Re-Wool

in diverse and unpredictable weather.

The bulk of Fjällräven’s wool is traceable. It comes via The New Zealand Merino Company and holds the zq certification. zq ensures the wool, from hand-selected farms in Australia and New Zealand, is traceable down to a collection of approved farms where the sheep graze. These farms are certified according to a number of criteria: animal welfare (based on the un’s Five Freedoms of Animals); wool fibre quality; and environmental, social and economic sustainability. Inspections of the farms take place every third year and are carried out by an independent third party. Ethically, environmentally and functionally, zq wool is truly outstanding wool. Recovered wool repurposes discarded wool that would have been burned or gone to landfill. A by-product of the meat industry, it is mulesing-free surplus wool from sheep farmers’ seasonal shearing. Carefully selected, and refined into a high-quality material, recovered wool is used in two main ways: as an insulating fill material in jackets like the Keb Wool Padded Jacket and as a hard-pressed material for the innovative backplate on the Lappland Hike 15 Backpack. Recycled wool is known as Re-Wool at Fjällräven. Defined as spill wool, it comes from both pre- and post-consumer sources across the globe. Manufactured for Fjällräven in Italy, it is coloursorted, shredded and respun to make new garments and gear. The result is a richly coloured yarn that is mixed with polyester or polyamide to give products like Re-Wool jackets, shirts and Kånkens extra strength and appealing colour nuances. goal is to ensure that all the wool they use is either recycled, recovered, or traceable, certified, and audited. They have made significant progress towards this goal and are proud to say that they are very close to reaching it. However, they never settle for good enough and are constantly pushing for improvement.

Wool has been a staple material in the outdoor industry for years, known for its ability to keep you warm when it's cold and cool when it's hot. But at Fjällräven, wool is more than just a functional material. It's a crucial part of Fjällräven’s commitment to sustainability and traceability.

According to Erik Blomberg, Head of Innovation at Fjällräven, "Our customers want to know where the materials and the products are coming from and how they have been produced. It is an important development. Together, we can work towards inspiring others to see a high value in the products created from wool - and ensure we take care of them and use them over a long period of time."

In recent years, Fjällräven has also been exploring new ways to use wool beyond traditional sweaters and base layers. The backplate on their Lappland Hike 15 Backpack and the wool padding in their Keb Padded Jacket are both made from recovered wool. The Övik Re-Wool Shirt is made from tightly woven recycled wool. These are just a few examples of the many possibilities of wool as a material.

Fjällräven's commitment to wool doesn't stop there. They have partnered with The New Zealand Merino Company, who are launching a program on regenerative agriculture called zqrx. It builds on the strict criteria on animal welfare and the environment for the zq wool and focuses on regenerative aspects to highlight farming practices that go beyond the current zq structure. With zqrx, The New Zealand Merino Company has created a way to measure progress over time, another step towards a more sustainable future.

Fjällräven is excited about the future of wool and woollen products. They know that the clothing we choose to wear every day has an enormous impact on our planet and its people and they are determined to make a positive impact. With their commitment to sustainability and traceability, Fjällräven is leading the way in the outdoor industry and showing that wool is more than just a functional material, it's a material with a bright future, and the opportunities in New Zealand and the Australian regions are exciting!

Problem Solvers

Autumn Adventures:

Nite Ize edition Innovative products to make your

AS THE LEAVES begin to fall and the air becomes crisp, autumn is the perfect season to get outside and enjoy nature. Whether you're camping in the woods or taking a road trip to see the fall foliage, it's important to have the right gear to make your adventure a success. That's why we're excited to highlight some of the featured products from Niteize, a brand known for its high-quality, innovative outdoor gear. From versatile carabiners to durable flashlights, these items are perfect average order value raisers for autumn and will help you make the most of your time outside. Be

(A) THE HOOKLOCK™ LOCKING BUNGEE: THE ULTIMATE CAMPING ACCESSORY (RRP: $14.95)

If you're looking for an all-in-one camping accessory, look no further than the HookLock™ Locking Bungee. This handy little tool can handle any job, big or small, and is perfect for bundling and transporting your supplies. The unique locking mechanism allows you to easily adjust the tension and lock it in place, keeping your gear securely fastened. Made of durable and weather-resistant materials, this bungee cord combo is perfect for any outdoor activity. The heavy-duty steel hooks on each end allow you to easily attach it to a variety of surfaces - so whether you're camping, packing gear in the garage, or transporting your supplies, the HookLock™ Locking Bungee is a versatile and reliable option.

(B) THE BEST FALL ROAD TRIP COMPANION: STEELIE ORBITER PLUS DASH KIT (RRP: $129.95)

Autumn is the perfect time for road trips, and with the NITE IZE Steelie Orbiter Plus Dash Kit, you can be sure that your phone will stay secure during your journey. This kit comes with a magnetic ball and socket system that attaches to the back of your phone, as well as a magnetic base that attaches to your dashboard. This allows you to easily navigate, listen to music, or use your phone's GPS while keeping your hands free to drive safely. The kit can also be adjusted to your perfect viewing angle. With the Steelie Orbiter Plus Dash Kit, you can rest assured that your phone will stay in place no matter what changes you make to it or your car.

(C) THE BEST WATERPROOF POUCH FOR YOUR NEXT ADVENTURE (RRP: $59.95) The NITE IZE RunOff Waterproof 3-1-1 Pouch revolutionizes waterproof protection. It's perfect for this season when you're around water and want to protect your essentials. The bag's gusseted bottom keeps travelsized toiletries organized while protecting your clothes from leaks. Whether you're going for a swim, on a boat trip or just spending a day at the beach, this pouch is a must-have for anyone who wants to keep their items safe and dry.

(D) THE PERFECT WAY TO KEEP YOUR PHONE SAFE AND SECURE (RRP: $29.95)

If you're like most people, you can't live without your phone. It's always with you, and you use it to stay connected with the world. But there are times when you need to be extra careful with your phone, such as when you're at the beach or hiking in the woods. That's where the NITE IZE Hitch® Phone Anchor and Tether comes in handy! This ingenious product allows you to tether your phone for security, drop protection, and convenience. The Hitch fits snugly between your phone and case, creating a secure connection - keeping your phone safe and within reach.

KLEAN KANTEEN’S new Rise Collection of drinkware represents the high-end intersection of sustainability, design, and durability. Inspired by the desire to elevate the look, feel and function of reusable drinkware, this collection is styled for everything from entertaining in your space and busy days on the move to coast-side barbecues and van life campfires. With ergonomic contours, a rich earthy palette and a world of uses,

BY JACKSON DELANEY