Zenith Global 2016 Cheese Innovation Report

zenithinternational 2016 Cheese Innovation

A review of recent key trends and new product development

April 2016

Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace, and, as such, seeks to achieve a high level of accuracy.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith International Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith International from any liability related to the report distribution. Such readers however will not be considered “users� of this report.

zenithinternational

Copyright All copyright in this document is reserved.

CONTENTS

The contacts at Zenith International in connection with this report are: Monika Fedor Report Manager Zenith International Ltd., UK

Section

Page

1. Introduction and scope

4

2. Category overview

7

Tel: +44 1225 327936 mfedor@zenithinternational.com

   

Esther Renfrew Market Intelligence Director Zenith International Ltd., UK

3. Brand profiles

14

3.1 Brand profiles: Dips & spreads

15

Tel: +44 1225 327900 erenfrew@zenithinternational.com

3.2 Brand profiles: Cheese slices

31

3.3 Brand profiles: Cheese snacks

39

3.4 Brand profiles: Blocks & rounds

55

3.5 Brand profiles: Grated, cubes & others

75

Zenith International Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom T +44 (0) 1225 327900 F +44 (0) 1225 327901 www.zenithinternational.com

zenithinternational specialist consultants to the food and drink industries worldwide

Commentary: Global cheese consumption; country-level and global Commentary: Global trends and developments in cheese consumption Commentary: Natural cheese Commentary: Processed cheese

Page 3

This report is CONFIDENTIAL and its circulation and use are RESTRICTED © Zenith International 2016. All rights reserved.

zenithinternational 1. Introduction and scope

zenithinternational specialist consultants to the food and drink industries worldwide

Page 4

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

INTRODUCTION AND SCOPE Cheese innovation

Overview The aim of this report is to assess developments in the cheese sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.

Scope A global market overview of trends and developments, featuring brand profiles to benchmark against leading and innovative cheese products worldwide, tracking recent innovation within the cheese category as well as investigating the future outlook of the market.

Categories covered in this report:  Natural cheese  Processed cheese Products profiled in this report contain features that span a number of trends shaping the future of the cheese sector, including:  Cooking  Dipping  Convenience  Snacking  Spreadable  Extra protein  Indulgence  Lactose-free  No-melt  Child oriented

zenithinternational specialist consultants to the food and drink industries worldwide

Page 5

This report is CONFIDENTIAL and its circulation and use are RESTRICTED © Zenith International 2016. All rights reserved.

INTRODUCTION AND SCOPE Cheese innovation

Definition: For the purpose of this report, Zenith has limited its research scope using the following definition:  Cheese includes both natural cheese and processed cheese in their various forms and formats, covering processed cheese, hard and semi-hard cheese, soft cheese and fresh cheese.

Coverage:

Innovation and new product development shaping the global market for cheese launched from 2014 to 2016 inclusive.

zenithinternational specialist consultants to the food and drink industries worldwide

Page 6

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

zenithinternational 2. Category overview

zenithinternational specialist consultants to the food and drink industries worldwide

Page 7

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

CATEGORY OVERVIEW Overview of cheese Volume sales (tonnes), 2011-2015 Commentary 120 100 80 60 40 20 0 2011

2012

Processed

2013

2014

2015

Natural cheese

Value sales, 2015

50%

50%

Processed Natural cheese

Market value: ÂŁX

zenithinternational specialist consultants to the food and drink industries worldwide

Page 8

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

CATEGORY OVERVIEW Commentary - global trends and developments

Global cheese consumption Commentary

zenithinternational specialist consultants to the food and drink industries worldwide

Page 9

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

CATEGORY OVERVIEW Commentary - global trends and developments

Global cheese consumption Specific country trends include:  Country: Commentary

Global trends and developments in cheese consumption Some of the areas of emerging importance include:  Commentary

zenithinternational specialist consultants to the food and drink industries worldwide

Page 10

This report is CONFIDENTIAL and its circulation and use are RESTRICTED © Zenith International 2016. All rights reserved.

CATEGORY OVERVIEW Commentary - cheese categories

Natural cheese  Commentary

Processed cheese  Commentary

zenithinternational specialist consultants to the food and drink industries worldwide

Page 11

This report is CONFIDENTIAL and its circulation and use are RESTRICTED © Zenith International 2016. All rights reserved.

CATEGORY OVERVIEW Cheese category challenges and barriers

CHALLENGES AND BARRIERS

zenithinternational specialist consultants to the food and drink industries worldwide

Page 12

This report is CONFIDENTIAL and its circulation and use are RESTRICTED © Zenith International 2016. All rights reserved.

CATEGORY OVERVIEW Cheese category opportunities

INSIGHTS AND OPPORTUNITIES

zenithinternational specialist consultants to the food and drink industries worldwide

Page 13

This report is CONFIDENTIAL and its circulation and use are RESTRICTED © Zenith International 2016. All rights reserved.

zenithinternational 3. Brand profiles

zenithinternational specialist consultants to the food and drink industries worldwide

Page 14

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

zenithinternational 3.1 Brand profiles

Dips & spreads

zenithinternational specialist consultants to the food and drink industries worldwide

Page 15

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

Dips & spreads Flavour innovation

Alouette Bongrain SA, US www.alouettecheese.com

Product information: Under its Alouette cheese brand, Bongrain introduced three new spreadable cheese variants to the US market, namely smoky jalapeño, flame-roasted red peppers buffalo Cheddar and wasabi Cheddar. Also new to the range are zesty ginger & spring onion and sweet & spicy pepper.

The company later added two additional spreadable cheeses: Sharp Cheddar Cheese and Bacon Cheddar Cheese, both available in 6oz containers. These are made with Grade A milk and 12 month-aged cheese. They are Kosher certified and gluten-free.

Launch date: February 2016 (new variants), 2014 (new variants) Variants: Smoky jalapeño, flame-roasted red peppers buffalo Cheddar and wasabi Cheddar, zesty ginger & spring onion and sweet & spicy pepper, Sharp Cheddar Cheese and Bacon Cheddar Cheese Pack type: 6.5oz and 6oz tub Price: US$4.48 per 6.5oz tub

zenithinternational specialist consultants to the food and drink industries worldwide

Page 16

This report is CONFIDENTIAL and its circulation and use are RESTRICTED © Zenith International 2016. All rights reserved.

zenithinternational 3.2 Brand profiles

Cheese slices

zenithinternational specialist consultants to the food and drink industries worldwide

Page 17

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

zenithinternational 3.3 Brand profiles

Cheese snacks

zenithinternational specialist consultants to the food and drink industries worldwide

Page 18

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

zenithinternational 3.4 Brand profiles

Blocks & rounds

zenithinternational specialist consultants to the food and drink industries worldwide

Page 19

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

zenithinternational 3.5 Brand profiles

Grated, cubes & others

zenithinternational specialist consultants to the food and drink industries worldwide

Page 20

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

GAIN MORE Further accelerate your business

Market intelligence Expert analysis of global food and beverage markets, competitors, consumers, trends, forecasts and latest product innovations. Off the shelf reports, bespoke reports, databases.

Business strategy Advice on starting a company, creating a business plan, entering new markets, finding contract manufacturers and distributors and getting your product listed with retailers.

Mergers and acquisitions Services for food and beverage company buyers and sellers including sale mandates, target searches, valuation and due diligence.

Factories and production Turnkey design and build of production facilities, site searches, manufacturing efficiency improvements, cost reductions and quality and food safety.

zenithinternational Global Bottled Water News and Free Daily News Services

New product development Design and development of beverage formulations, drink ingredients innovations, packaging design and advice on dairy, soft drinks and bottled water labels.

zenithinternational specialist consultants to the food and drink industries worldwide

Water, energy & environment Expertise in finding a water source, assessing water quality and volume, drilling and testing boreholes, obtaining a licence and reducing water use.

Events Global Soft Drinks, UK Soft Drinks, Global Dairy, UK Bottled Water, Premium Water, Drinkpreneur, Global Bottled Water.

Page 21

News Free daily news and Global Bottled Water News Service twice a week.

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.

zenithinternational specialist consultants to the food and drink industries worldwide

We hope you found this report insightful. Please help us improve our reports further by providing your feedback here For a tailor made study specific to your requirements, please telephone Monika Fedor on; +44 (0)1225 327900 or email mfedor@zenithinternational.com To subscribe to FREE daily industry news from Zenith International, please click here Zenith also offers specific news services, including a dedicated bottled water newsletter, plus online data resources and continuous market monitoring.

Our consulting activities are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development.

To discuss any of Zenith’s services, please telephone our head office on; +44 (0)1225 327900 or visit www.zenithinternational.com

zenithinternational specialist consultants to the food and drink industries worldwide

Page 22

This report is CONFIDENTIAL and its circulation and use are RESTRICTED Š Zenith International 2016. All rights reserved.