Zenith Global 2019 Global Alkaline Water Report

Zenith Global Report

Global Alkaline Water A comprehensive analysis of the current trends and key themes driving growth in high-pH bottled water

2019

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Contents Section 1. Methodology & definitions 2. Introduction & executive summary 3. Premium water global overview 4. Alkaline water global overview 5. Alkaline water regional focus 5.1 North America

5.2 West Europe 5.3 Asia Pacific 6. Brand positioning 7. Consumer profiles 8. Emerging market opportunities 9. Cultural & regulatory factors 10. Brand profiles

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Page

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Methodology & definitions

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1. Methodology & definitions Methodology Premium water and alkaline water Commentary

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1. Methodology & definitions Definitions Premium water Commentary

Alkaline water

Commentary

pH 7.0

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pH 10.0

2

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Introduction & executive summary

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2. Introduction & executive summary Introduction to alkaline water - health claims and credentials Commentary

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2. Introduction & executive summary Executive summary Key findings Commentary

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Premium water global overview

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3. Premium water global overview What makes a water premium Commentary

Quality of water available in the market •

Commentary

Water provenance •

Commentary

Formats •

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Commentary

3. Premium water global overview Market volume 2013-2017 and forecast 2018-2023 Commentary

Global premium water volume (million litres) 12,000 10,000 8,000

6,000 4,000 2,000 2013

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

2023f

3. Premium water global overview Market value 2013-2017 and forecast 2018-2023 Commentary

Global premium water value (US$ millions) 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000

1,000 2013 13

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

2023f

3. Premium water global overview Value per litre 2013-2017 Commentary

Global premium water value per litre (US$) 3.50 3.00 2.50 2.00 1.50 1.00 0.50 2013

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2015

2016

2017

3. Premium water global overview Trends and developments Commentary

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Alkaline water global overview

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4. Alkaline water global overview Introduction Commentary

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4. Alkaline water global overview Market volume 2013-2018 and forecast 2019-2023 Commentary

Global alkaline water volume (million litres) 500 450

400 350 300 250 200 150 100 50 2013

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2015

2016

2017

2018

2019f

2020f

2021f

2022f

2023f

4. Alkaline water global overview Market value 2013-2018 and forecast 2019-2023 Commentary

Global alkaline water value (US$ millions) 400 350 300 250

200 150 100 50 2013

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2015

2016

2017

2018

2019f

2020f

2021f

2022f

2023f

4. Alkaline water global overview Value per litre 2013-2018 Commentary

Global alkaline water value per litre (US$) 2.50

2.00

1.50

1.00

0.50

2013

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2015

2016

2017

2018

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Alkaline water regional focus

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5.1

Alkaline water regional focus: (REGION)

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5.1 Alkaline water regional focus: (REGION) X brands present in the market

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5.1 Alkaline water regional focus: (REGION) Introduction Commentary

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5.1 Alkaline water regional focus: (REGION) Top 5 brands market share % 2018 Commentary

2018 Water volume %

10.0 20.0 10.0

20.0

20.0

20.0

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Brand A

Brand B

Brand C

Brand D

Brand E

Others

5.1 Alkaline water regional focus: (REGION) Market volume 2013-2018 and forecast 2019-2023 Commentary

(REGION) alkaline water volume (million litres) 300 250

200 150 100 50 2013

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2015

2016

2017

2018

2019f

2020f

2021f

2022f

2023f

5.1 Alkaline water regional focus: (REGION) Market value 2013-2018 and forecast 2019-2023 Commentary

2018 VPL US $X

(REGION) alkaline water value (US$ millions) 800 700 600 500 400 300 200 100 2013

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2015

2016

2017

2018

2019f

2020f

2021f

2022f

2023f

5.1 Alkaline water regional focus: (REGION) Per capita consumption 2013-2018 and forecast 2019-2023 Commentary

(REGION) alkaline water PCC (litres) 1.40 1.20 1.00

0.80 0.60 0.40 0.20 0.00 2013

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2015

2016

2017

2018

2019f

2020f

2021f

2022f

2023f

5.1 Alkaline water regional focus: (REGION) Trends and developments Commentary

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Brand positioning

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6. Brand positioning Artificially enhanced vs naturally high pH Commentary

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6. Brand positioning Artificially enhanced vs naturally high pH Artificially enhanced / ionised

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Naturally high pH

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Consumer profiles

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7. Consumer profiles Consumption occasions and consumer segments Commentary

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7. Consumer profiles Consumption occasions and consumer segments Commentary

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Emerging market opportunities

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8. Emerging market opportunities Emerging brands Commentary

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Cultural & regulatory factors

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9. Cultural & regulatory factors High growth markets Commentary

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Brand profiles

10. Brand profiles: (REGION)

Brand name

Company name, Country website

Product information:

pH level: Natural or enhanced:

Launch date: Positioning & channels: Pack size & type: Price:

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Zenith Global Ltd, UK Tel: +44 (0)1225 327900 insight@zenithglobal.com www.zenithglobal.com

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