnson Managing Consultant Zenith Global

© Zenith Global Ltd 2017

Zenith UK plain bottled water report 2017

contents brief summary------------------------------------------------------------------------------------------- 8 research overview ------------------------------------------------------------------------------------- 9 1

market overview ------------------------------------------------------------------------------ 10 1.1 economy ----------------------------------------------------------------------------------------- 11 1.2 weather ------------------------------------------------------------------------------------------ 12 1.3 media --------------------------------------------------------------------------------------------- 14

2

sector performance-------------------------------------------------------------------------- 15

3

UK plain packaged water ------------------------------------------------------------------ 18

4

UK plain bottled water packaging ----------------------------------------------------- 19

5

UK plain bottled water distribution --------------------------------------------------- 22

6

UK plain bottled water companies and brands ----------------------------------- 24

7

UK plain bottled water producers ----------------------------------------------------- 31

8

UK plain bottled water exports --------------------------------------------------------- 34

9

UK plain bottled water imports --------------------------------------------------------- 37

10

UK still and sparkling plain water consumption ---------------------------------- 41

11

UK packaged still water brands --------------------------------------------------------- 44

12

UK packaged sparkling water brands ------------------------------------------------- 46

13

retailer own label ----------------------------------------------------------------------------- 48

14

UK mineral water consumption --------------------------------------------------------- 50

15

UK spring water consumption ----------------------------------------------------------- 53

16

UK glass packaged plain bottled water ---------------------------------------------- 56

17

UK plastic packaged plain bottled water -------------------------------------------- 58

18

UK plain vs water plus ---------------------------------------------------------------------- 60

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Zenith UK plain bottled water report 2017

19

UK water coolers------------------------------------------------------------------------------ 62

20

UK plain bottled water consumer ------------------------------------------------------ 64

21

UK plain bottled water value ------------------------------------------------------------ 68

ongoing challenges --------------------------------------------------------------------------------- 71 21.1 environmental --------------------------------------------------------------------------------- 71 21.1.1 21.1.2

key challenges ------------------------------------------------------------------------------ 71 future trends -------------------------------------------------------------------------------- 71

21.2 carbon footprint ------------------------------------------------------------------------------ 71 21.2.1 21.2.2

key challenges ------------------------------------------------------------------------------ 71 future trends -------------------------------------------------------------------------------- 71

21.3 water footprint -------------------------------------------------------------------------------- 71 21.3.1 21.3.2

key challenges ------------------------------------------------------------------------------ 71 future trends -------------------------------------------------------------------------------- 71

21.4 lightweighting --------------------------------------------------------------------------------- 71 21.4.1 21.4.2

key challenges ------------------------------------------------------------------------------ 71 future trends -------------------------------------------------------------------------------- 71

21.5 recycling ----------------------------------------------------------------------------------------- 71 21.5.1 21.5.2

key challenges ------------------------------------------------------------------------------ 71 future trends -------------------------------------------------------------------------------- 71

21.6 tap water ---------------------------------------------------------------------------------------- 71 21.6.1 21.6.2

key challenges ------------------------------------------------------------------------------ 71 future trends -------------------------------------------------------------------------------- 71

21.7 industry consolidation ---------------------------------------------------------------------- 72 21.7.1 21.7.2

key challenges ------------------------------------------------------------------------------ 72 future trends -------------------------------------------------------------------------------- 72

21.8 portfolio diversity ---------------------------------------------------------------------------- 72 21.8.1 21.8.2

key challenges ------------------------------------------------------------------------------ 72 future trends -------------------------------------------------------------------------------- 72

21.9 consumer confidence and education -------------------------------------------------- 72 21.9.1 21.9.2

21.10

retailer perception ------------------------------------------------------------------- 72

21.10.1 21.10.2

21.11

key challenges ------------------------------------------------------------------------------ 72 future trends -------------------------------------------------------------------------------- 72

stock control and supply ----------------------------------------------------------- 72

21.11.1 21.11.2

21.12

key challenges ------------------------------------------------------------------------------ 72 future trends -------------------------------------------------------------------------------- 72

key challenges ------------------------------------------------------------------------------ 72 future trends -------------------------------------------------------------------------------- 72

price pressures ------------------------------------------------------------------------- 72

21.12.1 21.12.2

key challenges ------------------------------------------------------------------------------ 72 future trends -------------------------------------------------------------------------------- 72

22

water stewardship --------------------------------------------------------------------------- 73

23

legislation --------------------------------------------------------------------------------------- 74

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forecast to 2021 ------------------------------------------------------------------------------ 75

appendix 1- legislation ---------------------------------------------------------------------------- 78 appendix 2 – definitions and symbols ------------------------------------------------------- 81 definitions ---------------------------------------------------------------------------------------------- 81 Natural Mineral Water ----------------------------------------------------------------------------------- 81 Spring Water-------------------------------------------------------------------------------------------------- 81 Bottled Drinking Water ---------------------------------------------------------------------------------- 81 Flavoured Water -------------------------------------------------------------------------------------------- 82 Functional Water ------------------------------------------------------------------------------------------- 82 Juicy Water ---------------------------------------------------------------------------------------------------- 82 Water Plus ----------------------------------------------------------------------------------------------------- 82 Distribution channels ------------------------------------------------------------------------------------- 82 Retail ------------------------------------------------------------------------------------------------------------- 82 Supermarkets ------------------------------------------------------------------------------------------------- 82 Independent, others --------------------------------------------------------------------------------------- 83 Door-to-door -------------------------------------------------------------------------------------------------- 83

Away From Home------------------------------------------------------------------------------------------- 83 Offices ----------------------------------------------------------------------------------------------------------- 83 Horeca, pubs and clubs ----------------------------------------------------------------------------------- 83 Others ----------------------------------------------------------------------------------------------------------- 83

symbols -------------------------------------------------------------------------------------------------- 84

appendix 3- Target Group Index (TGI) ------------------------------------------------------- 85 appendix 4- leading company profiles------------------------------------------------------- 86 AG Barr Plc ------------------------------------------------------------------------------------------------Angel Springs Holdings Ltd -------------------------------------------------------------------------Berrington Pure Spring Water Company ------------------------------------------------------Black Mountain Mineral Water Company -----------------------------------------------------Brecon Mineral Water --------------------------------------------------------------------------------Britvic Plc--------------------------------------------------------------------------------------------------Coca-Cola European Partners ---------------------------------------------------------------------Coca-Cola HBC Northern Ireland -----------------------------------------------------------------Cooleraid --------------------------------------------------------------------------------------------------Cott Beverages Ltd ------------------------------------------------------------------------------------Danone Waters (UK & Ireland) --------------------------------------------------------------------Decantae Natural Mineral Water -----------------------------------------------------------------Eden Springs UK Ltd ----------------------------------------------------------------------------------Edgar’s Water--------------------------------------------------------------------------------------------Fonthill Pure English Spring Water --------------------------------------------------------------Harrogate Water Brands Ltd -----------------------------------------------------------------------Highland Spring Group -------------------------------------------------------------------------------Hildon Ltd -------------------------------------------------------------------------------------------------Kingshill Mineral Water Ltd -------------------------------------------------------------------------

© Zenith Global Ltd 2017

Zenith UK plain bottled water report 2017

Montgomery Natural Spring Water Company -----------------------------------------------NestlĂŠ Waters UK Ltd ---------------------------------------------------------------------------------One Water ------------------------------------------------------------------------------------------------Radnor Hills Mineral Water Company Ltd -----------------------------------------------------Roxane UK Ltd-------------------------------------------------------------------------------------------Princes Gate Spring Water --------------------------------------------------------------------------Princes Soft Drinks ------------------------------------------------------------------------------------Shepley Springs Ltd -----------------------------------------------------------------------------------Swithland Spring Water ------------------------------------------------------------------------------Watercoolers (Scotland) Ltd ------------------------------------------------------------------------

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Zenith UK plain bottled water report 2017

tables table 2.1 table 2.2 table 4.1 table 5.1 table 6.1 table 6.2 table 6.3 table 6.4 table 7.1 table 7.2 table 8.1 table 8.2 table 9.1 table 9.2 table 10.1 table 11.1 table 12.1 table 13.1 table 14.1 table 15.1 table 16.1 table 17.1 table 19.1 table 20.1 table 20.2 table 20.3 table 21.1 table 21.2 table 21.3 table 21.4 table 24.1

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UK plain bottled water market, 2011-2016 --------------------------------- 16 UK plain bottled water types, 2011-2016 ------------------------------------ 16 UK plain bottled water packaging, 2014-16 --------------------------------- 20 UK plain bottled water distribution, 2014-2016 --------------------------- 23 top 25 companies in UK bottled water market, 2015-2016 ----------- 25 next 25 companies in UK bottled water market, 2015-2016 ---------- 26 top 25 brands in UK bottled water market, 2015-2016 ----------------- 29 next 25 brands in UK bottled water market, 2015-2016 --------------- 30 top 10 UK domestic plain bottled water producers, 2015-2016 ----- 32 top 10 UK plain produced brands, 2015-2016 ------------------------------ 32 UK plain bottled water exports by country, 2011-2016 ---------------- 35 top 10 UK plain water export brands, 2011-2016 ------------------------- 35 UK plain bottled water imports by country, 2011-2016 ---------------- 38 UK plain bottled water imports by brand, 2011-2016 ------------------- 39 UK bottled water consumption by type 2011-2016 ---------------------- 42 UK top 10 plain packaged still water brands, 2015-2016--------------- 45 UK top 10 plain packaged sparkling water brands, 2015-2016 ------ 47 UK top 5 own label plain water producers, 2015-2016------------------ 49 top UK plain mineral water brands, 2015-2016 ---------------------------- 51 top UK plain spring water brands, 2015-2016 ------------------------------ 54 top UK plain water companies in glass packaging, 2015-2016 ------- 56 top UK plain water companies in plastic packaging, 2015-2016 ----- 58 top 10 UK water cooler companies, 2011-2016---------------------------- 62 GB plain bottled water consumer, 2011-2016------------------------------ 65 UK plain bottled water per capita consumption, 2011-2016 --------- 66 international plain bottled water comparison, 2011-2021f ----------- 67 UK plain bottled water value, 2014-2016 ------------------------------------ 69 UK plain bottled water value per litre by pack size, 2015-2016 ----- 70 UK plain premium vs private label value per litre, 2015-2016 -------- 70 international premium vs private label value per litre comparison, 2016---------------------------------------------------------------------------------------- 70 UK forecast plain bottled water consumption by segment, 20162021f -------------------------------------------------------------------------------------- 76

Zenith UK plain bottled water report 2017

figures figure 1.1 figure 1.2 figure 2.1 figure 4.1 figure 5.1 figure 6.1 figure 6.2 figure 6.3 figure 7.1 figure 8.1 figure 8.2 figure 9.1 figure 9.2 figure 10.1 figure 11.1 figure 12.1 figure 13.1 figure 13.2 figure 14.1 figure 14.2 figure 15.1 figure 15.2 figure 16.1 figure 17.1 figure 18.1 figure 18.2 figure 19.1 figure 20.1 figure 21.1 figure 24.1

Š Zenith Global Ltd 2017

UK mean temperature, 2011-16 ------------------------------------------------- 13 UK sunshine hours, 2014-16 ------------------------------------------------------ 13 UK plain packaged water vs coolers, 2011-2016 -------------------------- 17 UK plain bottled water packaging, 2016 ------------------------------------- 20 UK plain water distribution, 2016 ----------------------------------------------- 23 UK plain bottled water industry consolidation, 2011-2016 ----------- 27 top 5 plain bottled water companies, 2011 and 2016 ------------------- 27 top UK plain bottled water companies, 2016 ------------------------------- 28 UK bottled water producers, 2016 --------------------------------------------- 33 UK plain bottled water exports, 2011-2016 --------------------------------- 36 leading plain UK exported water brands, 2016 ---------------------------- 36 UK plain bottled water imports, 2011-2016 -------------------------------- 38 leading plain UK imported water brands, 2016 ---------------------------- 40 UK plain still water consumption share, 2011-2016 ---------------------- 43 leading UK still plain water brands, 2016 ------------------------------------ 45 leading UK sparkling plain water brands, 2016 ---------------------------- 47 UK own label plain water consumption share, 2011-2016 ------------- 49 leading UK own label plain water producers, 2016 ----------------------- 49 UK natural mineral water consumption share, 2011-2016------------- 51 leading UK plain mineral water brands, 2016 ------------------------------ 52 UK natural spring water consumption share, 2011-2016--------------- 54 leading UK plain mineral water brands, 2016 ------------------------------ 55 leading UK plain water companies in glass, 2016 ------------------------- 57 leading UK plain water companies in plastic, 2016 ----------------------- 59 UK plain vs flavoured water, 2011-2016 -------------------------------------- 60 UK still/sparkling flavoured water, 2014-2016 ----------------------------- 61 UK water cooler market, 2011-2016 ------------------------------------------- 63 GB plain bottled water consumption 2011-2016-------------------------- 65 UK packaged bottled water market value, 2011-2016 ------------------ 69 UK plain bottled water market forecast, 2011-2021f ------------------- 76

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UK bottled water report brief summary 1. Commentary 2. Commentary 3. Commentary

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research overview

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

In compiling its research, Zenith relies on the goodwill and co-operation of companies active in the marketplace. All information is cross-checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.



Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than bottled water.



A complete picture of the UK bottled water drinks market is thus produced through Zenith’s extensive study of the largest importers and bottlers, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass all aspects of bottled water drinks including: take home, impulse and on-premise/foodservice; water cooler volumes for the office; and a small amount of home delivery water.



To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK bottled water drinks arena. We believe Zenith’s coverage of the total UK bottled water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith would like to express its sincere gratitude to the entire UK bottled water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including: BSDA (British Soft Drinks Association), BWCA (British Water Cooler Association), NHC (Natural Hydration Council) and BBWP (British Bottled Water Producers).

© Zenith Global Ltd 2017

Zenith UK plain bottled water report 2017

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market overview 

Commentary

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1.1

economy 

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1.2

weather 

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Zenith UK plain bottled water report 2017

figure 1.1

UK mean temperature, 2011-16

5.5 5 5

5

5

5

5

5

2011

2012

2013

2014

2015

2016

degrees centigrade

4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

figure 1.2

UK sunshine hours, 2014-16

60

sunshine hours

50 40 30 20 10 0 Jan

Feb

Mar

Apr

May

Jun

2014

figure 1.3

Jul

2015

Aug

Sep

Oct

Nov

2016

UK rainfall, 2014-16

60 50

rainfall

40 30 20 10 0 Jan

Feb

Mar

Apr 2014

source: Met Office

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May

Jun 2015

Jul

Aug 2016

Sep

Oct

Nov

Dec

Dec

Zenith UK plain bottled water report 2017

1.3

media 

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2

sector performance 

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Zenith UK plain bottled water report 2017

table 2.1

Million litres Production Exports Imports Consumption

UK plain bottled water market, 2011-2016

2011

2012

2013

2014

2015

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Production % change Exports as % of production Imports as % consumption Consumption % change Litres per person source: Zenith Global

table 2.2

Million litres Total market Sparkling Still Sparkling % share Still % share Mineral Spring Others Mineral % share Spring % share Water cooler Water cooler % share Water cooler % change Packaged Packaged % change source: Zenith Global

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UK plain bottled water types, 2011-2016

2011

2012

2013

2014

2015

2016

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Zenith UK plain bottled water report 2017

figure 2.1

UK plain packaged water vs coolers, 2011-2016

80 70

million litres

60 50 40 30 20 10 0 2011

2012

2013 Packaged

source: Zenith Global

Š Zenith Global Ltd 2017

2014 Water Cooler

2015

2016

Zenith UK plain bottled water report 2017

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UK plain packaged water 

Commentary

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UK plain bottled water packaging 

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Zenith UK plain bottled water report 2017

table 4.1

UK plain bottled water packaging, 2014-16

Million litres Can/Box NR Glass NR PET R PET NR PVC R Polycarb PLA NR HDPE Total market

2014

2015

2016

% share Can/Carton NR Glass NR PET R PET NR PVC R Polycarb PLA NR HDPE

2014

2015

2016

source: Zenith Global

figure 4.1

UK plain bottled water packaging, 2016

25% 25.0%

NR PET NR Glass NR Polycarb Others 25%

25%

total consumption: X million litres

© Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

table 4.2

Pack type Can

Bag in a Box NR Glass

NR PET

R PET

NR PVC

Refillable Polycarbonate

PLA Total market source: Zenith Global

Š Zenith Global Ltd 2017

UK plain bottled water packaging, 2016

Sizes in litres Total 0.20/0.25 0.33/0.5 Total Total 0.20/0.25 0.33/0.375 0.5 0.75 1.00 1.50 Total 0.085/0.2/0.25 0.3/0.33/0.37 0.5 0.7/0.75 1.0 1.25 1.5 2.00 3.00 5.00 7.50 15 Total 17.50 19 Total 0.5 2.00 5.0 Total 10.0/11.0/11.3/11.4/11.5/12 13.00 18.5/18.9/19.0 22.0/22.7 Total 0.70

Million litres

% share

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UK plain bottled water distribution 

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Zenith UK plain bottled water report 2017

table 5.1

UK plain bottled water distribution, 2014-2016

2014 volume

Million litres

2014 % share

2015 volume

2015 % share

2016 volume

Modern retail (includes discounters) Convenience / Impulse Door to door Retail Horeca; pubs, clubs Offices Others Away from home Total market source: Zenith Global

figure 5.1

UK plain water distribution, 2016

20%

20.0%

Modern retail Convenience 20%

20%

Horeca Offices Others

20%

total consumption: X million litres

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%

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Zenith UK plain bottled water report 2017

6

UK plain bottled water companies and brands 

Commentary

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Zenith UK plain bottled water report 2017

table 6.1

Million litres Company

Top 25 Others Total market Top 5 Top 10 source: Zenith Global

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top 25 companies in UK bottled water market, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

2016 Packaged

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Zenith UK plain bottled water report 2017

table 6.2

Million litres Company

Top 25 Next 25 Others Total market source: Zenith Global

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next 25 companies in UK bottled water market, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

2016 Packaged

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Zenith UK plain bottled water report 2017

figure 6.1

UK plain bottled water industry consolidation, 2011-2016

25.0

20.0

20.0

20.0

20.0

20.0

20.0

20.0

% share

15.0

10.0

10.0

10.0

10.0

10.0

10.0

10.0

5.0

0.0 2011

2012

2013 Top 5

2014

2015

2016

Top 10

source: Zenith Global

figure 6.2

top 5 plain bottled water companies, 2011 and 2016

10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 0

2

4

6 2016

source: Zenith Global

Š Zenith Global Ltd 2017

8 2011

10

12 million litres

Zenith UK plain bottled water report 2017

figure 6.3

top UK plain bottled water companies, 2016

10%

Company 10%

50%

10%

Company Company Company

10% 10%

total consumption: X million litres

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Company Others

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Zenith UK plain bottled water report 2017

table 6.3

Million litres (1)

Top 25 Others Total market Top 5 Top 10 source: Zenith Global

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top 25 brands in UK bottled water market, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

Brand rank

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Zenith UK plain bottled water report 2017

table 6.4

Million litres (1)

Top 25 Next 25 Others Total market source: Zenith Global

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next 25 brands in UK bottled water market, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

Brand rank

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Zenith UK plain bottled water report 2017

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UK plain bottled water producers 

Commentary.

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Zenith UK plain bottled water report 2017

table 7.1

top 10 UK domestic plain bottled water producers, 2015-2016

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

Company

Top 10 Others Total UK production source: Zenith Global

table 7.2

Million litres Company

Top 10 Others (1) Total UK sales (1) source: Zenith Global

Š Zenith Global Ltd 2017

top 10 UK plain produced brands, 2015-2016

2015 volume

2015 % share

2016 volume

2016 % share

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Zenith UK plain bottled water report 2017

figure 7.1

UK bottled water producers, 2016

10% 30%

Company 10%

Company Company

10%

Company Company

10%

Others

20% 10%

total UK bottled water production: X million litres

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Company

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UK plain bottled water exports 

Commentary

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Zenith UK plain bottled water report 2017

table 8.1

Million litres Country

UK plain bottled water exports by country, 2011-2016

2011

2012

2013

2014

2015

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Total exports % change source: Global Trade Information Services

table 8.2

Million litres

top 10 UK plain water export brands, 2011-2016

2011

2012

2013

Total exports (1) Brands Others/stock adjustment Total export sales (2) (1) UK Government figures (2) Zenith export figures calculated from brand export totals by country source: Zenith Global

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2014

2015

2016

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Zenith UK plain bottled water report 2017

figure 8.1

UK plain bottled water exports, 2011-2016

12

10

10

10

10

10

10

10

2011

2012

2013

2014

2015

2016

million litres

8

6

4

2

0

source: Zenith Global

figure 8.2

leading plain UK exported water brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK bottled water exports: X million litres

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Zenith UK plain bottled water report 2017

9

UK plain bottled water imports 

Commentary

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Zenith UK plain bottled water report 2017

table 9.1

UK plain bottled water imports by country, 2011-2016

Million litres Country

2011

2012

2013

2014

2015

Others Total imports % change source: Global Trade Information Services

figure 9.1

UK plain bottled water imports, 2011-2016

12

10

10

10

10

10

10

10

2011

2012

2013

2014

2015

2016

million litres

8

6

4

2

0

source: Global Trade Information Services

Š Zenith Global Ltd 2017

Zenith UK plain bottled water report 2017

table 9.2

UK plain bottled water imports by brand, 2011-2016

Million litres Country (1)

Others/stock adjustment/misrecording Country (1)

Others/stock adjustment/misrecording Country (1)

Others/stock adjustment/misrecording Country (1)

Others/stock adjustment/misrecording Total imports Brands Others/stock adjustment/misrecording Total import sales (1) UK Government figures source: Zenith Global

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2011

2012

2013

2014

2015

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Zenith UK plain bottled water report 2017

figure 9.2

leading plain UK imported water brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK bottled water imports: X million litres

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Zenith UK plain bottled water report 2017

10

UK still and sparkling plain water consumption 

Commentary

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Zenith UK plain bottled water report 2017

table 10.1

Million litres Total consumption Sparkling Still

UK bottled water consumption by type 2011-2016

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2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

2016

2011

2012

2013

2014

2015

2016

Total consumption Small pack Water cooler Total small pack water Packaged sparkling Packaged still

% change Total consumption Sparkling Still Total consumption Small pack Water cooler Total small pack water Packaged sparkling Packaged still

% share Total consumption Sparkling Still Total consumption Small pack Water cooler Total small pack water Packaged sparkling Packaged still source: Zenith Global

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Zenith UK plain bottled water report 2017

figure 10.1

UK plain still water consumption share, 2011-2016

55 50 45

50.0

50.0

50.0

50.0

50.0

50.0

2011

2012

2013

2014

2015

2016

40

% share

35 30 25 20 15 10 5 0

source: Zenith Global

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11

UK packaged still water brands 

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Zenith UK plain bottled water report 2017

table 11.1

UK top 10 plain packaged still water brands, 2015-2016

Million litres

2015 volume

2015 % share

2016 volume

2016 % share

Brand rank

Brand

Top 10 Others (1) Total still water (2) (1) Includes retailer own labels (2) Excludes water for coolers source: Zenith Global

figure 11.1

leading UK still plain water brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK packaged still water: X million litres

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Zenith UK plain bottled water report 2017

12

UK packaged sparkling water brands 

Commentary

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Zenith UK plain bottled water report 2017

table 12.1

UK top 10 plain packaged sparkling water brands, 2015-2016

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

Brand

Top 10 Others (1) Total sparkling water (2) (1) Includes retailer own labels source: Zenith Global

figure 12.1

leading UK sparkling plain water brands, 2016

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK packaged sparkling water: X million litres

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Zenith UK plain bottled water report 2017

13

retailer own label 

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Zenith UK plain bottled water report 2017

table 13.1

UK top 5 own label plain water producers, 2015-2016

Million litres

2015 volume

2015 % share

2016 volume

2016 % share

Rank

Company

Top 5 Others Total own label water source: Zenith Global

figure 13.1

UK own label plain water consumption share, 2011-2016

60

% share of packaged water

50 50.0

50.0

50.0

50.0

50.0

50.0

2011

2012

2013

2014

2015

2016

40

30

20

10

0

source: Zenith Global

figure 13.2

leading UK own label plain water producers, 2016

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK own label production: X million litres

Š Zenith Global Ltd 2017

1 49 Page 4 / 0 3 / Top 250 0 Rank 1 7

Zenith UK plain bottled water report 2017

14

UK mineral water consumption 

Commentary



Commentary



Commentary.

© Zenith Global Ltd 2017

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table 14.1

top UK plain mineral water brands, 2015-2016

Million litres (1)

2015 volume

2015 % share

2016 volume

2016 % share

Brand rank

Brand

Top 20 Others (1) Total mineral water (1) Includes retail, water cooler and retailer own label volumes source: Zenith Global figure 14.1

UK natural mineral water consumption share, 2011-2016

55 50 50.2

50.2

50.2

50.2

50.2

50.2

2011

2012

2013

2014

2015

2016

% share of bottled water

45 40 35 30 25 20 15 10 5 0

source: Zenith Global Š Zenith Global Ltd 2017

1 51 Page 4 / 0 3 / Top 502 rank0 1 7

Zenith UK plain bottled water report 2017

figure 14.2

leading UK plain mineral water brands, 2016

10% 10%

50%

10%

10% 10%

total UK mineral water: X million litres

Š Zenith Global Ltd 2017

Brand

Brand

Brand

Brand

Brand

Others

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15

UK spring water consumption 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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table 15.1

top UK plain spring water brands, 2015-2016

Million litres (1)

2015 volume

2015 % share

2016 volume

2016 % share

Brand rank

Brand

Top 20 Others (1) Total spring water (1) Includes retail, water cooler and retailer own label volumes source: Zenith Global figure 15.1

UK natural spring water consumption share, 2011-2016

55 50 50.0

50.0

50.0

50.0

50.0

50.0

2011

2012

2013

2014

2015

2016

% share of bottled water

45 40 35 30 25 20 15 10 5 0

source: Zenith Global Š Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

figure 15.2

leading UK plain mineral water brands, 2016

10% 10%

50%

10%

10% 10%

total UK spring water: X million litres

Š Zenith Global Ltd 2017

Company

Company

Company

Company

Company

Others

1 55 Page 4 / 0 3 / 2 0 1 7

Zenith UK plain bottled water report 2017

16

UK glass packaged plain bottled water 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

table 16.1

top UK plain water companies in glass packaging, 2015-2016

Million litres

2015 volume

2015 % share

2016 volume

2016 % share

Company

Top 10 Others Total in glass source: Zenith Global

figure 16.1

leading UK plain water companies in glass, 2016

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK packaged water in glass: X million litres

Š Zenith Global Ltd 2017

Top 50 rank

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17

UK plastic packaged plain bottled water 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

table 17.1

top UK plain water companies in plastic packaging, 2015-2016

Million litres

2015 volume

2015 % share

2016 volume

2016 % share

Company

Top 10 Others Total in plastic (1) (1) Packaged water in PET/recycled PET only source: Zenith Global

figure 17.1

leading UK plain water companies in plastic, 2016

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK packaged water in plastic: X million litres

Š Zenith Global Ltd 2017

Top 50 rank

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18

UK plain vs water plus 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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figure 18.1

UK plain vs flavoured water, 2011-2016

12

10 10

10

10

10

10

10

million litres

8

6 5

4

5

5

5

5

5

2

0 2011

2012

2013

2014

2015

2016

source: Zenith Global

figure 18.2

UK still/sparkling flavoured water, 2014-2016

120

100 50

50

50

50

50

50

2014

2015

2016

million litres

80

60

40

20

0 still source: Zenith Global

Š Zenith Global Ltd 2017

sparkling

Zenith UK plain bottled water report 2017

19

UK water coolers 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

table 19.1

top 10 UK water cooler companies, 2011-2016

Million litres Company

2011

2012

2013

2014

2015

Top 10 Others Total water cooler % change source: Zenith Global

figure 19.1

UK water cooler market, 2011-2016

60

50 50.0

50.0

50.0

50.0

50.0

50.0

2011

2012

2013

2014

2015

2016

million litres

40

30

20

10

0

source: Zenith Global

Š Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

20

UK plain bottled water consumer 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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table 20.1

GB plain bottled water consumer, 2011-2016

% of GB population

2011

2012

2013

2014

2015

Bottled water consumers

1 65 Page 4 / 0 3 / 2016 2 (1) 0 1 7

'Regular' bottled water consumers (consume more than once a week) % of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+ Index of bottled water consumers (100 = average) Male Female (1) For fieldwork period July 2015- June 2016 source: Target Group Index (TGI)- GB adults aged 15 and above

figure 20.1

GB plain bottled water consumption 2011-2016

12

10

% of GB population

10

10

10

10

10

10

8

6

4

5

5

5

5

5

5

2

0 2011

2012

2013

2014

source: Target Group Index (TGI)- GB adults aged 15 and above

Š Zenith Global Ltd 2017

2015

2016

Zenith UK plain bottled water report 2017

table 20.2

UK plain bottled water per capita consumption, 2011-2016

Litres Per capita consumption Sparkling Still

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

1 66 Page 4 / 0 3 / 2016 2 0 1 7

Per capita consumption Small pack Water cooler Per capita small pack water Packaged sparkling Packaged still % change Per capita consumption Sparkling Still Per capita consumption Small pack Water cooler Per capita small pack water Packaged sparkling Packaged still source: Zenith Global

Š Zenith Global Ltd 2017

2016

Zenith UK plain bottled water report 2017

table 20.3

international plain bottled water comparison, 2011-2021f

Litres per person

2011

United States France Germany Italy Spain United Kingdom West Europe Poland East Europe China Asia Pacific Global source: Zenith Global- globaldrinks.com

Š Zenith Global Ltd 2017

2016

2021f

CAGR (11-16) (16-21f)

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21

UK plain bottled water value 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

table 21.1

UK plain bottled water value, 2014-2016

2014 Volume

£ VPL

2015 £m Value

Volume

2015 £m Value

£ VPL

Volume

£ VPL

1 69 Page 4 / 0 3 / 2 0 £m 1 Value 7

Packaged Packaged % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Others Water cooler Water cooler % increase Total market (1) Total market % change (1) retail sales value, including restated water cooler values - numbers may vary due to rounding source: Zenith Global

figure 21.1

UK packaged bottled water market value, 2011-2016

120

6

100

5 100

100

100

100

100

80

4

60

3

40

2

20

1

0

0 market value (£ mln)

source: Zenith Global

© Zenith Global Ltd 2017

value per litre (£)

vpl £

Market value £ mln

100

Zenith UK plain bottled water report 2017

table 21.2

UK plain bottled water value per litre by pack size, 2015-2016

Pack size Spark to 2 l Still to 2 l Still 2.1- 10 l Still > 10.1 l Total

2015

2016

Growth

source: Zenith Global

table 21.3

UK plain premium vs private label value per litre, 2015-2016

Premium Private label Plain water total (1) (1) excludes water for coolers source: Zenith Global

table 21.4

Country France Italy Germany USA UK

international premium vs private label value per litre comparison, 2016

Plain (1)

(1) excludes water for coolers source: Zenith Global

Š Zenith Global Ltd 2017

Premium (1)

Private label (1)

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ongoing challenges 21.1

environmental

21.1.1 key challenges 

Commentary



Commentary

21.1.2 future trends

21.2



Commentary



Commentary

carbon footprint

21.2.1 key challenges 21.2.2 future trends

21.3

water footprint

21.3.1 key challenges 21.3.2 future trends

21.4

lightweighting

21.4.1 key challenges 21.4.2 future trends

21.5

recycling

21.5.1 key challenges 21.5.2 future trends

21.6

tap water

21.6.1 key challenges 21.6.2 future trends

© Zenith Global Ltd 2017

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21.7

industry consolidation

21.7.1 key challenges 21.7.2 future trends

21.8

portfolio diversity

21.8.1 key challenges 21.8.2 future trends

21.9

consumer confidence and education

21.9.1 key challenges 21.9.2 future trends

21.10 retailer perception 21.10.1 key challenges 21.10.2 future trends

21.11 stock control and supply 21.11.1 key challenges 21.11.2 future trends

21.12 price pressures 21.12.1 key challenges 21.12.2 future trends

Š Zenith Global Ltd 2017

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22

water stewardship 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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23

legislation 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

24

forecast to 2021 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2017

1 75 Page 4 / 0 3 / 2 0 1 7

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Zenith UK plain bottled water report 2017

figure 24.1

UK plain bottled water market forecast, 2011-2021f

120

100 100

100

100

100

100

100

100

100

100

100

100

2011

2012

2013

2014

2015

2016

2017f

2018f

2019f

2020f

2021f

million litres

80

60

40

20

0

source: Zenith Global

table 24.1 Million litres Carbonated Still Carbonated % share Still % share Water cooler Water cooler % share Water cooler % change Packaged Packaged % share Packaged % change Total market Total market % change source: Zenith Global

Š Zenith Global Ltd 2017

UK forecast plain bottled water consumption by segment, 2016-2021f 2016 2017f 2018f 2019f 2020f 2021f

Zenith UK plain bottled water report 2017

appendix

Š Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

appendix 2 – definitions and symbols

1 81 Page 4 / 0 3 / 2 0 1 7

definitions Natural Mineral Water 

The basic requirements of the UK regulations are:



Must come from a recognised groundwater source. Recognition is granted by local authorities to meet EU standards and requires a lengthy testing process to ensure freedom from pollution and a consistent mineral composition.



Must be bottled at source unless the practise was to tanker to the bottling plan on or before 17th July 1980.



Cannot undergo treatment except for filtration of particles, except in exceptional circumstances.



Nothing can be added to water except carbon dioxide for carbonation.



The water can only be bottled under a single name, described as natural mineral water.



The water must meet strict requirements for microbiological and chemical purity.

Spring Water 

The basic requirements of the UK regulations are:



Must come from a groundwater source.



Must be bottled at source (unless the practise was to tanker to the bottling plant on or before 23rd November 1996).



In the UK, spring water can currently undergo some forms of treatment.



The water can only be bottled under a single named Spring Water. However, additional Bottled Drinking Waters can be produced from the same source.



The water must meet requirements for microbiological and chemical purity based on the requirements for tap water.

Bottled Drinking Water 

The basic requirements of the UK regulations are:



‘Bottled drinking water‘is a legal category of water and should not be confused with the general use of the term ‘bottled water’.



Can come from any source – groundwater, surface water (e.g. a lake or river), tap water or other (e.g. glacier, iceberg, rainwater)



Need not be bottled at source.



Can undergo any form of water treatment.



Water from a single source can be bottled under different names.



Can be bottled under any description except one that is misleading to consumers. Use of the description natural mineral water, spring water or mineral water is not permitted. Some commonly used descriptions are ‘Table Water’ and ‘Purified Water’.



The water must meet requirements for microbiological and chemical purity based on the requirements for tap water.

© Zenith Global Ltd 2017

1 82 Page 4 / 0 3 These definitions are a simple description of the requirements of the UK bottled water regulations. / 2 For a detailed definition please consult the Natural Mineral Water, Spring Water and Bottled Drinking 0 Water Regulations, 1999 and any subsequent amendments. For a detailed review of the implications 1 of the regulations, consult Zenith’s ‘Plain Language Guide to the UK Bottled Water Regulations’.

7 Zenith UK plain bottled water report 2017

Further information can be found at www.zenithinternational.com and search for Plain Language Guide.

Flavoured Water Sweetened with sugar, sweetener or unsweetened with added fruit essence; sparkling and still natural mineral, spring or bottled drinking water with added flavourings.

Includes: 

Flavoured unsweetened bottled waters



Flavoured bottled waters with added sugar and/or sweetener

Not included are: 

‘Schorle’ (sparkling water and fruit juice) and other soft drinks



‘Limonaden’ (water-based, flavoured carbonated soft drinks popular in Germany)



Pressé drinks (ready-to-drink cordial drinks)

Functional Water Functional waters have added functional ingredients, such as botanicals, vitamins, minerals, oxygen or others. Functional waters can be still or sparkling and can be flavoured or unflavoured. Such waters are marketed as having a functional positioning.

Juicy Water Defined as water with added juice, juice content ranges from 5% to 25-30%. However, the key attribute is consumer perception of such products as being water plus juice as opposed to a juice drink. These drinks are perceived by consumers to be closer to flavoured waters than juices/nectars.

Includes: 

Volvic Juiced



Drench Juicy



This Juicy Water

Excludes: 

Sanpellegrino Aranciata/ Limonata



Capri Sun



Vimto

Water Plus Water plus includes flavoured waters, functional waters and juicy waters as defined above.

Distribution channels Retail Supermarkets 

Multiples and other grocers – Tesco, Sainsbury, Asda, Waitrose, Morrisons, Somerfield, Coop, Marks & Spencer, Boots, Budgens, Iceland

© Zenith Global Ltd 2017

Zenith UK plain bottled water report 2017



Aldi, Lidl and other discounters



Smaller local supermarkets (e.g. Booths, Harry Tuffins)



Supermarket forecourts and smaller formats of the major multiples (e.g. Tesco

Independent, others 

Confectioneries, tobacconists and newsagents (CTNs)



Convenience stores (e.g. Londis)



Small independent grocers



Other forecourts



Off licences



Other retail stockists/cash & carry

Door-to-door 

Dairy deliveries



Direct mail orders



Door-to-door deliveries of water for coolers

Away From Home Offices 

Water supplied in places of work such as offices, factories etc.

Horeca, pubs and clubs 

HoReCa – hotel, restaurant and catering channels



Cafés, bars, pubs



Nightclubs



Food service



Vending machines

Others 

All other away from home outlets

© Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

symbols ...

Negligible, less than 0.05

e

Estimate

Foodservice Distribution to on-premise or horeca outlets Horeca

Hotels, restaurants and catering

na

Not available, not applicable

NR

Non returnable packaging

HDPE High Density Polyethylene HOD Home and Office Delivery PET

Polyethylene terephthalate

PLA Polylactide or polylactic acid POU Point of use (mains water) cooler PVC Polyvinyl chloride R

Returnable packaging

SC

Sports cap

VPL

Value per litre

Š Zenith Global Ltd 2017

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Zenith UK plain bottled water report 2017

appendix 4- leading company profiles AG Barr Plc Angel Springs Holdings Ltd Berrington Pure Spring Water Company Black Mountain Mineral Water Company Brecon Mineral Water Britvic Plc Coca-Cola European Partners Coca-Cola HBC Northern Ireland Cooleraid Cott Beverages Ltd Danone Waters (UK & Ireland) Decantae Natural Mineral Water Eden Springs UK Ltd Edgar’s Water Fonthill Pure English Spring Water Harrogate Water Brands Ltd Highland Spring Group Hildon Ltd Kingshill Mineral Water Ltd Montgomery Natural Spring Water Company Nestlé Waters UK Ltd One Water Radnor Hills Mineral Water Company Ltd Roxane UK Ltd Princes Gate Spring Water Princes Soft Drinks Shepley Springs Ltd Swithland Spring Water Watercoolers (Scotland) Ltd

© Zenith Global Ltd 2017

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COMPANY Address: Tel: Website:

Fax: Email:

Company Structure Ownership: Senior management:

Employees: Subsiduaries: Related activities:

Non-related activities:

Company Finances ÂŁ Million, year to Sales Profit before tax

Water Production Location: Source: Lines: Investment:

Advertising

Commentary

Š Zenith Global Ltd 2017

2010

2011

2012

2013

2014

2015

2016

Zenith UK plain bottled water report 2017

COMPANY - Plain Water Product Range Brand name Brand A

Water type Still

Pack type

Spring

NR PET

Sizes available (litre) 0.5 0.75 (SC)

0.5 1.5

0.33

0.75

Glass

x10

Production & Sales Volume Million litres Production Exports UK Sales - still - sparkling - cooler Brand - still - sparkling - cooler

2010

2011

2012

2013

2014

2015

2016

2010

2011

2012

2013

2014

2015

2016

Cooler Analysis Unit Numbers Own POU units

Packaging Split NR GLASS 0.33 0.75 NR PET 0.5 0.75 1

10.0% 5.0% 5.0% 90.0% 50.0% 20.0% 20.0%

Channel Split (by brand / type) Brand Brand

Š Zenith Global Ltd 2017

Retail 100.0%

OOH 0.0%

HOD 0.0%

Total 100%

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