Zenith Global 2017 Milk Innovation Report

Zenith Insight report

2017 milk innovation A review of recent trends and new product development in the global milk market

December 2017

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contents section

page

1. introduction and scope

4

2. category overview

7

3. brand profiles

23

3.1 brand profiles - Asia Pacific

24

3.2 brand profiles - North America

37

3.3 brand profiles - Europe

48

3.4 brand profiles - Latin America

80

3.5 brand profiles - Middle East & Africa

90

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1. introduction and scope

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1. introduction and scope milk innovation overview

scope

The aim of this report is to assess developments in the milk sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.

Global and regional level coverage of the milk market, including the current and future outlook of the market including market size and growth, as well as key trends, developments and themes driving new product launches.

Products profiled in this report contain features that span a number of trends shaping the future of the milk sector, including: • • • • • • • • • •

Introduction of new flavours Seasonal variants Added functionality (particularly added protein) Child-oriented Premium/indulgence positioning Packaging update Medically-positioned Lactose-free Low/no sugar Cross-category introductions

regions covered in this report: • • • • •

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Asia Pacific North America Europe Latin America Middle East & Africa

1. introduction and scope milk innovation

definition: milk For the purpose of this report, Zenith has limited its research scope using the following definition: •

milk: white dairy drinking milk, including both long-life and fresh drinking milks. Long life/preserved milk: UHT and sterilised. Fresh milk: pasteurised untreated and ESL (extended shelf life). Other dairy milk including enriched and lactose reduced.

•

flavoured milk: traditional flavoured milks: white milk - either long life or fresh to which some type of flavour and often colour and stabilisers have been added. This sector also includes lactose-reduced flavoured milk. Milkshakes - milk based (fresh or UHT) flavoured with syrup/other flavourings. Other flavoured milk drinks including carbonated milk drinks.

coverage Innovation and new product development shaping the global market for milk from January 2015 through to December 2017 inclusive.

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2. category overview

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2. category overview global milk market •

Commentary

global sales of milk, 2016

20%

20%

20%

20%

20%

Asia Pacific

Europe

Africa & M East

N America

Latin America

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2. category overview global milk market forecast •

Global milk consumption 2017f-2021f

Commentary

litres 1.6 1.4 1.4

1.3 1.2

1.2

1.1 1.0

1.0 0.8 0.6 0.4 0.2 0.0 2017

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2018

2019

2020

2021

2. category overview trends in global milk innovation •

Commentary

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2. category overview trends in global milk innovation Trend •

Commentary

Trend •

Commentary

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2. category overview trends in global milk innovation Trend •

Commentary

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2. category overview Asia Pacific market overview •

Commentary

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2. category overview Asia Pacific trends in innovation •

Commentary

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3. brand profiles

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3.1 brand profiles Asia Pacific

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3.1 brand profiles - Asia Pacific Australia: probiotic

Filmjölk

Rokeby Farms, Australia

rokebyfarms.com.au/

Product information: Filmjölk is the latest product from Australian dairy company, Rokeby Farms. It is a traditional cultured milk, which is created through the slow fermentation of fresh, local milk - the authentic Swedish way. The milk contains 15 live and active cultures and 50+ billion good bacteria, to support healthy gut flora and regulation of the digestive system. Two variants of the milk are currently available: Natural and Blueberry. Rokeby Farms’ current retailers include Coles, 7-11 and Woolworths.

Launch date: August 2017 Variants: Natural; Blueberry Ingredients: Natural: whole milk, live cultures and probiotics; Blueberry: Whole milk, blueberry puree concentrate, cane sugar, natural flavours, live cultures and probiotics Positioning & Channel: Digestive health; Available in retail Pack size & type: Plastic bottle: 750ml Price: AUD 5.00 for 750ml bottle

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3.2 brand profiles North America

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3.3 brand profiles Europe

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3.4 brand profiles Latin America

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3.5 brand profiles Middle East & Africa

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Accurate, up to date global food and drinks market research and forecasting to support market strategy. Expert analysis of industry, competitors, consumers, trends, forecasts and latest product innovations. Off the shelf reports, bespoke reports, online databases.

Advice on overall strategy, business planning, entering new markets, finding contract manufacturers and distributors and having your product listed with retailers. Also, transaction services including sale mandates, target searches, valuation and due diligence.

Turnkey design and build of production facilities, site searches, manufacturing efficiency improvements, cost reduction, quality and food safety. Expertise in finding a water source, assessing water quality and volume, drilling and testing boreholes, obtaining a licence and reducing water use. Beverage formulation design and development, ingredient innovation, packaging design and advice on labels.

Global and regional industry conferences, providing detailed market insights and exclusive networking opportunities with key executives from the global food and drink sectors. Daily, weekly, bespoke news services to stay abreast of fast moving changes.

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